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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

29:28

057: Building a Subscription Box on Shopify with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/02/16

“Don’t let the tech stop you like it stopped me for a long time.” - Sarah I knew I wanted to start a subscription box. I dreamed about it every night. I planned out all the boxes, knowing exactly what I’d give my subscribers. And exactly how much they’d love it. Yet, it took me 18 months before I launched my subscription box. What held me back? The tech. Tech holds SO MANY of us back. It’s the number one stumbling block for members inside Launch Your Box. And I get it. But I want to help you get

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31:17

056: Are You Talking About Your Subscription Box Enough?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/02/09

Every month, I go LIVE inside my coaching membership, Launch Your Box, to open members’ subscription boxes and provide feedback. Last month, I opened some incredible boxes. I was so impressed with the creativity and care these members put into curating an experience for their subscribers, just like I taught them. What I wasn’t impressed with was how low their subscriber numbers were. With boxes that good, their numbers should have been much higher. It was time to dig into what was holding them

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30:06

055: Building a Profitable, Sustainable Business with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/02/02

“Part-time work will get you part-time results.” There’s nothing quite like sitting and talking business with someone who just “gets it.” And just gets you. For this episode, I sat down with one of my biz besties, Susan Bradley. Susan is the founder of The Social Sales Girls as well as the past and current owner of successful online retail businesses. Susan and I are at different stages in our businesses right now and we talked about the issues, challenges, and feelings that come with each of

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36:35

054: Sourcing Tips on Alibaba with Marissa Sayers

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/01/26

“Stand tall and own your buying power.” Is this going to be the year you find new sources for products? Have you been curious about how to order products from overseas manufacturers? Are you wondering what Alibaba is and why so many subscription box owners use it to order products at great prices? If any of those sound like you, this episode is for you. Marissa Sayers joined me to take us through the process of ordering products through Alibaba. Marissa has a lot of experience sourcing products

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45:30

053: It’s More Than Just a Box - Building a Thriving...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/01/19

“This subscription has turned into so much more than a subscription to me.” - Jenny Hines Jenny Hines designs gorgeous floral arrangements. Seriously beautiful bouquets anyone would love to give or receive. It turns out Jenny’s talent for creating supportive communities just might be even greater than her talent for creating eye-popping bouquets. Jenny took over the family floral business from her parents in 2018 and from the start, a subscription was something she wanted to do. She jumped right

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29:13

052: It’s Time to Start Your Box!

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/01/12

Let’s start this year with a better plan, a plan to help you move forward because… It’s Time to Start Your Subscription Box! Now is the time to get started the right way. See, it’s hard to take steps forward with starting your subscription box if you can’t visualize who that box is for - your ideal customer. And if you already have a subscription box and you’re struggling with marketing, gaining subscribers, or retaining the subscribers you do have, take a closer look at your ideal

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16:56

051: 5 Ways to Reinvest In Your Business in the New Year

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/01/05

I heard a twist on the old saying, “When life gives you lemons, make lemonade,” and thought it was perfect for subscription box business owners. It goes like this: When life gives you lemons, make lemonade. Then sell the lemonade. With the profits, buy more lemons and make more lemonade. Sell that, too. Then buy a bigger lemonade stand! Why am I talking about lemons and lemonade on today’s podcast episode? I’m not, actually. The point is, as a business owner, you need to reinvest in your

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30:15

050: Never Stop Audience Building - Special 50th Episode

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/12/29

“You can’t just put it out there and expect it to work.” - Pam Rogers This is a special episode. It’s our 50th episode and we’re celebrating reaching and passing 80,000 downloads! Thank you to all of you who’ve listened and shared - and special thanks for all your 5 Star Reviews! It means so much to me! I compiled the top ten episodes for the year and found something interesting. All ten of them had a common theme - audience building. Each of the top ten episodes - and so many others -

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61:10

049: Subscription Box Predictions with Paul Chambers

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/12/22

I LOVE talking about all things subscription box. It’s what I do here on the podcast every week and all day every day inside my Launch Your Box membership. But today… today is special. Today I got to sit down and talk to my friend Paul Chambers, the co-founder and CEO of SUBTA, the Subscription Trade Association. Not only does Paul bring 20+ years of subscription box knowledge and experience with him, he’s also a super nice guy who just happens to be a big fan of Launch Your Box. I invited him

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26:57

048: I Want to Start a Subscription Box Business -...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/12/15

When you don’t know where to start, it’s easy to start in the wrong place. You have an idea. A dream. You want to start a subscription box. But you don’t know how. So you do what everyone does. You google. It. And you find out there are all kinds of people wanting to sell you all kinds of things to help you run your subscription box business. Software, packaging, marketing tools, and more. In the beginning, before you even get started, you don’t need any of those things. What you need is to

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46:24

047: Too Many Offers Can Stop Your Growth - Lessons...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/12/08

“When you try selling everything to everyone, you sell to no one.” Today I’m excited to introduce you to Becca Slye, Launch Your Box member and co-owner of Isle Candle Co. I hope Becca’s story inspires you to keep going even when things get hard and to see mistakes and challenges as opportunities for growth. Isle Candle Co. is a family business started by Becca’s parents. They sell specialized soy candles that transform into incredibly nourishing lotions as they burn. How cool, right? Becca’s

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23:27

046: 3 Email Automations Every Subscription Box Owner...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/12/01

What if I told you writing six simple emails once could bring ongoing revenue into your subscription box business? There are three email automations (also called flows or sequences)every subscription box owner needs to have in place. Write these once and they’ll work for you for a long time. If you’ve listened to my podcast, seen me on social media, or read my blog, you know I like to keep things simple but effective. That’s why I recommend that each automation needs to be only two

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35:46

045: Journey from One Time Boxes to a Thriving...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/11/24

Have you ever wondered what would happen if you served your audience first? Today I’m excited to introduce you to Kristy Bottle, Scale Your Box member and owner of Kristy’s Craft Room. I hope Kristy’s story inspires you to get creative, serve your audience with a generous heart, and have the courage to take chances. Kristy is a dedicated crafter who decided to take the crafting parties she hosted in her home and move them online. The Kristy’s Craft Room page on Facebook was born and Kristy

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34:47

044: How to Handle Supply Chain and Shipping Issues

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/11/17

Do you think current supply chain issues only affect big corporations? They don’t. All business owners are dealing with supply chain issues right now. And that includes subscription box owners. I’ve heard some subscription box owners going down the road of doom and gloom. Wondering if it’s time to just give up and throw in the towel. Um, no. It’s absolutely NOT time to give up. It is time to problem solve, to pivot, and to plan. If you are a subscription box owner, you WILL run into

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26:40

043: Taking Your Side Hustle to a Full-time Gig

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/11/10

Have you thought about taking your subscription box business from a side hustle to a full-time gig? It’s absolutely possible. I did it and so have many members of Launch Your Box. But… Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. Take your time and get real about what your goals are. Are you currently working 40/50/60

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38:44

042: Consistency Pays Off with Jamie Shahan of CRNA Swag

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/11/03

“Come up with a simple plan and work it!” I am so excited to bring you my interview with Jamie Shahan, Launch Your Box member and owner of CRNA Swag. Jamie’s subscription box journey shows us what is possible when a plan, consistent engagement, and the willingness to “just do it” come together. In addition to being a subscription box owner, Jamie is a wife, mother, proud grandmother, and a certified nurse practitioner anesthetist. In other words, she’s a busy woman! Jamie started thinking

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30:06

041: From 50 to 580 subscribers with Cassandra Ross...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/10/27

“If you are waiting for the day you have everything perfect, you’ll never launch.” I am so excited to bring you my interview with Cassandra Ross, Launch Your Box member and owner of Thread Crate. Cassandra’s story is full of inspiration with a side of “just do it.” Cassandra always sewed as a hobby, getting most of her fabric and supplies from local fabric stores. When the pandemic hit and her local fabric stores had to close, Cassandra turned to online shopping. She got supplies from

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36:18

040: A Week with Sarah

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/10/20

Have you ever wondered what a typical week looks like for me? I get that question a lot and truly, there is no such thing as typical. Every week brings its own set of challenges and surprises, but I have developed a schedule to help me meet one major goal. Leaving work by 3 PM. I have two teenagers. And in addition to driving them to all the places for all the things, I want to be home for them. They’re getting older and my years with them at home are growing short. So… I set up my weeks to

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39:00

039: Launch Tips with The Lettering Box

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/10/13

Guest: Betsy Goodman - The Lettering Box Have you ever wanted to sit in on a one-on-one subscription box coaching session? Well, you’re in luck. Today’s episode is an interview with Besty Goodman of B Goods Lettering - a Launch Your Box member who was in the middle of launching her subscription box when we talked. Betsy has an existing stationery and wax seal shop and also teaches hand lettering online and through local workshops. She got the idea for a subscription box last year, when she

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42:09

038: From Nurse Practitioner to Subscription Box Owner

Launch Your Box Podcast with Sarah Williams | Start,... ·

2021/10/06

“You can’t just put it out there and it works.” - Pam Rodgers Today’s episode is packed with so many golden nuggets! I’m super excited to introduce you to a member of Launch Your Box! Pam Rodgers is a Nurse Practitioner, which means her full-time job is absolutely nuts right now. Pam decided her career in medicine wasn’t keeping her busy enough and turned a love for nail polish into a home-based business. As a child and again as a nursing student, Pam took her stress out on her fingernails. She

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