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PODCAST

Revenue Builders

Force Management

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you

business entrepreneurship

All Episodes

00:59:48

Driving a Sales Discipline with Carlos Delatorre

Revenue Builders ·

2023/06/29

Carlos Delatorre is a seasoned sales leader with a career spanning several companies, including PTC, Oracle, Symantec, BMC, VMware, ClearSlide, MongoDB, Vera, and TripActions. He is also an active investor and advisor in several software companies and sits on the board of Yellow. In this episode, Carlos talks about the three basic things he considers when making a career move: market size, product differentiation, and the team. He also discusses the importance of focusing on the customer and the

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01:04:08

Communicating Like a Leader with Kevin Haverty

Revenue Builders ·

2023/06/22

Communication is a critical element of any team. Today, our guest Kevin Haverty, Vice Chairman of the Global Public Sector at ServiceNow, talks about the importance of consistent and approachable communication as a sales leader. Drawing on over 15 years of sales leadership experience and his background as a veteran, Kevin shares insight on communication styles that he’s seen drive success across his career. His conversation with John McMahon touches on recruiting, leading by example, and increasing

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01:08:53

Growing Revenue: Perspectives from Investors

Revenue Builders ·

2023/06/15

Today’s episode features world-class insight on driving revenue growth from investors behind some of the most successful startups in recent history. We offer perspectives from both Venture Capital and Private Equity with our guests, Neeraj Agrawal, General Partner Battery Ventures, Dave Tiley, Senior Operating Partner Align Capital Partners, and Izhar Armony, General Partner CRV. Tune in for tips on what to look for when investing in early-stage companies, the attributes investors seek when making

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00:35:18

Getting to the Economic Buyer with Anne Gary

Revenue Builders ·

2023/06/08

In today's episode of Revenue Builders, we have another conversation with Force Management Director Anne Gary. Anne is a skilled sales consultant and trainer with more than 20 years of experience in direct and indirect and channel sales, sales management, sales development, and sales operations. This time, we talk about misconceptions around who the economic buyer actually is, how their role has shifted with recent economic challenges, and strategies for gaining access to the economic buyer

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00:34:02

Coaches vs. Champions with Anne Gary

Revenue Builders ·

2023/06/01

Force Management Facilitator Anne Gary joins the Revenue Builders. Anne is a skilled sales consultant and trainer with more than 20 years of experience in direct and indirect and channel sales, sales management, sales development, and sales operations. John and I both worked with her at PTC – she was there when PTC was a startup and helped us grow to a $10 billion dollar market cap. Anne spends her time now working with companies and leadership teams – helping them improve their sales performance

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00:30:09

The Navy SEAL Approach to Leadership

Revenue Builders ·

2023/05/25

As we commemorate Memorial Day, we wanted to share some of the great lessons shared by some of our veteran guests. There’s no higher-stakes environment in which to learn about leadership, teamwork, and perseverance, and we in the sales world can learn a lot from their service.Tune in as VMWare Chief Operating Officer Mike Hayes and TakingPoint Leadership CEO Brent Gleeson talk about the importance of taking the harder path versus easy decisions, key leadership traits, and adapting the right mindset

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01:05:31

Executing a Winning Strategy with Chuck Bamford

Revenue Builders ·

2023/05/18

What makes a winning strategy? According to today’s guest Chuck Bamford, PhD, author of The Strategy Mindset 2.0, strategy is about developing and aligning on a competitive advantage that actually moves the needle in your customer’s experience. It’s aligning on strategy from the top down that can often be a challenge for sales organization.Chuck is the author of multiple strategy books used in MBA and Entrepreneurship courses around the country. He joins us today to talk common pitfalls, new

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00:45:33

Becoming a Transformative Leader

Revenue Builders ·

2023/05/11

Truly great leaders transform the people and teams that they work with. We’ve been lucky enough to have some conversations with some truly transformative leaders on the Revenue Builders Podcast. This week, we’re sharing some of our favorite golden nuggets from some memorable guests. Tune in as MongoDB CRO Cedric Pech, War Veteran & Mentor Anthony Anderson, Former CEO of Iron Mountain & Chairman for Fairwinds Bob Brennan, and JD Brookhart talk emotions in times of chaos, different types of

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00:52:08

Developing Elite Sales Habits with Richard Rivera,...

Revenue Builders ·

2023/05/04

Today we continue our conversation with Richard Rivera, Founder of GENNOW Sales Consulting and author of The Champion Sell. This time we discuss his formula for sales success: what he calls the E.L.I.T.E. method for aligning with the buyer. E.L.I.T.E. stands for Emotional Connection, Leading Vision, Inspiring Commitment, Trust Building, and Empowering Champions.Tune in to this episode of Revenue Builders to hear Richard break down these 5 game-changing strategies in an insightful conversation with

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00:43:46

Developing Buyer Champions with Richard Rivera, Part 1

Revenue Builders ·

2023/04/27

The buyer champion is a crucial part of any deal, but especially important in a challenging sales environment. In this episode, Richard Rivera, Founder of GENNOW Sales Consulting, joins the show to discuss his book The Champion Sell and his insights on what makes a great buyer champion. In his conversation with John Kaplan and John McMahon, Richard shares his view on the different archetypes of champions, along with the risks and benefits of each. The episode contains advice for sellers and leaders

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00:36:00

Selling to the CFO

Revenue Builders ·

2023/04/20

Understanding the CFO perspective is becoming increasingly crucial to closing deals in today’s economy. This week, we’re sharing some highlights of the best wisdom shared by financial leaders on our show.Tune in as Six-time CFO and Board Advisor Murray Demo, Drift CFO Jim Kelliher, and Managing Director of Madrona Venture Group Hope Cochran talk forecasting, budgeting, and what a CFO’s priorities really are when the economy presents challenges. Whether you’re a seller, a champion, or a leader,

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00:50:34

Mastering the Art of Customer Success with Allison...

Revenue Builders ·

2023/04/13

Your existing customer base is a vital part of your future sales pipeline. Today’s conversation with Allison Pickens explores how to reduce churn and ensure that your retention revenue pipeline stays full. Allison is an experienced investor, board director, and customer success expert. She joins John Kaplan and John McMahon today to discuss the importance of viewing customer success not as a separate activity from sales, but as an integral part of the sales process and, ultimately, the value of your

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01:05:45

The Secrets of Sales Negotiation with Tim Caito

Revenue Builders ·

2023/04/06

The problem with most negotiation training approaches is they often fail to account for the nuances of a sales negotiation based on value. In this episode, Tim Caito, Senior Partner at Force Management, joins John McMahon and John Kaplan to discuss competencies and common pitfalls associated with negotiation. The conversation covers the perception of power and emotions, early preparation and value-building throughout the sales process, the role of champions in negotiation, handling give-gets and

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00:33:21

Recruiting and Hiring Top Talent

Revenue Builders ·

2023/03/30

A company's ability to recruit and hire top talent is directly related to its ability to scale effectively. In this episode, we pulled together some of the best moments from three of our best interviews on recruiting and hiring in a growing organization. These leaders share their top tips for getting beyond the resume, creating efficiencies in the hiring process, and key things to look for when hiring sales talent and sales leadership. Join us as we take look back on the best moments from Mike

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01:04:16

Leading Through Economic Challenges with Murray Demo

Revenue Builders ·

2023/03/23

“The best sales leaders are actually business leaders.” Murray Demo joins John McMahon and John Kaplan on a new episode of the Revenue Builders Podcast. A six-time CFO and board director for Citrix, Easy Software, Centrify, Qualtrics, and Lacework, Murray joins us to discuss the importance of the big picture for sales leaders. He explores how leaders can start to zoom out from just sales success into constructing a full-scale business strategy, and shares advice for CFOs and CROs approaching

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00:53:00

Staying Calm in a Crisis with Sarah de Lagarde

Revenue Builders ·

2023/03/16

Sarah de Lagarde is a living miracle. Her story is one of resilience and is filled with lessons for all of us. Sarah is currently the Global Head of Communications at Janus Henderson in London, but last September her life changed forever when she was involved in a horrific accident that claimed her arm and leg. Somehow, throughout an ordeal that could have been fatal many times over, Sarah remained calm and refused to give up.In this episode, John Kaplan and John McMahon talk with Sarah about her

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00:55:49

Assembling a Top Sales Team with JR Butler

Revenue Builders ·

2023/03/09

What’s the ultimate factor to success? A competitive and committed mindset, according to today’s guest JR Butler. A lifelong athlete, he saw the opportunity for sales teams to recruit from groups with a next-level work ethic and passion for growth: athletes and veterans. Drawing on his own experience of transitioning to the sales world, JR founded Shift Group, a company that develops these specially qualified groups into elite sales professionals. Today he joins John McMahon and John Kaplan to

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01:18:04

Selling to Decision Makers Part 2 with Tony Parinello

Revenue Builders ·

2023/03/02

One of our MOST requested guests is back for Part 2! Tony Parinello is the bestselling author of Selling to VITO - the Very Important Top Officer. A sales veteran, Tony knows how C-suite leaders think, what they look for in a sales conversation, and what it takes to get them on your side in a deal. Today, Tony is diving even deeper into this critical topic for sales success in 2023, when multiple C-suite leaders are getting more involved in every deal. John McMahon and John Kaplan talk to Tony about

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01:01:24

Building Memories, One Field at a Time with Robert...

Revenue Builders ·

2023/02/23

An inspiring story of love, perseverance and the power of football - Bob Kessler is in awe of where his family was and where they are now. His son Tyler is a walking medical miracle. Tyler suffered from kidney failure when he was just four years old and received a transplant from his grandmother. But, in 2000 he was diagnosed with cancer and his body rejecting the kidney. Suffering from Post Transplant Lymphatic Disorder, he was the only child in the U.S who was undergoing chemo and dialysis at the

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01:12:26

Growing in the Valleys with Dr. Tommy Watson, Ed. D.,...

Revenue Builders ·

2023/02/16

The most impactful leaders turn challenges into growth opportunities. In this episode, our hosts welcome Dr. Tommy Watson, Ed. D., ACC, one of America's leading experts on turning transitions into triumphs, to their podcast. Dr. Watson has authored two books and is considered an authority on resilience, change, motivation, and leadership. Dr. Tommy explains his definition of resilience as the ability to bounce back from adversity. He believes that no matter what area of life someone comes from or

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309 results

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