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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

19:11

Changing Influencers in Building Products

Smarter Building Materials Marketing ·

2019/08/28

Do you know who is actually making the decision on whether or not your product is selected? There are shifts happening in the building materials industry regarding who is merely an influencer and who is a decision-maker. This week's guest helps us break down who is the real decision-maker, whether your project is residential or commercial.

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29:22

How Building Materials Can Turn Speed Into A...

Smarter Building Materials Marketing ·

2019/08/21

If you want to outpace your competition, you need to embrace the idea of changing at a faster pace than you do now. The combination of change and speed is critical to your ability to grow at a faster pace than your competition. On this week’s episode, we bring on a manufacturer who is embracing speed and inviting change into their organization in order to outpace their competition.

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31:42

The Future of Dealers and Building Materials

Smarter Building Materials Marketing ·

2019/08/11

Selling through dealers can be challenging, and the shifts that have happened with eCommerce are impacting how to effectively grow sales through these partners. On today's episode we bring on two experts who work with dealers to help them continue to grow in this changing marketplace. They share how the most successful manufacturers and dealers are continuing to adapt to stay competitive. You'll also learn what specific tacts are opening up opportunities for increased margin on sales.

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29:28

Product Launch Strategies for Building Materials

Smarter Building Materials Marketing ·

2019/08/05

Getting people in the channel to try a new product is one of the toughest sales to make. Today, we bring on the Founder and CEO of one of the few startups in the industry to share his strategies on effective product launches. He gives some great details on what to do, what not to do and how he has even been able to land partnerships with some of the most notable names in his category. If you’re looking to launch a product or just want to know how to win more business, this episode is for you.

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17:30

Trade Show Strategies That Actually Work

Smarter Building Materials Marketing ·

2019/07/29

We have Building Materials Manufacturers ask us all the time if we think trade shows are really worth it. It’s a complex question for sure, and sometimes, that answer is “no.” But today, we’re bringing on someone with an inside perspective on some of the top trade shows in the building materials space. She talks about strategies she’s seeing that continue to drive traffic and interest on the trade show floor.

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28:20

CRM Strategies for Building Materials Manufacturers

Smarter Building Materials Marketing ·

2019/07/22

For a lot of manufacturers, their CRM is not only a pain point, but can be a very expensive mistake. We at Venveo do a ton of work to drive leads and bring the right awareness to our clients, and oftentimes those leads get brought into a CRM and they get lost, and it becomes a very expensive unuseful tool. Which is why we're really excited to bring on a manufacturer today, who launched a CRM unsuccessfully and transitioned to make it a really critical part of their growth from a sales

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19:24

3 Content Types Every Manufacturer Needs to Drive SEO...

Smarter Building Materials Marketing ·

2019/07/15

Most building materials manufacturers I talk to say they have the BEST PRODUCT in their category, but nobody tells me they have the BEST AWARENESS in their category. Being found and known is critical to your growth. It will help you stay competitive regardless of your company size, and is arguably just as important as the quality of your product. On this episode we break down the 3 content pieces that will help you be found more easily and drive awareness for your product.

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23:24

How Manufacturers Can Make Their Audience the Hero

Smarter Building Materials Marketing ·

2019/07/08

If you’re in the building materials space, and you want to win, then you have to help your audience win. In our industry helping the customer to win is an ever changing problem. So we decided to bring on a guest who has interviewed over 150 pro's, contractors, and influencers in the building construction space to share how the smartest manufacturers are making their audience the hero.

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20:18

7 Copywriting Hacks for Building Materials

Smarter Building Materials Marketing ·

2019/06/24

If your landing pages, emails or website aren’t converting at the rate you want, a lot of time the copy and messaging is to blame. We know how hard it can be to troubleshoot your own copy or even to get started writing when the blank page is staring back at you. To help jumpstart your copywriting efforts, we’re talking through 7 proven copywriting hacks, why they work and how you should incorporate them into your writing efforts.

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23:42

How to Get Specified by Architects

Smarter Building Materials Marketing ·

2019/06/18

Being specified is a top priority for many manufacturers. There are so many layers to what makes or breaks the decision to include materials in the spec, and then there’s the added complexity of value engineering which can put everything in question all over again. On this episode, we bring on a specification expert to talk about what he sees as the main reasons manufacturers are being left out of specs and some great insights on how to avoid the dreaded value engineering phase.

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22:13

How to Steal Amazon's Strategy to Own the Multifamily...

Smarter Building Materials Marketing ·

2019/06/11

Over the past several months, Amazon has been strategically making moves to break into the multifamily construction industry, and there are three key reasons what they’re doing is working so well. On today’s episode, Zach and Beth talk through the driving factors behind Amazon’s success and how manufacturers can take and apply those same methods to their products.

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27:12

New Data Released: What Building Materials Audiences...

Smarter Building Materials Marketing ·

2019/06/03

Finding your audience online is just the first step to a successful digital strategy. Today, we’re joined by one of the leading customer-data researchers in the building materials industry to talk about their latest look at what the channel is doing online, where they’re spending their time and most importantly, what they want from manufacturers. Listen to hear where you can make the biggest impact, reach the largest audience and deliver the most value.

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32:15

Commodity to Sought-After Brand: How Building...

Smarter Building Materials Marketing ·

2019/05/27

No manufacturer wants to be seen as just a commodity. Being lumped in with dozens of other products like yours is a race to the bottom, but building a brand that’s sought after and respected takes a strategic understanding of both your brand and your audience—not to mention perfect execution. Today, we’re talking to a manufacturer who is in one of the most highly commoditized product categories in the industry but has managed to carve out a significant name and reputation for his company. He

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29:53

Changes to Google, Facebook and LinkedIn Impacting...

Smarter Building Materials Marketing ·

2019/05/20

There are significant changes happening on some of the most used platforms online. Listen to hear about the biggest changes to Google, Facebook and LinkedIn, how you can make those changes work to your advantage and what they mean for the building materials industry and the future of the building materials distribution channel.

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28:10

How to Market and Sell to Pros and Contractors

Smarter Building Materials Marketing ·

2019/05/13

In order to win in your industry, you need to be able to sell to builders and contractors effectively, in a way that resonates with them. If you try to market to a professional audience the same way you market to distributors or homeowners, you won’t be able to connect with them in a way that drives leads and sales. In this episode, we talk to a builder about how to get pros to switch to a new product or try a new one.

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21:43

How to Sell Green Building Products

Smarter Building Materials Marketing ·

2019/05/06

Having a “green” building product doesn’t mean what it once did, but there’s a wave of new demand in this building products category that most companies don’t know about. In this episode, we interview an expert who shares how manufacturers can use the right language and positioning to grow sales with green products.

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25:19

Offsite Construction: How To Stay Ahead of This...

Smarter Building Materials Marketing ·

2019/04/29

There is a lot of conversation being had about modular offsite prefab and what this means for building products. Today we bring on a manufacturer who is spearheading this initiative for his business. He shares some insights as to why this happening and how to stay ahead of the shifts in front of us. Learn how you can begin to make this a bigger part of your business, and grow your sales in the process.

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21:16

Conversation Marketing for Building Materials

Smarter Building Materials Marketing ·

2019/04/23

With digital marketing, it’s easy to get caught up in the metrics - the number of website visitors or number of leads generated. Instead, building material manufacturers need to switch their focus from metrics to relationships. In this week's episode we talk about conversation marketing, what it is, and why manufacturers should utilize this tactic to drive sales.

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29:33

Winning Outside Sales Rep Strategies for Building...

Smarter Building Materials Marketing ·

2019/04/15

For most manufacturers, using external sales reps is necessary, but comes with a list of common frustrations. Today, we’re talking to a manufacturer who has implemented some simple strategies to keep their external reps engaged and build their relationship and trust. Having a sales team that’s bought-in to you, your product and your company’s success is crucial … but easier said than done. Listen to hear how they’re winning their sales reps over, what they’ve learned from their sales reps about

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18:25

Driving Building Materials Awareness Using Facebook &...

Smarter Building Materials Marketing ·

2019/04/08

What if you could showcase your product to your audience in the place they spend the most time online? Facebook and Instagram ads allow you to do exactly that. On this episode, we talk about the untapped potential of Facebook and Instagram ads for the Building Materials industry and give you examples of how to leverage the potential of the ad platform to grow awareness and drive leads.

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