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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

16:51

The Only Two Numbers That Matter

Built To Grow Fitness Business ·

2023/08/10

In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business.However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta.In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you

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15:54

The Ozempic Effect

Built To Grow Fitness Business ·

2023/08/08

In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss.This drug, originally designed to treat diabetes by lowering A1C levels, has inadvertently become a sought-after solution for rapid weight loss.The allure of a quick and easy fix has led many to believe that taking an injection once a week will magically melt away the pounds without any effort.The popularity of Ozempic has left fitness professionals and gym

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19:56

How To Remove The Fear Of Raising Rates

Built To Grow Fitness Business ·

2023/08/03

As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustainability.However, the prospect of increasing prices can be daunting, especially when dealing with long-time members who have enjoyed old and discounted rates.One of the strategies to mitigate the fear and uncertainty of raising rates is using hard data to guide this decision.Calculate the number of clients you can afford to lose while breaking even or

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22:41

Changing Your Business to Fit Your Employees

Built To Grow Fitness Business ·

2023/08/01

As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's growth, culture, and success.However, over time, you might face team development and lead generation challenges, leading some gym owners to consider altering their business model to accommodate employees or marketing agencies.As a business owner, you have a unique vision for your business. It is crucial to remain steadfast in your beliefs and goals

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30:28

If I Had to Do It Again

Built To Grow Fitness Business ·

2023/07/27

Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.So, whether you're a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.If Tim were to start all over again, these

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33:26

This Is The Way

Built To Grow Fitness Business ·

2023/07/25

Transitioning to a semi-private training model can be a game-changer for gym owners.By offering individualized programming in a shared cost environment, gyms can provide high-quality training, maximize revenue, and create a sense of community for their clients.Semi-private training combines the best of both worlds – the personalized attention of one-on-one training and the camaraderie and energy of group training.Clients receive individualized programming while sharing the time and cost of a trainer

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26:43

Finding Your Unicorn

Built To Grow Fitness Business ·

2023/07/20

In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.While many gym owners aspire to step back from day-to-day operations and focus on strategic planning, they rely on a competent and capable individual to take charge and ensure smooth operations.In this episode, Randy and Zach shed light on the key responsibilities and tasks that a Fitness Director should handle on a daily basis.By understanding these core components, gym owners can

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36:59

The Man in The Mirror

Built To Grow Fitness Business ·

2023/07/13

In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth.Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge.They compare gym owners' tendencies to clients seeking instant

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30:09

Laser Focused Growth

Built To Grow Fitness Business ·

2023/07/11

The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements.Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential

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19:57

Recovering from Front-Loaded Sales

Built To Grow Fitness Business ·

2023/07/06

In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends.Some gyms and fitness businesses resort to high-ticket sales or front-end offers to compensate for lower monthly memberships.While this might seem like a solution in the short term, it often leads to a constant scramble for new sales. Gyms have become sales-centric rather than client-centric, neglecting the delivery of services to existing clients. This approach can create a cycle of continuously

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11:47

Urgency and Success

Built To Grow Fitness Business ·

2023/07/04

If there is one key factor that often differentiates those who achieve their goals from those who fall short, it has to be urgency.Urgency fuels action, propelling individuals to make things happen and seize opportunities.Without urgency, even the greatest ideas can wither away, leaving unrealized potential in their wake.Urgency plays a pivotal role in entrepreneurship, acting as a catalyst for success. While talent and skills are undoubtedly essential, without urgency, they can stagnate and remain

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12:25

The Transactional Client

Built To Grow Fitness Business ·

2023/06/29

There are different types of fitness clients with unique motivations and expectations.One particular type is the transactional client.These individuals approach their interactions with fitness businesses from a convenience-oriented perspective, valuing ease of use over long-term commitment. They are more likely to view fitness as a service that fits into their lifestyle rather than an integral part of their routine.Transactional clients typically have limited emotional attachment to the business or

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16:00

Growth Summit Recap

Built To Grow Fitness Business ·

2023/06/27

Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023.The event was an awe-inspiring gathering of gym owners and fitness entrepreneurs who shared their wisdom, experiences, and strategies for achieving unprecedented growth.But behind every successful event lies a multitude of details that have to come together seamlessly. This year's Summit was no different. From meticulous planning to exceptional speakers and

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18:07

Adjusting Your Thermostat

Built To Grow Fitness Business ·

2023/06/22

In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success.Everyone has an internal thermostat set to what they believe they deserve or what's possible in their business.Just like an air conditioner thermostat in a room kicks on and cools back a room back down to the set temperature, people may experience temporary success or improvement in their lives but eventually return to their old habits and comfort zones because

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12:48

The Break up- Breaking up With Your Clients the Right...

Built To Grow Fitness Business ·

2023/06/20

In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways.Whether it's due to unmet expectations, a misalignment of goals, or simply not being the right fit for each other, handling client breakups with tact and integrity is crucial.By prioritizing the client's best interest and approaching the breakup with empathy and care, you can leave a lasting positive impression.This sets the stage for them to speak highly of your business, even if they

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26:21

High Ticket

Built To Grow Fitness Business ·

2023/06/15

The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.Many gym owners ponder whether it makes more sense to sell high-ticket products or services to supplement their regular monthly subscriptions. The prospect of generating a large income quickly can be enticing for many gym owners, especially when they need an immediate influx of funds to cover expenses or stay afloat.The allure lies in the promise of significant revenue

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20:19

Short Game Vs. Long Game

Built To Grow Fitness Business ·

2023/06/13

Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial gaps that require quick decisions.When gym owners find themselves in a tight financial spot, the pressure to make up the shortfall can be immense. Desperate to meet payroll or cover expenses, they resort to creative but short-term solutions.These solutions can include hastily selling paid-in-full memberships, creating overnight challenges, or launching

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27:30

The Secret Element You're Missing

Built To Grow Fitness Business ·

2023/06/08

At the core of a gym's delivery system lies its programming. Programming encompasses the workouts and training methods offered to clients.Traditionally, gym owners left the programming responsibilities to individual coaches, resulting in inconsistent client experiences.However, recent insights have shed light on the need for gyms to take control of their programming to ensure a consistent, high-quality experience for all clients.A well-designed delivery system creates a remarkable customer

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15:40

What's Next

Built To Grow Fitness Business ·

2023/06/06

As a gym owner, you must have seriously thought about what lies ahead in the next years of your life. Is the gym business the vehicle that will carry you through to retirement, or is it a vehicle to open up other opportunities?This is a point many gym owners struggle with, especially when they are no longer having to put out fires constantly. When the systems are dialed in and things aren't too tough.A few years ago, Tim found himself at a crossroads, wondering what's next.The gym was doing

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18:00

Your Fitness Website

Built To Grow Fitness Business ·

2023/06/01

Having a website is crucial to the success of your fitness business.A well-designed website plays a vital role in establishing credibility, attracting potential customers, and ultimately growing your fitness business.In fact, a staggering 83% of consumers refuse to do business with a business that lacks a public-facing website. With such a high percentage, it's clear that neglecting to create a website is a detrimental mistake.But not all websites are created equal.Some go further than looking

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