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PODCAST

Beernet Radio

Harry Schuhmacher

A podcast about the beer business and beyond. Hosted by Beer Business Daily publisher Harry Schuhmacher.

business marketing

All Episodes

00:24:48

Ep. 73 Jeana Harrington of Austin-based Mighty Swell...

Beernet Radio ·

2022/01/27

Today the gang meets Jeana Harrigton, ceo of Austin-based Mighty Swell Spiked Seltzers, on their new variety pack -- Keep it Weird -- and their growth plans, new funding, how they choose flavors/names, why tigers are hot this year, and more. Harry is already in San Diego for the Summit pre-gaming, and is joined by editors Jenn Litz-Kirk and Jordan Driggers who are still back at home grinding. Show Starts in earnest: 03:15 ---time-stamped contents--- 00:00 intro - hilarious banter but no technical

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00:33:31

Ep. 72 Rob Bratskeir of new bev-alc PR firm, Three...

Beernet Radio ·

2022/01/27

Today we speak with Rob Bratskeir, managing director of a new subsidiary of longtime PR firm 360PR+, a dedicated beverage alcohol-focused firm called Three Cheers PR, which launches today with Drizly and Sagamore Spirits. Join Harry, editors Jenn Litz-Kirk and Jordan Driggers, as we speak with Rob about some of the best practices and challenges of integrating PR into your marketing mix. Show Starts in earnest: 10:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties,

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00:37:46

Ep. 71 King's and Convicts co-founder Brendan Watters

Beernet Radio ·

2022/01/26

Today Harry finally meets the Convict, of Kings & Convicts fame, Aussy Brendan Watters, where we dig into Brendan's strategy of expanding through opportunity, the Ballast Point acquisition, the more recent Saint Archer facility acquisition, and more. Harry is joined by editors Jenn Litz-Kirk and Jordan Driggers. Show starts in earnest: 06:50 ---time-stamped contents--- 00:00 intro - lotsa hilarious banter, technical difficulties, biscuit has a hangover, harry wraps up long three minute anecdote

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00:34:17

Ep. 70 Bill Moses and Liz Tomic of Flying Embers Hard...

Beernet Radio ·

2022/01/23

Today we speak with Bill Moses, the founder and CEO of Fermented Sciences, maker of Flying Embers hard kombucha - (he was also the co-founder of non-alc probiotic brand Kevita, which was sold to PepsiCo in 2016 for ~$250 mil), and chief growth officer Liz Tomic to discuss the fast-growing hard kombucha and the difference between scaling a non-alc vs alc brands, the recent Beam investment, following the consumer's needs for clean ingredients and transparency, and more. Harry is joined by editors Jenn

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00:27:21

Ep. 69: The gang groks MONarchy deal, race to cold...

Beernet Radio ·

2022/01/17

Today all of the BeerNet Radio editors join the show to grok the Monster / CANArchy deal, what it signifies around the industry, and more. ---time-stamped contents--- 00:00 intro - hilarious banter. waiting on jordan. the usual technical difficulties. 03:20 grokking MONArchy, monster's acq. of cananarchy. 04:15 the cheap valuation. 05:20 opens the door to give bev-alc a shot, not about growing craft. 06:25 distribs wondering the why. 06:30 buying optionality. 07:10 pepsi blue cloud, what's coke's

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00:35:18

Ep. 68: Justin Fisch of U.S. Beverage and Jeremy...

Beernet Radio ·

2022/01/13

Today we are joined by Justin Fisch of U.S. Beverage and Jeremy Ragonese of Uinta Brewing to talk about the recent acquisition. ---table of contents--- 00:00 Intro - new intro music, new pod, new you, new us. 01:45 - Justin Fisch of US Beverage joins the call, announcing acquisition of Uinta Brewing. 02:40 why now? 04:25 Jeremy Ragonese of Uinta joins. production brewer joins marketing company -- "marriage of complimentary strengths." 07:00 in talks for about a year. 07:30 uinta focusing on western

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00:16:24

Ep. 67 Zeke Bronfman of XED Beverages / SESH

Beernet Radio ·

2022/01/09

In the latest in our up-and-comers series, meet Zeke Bronfman, a fourth-generation entrepreneur in the bev-alc industry hailing from the Seagrams (yes, that Bronfman) to talk about their platform and their line of seltzers, SESH. Zeke is the co-founder and CEO of XED Beverage Co., and is joined by BBD publisher Harry Schuhmacher for a chat to close out the year ---time-stamped contents---- 00:00 Intro - hilarious banter. Introducing Zeke. 01:00 zeke relates origin story with college roommate. 04:00

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00:53:15

Ep. 66 Jake Hill, serial cannabis entrepreneur and...

Beernet Radio ·

2021/12/26

In the latest in our Fresh Faces series, today we meet serial cannabis entrepreneur Jake Hill, who not only produces a myriad thc/cbd/hemp products, but also markets a CBD Delta-8 seltzer here in Texas (and a plant-growing automation system). Jake joins Harry and beer editor Jordan Driggers as we explore this nascent and adjacent industry. Ed. Note: The internet connection was not ideal -- apologies for the audio occasionally cutting out. ---- time-stamped contents ---- 00:00 Intro - hilarious

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00:41:46

Ep. 65 Taylor Foxman of The Industry Collective

Beernet Radio ·

2021/12/12

‬In our new Fresh Voices series, meet Taylor Foxman, founder and ceo of the Industry Collective. Taylor joins Harry, Jordan, and Millicent to discuss how emerging bev-alc brands can leverage the power of their story, personality of the founder, omnichannel strategy, social media, your audience, and more to win in an increasingly crowded marketplace. Taylor is founder and CEO of The Industry Collective; PR WEEK 40 UNDER 40; Rolling Stone Culture Committee Member; Entrepreneur Media Contributor, and

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00:35:03

Ep. 64 JB Shireman of Arlington Capital Advisors

Beernet Radio ·

2021/12/07

Harry is joined by industry veteran JB Shireman of bev M&A firm Arlington Capital Advisors. JB has been a friend to BBD since the very beginning and has seen it all. Join Harry and JB as they attempt to divine just a few aspects of the exciting brave new world of beer and beyond. **Disclaimer: “Presentations and public appearances content are informational and should not be considered as personalized investment advice or recommendations. The information discussed today represents my very own

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00:40:36

Ep. 63 Eric Ottaway of Brooklyn Brewery

Beernet Radio ·

2021/11/24

Harry is joined by Eric Ottaway, longtime chief of Brooklyn Brewery as we grok the post-pan NYC beer market, wild swings in comps, pivoting, and the bifurcation of much of the beer consumer. We are joined by beer editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents --- 00:00 intro - hilarious banter. 00:55 grokking the ball minimum can order deal. 01:20 talking about kelly meyer at nbbc's pod and experience. 03:30 can situation is like double whiplash for brewers. 04:20 eric

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00:59:24

Ep. 62 Chris Steffanci of Columbia Distributing

Beernet Radio ·

2021/11/13

--- Send in a voice message: https://podcasters.spotify.com/pod/show/beernetradio/message

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00:36:52

Ep. 061 David Williams and BK Krueger of the BWC Company

Beernet Radio ·

2021/11/13

--- Panel --- Harry is joined by industry consultants David Williams and BK Krueger of the BWC Company, along with editor Jenn Litz-Kirk, to discuss the rise of 19.2oz cans, canned cocktails, low and high alc, and more. ---Liner Notes --- 00:00 Intro - hilarious banter, tech difficulties, winter is coming, jeff nowicki vs biscuit. 03:00 david williams of bump williams consulting joins, more banter. 04:15 bk krueger finally decides to join. more technical difficulties. 05:30 show starts in earnest,

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00:37:49

Ep. 60 Sean Mossman of COOP Aleworks, makers of Sonic...

Beernet Radio ·

2021/11/06

--- Panel --- Harry is joined by Sean Mossman of COOP Aleworks based in Oklahoma City, Oklahoma's largest craft brewer, and maker of the hot Sonic Drive-Inn's hard seltzer line. Editors Jenn Litz-Kirk and Jordan Driggers also join. ---Time-Stamped Contents --- 00:00 intro - technical difficulties and hilarious banter. 00:20 sean mossman of coop aleworks, makers of sonic hard seltzer. 02:00 whirlwind year since idea for sonic hard seltzer took root. 03:30 saw other co's doing collabs with non-alc,

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00:41:42

Ep. 59 Dr. J Jackson-Beckham of Crafted for All

Beernet Radio ·

2021/11/05

--- Panel --- Harry is joined by Dr. J Jackson-Beckham of Crafted for All and diversity and inclusion partner with the Brewers Association, along with editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - tech difficulties, hilarious banter. 00:30 grokking latest neilsen scan data. 04:20 harry recalls old adage from former mbco chief john bowlin: never activate ads/rollers/tpi's/promos against empty shelves. 05:30 harry's theory on why co's still promoting without

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00:25:33

Ep. 58 John Lane of Ohio's Winking Lizard Tavern

Beernet Radio ·

2021/11/05

--- Panel --- Harry is joined by John Lane of Ohio casual dining/bar chain Winking Lizard along with editors Jenn Litz and Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - hilarious banter, send harry beer hats. 01:00 john lane of winking lizard tavern. 01:50 tough 18 months, but "we're coming out of it just fine", kinda -- 95-98% back to 2019 levels. 02:15 but traffic is different, extended lunch, late night down. 04:00 on-premise traffic going to be "fundamentally different going

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00:49:57

Ep. 57 Sam Calagione of Dogfish Head

Beernet Radio ·

2021/11/03

Harry is joined by Sam Caligione of Dogfish Head and editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - hilarious banter and the usual technical difficulties. 00:25 a celebrity appears: sam calagione of dogfish head / boston beer. 01:25 more banter, jenn joins the call. 02:25 sam has a new book: dogfish head after 25/26 years. 04:25 recounting recent eastcoast road trip with mariah: nature conservancy and meeting distribs. 06:10 sam on getting over 2020-21

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00:39:46

Ep. 56 Bill Shufelt of non-alc brewer Athletic...

Beernet Radio ·

2021/10/28

--- Panel --- Harry is joined by Bill Shufelt of non-alc brewer Athletic Brewing Co. on their meteoric growth over the past four years, along with editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - hilarious and interesting banter. 02:40 origin story of founders bill shufelt/john walker and athletic brewing. 05:20 addressing "pain point" of not having good non-alc alternative to drinking. 06:00 going from pain point to intellectual curiosity to passion. 10:00

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00:33:41

Ep. 53 Jason Murphy of Buffalo Wild Wings

Beernet Radio ·

2021/10/26

18% spirits, 2% wine. 27:25 non-alc mocktails small but increasingly important to consumers. 29:40 non-alc beers at bww. 31:00 ipa's and blue moon still popular. local brews hit too. 34:20 jason gives the industry an uplifting message of hope. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day. -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at

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00:00:19

Welcome to new RSS feed for BeerNet Radio

Beernet Radio ·

2021/10/25

Please hit subscribe button. --- Send in a voice message: https://podcasters.spotify.com/pod/show/beernetradio/message

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260 results

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