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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:58

S7E23 - How Tourism Survives A Tragedy

Under the Influence with Terry O"Reilly ·

2018/06/07

This week,we look at how tourism survives a tragedy.When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top revenue-generating industries and employs one of the biggest workforces. From Toronto’s SARS outbreak to Hurricane Katrina, it all comes down to a crisis plan, speed and smart marketing. Hosted on Acast. See acast.com/privacy for more information.

en

27:48

S7E22 - Guinness Book of World Ad Records

Under the Influence with Terry O"Reilly ·

2018/05/31

This week,we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can be a great marketing strategy. Hosted on Acast. See acast.com/privacy for more information.

en

27:37

S7E21 - Marching Orders: Household Products Invented...

Under the Influence with Terry O"Reilly ·

2018/05/24

This week,we look at products invented by the military. The military has influenced more technology than any government, agency, business or organization in history.From the appliances in your kitchen, to the big screen in your living room, to the car you drive,you’d be surprised how much of your world is military-inspired. Hosted on Acast. See acast.com/privacy for more information.

en

27:49

S7E20 - Avon Calling: Door-To-Door Marketing

Under the Influence with Terry O"Reilly ·

2018/05/18

This week,we explore the art of door-to-door sales.From encyclopaedias, to make-up, to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople never met a door they couldn't open. We’ll even look at the famous names in Hollywood that started out as door-to-door salespeople. The list may surprise you… Hosted on Acast. See acast.com/privacy for more information.

en

27:40

S7E18 - Lemonade: Marketing A Negative

Under the Influence with Terry O"Reilly ·

2018/05/03

This week,we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that itsproduct tastes awful, or another that boasts beingsecondin its category. Hosted on Acast. See acast.com/privacy for more information.

en

26:56

S7E17 - Bookmarks 2018

Under the Influence with Terry O"Reilly ·

2018/04/26

This week,it’s our annual look atbrandsI admire. They may not be the hippest, the latest or the coolest, but Ienvythem for a reason. Like the most iconic studio in rock history, the first casual shoe ever invented or the world’s most timeless sunglasses. Join us for a peek at a few of my favourite things… Hosted on Acast. See acast.com/privacy for more information.

en

26:40

S7E16 - Brand Envy 2018

Under the Influence with Terry O"Reilly ·

2018/04/19

This week,it’s our annual look atbrandsI admire. They may not be the hippest, the latest or the coolest, but Ienvythem for a reason. Like the most iconic studio in rock history, the first casual shoe ever invented or the world’s most timeless sunglasses. Join us for a peek at a few of my favourite things… Hosted on Acast. See acast.com/privacy for more information.

en

27:02

S7E15 - Hey Vern! When Ads Go Hollywood

Under the Influence with Terry O"Reilly ·

2018/04/12

This week, we look at commercials that made the unlikely leap…to Hollywood.Some became big hit movies, others inspired popular songs. One even becamea TV series that was voted one of the worst sitcoms of all time. But that’s what can happen when an ad hitchhikes to Hollywood. Hosted on Acast. See acast.com/privacy for more information.

en

27:26

S7E13 - Famous Jingles, Part Two

Under the Influence with Terry O"Reilly ·

2018/03/29

This week, it’s part two of our Jingles episode.Jingles had a great run until the late ‘80s, then songs overtook them. But a few big jingles have beaten the trend in recent years – one in particular has even made one company billions of dollars… Hosted on Acast. See acast.com/privacy for more information.

en

27:46

S7E12 - Famous Jingles

Under the Influence with Terry O"Reilly ·

2018/03/22

This week, we explore the use ofjinglesin advertising.So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in our minds forever.Once you hear them, learn the melody and start singing the lyrics,youbecome the advertiser. Hosted on Acast. See acast.com/privacy for more information.

en

26:36

S7E11 - Brands Are People, Too: Products Named After...

Under the Influence with Terry O"Reilly ·

2018/03/15

This week,we explore famous products named after their inventors. Some products are socementedin our minds we forget those namesoncebelonged topeople. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard was invented by a Jules Leotard.We’ll even look at some inventors who wish their names had been forgotten... Hosted on Acast. See acast.com/privacy for more information.

en

27:19

S7E10 - Worthless To Priceless

Under the Influence with Terry O"Reilly ·

2018/03/09

This week, we look at products that went from worthless to priceless.Products someone created out of something everyone else ignored. It might be scraps on the ground that people stepped over, or useless waste destined for the scrap heap. But in each case, the resulting product was a masterpiece of instinct and insight… Hosted on Acast. See acast.com/privacy for more information.

en

27:53

S7E09 - Celebrities: Living To Tell The Tales

Under the Influence with Terry O"Reilly ·

2018/03/02

This week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan Arkin defied all advertising norms and why an afternoon behind the mic makes Alec Baldwin sweat. Celebrities cost big money, have big opinions and make big demands. But if the commercial is good, their presence can be rocket fuel. Hosted on Acast. See acast.com/privacy for more information.

en

27:07

S7E08 - Kentucky Fried Brand Myths

Under the Influence with Terry O"Reilly ·

2018/02/23

This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to accept rumours as truth because they're usually dramatic and juicy. But many of the myths you’ve heard and maybe even passed along are actually...untrue. Hosted on Acast. See acast.com/privacy for more information.

en

27:13

S7E07 - Comic Book Ads

Under the Influence with Terry O"Reilly ·

2018/02/16

This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and one-day karate courses could be yours for just a dollar. You probably spent your allowance on one or two in your day... Hosted on Acast. See acast.com/privacy for more information.

en

27:07

S7E06 - A Wild & Crazy Idea: How Companies Solve Big,...

Under the Influence with Terry O"Reilly ·

2018/02/09

This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogota replaced police officers…with mimes.Sometimes the only solution is a wild and crazy idea. Hosted on Acast. See acast.com/privacy for more information.

en

27:35

S7E05 - Delicious Names: Marketing Appetite Appeal

Under the Influence with Terry O"Reilly ·

2018/02/02

This week, we explore how marketers saved certain foods from oblivion by changing…theirnames. Many foods you enjoy started out life with veryunappetizingnames. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today… Hosted on Acast. See acast.com/privacy for more information.

en

27:28

S7E04 - Underwear In Your Mailbox: Subscription...

Under the Influence with Terry O"Reilly ·

2018/01/26

This week, we delve into the emerging world of subscription marketing.Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top-up.You can subscribe to just about anything these days - and some of the items may surprise you. Hosted on Acast. See acast.com/privacy for more information.

en

27:36

S7E03 - Damn The Torpedoes

Under the Influence with Terry O"Reilly ·

2018/01/19

This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, focus groups that gave the thumbs-down, apprehension within the agency or even that the initial research declared them failures. But they survived and thrived because someone said...Damn The Torpedoes. Hosted on Acast. See acast.com/privacy for more information.

en

27:35

S7E02 - I See A Little Silhouetto Of A Brand: How Old...

Under the Influence with Terry O"Reilly ·

2018/01/12

This week, we analyze how old school products survive in the 21stcentury. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doingevenbetterbusiness today. We’ll look at how one company makes money byretiringits products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saveditself bynotgoing digital.From Crayola to Velveeta, it all comes down to smart marketing. Hosted on Acast. See acast.com/privacy for

en

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