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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

44:33

The biggest job in Australian media

Mumbrellacast ·

2021/03/04

It was a week of CEO appointments. Leading the pack was Mike Sneesby, Hugh Marks' successor for the chief executive job at Nine. Few in the industry were shocked about the news, but what does this mean for the internal execs who unsuccessfully applied? Can Sneesby succeed if the board is as fractured as Nine's own newspapers suggest? And, where does this leave Stan? Over in adland, UM, Ogilvy, Leo Burnett and Havas PR all also named new CEOs. The team chats through how each appointment indicates

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50:43

Facebook's backflip, Hugh Marks' final results for...

Mumbrellacast ·

2021/02/25

This week, Facebook backtracked on its decision to pull news sharing from Australian users and, with some amendments, the News Media Bargaining Code passed the senate. Everyone seems to have come out a winner... except the small publishers. It's hardly the end of this saga, so what's next? The media and marketing industry is in the throes of financial reporting season; first up on the podcast is Nine, which reported $1.2 billion in revenue and net profit up 79% to $182 million. It's the last

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36:15

Publishers sign up to Google Showcase, Seven's...

Mumbrellacast ·

2021/02/18

This week Pearman Media's Steve Allen joined the Mumbrellacast team to breakdown Google Showcase and what it means for publishers as negotiations in the News Media Bargaining Code roll on. As well as being the first major media brand to sign up to Google Showcase, Seven West Media revealed its significant debt pile had been slashed by 42% to $329 million and reported a net profit of $116.4 million in the first half of the financial year, meaning the company's $170 million cost savings program is on

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45:50

TV ratings kick off, eyes turn to the Super Bowl ads,...

Mumbrellacast ·

2021/02/11

TV ratings returned this week, this time with the unusual inclusion of the Australian Open in the official ratings period. After doubt and quarantine crisis surrounded the tennis until its launch, how has the new schedule impacted programming on Seven and Ten? 2021 will be a big year in TV, but with the Olympic question remaining in everyone's minds, what will the landscape look like this year? And with the Super Bowl comes headline-grabbing ads. But how did the big game ads differ this year after

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44:48

Sports streaming heats up, Microsoft comes to the...

Mumbrellacast ·

2021/02/04

This week, how did Time Out pivot to Time In? Managing director Michael Rodrigues joins the Mumbrellacast to give insight into how a publication that celebrates experiences out and about navigates an era of sudden and sometimes prolonged lockdowns. With the News Media Bargaining Code on the top of all publishers' minds, Rodrigues also discusses where Time Out sits on the issue. The week also saw the battle for sports rights heat up as new entrants in the streaming market began to emerge. Telstra

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51:04

People moves, digital ad services under the...

Mumbrellacast ·

2021/01/28

It was a week of Google news, and fresh off the back of the Senate's hearing into the News Media Bargaining Code the ACCC released its interim report for the Digital Advertising Services Inquiry. Here, the team gives the rundown of its initial findings and chats about what the industry has to say now that agencies seem to be out of the woods. Three agency leaders also left in seven days. David Fox is off to Ogilvy Middle East and North Africa, while Justin Drape announced he was leaving The Monkeys

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31:49

Mumbrella's top stories of 2020

Mumbrellacast ·

2020/12/18

On the final Mumbrellacast for the year, the whole team pitches in to count down the top stories of 2020. Popular campaigns came from Menulog and Hungry Jacks, thanks to famous faces and famous burgers. But, by far the biggest story was the impact COVID-19 had on the media and marketing industry. The team looks back on the warning shot to the media industry that was News Corp's regional closures, the major talent redundancies at Ten, how brands handled challenging conditions, and reflect on what

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40:28

Konrad Spilva, first look at the bargaining code, and...

Mumbrellacast ·

2020/12/10

Ex-Isobar CEO Konrad Spilva joined the Mumbrellacast this week to talk all things, Dentsu, independents and his new business Shadowboxer. Taking a look back at the his departure from the Dentsu International-owned agency, Spilva reveals how he knew it was the right time to go and why a global job wasn't for him. And, in the new world of independent agency forces Spilva chats about what creative consultancy, Shadowboxer, has to offer the market. The week also saw the last radio ratings survey of the

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41:05

Special Group, a takeover bid for WPP AUNZ, and the...

Mumbrellacast ·

2020/12/03

It all kicked off in adland this week. First came the news the WPP plc had made a takeover bid for the rest of the shares in WPP AUNZ. The move would bring the local business in line with the global operations and strategy, but the announcement wasn't a surprise to the market. If it were to go through the team speculates what happens to the original agencies that were part of the STW family, and what will become of CEO Jens Monsees? There will be a new independent player in town come February next

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36:42

2Day FM returns to talent, positive signs for ad...

Mumbrellacast ·

2020/11/26

This week, the latest chapter in 2Day FM's quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from drive to the morning, accompanied by Erin Molan. After a series of hosts beamed into Sydney from other states, and brief reprieve with a music-only show from Jamie Angel, locality is the name of the game. The Mumbrellacast team breaks down the strategy behind this latest talent update. And, all eyes are on the ad market as the end of 2020 draws

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39:21

Jens Monsees, agency mergers and Hugh Marks steps...

Mumbrellacast ·

2020/11/19

This week's Mumbrellacast comes to you straight from Mumbrella360: Reconnected, featuring a chat with WPP AUNZ CEO Jens Monsees. Discussing the progress of his transformation plan for the business, Monsees described where the holding group has gone wrong in the past, how he is now steadying the ship and explained why he moved halfway across the world for this job in the first place. Consolidation of WPP AUNZ's agency brands is a key element of Monsees's plan for the holding company. Coincidentally,

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39:02

Michael Rebelo on Publicis Liberte, navigating COVID...

Mumbrellacast ·

2020/11/12

This week on the Mumbrellacast, Publicis Groupe AUNZ CEO Michael Rebelo stopped by to reflect on how the group navigated COVID-19. Luckily the business introduced flexible working with Publicis Liberté not long before the pandemic hit. Rebelo also chats through the measures the group took to save as many jobs as possible, because "one job made redundant is too many". And, looking forward to 2021 and beyond, Rebelo discusses the major changes made at the group this year - including the merger

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47:02

Radio ratings, Isentia’s cyber struggles and PHD CEO...

Mumbrellacast ·

2020/11/05

This week it’s everything radio as the team look at the results from GfK radio ratings survey seven. In Melbourne, Nine Radio’s 3AW blew critics away with another massive gain, while Sydney saw Kiis FM legends Kyle and Jackie O retain their FM crown. What should the industry expect from survey eight? Media monitoring business Isentia had a rough week, dealing with fall out of a cyber security attack at its business Mediaportal. With rival businesses snapping at its heels and unhappy investors to

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53:22

Football finals, brands choose Trump and inside the...

Mumbrellacast ·

2020/10/29

Over the weekend the AFL and NRL grand finals were played in back-to-back ratings hits. On this week's Mumbrellacast the team discusses the controversial change from an afternoon to night grand final for the AFL and Australia's push for a local Superbowl TV event. The networks would be overjoyed with the numbers but as the team points out, restrictions made viewing at home more common and viewing in pubs much harder - impacting the ratings. And, what do Australian brands have to gain from making

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49:24

Christmas ads, the talent pool, and everything you...

Mumbrellacast ·

2020/10/22

This week, Seven rounded out the commercial free-to-air upfronts season, boasting ‘disruption, but in a good way’. After announcing last year it was time to refresh the content slate and being hit the hardest of all the networks in production by COVID-19, Seven is coming out swinging for 2021 with Holey Moley finally hitting screens alongside the revival of Australian Idol, a refreshed The Voice and Ultimate Tag. The Mumbrellacast is joined by chief marketing officer Charlotte Valente, chief

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57:38

Ten in 2021, Russel Howcroft, and 'Holiday here this...

Mumbrellacast ·

2020/10/15

It was the week of Ten's upfronts, giving media buyers an insight into what the network will look like in 2021. Bachelor in Paradise won't be returning next year, but three new shows, including Amy Poehler and Nick Offerman's Making It, have been added to the slate. The Mumbrellacast team gives their impressions on how Ten's virtual performance went, and Brittney Rigby breaks down all the network has to offer with key executives Beverley McGarvey and Rod Prosser. Also this week, Gruen returned

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36:20

Sir Martin Sorrell on dismantling holding companies...

Mumbrellacast ·

2020/10/12

"COVID basically has accelerated the digital transformation at the consumer level, at the media level... and then last but not least at the enterprise level." In this special episode of the Mumbrellacast, Mumbrella founder Tim Burrowes chats with S4 Capital founder and executive chairman, Sir Martin Sorrell. Up for discussion is Sir Martin's outlook on the economic climate, why the 'growth' model of S4 Capital outstrips those of traditional holding companies, how WPP is cannibalising itself, and

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39:27

The Bachelorette(s) return, Melissa Leong on Junior...

Mumbrellacast ·

2020/10/08

This week, Ten's The Bachelorette delivered the lowest-rating premiere in the show's history. Despite the shake-up of the format with sister-bachelorettes, the Mumbrellacast team asks, do viewers still care about it? In agency land, the team weighs in on the industry opinion that it's time for independent agencies to shine once more, thanks to COVID-19. Ben Lilley finally put the 'independent' stamp on his McCann-led business, and Aden Hepburn compared starting up his indie, Akcelo, to his 15 years

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50:49

Richard Curtis on Futurebrand, controversial ads and...

Mumbrellacast ·

2020/10/01

"What's important to me is taking risks, because if we take the right risks, the rewards make it all the more worthwhile." This week the Mumbrellacast team was joined by Futurebrand Australia's CEO and new owner, Richard Curtis, to discuss the ins and outs of his takeover of the Interpublic agency. Noting his "favourite thing about this is that the media industry now has Ooh and Are", Curtis also offer his views on Bauer Media's rebrand. After being bought by private equity business Mercury

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43:28

Tonight I'll be eating... industry ageism and sports...

Mumbrellacast ·

2020/09/24

Kicking off with a bang, Uber Eats and Special Group launched the famous 'Tonight I'll be eating' brand platform into the US this week with help from sci-fi icons Mark Hamill and Sir Patrick Stewart. Hannah Blackiston and Brittney Rigby reflect on the evolution of the brand platform, from getting blasted in the comments, to international success. And, keeping up with agency land, is Thinkerbell's Thrive@55 initiative for interns over 55 years old an obvious play for PR or a valiant move to meet the

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391 results

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