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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

53:52

Q&A with Comedian Michael Jr. (293)

Content Inc. - The Podcast ·

2021/07/15

An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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05:09

A Tabula Rasa for Your Content Operations (292)

Content Inc. - The Podcast ·

2021/07/12

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act. You have an opportunity to start with a tabula rasa, or clean slate, and focus on building value every day instead of interruption. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a

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55:49

Kristen Bor from Bearfoot Theory (291)

Content Inc. - The Podcast ·

2021/07/08

An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire. Kristen discusses how she leverages Pinterest and Instagram, how she drives affiliate revenues, and what SEO really means to bloggers. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a

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04:11

Smartless and Taking Back Control (290)

Content Inc. - The Podcast ·

2021/07/05

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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55:27

Anthony Fasano from Engineering Management Institute...

Content Inc. - The Podcast ·

2021/07/01

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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04:05

What the Most Successful People Don't Do (288)

Content Inc. - The Podcast ·

2021/06/28

Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and television). ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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55:02

Nathaniel Whittemore (@nlw) from The Breakdown (287)

Content Inc. - The Podcast ·

2021/06/24

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet. NLW details his process for a daily podcast, how he comes up with content ideas, and his secret to marketing a podcast. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically

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03:41

Big Tech Setting a Mouse Trap for Content Creators (286)

Content Inc. - The Podcast ·

2021/06/21

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for the bait, and then get caught in a trap. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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01:00:33

Wally Koval from Accidentally Wes Anderson (285)

Content Inc. - The Podcast ·

2021/06/17

An in-depth interview with Accidentally Wes Anderson (AWA) founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it. Wally discusses: - How and why he built the Instagram page - How to involve a community in your content creation - Going from Instagram page to multiple products including a book - Tips on how to build audience on Instagram ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by

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04:47

Zig When Everyone Else is Zagging (284)

Content Inc. - The Podcast ·

2021/06/14

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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01:01:46

Ann Handley and Total ANNARCHY (283)

Content Inc. - The Podcast ·

2021/06/10

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next. Ann covers: - How to think about your persona for your content effort - The best ways to build an audience with a newsletter - Why the welcome email is the most important email - What most email marketers are doing wrong ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com

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07:36

Need Content Ideas? Here's 10 Strategies (282)

Content Inc. - The Podcast ·

2021/06/07

Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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01:00:36

Michael Stelzner from Social Media Examiner (281)

Content Inc. - The Podcast ·

2021/06/03

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business. Michael covers some key topics including: - The future of social media - How to put email at the center of your strategy - Long-form content as a differentiator - The opportunities in podcasting - Misconceptions about snackable content - YouTube analytics - Outsourcing and managing content. ------- See all Content Inc

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06:22

3 Questions Content Entrepreneurs Need to Ask (280)

Content Inc. - The Podcast ·

2021/05/31

Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at each from a content creator/content entrepreneur perspective. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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04:49

One Sure Way to Cut through the Clutter (279)

Content Inc. - The Podcast ·

2021/05/24

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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04:53

Why Content Inc. Business Models Crush Product Led...

Content Inc. - The Podcast ·

2021/05/17

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple revenue lines and diversification aren't just possible, but probable. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with

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08:28

Why Killing Your Content Marketing Makes the Most...

Content Inc. - The Podcast ·

2021/05/10

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically

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03:46

A Content Partnership Example that Can't Lose (276)

Content Inc. - The Podcast ·

2021/05/03

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess what? The big players won't do it. But you will. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and

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06:04

The Real Reason David Beat Goliath (275)

Content Inc. - The Podcast ·

2021/04/26

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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05:56

Content Entrepreneurs Must Diversify Revenue...Now (274)

Content Inc. - The Podcast ·

2021/04/19

Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can Tim Urban from Wait But Why. But the creator middle class needs to diversify to survive. If that's you, time to get started. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience

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