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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

34:55

Having a High-Performance Mindset with Todd Durkin

Wealthy and Well-Known Podcast ·

2023/06/06

Do you want to recapture the mojo you have lost? We want you to do the work to get your mind right and today on the Influential Personal Brand Podcast, we are joined by the incredible personal trainer and high-performance expert Todd Durkin. Following a back injury and some life-changing realizations, Todd began working as a trainer, inspiring athletes to get their minds right. Tuning in, you’ll hear about how Todd has overcome struggles, why you need to take time and listen to ‘whispers’, the

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12:14

Redefining Success

Wealthy and Well-Known Podcast ·

2023/06/02

Success is difficult to define because it is a subjective and evolving concept influenced by individual values, changing circumstances, external factors, and the multifaceted nature of human life. It requires introspection, self-awareness, and an understanding of one's own priorities and values to arrive at a meaningful definition of success. In this recap episode, we review our interview with entrepreneur and best-selling author Ryan Blair and unpack what success looks like. AJ shares her

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45:27

How To Turn Your Job Into Your Calling with Ryan Blair

Wealthy and Well-Known Podcast ·

2023/05/30

Turning your job into your calling is a process that takes time and effort. By focusing on your values, building positive relationships, and taking ownership of your work, you can find greater fulfillment and purpose in your job. In this episode, we talk to Ryan Blair, a bestselling author and successful entrepreneur about the secrets to success. Despite growing up in a tough environment and being involved in gang activity as a teenager, Ryan turned his life around and became a thriving

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23:17

Online Marketing Funnel Fundamentals

Wealthy and Well-Known Podcast ·

2023/05/26

Marketing automation is an exciting endeavor because it empowers marketers to optimize their processes, deliver personalized experiences, nurture leads, and drive revenue growth. It combines technology, data, and creativity to create efficient, targeted, and impactful marketing campaigns that yield measurable results. In this recap episode, we highlight the key takeaways from our conversation with Lauren Cannon about funnels and marketing automation tools. We dive deep into the fundamental

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31:51

Using Funnels to Drive Revenue Growth with Lauren Cannon

Wealthy and Well-Known Podcast ·

2023/05/23

Funnels are a powerful concept in marketing and sales that can help drive revenue and growth. A funnel represents the customer journey from initial awareness to making a purchase or taking a desired action. By optimizing each stage of the funnel, businesses can increase conversion rates and ultimately generate more revenue. In this episode, we are joined by the CEO and Founder of Make It Pretty, Lauren Cannon, to help unpack using marketing automation and funnels to drive revenue growth. In our

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13:51

How To Grow Your Business By Changing The Way You...

Wealthy and Well-Known Podcast ·

2023/05/19

Vinnie Fisher is a businessman, entrepreneur, author, husband, father, and the co-founder and CEO of Fully Accountable, a full-service accounting firm that goes beyond basic bookkeeping and offers outsourced finance and accounting services for eCommerce and technology companies. In our recent conversation with Vinnie, we learned about some of the differences between growth and scale, the mindset that comes with growing your business and setting good profitability goals, and whether or not you should

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41:18

Building a Profits and People First Mindset with...

Wealthy and Well-Known Podcast ·

2023/05/16

Many entrepreneurs and business owners struggle with proper growth and scaling strategies for their companies. While there are a few critical areas that usually hold a business back from scaling effectively, today’s guest believes that it starts with the mindset of the CEO at the helm. Vinnie Fisher is a businessman, entrepreneur, author, husband, father, and the co-founder and CEO of Fully Accountable, our bookkeeping, fractional CFO, tax strategy, and all-things-accounting firm. You could even say

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31:25

My 3 Favorite Email Marketing Tips

Wealthy and Well-Known Podcast ·

2023/05/12

After all these years, email is still the king for monetizing an audience. Most people with an email list the size of ours have millions of social media followers! Why is that? It’s all about where you place your focus. Today’s conversation is an overview of three of our favorite email marketing tips, and how we implement them at Brand Builders Group. Taking inspiration from a recent conversation with Nathan Barry, we share practical how-to’s on getting the most out of broadcast, long-term nurture

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44:15

Advanced Email Marketing Strategies with Nathan Barry

Wealthy and Well-Known Podcast ·

2023/05/09

Marketing automation is one of the most powerful resources in the world. That’s especially true as it pertains to email! Today’s guest is an author and entrepreneur with a tremendous success story. The founder of ConvertKit, one of the best-respected tools for email marketing creators, Nathan Barry built his business with a bootstrapping approach from the ground up. Tune in to hear his insights on everything from the power of email marketing to choosing a cadence that’s right for you. Nathan

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13:22

How To Keep The Money You Make

Wealthy and Well-Known Podcast ·

2023/05/05

This episode is a quick overview of our recent episode with CPA, Fractional CFA, and podcast host, Shannon Weinstein. Join us to hear some highlights from our enriching conversation about money, taxes, and financial literacy. We unpack what it means to learn financial literacy as an entrepreneur, what causes small businesses to fail, and what you can do to make sure that you stay in business. Hear about account dispersion and how it can be of value to your business, and dive in with us as we discuss

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49:46

4 Financial Facts That Will Help You Keep More Of The...

Wealthy and Well-Known Podcast ·

2023/05/02

Today’s episode is for everyone, no matter how much or how little you make! How do you keep more of the money you’re making? That’s a question relevant to everyone who earns an income. It’s not for millionaires or billionaires; it’s for everyone! You need to have these skills, tools, and mindsets when it comes to money. During today’s episode, we welcome CPA, Fractional CFO, and Keep What You Earn podcast host, Shannon Weinstein. She is here to share her insights on financial management that will

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20:16

3 Sources of Inspiration to Help You Outlast Difficulty

Wealthy and Well-Known Podcast ·

2023/04/28

We recently hosted Dr. Mariel Buqué for an enriching conversation about her rise from private practitioner to household name. She is a Columbia-trained psychologist and author who has been featured across television and media platforms and has over 700 000 followers online. To kick off our recap, we consider the impact of the consistent flow of information that Dr. Buqué has been publishing over a seven-year period. Next, we talk about prioritizing and taking responsibility for what falls within

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30:30

How to Build a Credible Personal Brand with Dr....

Wealthy and Well-Known Podcast ·

2023/04/25

Today’s guest is a true expert in mental health and trauma recovery. Dr. Mariel Buqué is a Columbia-trained psychologist and author who has been featured across television and media platforms. She joins us today to tell the story of her rise from private practice to a personal brand with over 700 000 followers. Despite her concerns that building a social media presence would detract from her credibility as an expert, these platforms have helped Dr. Buqué to create visibility, leading to real-life

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15:36

What Is Imposter Syndrome and Do I Have It

Wealthy and Well-Known Podcast ·

2023/04/21

After our incredible conversation with therapist and entrepreneur, Michelle Chalfant, we wanted to take a closer look at imposter syndrome and how it affects our lives. To start, we define what imposter syndrome is, how you can find out if you have it, where it comes from, and how it disrupts our lives. Then, we tackle some solutions for overcoming limiting beliefs including slowing down and taking control of your emotional health, adopting positive affirmations, and moving through life with desire

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52:50

How Believing In Yourself Can Grow Your Business with...

Wealthy and Well-Known Podcast ·

2023/04/18

It is very easy to tell ourselves that we are not good enough, that we are not worthy, and that we don’t deserve to have it all. And in business, self-doubt sticks out like a sore thumb and can deter would-be business partners from working with you. To help us rediscover our worth and to show us that we are indeed valuable, is therapist and entrepreneur, Michelle Chalfant. In our conversation, we get a sense of Michelle’s professional background and how she became ingrained in multiple industries

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26:38

3 Hidden Traits of Successful People

Wealthy and Well-Known Podcast ·

2023/04/14

Successful people usually have a mix of traits that are easy to spot and others that are not as evident but are just as important. What are those hidden traits of success? Welcome to the recap edition of the Influential Personal Brand Podcast as we debrief, recap, and summarize our insightful interview with Carey Nieuwhof to unpack the character traits of successful people. Hear why achieving success in your current circumstances paves the way for even more success, the crucial role that trust,

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40:02

How Pastors Can Build Their Personal Brand with Carey...

Wealthy and Well-Known Podcast ·

2023/04/11

What began as a hobby ended up turning Carey Nieuwhof into one of the most influential leadership speakers and authors in the world! Between 2012 and 2014, while Carey was pastoring at Connexus (the church he founded), he began blogging and podcasting casually. Today, his online content gets over 1.5 billion views a month and his podcast episodes have been downloaded over 27 million times. In this episode, Carey talks about the providential meeting that kick-started his speaking career, how he has

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19:28

5 Things You Need to Know to Hit A Bestseller List

Wealthy and Well-Known Podcast ·

2023/04/07

As an author, you are no doubt much more occupied with writing an exceptional book, than you are with selling it. And while not all authors are in the business of hitting bestseller lists, most publishers are. So if you’re interested in working with a traditional publisher or publishing house, then you'll need to know what it takes to be featured on these lists and what your role will be in marketing your work. In today’s recap episode, we delve into the many facets of this topic as AJ shares her

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51:21

What Makes A New York Times Bestselling Book with...

Wealthy and Well-Known Podcast ·

2023/04/04

Not every author aspires to become a bestseller. But if your goal is to join the ranks of one of these coveted lists, such as the New York Times, then there are a few key things to know before you get started. Our guest today, Esther Fedorkevich, is uniquely qualified to share advice on this multifaceted topic. Not only is she the founder and CEO of her very own thriving literary agency, The Fedd Agency, but she has also helped over 100 authors hit the New York Times Bestseller list! Tuning in,

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31:41

How to Build Recurring Revenue

Wealthy and Well-Known Podcast ·

2023/03/31

In the previous episode, we spoke to John Meese about building massive membership sites. In this recap episode, we zone in on the key ways to build massive recurring revenue within the membership site model. We explain what recurring revenue is and why it matters, how it affects business valuation, and why we love it! In order to secure consistently recurring revenue, it’s essential to generate new sales while retaining existing customers. Utilization equals retention and today, you’ll find out how

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