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PODCAST

The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

business marketing

All Episodes

42:12

‘A perfect time for someone like me to be in this...

The Digiday Podcast ·

2021/09/21

Maria Reeve didn’t set out to become the first person of color to oversee the newsroom of a major metropolis’s flagship news organization. For much of her career, the executive editor of the Houston Chronicle didn’t even have her eyes on editor roles altogether. “I really liked the process, the work of reporting in journalism. And as I became a manager, I really liked the process of helping people do their work and discover their own goals and desires in that. And just in the last few years did I

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45:37

'Journalism can only be as good as our newsroom...

The Digiday Podcast ·

2021/09/14

The role of editor-in-chief looks a lot different than what it did 20 years ago — or even two years ago. For digital-first media companies, the nuances of what it takes to run a successful newsroom, particularly during a pandemic, are more complicated than ever before. For Vox Media, it meant having two new top editors for its brands Vox and The Cut, who have fresh perspectives on what the job means. At the beginning of this year, Swati Sharma and Lindsay Peoples Wagner took the reins of Vox and

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52:28

Women of Color Unite’s Cheryl L. Bedford is fighting...

The Digiday Podcast ·

2021/09/07

In February 2018, Cheryl L. Bedford threw a party. The invite called for women of color to unite, and the event spawned Women of Color Unite, the nonprofit organization Bedford oversees that supports women of color in the entertainment industry. “We basically built Women of Color Unite on the idea of exclusion by familiarity and ending it,” Bedford said in the latest episode of the Digiday Podcast In the fight against people hiring people whose identities and experiences are most similar to their

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43:15

LinkedIn’s Imani Dunbar is helping to build more...

The Digiday Podcast ·

2021/08/31

The compensation gap is closing, albeit slowly and unevenly. In the effort to create balanced workplaces, LinkedIn occupies the position of potential catalyst. The Microsoft-owned business-centric social network not only provides a platform with tools through which hiring practices can be made more meritocratic but also offers an example of an equitable organization. It even has an executive charged with overseeing equity strategy. “I don’t know that any companies have started to unify all their

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52:20

Jubilee Media’s Jason Y. Lee and investor Mike Su...

The Digiday Podcast ·

2021/08/24

Many media companies have set out to be the Disney of X. But Jubilee Media seems to have carved out a niche for itself by aiming to become the “Disney for empathy,” according to the media company’s founder and CEO Jason Y. Lee. Empathy is a pretty unusual content category, though, of which Jubilee Media is well aware. “A lot of people have trouble putting us into a particular category or box. And we see that as a tremendous whitespace that we want to kind of own and grow into,” Lee said in the

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33:43

The delta of it all: Digiday’s top trends of 2021 so far

The Digiday Podcast ·

2021/08/17

The media and marketing industries seem to be approaching another inflection point. The delta variant is beginning to put the brakes on the return to normal that had been underway since the start of the year. That makes mid-August — already a typically slower part of the year — an opportune time to catch up on the top trends of the ever-changing moment. In this week’s Digiday Podcast, co-hosts Kayleigh Barber and Tim Peterson talk about the delta that marketers and media companies are finding

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49:02

Atlas Obscura redefines ‘exploration’ after pandemic...

The Digiday Podcast ·

2021/08/10

Travel, to no surprise, was one of the largest industries impacted by the pandemic and publishers like Atlas Obscura that cover exploration, wanderlust and gastronomy had to quickly adapt and figure out both what content output and brand deals would like in this new reality. Luckily for Atlas Obscura, the concept of exploration meant more than its tourism and trip-planning business, which accounted for about half of the company’s revenue in 2019. In the latest episode of the Digiday Podcast, CEO

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49:05

Hearst UK wants all of its brands to have Good...

The Digiday Podcast ·

2021/08/03

Good Housekeeping set a standard at Hearst UK that the rest of the portfolio wants to replicate. For nearly 100 years, the homelife magazine has cultivated a following of readers who trust its product recommendations, reviews and seals of approval enough to spend their money on those tried and tested items. Now, the Good Housekeeping Institute has expanded into the Hearst Institute, enabling the rest of the UK-based titles to use the same resources, experts and testing facility that has strengthened

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47:42

How Yahoo is experimenting with platforms and...

The Digiday Podcast ·

2021/07/27

Yahoo is on a mission to drive brand affinity across its portfolio by turning casual readers into fanatics who are willing to spend money with the media company. That strategy has led the company to experiment with new mediums and types of content, as well as new innovative partnerships, said Joanna Lambert, head of consumer at Yahoo. In the latest episode of the Digiday Podcast, she said she wants to reach 900 million monthly, paying users by further enticing them with shoppable videos, online

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41:26

How Rich Kleiman and NBA star Kevin Durant are...

The Digiday Podcast ·

2021/07/20

Many athletes have made moves into the media business, from Derek Jeter with The Players’ Tribune to LeBron James with Uninterrupted and SpringHill Entertainment to Alex Morgan, Sue Bird, Chloe Kim and Simone Manuel with TOGETHXR. That list also includes Kevin Durant. Through their company Thirty Five Ventures, the NBA star and his business partner Rich Kleiman have been building a media business that has evolved from a channel on YouTube and show on ESPN+ into a media company called The

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54:14

How 100-year-old Architectural Digest is becoming a...

The Digiday Podcast ·

2021/07/13

Architectural Digest’s global editorial director Amy Astley does not want the 100-year-old magazine to feel stuck in a legacy mindset. While print subscriptions are still an increasing area of the business, she said, the brand’s digital presence and social media content have become significant ways for AD to grow a much younger and more diverse audience. Enter global digital director David Kaufman, who was brought on last year as a way to further the publication’s international expansion and global

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38:51

‘Meet the Press’ host Chuck Todd reports from the...

The Digiday Podcast ·

2021/07/06

NBC News’s “Meet the Press” is the longest-running show on TV. For the program to remain relevant in the streaming era, it needs to appeal to people who are not tuning in to traditional TV. This notion is not lost on the show’s host Chuck Todd, who also anchors “Meet the Press Reports,” a streaming-only series that debuted on NBCUniversal’s Peacock in September. However, Todd also saw an opportunity to seize streaming as a means of stretching beyond the limitations of a linear time slot and doing

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45:05

Jonah Peretti and Rich Antoniello explain why...

The Digiday Podcast ·

2021/06/29

The wave of media consolidation is cresting again. The latest example is BuzzFeed’s acquisition of Complex Networks. BuzzFeed CEO Jonah Peretti and Complex Networks CEO Rich Antoniello joined the Digiday Podcast to talk about the deal. The conversation with Peretti and Antoniello ranged from how Complex Networks will fit inside BuzzFeed to how BuzzFeed’s brands could cross over into Complex’s properties like ComplexCon and vice versa. What came through in the interview is how the two executives see

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47:10

IPG’s Arun Kumar says the time has passed for the ad...

The Digiday Podcast ·

2021/06/22

As the chief data and technology officer at IPG, Arun Kumar has plenty on his plate at the moment. Apple is limiting tracking on iPhones and iPads. In less than a year, Google’s Chrome browser is supposed to cut off third-party cookies. And both Apple and Google are threatening the advertising industry’s adoption of the IP address as a cross-platform identifier. “’Stress’ is the middle name of my title right now,” Kumar said in the latest episode of the Digiday Podcast. What is stressing out the

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40:16

How the Betches founders turned a blog into a...

The Digiday Podcast ·

2021/06/15

A decade ago, Cornell students Jordana Abraham, Aleen Dreksler and Samantha Sage created a satirical blog called Betches to share their observations of student life. Now in 2021, the blog has become a multi-platform media company for millennial women that reaches a monthly audience —they tout — of 43 million. The blog grew with its audience, said Dreksler on the latest episode of the Digiday Podcast, allowing major life events for their audience to dictate new content verticals, podcast subjects and

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50:15

Vox Media’s Marty Moe and Preet Bharara are building...

The Digiday Podcast ·

2021/06/08

Vox Media has been on something of a shopping spree over the past two years. After acquiring Epic to boost its TV production business, New York Media to expand its publishing portfolio and Coral to add to its publishing technology, in April the media company picked up Cafe Studios — the podcast company co-founded by former U.S. Attorney Preet Bharara — to round out its podcast network. However, for both Vox Media and Cafe Studios, the motivation behind the deal extends beyond the world of

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49:35

NTWRK is taking NFTs into the livestream shopping model

The Digiday Podcast ·

2021/06/01

The livestream shopping model is coming back around in the U.S. and is not limiting itself to the traditional television channels and "call-now" directives that QVC and HSN have done in past decades. NTWRK, a livestream shopping company aimed primarily at Gen Z and millennial audiences, launched in late 2018 and has accumulated 2 million consumers since then on its iOS and Android apps, which are currently the only platforms that shoppers can transact on. By 2025, the goal is to increase that number

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48:45

With a unique insight into e-commerce behavior,...

The Digiday Podcast ·

2021/05/25

Klarna -- the buy now, pay later fintech company -- is trying to build its user base by becoming part of the culture conversation. The Swedish-based platform already has a significant base of 90 million global shoppers with 18 million specifically in the U.S., which Klarna CMO David Sandström said is the company's fastest growing market. With access to that many consumers, the past year has been a treasure trove of new data on online shopping behavior, given the pandemic wildly increasing the number

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45:28

Why Hearst's digital-native food brand Delish is...

The Digiday Podcast ·

2021/05/11

When Hearst created its internet-inspired food brand Delish six years ago, its product strategy was entirely digital, which was unique within the publisher's portfolio of legacy magazines. And while Delish may not be one of the "Hearst titans," its playful nature has helped grow the brand's audience and hone a group of super fans who are willing to pay to be closer to the brand in more ways than one, according to Delish editorial director Joanna Saltz on the latest episode of the Digiday

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54:55

How the Try Guys took their YouTube channel and...

The Digiday Podcast ·

2021/05/04

The Try Guys brand was formed in 2014 by four BuzzFeed producers who wanted to be funny on their company's YouTube channel. Within four years, the group — Ned Fulmer, Keith Habersburger, Zach Kornfeld and Eugene Lee Yang — realized the brand had enough of a fanbase to buy the rights from BuzzFeed and set out on their own. Now the Try Guys' company, 2nd Try, has a staff of nearly two dozen, a YouTube channel with more than 7.5 million subscribers, numerous product lines (including hot sauces, teas

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466 results

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