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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

36:07

Priscilla and Becky Harrison On The Importance of...

Ponderings from the Perch ·

2020/05/15

In the midst of a global pandemic the insights industry has proven to be flexible and dynamic. Looking for ways to meet brands' needs to navigate an era of drastically changing consumer opinion, leaders are digging into empathy, doubling down on communication and letting positive work culture guide their daily decisions. Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices gives us a glimpse into the realities of managing during a crisis. With both facilities so near the

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27:45

MR Leadership Week: Merrill Dubrow of M/A/R/C Research

Ponderings from the Perch ·

2020/05/08

Merrill Dubrow is a thoughtful leader, podcast host, blogger, sought after keynote speaker and CEO of M/A/R/C Research. At the first sign of the Coronavirus making an impact on American business, Merrill moved quickly to spearhead a leadership roundtable and has been listening as much as leading, giving voice to many within the MR industry to help us all face what he refers to as this "opportunity to lead." He's moving through a hard time to lead 65 employees with class and a total commitment to

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17:35

MR Leadership Week: Anne Brown of Gazelle Global

Ponderings from the Perch ·

2020/05/07

Anne Brown is an experienced market research professional and serial entrepreneur. As founding partner in Gazelle Global Research she leads a global team with international data collection, data processing and total fieldwork management. She knows market research in multiple time zones, continents and languages. She's no stranger to change. In this episode her experience and practical knowledge shines through. She's built a global team who quickly were able to respond to the Coronavirus threats,

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18:22

MR Leadership Week: Sandy Casey of InnovateMR

Ponderings from the Perch ·

2020/05/06

Sandy Casey is the Senior Vice President of Global Supply at InnovateMR - a trusted provider for consumer and B2B panels used for surveying and data collection. Sandy kicks off this episode with a super helpful paradigm to help navigate the stress during COVID-19. Of course it's a great piece of advice at any time, but it seems especially relevant today. She offers the best feedback loop as follows: Stay positive Stay healthy (physically and mentally) Stay aware Stay focused Stay in sight This

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29:09

MR Leadership Week: Ryan Barry of Zappi

Ponderings from the Perch ·

2020/05/05

Ryan Barry leads Zappi's global commercial function overseeing its sales, partnerships, marketing and client service functions and serves as a member of the firm's executive leadership team. He is well know in the market research industry Want to talk about Boston teams and have a beer? Ryan's your guy. Want to talk about effective sales enablement? Ryan's your guy. Interested in leaving behind industry jargon to really talk about what insights could look like in 2,3 or 5 years? Still, Ryan's

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20:41

MR Leadership Week: Mario Carrasco of ThinkNow

Ponderings from the Perch ·

2020/05/04

It’s MR Leadership week! Benefit from the collective wisdom of market research thought leaders, who share their experiences, mindsets, and tips for managing in these trying times. Mario Carrasco is the cofounder and principal at ThinkNow - a technology-driven cultural insights agency. ThinkNow is also responsible for Diga y Gane, one of the largest and most representative Hispanic online panel in existence and ThinkNow Connekt, a powerful on-demand multicultural research tool. In this episode, Mario

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40:32

Priscilla and Peter Levitan - How To Be Un-Ignorable!

Ponderings from the Perch ·

2020/05/01

Imagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saatchi & Saatchi, has owned an ad agency with clients including Nike, MLB and Harrah’s, has written a best-selling book, and has worked with RADIOHEAD. Now imagine that there’s a global pandemic that’s threatening to Thanos-snap a significant portion of the advertising and marketing industry, and that

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15:21

Priscilla and Natalie Renna Celebrate Success

Ponderings from the Perch ·

2020/04/24

In these trying times, it’s especially important to celebrate success. In this episode, Ponderings from the Perch host and LBM president Priscilla McKinney talks with Fieldwork’s Natalie Renna, who has recently accepted a position as president of the Minneapolis Fieldwork facility. Natalie served as project manager at Fieldwork Minneapolis for five years and celebrates Fieldwork’s culture of valuing people and talents. In addition to discussing what makes Fieldwork Minneapolis unique - the 11,000

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33:15

Priscilla Offers LinkedIn Tips & Tricks

Ponderings from the Perch ·

2020/04/17

Times are tough. Times are confusing. What is clear is that we are ALL now ONLINE. The global pandemic has hit brands hard, but it has hit sales professionals even harder. Those who were not in up to date with the skills needed to survive in an ONLINE only sales environment are kind of freaking out right now. Interestingly enough, some people think that Coronavirus created this situation, but I would argue this situation was a reality long before this virus hit the world stage. Successful sales

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39:25

Priscilla and Kristin Luck Explain Marketing Strategy...

Ponderings from the Perch ·

2020/04/10

In the midst of a global pandemic, companies everywhere are taking a serious look at their marketing strategies. In this episode of Ponderings from the Perch, Priscilla and ScaleHouse founder/managing partner Kristin Luck join forces to take a deep look at what constitutes a successful business mindset in these trying times. From early decision making, to familiarity with day-to-day expenses, to the importance of helpful communication, Priscilla and Kristin pull from their personal experiences to

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8:17

Priscilla's 3 Tools to Unify Your Team

Ponderings from the Perch ·

2020/04/03

Want to know what it takes to successfully unify a team? Of course you do! Check out this episode, wherein Priscilla shares her top three tools for teamwork unity activation (visual: multicolor power rings in a semicircle!) Guess what? Each tool is centered around a component of communication. Learn how Little Bird wrangles intensive project management both internally and externally (Trello), how we bridge the connectivity gap (Slack), and how we share accountability (Standup meetings), in about

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38:52

Priscilla and Friends Scrutinize Successful Market...

Ponderings from the Perch ·

2020/03/27

And now for something completely different! By popular request from the ever-inquisitive listener base of Ponderings from the Perch, this episode centers around sales in the market research space. In order to present a well-rounded picture of successful sales insights, Priscilla phones a friend - actually, three friends! Those three thought leaders are: Noelle Emmons, Sales Director at Remesh Dyna Boen, Chief Customer Officer at Survata Tacie Avedikian, Senior Director of Client Development

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43:15

Priscilla and Brad Farris Tell Head-Trash to SCRAM!

Ponderings from the Perch ·

2020/03/20

Growth, as a business owner, strikes up against a number of obstacles - control issues, financial issues, team dynamics, and perhaps most of all: the stories we tell ourselves, when those stories don’t match up with reality. The truth is, the clutter of these largely-internal struggles create what CEO and host Priscilla McKinney calls “head-trash,” leaving little room for leaders to rise above with clarity and direction. In this episode, Priscilla talks with Brad Farris, prolific author, speaker,

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35:56

Priscilla and Friends Recap IIeX Europe

Ponderings from the Perch ·

2020/03/13

Prost! We’re back from IIeX Europe in beautiful Amsterdam! In addition to presenting in a marketing module with esteemed colleagues from DLA Ignite, Keen as Mustard Marketing, and the Retail Performance Company, Priscilla McKinney chatted with several other presenters and attendees - both during the event and after - to learn what their key takeaways were. Additionally, we received some exceptional tips on making the most of conference season. Esteemed contributors: Adam Gray, co-founder DLA

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38:37

Priscilla and Kris Hull Wield the Double-Edged Sword...

Ponderings from the Perch ·

2020/03/06

Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla McKinney talks with SVP and Senior Client Officer of Ipsos, Kris Hull about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s

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10:19

Priscilla's Top 3 Overlooked Marketing Tips about...

Ponderings from the Perch ·

2020/02/21

One of the most frequent requests we get is to share more information about podcasting. In this episode, Little Bird Marketing CEO and podcast host Priscilla McKinney shares three simple, actionable tips that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own! These tips will change your mindset regarding audio content promotion, and help you expand a single podcast appearance into a multifaceted piece of content. Sneak peek of

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46:22

Priscilla and Sondra Brown Ask The Tough Questions

Ponderings from the Perch ·

2020/02/07

In this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for companies, the importance of events like CRC (Corporate Researcher’s Conference), and coffee, they also talk about a major shift that MDRG initiated in 2018 and 2019. That change helped refocus the direction of the company - looking closely at deliverables, staff, methodologies and more - it allowed them to

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13:41

Priscilla Talks Success A La Malcolm Gladwell's Outliers

Ponderings from the Perch ·

2020/01/31

Success is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell's bestseller Outliers. Where humanity celebrates a simplified "rags to riches" style tale of human ingenuity, Priscilla opts for a more realistic view that encompasses the bumpy path of entrepreneurship. She dishes on an important success, a devastating failure, a pivotal stroke of luck, and a Matrix-style

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28:22

Priscilla and Carmen Bohoyo - Istanbul to Los Angeles

Ponderings from the Perch ·

2020/01/24

If you believe pop culture wisdom from the 1980s, you know that to exist in 2020 is to exist in “the future.” We finally made it. And because we live in the future, we have an unbelievable amount of technology that provides volumes and volumes of data on all imaginable subjects. Let’s call that “the rose,” and refer to another 1980s prophesy: “Every Rose Has Its Thorn.” The thorn, in this instance, is that it can be extremely difficult to put those volumes and volumes of data to use in a meaningful

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38:03

Priscilla and Lucy Davison in the Conservatory with...

Ponderings from the Perch ·

2020/01/17

Priscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep it real in this episode of Ponderings from the Perch! Lucy is founder and president of Keen as Mustard Marketing, and she talks with Priscilla about Insights Marketing Day 2020, B2B marketing intricacies, mustard (of course) and Women in Research. Hold that thought for a second, though. FIRST, you must know that Insights Marketing Day London is fast approaching - like, January 30 fast. If you haven’t jumped on that yet, now’s

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425 results

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