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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

How we are working on product messaging and...

The Content Cocktail Hour ·

2022/04/11

It can be difficult to convey what a B2B software tech start-up does to someone who is unfamiliar with the field. Jonathan and Brett have an open and honest discussion about some of The Juice's product marketing and positioning challenges. They stay calm and collected by having a great support system at home and constantly keeping the big picture in mind. 0:00 Intro 0:55 Conversation 2:07 Support system 4:50 Product messaging 7:50 Spotify for B2B recourses 8:28 Nominated for startup of the

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0:00

Marketing like a media company with Corey Haines of...

The Content Cocktail Hour ·

2022/04/08

Corey Haines is the founder of Swipe Files, a SassS marketing community and personal media company. On today's episode, Corey discusses the crawl, walk, and run approach to marketing like a media company, as well as some examples of companies doing an excellent job at it. SaaS marketing is more competitive and difficult to measure than ever before; having awesome content and trustworthy personalities (like a media company) is critical to stand out from the competition. 0:00 Intro 0:54

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0:00

The 10 Questions I’ve Been Asked the Most in 400+...

The Content Cocktail Hour ·

2022/04/04

This episode is inspired by an article from Nicole Miller, the Director of People at Buffer, titled “The 10 Questions I’ve Been Asked the Most in 400+ Values Screening Interviews.” For the first time publicly, Jonathan reveals The Juice’s four core values, what they signify, and how they were chosen. With these four carefully considered core values, which took over a year to fully flesh out, The Juice is positioning itself for success. 0:00 Intro 1:10 Conversation with JG 2:40 Six operating

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Common misconceptions when it comes to SEO with Mitch...

The Content Cocktail Hour ·

2022/04/01

Mitchell Causey is the co-founder and CEO of Demandwell, an SEO software company that helps B2B SaaS marketers turn organic search into repeatable revenue. Mitchell is an SEO expert who debunks some common misconceptions about the field. They also talk about Google as the world's largest human experiment, the distinction between quantity and quality in terms of content, and the future of SEO. 0:00 Intro 0:54 Conversation with Mitch 4:16 Lessonly 5:20 Starting his own company 6:30 SEO to

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Give Before You Take (Catalyst content breakdown)

The Content Cocktail Hour ·

2022/03/28

Brett and Jonathan share their thoughts after listening to the Humans of Saas podcast, hosted by Ben Winn at Catalyst. The episode was titled “Give Before You Take” with Lloyed Lobo, Co-founder and President of Boast AI. Reciprocity is so important when building a brand and creating community. Short-term marketing efforts that are solely revenue-motivated are a recipes for disaster. 0:00 Intro 1:30 Conversation with JG 3:52 Humans of SaaS podcast 7:00 Be personal 8:40 Give before you take

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The art of marketing people over product with Holly...

The Content Cocktail Hour ·

2022/03/25

Holly Enneking is the VP of Marketing at Lev, the premier Salesforce consultancy for marketers. In this episode, she discusses the art of marketing people in contrast to marketing products. Holly shares what she’s learned moving from a B2B SaaS marketing role to now working for a services-led business. Lev is hosting the Ultraviolet Conference on April 12th-13th and registration closes April 1st! 0:00 Intro 0:50 Conversation with Holly 5:00 Career path 6:30 Services-led business VS product

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0:00

Want to Build a Successful B2B Community? Take a Soul...

The Content Cocktail Hour ·

2022/03/21

Brett and Jonathan unpack an article titled“Want to Build a Successful B2B Community? Take a SoulCycle Class,” from Latané Conant. Latané is the CMO at 6sence, an account engagement platform helps B2B organizations achieve predictable revenue growth. She writes that marketers can learn a lot from SoulCycle and lists six rules of community building.Want to Build a Successful B2B Community? Take a Soul Cycle Class (6sense) 0:00 Intro 0:45 Conversation with JG 3:10 Latané Conant 4:45 Article

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What B2B brands need to put in place before hiring a...

The Content Cocktail Hour ·

2022/03/18

In addition to a full-time position in B2B tech, Mel Yap is a freelance copywriter who helps clients create engaging content that aligns with their values, tone of voice, and core message. In this episode, she discusses her writing process, who her ideal client is, and what brands need to figure out and focus on first before hiring freelance creatives. 0:00 Intro 0:47 Conversation with Mel 1:50 Copywriting mindset 4:40 Brand voice & content pillars 8:30 Coaching brands & tone of

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How to Use Freemium Products to Gain Paying Customers...

The Content Cocktail Hour ·

2022/03/14

This week, Brett and Jonathan listened to a podcast episode titled “How to Use Freemium Products to Gain Paying Customers” from Correlated, the leading platform for product-led revenue. The episode is a conversation between Breezy Beaumont, Head of Growth at Correlated, and David Rostan, founder of Calendly and Head of Revenue at Stonly. Calendly has been extremely successful with the freemium model. Jonathan plans to experiment with PLG and freemium models as they grow and build on

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0:00

How to REALLY build community in B2B with Allie Dyer...

The Content Cocktail Hour ·

2022/03/11

Allie Dyer Bluemel is the newly promoted Director of Developer Marketing at Census, an operational analytics platform. With Brett, she discusses the steps of growing and measuring communities and approaches to sharing valuable content. Building a healthy and positive B2B community takes the active mind of a modern-day marketer. 0:00 Intro 0:48 Conversation with Allie 1:45 New role 2:29 Give away your Legos 7:20 B2B community 10:10 Writing for people vs SEO 14:15 Shifts in B2B marketing

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How to Build a B2B Brand That Stands Out (Alyce...

The Content Cocktail Hour ·

2022/03/07

This week, Brett and Jonathan discuss a video and blog from Alyce titled “How to Build a B2B Brand that Stands Out,” a conversation between Dave Gerhardt and Pete Lorenco. Jonathan asks Brett what he’s done at The Juice to make them stand out. It’s an exciting time as they launch the Creator Pages, build on momentum, and grow the modern-day marketer community. 0:00 Intro 1:09 Conversation with JG 2:00 Launching Creator Pages beta 5:50 Waitlist 7:55 Article from Alyce 10:40 How to stand out

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0:00

Flipping formats and being more authentic with your...

The Content Cocktail Hour ·

2022/03/04

Ellen Schwartze is the Senior Director of Digital Demand Generation at Knotch, a content intelligence platform. In this episode, she talks about flipping formats in marketing, humanizing demand gen, and the benefit of synergy between revenue, brand, and marketing teams. Modern-day marketers, like Ellen, are team players, experimenters, and challengers of the status quo. 0:00 Intro 0:45 Conversation with Ellen 3:30 Vanity metrics 7:50 Resistance to change 10:20 Reporting to revenue 17:13

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0:00

Marketing research doesn't have to be boring...

The Content Cocktail Hour ·

2022/02/28

The “Creator Pages” is launching Wednesday, making it a busy week at The Juice. Brett and Jonathan make some time to discuss the importance of market research and an article by Louis Grenier titled “How to do market research in 4 steps: a lean approach to marketing research.” Jonathan reflects on the one hundred interviews he conducted with marketers when he first started The Juice. Market research isn’t just about asking questions; it’s about asking the right questions and identifying

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How customer investigations can transform your...

The Content Cocktail Hour ·

2022/02/25

Ryan Gibson is the founder of Content Lift, helping B2B marketing teams run customer research interviews that don't suck. Brett and Ryan discuss how customer investigations can transform your marketing strategy. Ryan’s stint as a TV reporter taught him how to ask the right questions and get the bottom of issues. Knowing the average buying story of your customer is invaluable knowledge for marketers to have. 0:00 Intro 0:45 Conversation with Ryan 4:30 Shift of marketers’

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0:00

Know your hand-raisers when marketing to your users...

The Content Cocktail Hour ·

2022/02/21

Jonathan and Brett are fired up about an article by Janet Choi, Head of Content at Clearbit, titled “Know you hand-raisers: why marketing to your user base isn’t working anymore.” What is hand-raiser and what makes someone raise their hand? Why aren’t users also your buyers? Why is PLG (product-led growth) the future of B2B SaaS? In this episode, your favorite modern-day marketer duo tackles these complex questions.0:00 Intro 1:00 Conversation with JG 3:30 PLG (product-led growth) 8:35

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Following up with the right question in marketing...

The Content Cocktail Hour ·

2022/02/18

Michael Ashford is Director of Marketing at The Receptionist, a TEDX speaker, and the host of “The Follow-Up Question” podcast. With a journalism background, Michael has transferred his ability to ask the right questions in the marketing world. In this episode, Brett and Michael discuss modern-day marketing, attribution, gated content, car commercials, and much more. 0:00 Intro 1:01 Conversation with Michael 1:55 Marketing philosophy 5:15 Curiosity VS certainty 9:02 Car commercials 11:10

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0:00

Curation as the Centerpiece of Your Marketing Strategy

The Content Cocktail Hour ·

2022/02/14

Brett McGrath was inspired to write an article after reading Amanda Natividad’s article, “The Case for Permissionless Co-Marketing.” Amanda Natividad is the VP of marketing at SparkToro, an audience research tool that helps you discover people's sources of influence. “Permissionless co-marketing” is promoting/sharing/re-tweeting someone’s content, because you enjoy it and share similar philosophies. Promoting someone’s work (without asking for anything in return), leads to genuine

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0:00

Avoiding attribution intoxication and letting your...

The Content Cocktail Hour ·

2022/02/11

Camela Thompson is the Director of Growth at CaliberMind, the leading B2B Data Platform for Revenue Insights you can trust. Brett and Camela discuss the tension between being a creative marketer and attribution intoxication. Executives need to be okay hearing bad news; communicate successes and be honest about your failures. Honest internal marketing is essential. 0:00 Intro 0:58 Conversation 4:00 Role at CaliberMind 7:30 Humanize marketing 10:10 Account-based marketing 13:30 Podcasting

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How to use analytics to tell the right story in B2B...

The Content Cocktail Hour ·

2022/02/07

Brett and Jonathan discuss an article titled “How Advanced Analytics Changed My Career” by Camela Thompson, Director of Growth at CaliberMind. Having a deep understanding of advanced analytics gives marketers credibility and insight to pivot marketing efforts where it matters most. Great marketers utilize both their analytical, data-driven right brain and their creative, story-telling left brain. 0:00 Intro 1:09 Conversation 4:30 Article 8:10 Right vs left brain 10:00 Story telling 15:20

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0:00

Having a hospitality mindset with content marketing...

The Content Cocktail Hour ·

2022/02/04

Melissa Meredith is the owner of Content Creative, a full-service marketing, branding, and content agency that’s with you from strategy to execution. On this episode, Brett and Melissa discuss what is means to have a hospitality mindset in marketing. She also explains the benefits of being both authoritative and vulnerable with content. 0:00 Intro 0:51 Conversation with Melissa 4:05 Content Creative 6:04 Purpose of content marketing 9:00 Hubspot 10:45 Tips for stuck marketers 13:10

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