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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

42:26

Healing Tones & Audio Therapy: An Interview with...

Audio Branding ·

2021/09/01

"In tone therapy, we've created a space which is both safe and intriguing so we can solve some of the discomfort problem with mindfulness meditation and we can also solve some of the boredom aspects of it."- Michael JolyThis episode’s guest is the founder of solu®, maker of n.o.w. Tone Therapy™, a sound meditation device. Before solu®, he designed a range of professional and consumer audio products for motion picture sound, home theater, and recording studio use. He has a background as a musician,

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37:11

Interview with Producer, Randall Libero - Part 2

Audio Branding ·

2021/08/25

“Producers are people who are interested in developing and creating new ideas that expand human awareness and human consciousness.”Randall LiberoThis week is part two of my interview with online media authority Randall Libero. He's an executive producer of VoiceAmerica as well as co-producer of the new dramatic podcast "Marilyn: Behind the Icon.," and we'll be talking about myths, movies and the future of audio storytelling.The Power of the ImageWe begin the second half of the interview with a

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32:50

Interview with Producer, Randall Libero - Part 1

Audio Branding ·

2021/08/18

“All throughout this, in the background, it's been, for me, a study about the effect of media on human consciousness.” Randall LiberoWhen it comes to creating a brand and being known as an authority in your field, podcasting truly is thenew frontier. This week's guest is on the forefront of that frontier, particularly audio drama: he's a producer, online media authority, speaker, and radio and TV host who's been creating original productions for network and independent television, broadcast news,

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05:28

Music of the Spheres

Audio Branding ·

2021/08/11

“In space, no one can hear you scream.” At least not according to a certain famous movie tagline, and for the most part, it’s absolutely right. Sound as we know it travels as vibrating waves through matter, and there just isn’t enough of it in the vacuum of space to carry sound. But that doesn’t mean space is really silent. Ancient scholars believed in the “Musica Universalis” or the “music of the spheres,” a universal harmony created by the movements of the planets and stars that, though inaudible

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29:14

Interview with #VoiceFirst Influencer, Physician,...

Audio Branding ·

2021/08/04

“The convenience and service AI Voice will afford is part of the power of this system.”Dr. Teri FisherAI Vocal Biomarkers“When you take a digital photograph, in addition to getting the image, there’s data that’s captured by the camera.” He compares the digital photograph information to the type of data you can get from hearing a voice. Besides the actual words, you can also clue in to mood, context, tone and other elements that give vocal information to the receiver. You can quantify this

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28:15

Interview with #VoiceFirst Influencer, Physician,...

Audio Branding ·

2021/07/28

Dubbed as “The Voice Doctor”, Dr. Teri Fisher believes that voice technology is the next operating system and the future of computers and artificial intelligence. We talk about breaking down the complexities of this technology to its most basic parts. Listen in as we discuss navigating the world of voice.Settle back with your drink of choice and find out what the future of AI has to bring us!What The Voice Den Event is All AboutDr. Fisher has put together an online event with the idea of creating

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25:05

Audio Essentials with Filmmaker Kevin Elliot - Part 2

Audio Branding ·

2021/07/21

Matching Audio to Your BrandWhen Kevin’s company begins a brand project, they start from the perspective of the first sound that will strike an audience’s mind. Kevin looks for the video's vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece.He prides himself on grabbing people's hearts and drawing them in emotionally to the soundtrack and

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20:03

Audio Essentials with Filmmaker Kevin Elliot - Part 1

Audio Branding ·

2021/07/14

“Music has been a part of my life for my whole life and I didn’t realize that most kids don’t grow up with that kind of music exposure.”Kevin ElliotFilmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. Today's guest is the co-founder and lead producer for Wewa Films, a company specializing in heartfelt, cinematic video stories. In addition to being co-founder of Wewa Films, he's also a college professor, teaching public

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05:26

Singing Blobs and Electric Melodies

Audio Branding ·

2021/07/07

Machine learning has helped shape just about every aspect of our digital lives, whether it’s deciding which Netflix show or YouTube video to recommend to us or even teaching cars to drive themselves. One of the most innovative uses for machine learning, however, is in creating music. Just recently Google released Blob Opera, a machine learning tool by David Li that “pays tribute to and explores the original musical instrument: the voice.” There’s a link below for you to try it out for yourself: all

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34:01

Interview with Vocal Coach for Singers & Speakers,...

Audio Branding ·

2021/06/30

In the first part of my interview with Julia Langley, we discussed everything from how she’s transformed her career with life changing events to a few quick exercises that are great for helping singers and speakers to visualizing sound.I can’t wait for you to jump into this second part of our interview to hear the rest of the great advice and knowledge Julia shares with us.We discuss:How tone is perceived by an audience (in general)The importance of projection and annunciationBringing in dynamics to

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34:13

Interview with Vocal Coach for Singers & Speakers,...

Audio Branding ·

2021/06/23

This is the first part of my interview with vocal coach and professional singer, Julia Langley. She is a vocal coach for singers and speakers and it’s her unique perspective that makes this interview one worth listening to. Julia also shares information with us regarding a horrible accident that forced her to reimagine her career and the blessings she’s taken from it. I love how many actionable tips there are in this episode and I’m sure you’ll be able to find something to relate to your own

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05:21

Positive Vibes Only

Audio Branding ·

2021/06/16

Most of us grew up learning that the human body has five senses: sight, sound, touch, taste and smell. Everything we know about the world around us comes to us through these senses. We see colors and we hear music. We taste whether our coffee has sugar in it and, especially now that we’re heading into summer, we smell the flowers and feel the warm air. But the world isn’t really divided up as neatly into those senses as it might seem. Depending on how you look at it, we might have anywhere from just

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31:08

Interview with Jim Kennelly & Sam Ufret from Lotas...

Audio Branding ·

2021/06/09

This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going in the future.We discuss:Being open to diversity in voicesHow Jim and Sam use their best judgement when casting voice oversBeing aware of who else may benefit from your services and how voice overs can

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31:03

Interview with Jim Kennelly & Sam Ufret from Lotas...

Audio Branding ·

2021/06/02

I’m really excited to be speaking with these two guests - Jim Kennelly and Sam Ufret. Jim is one of the powerhouses behind Lotas Productions and has spent his career looking for the perfect voice for each project he’s been a part of. Sam is in the thick of everything over at Lotas. She has an amazing talent for the production end of things and both she and Jim are fighting every day for diversity in the voice over business. This interview was a wonderful insight into the future of voice overs and I

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30:09

Interview With Audiologist And Parent Coach, Dr....

Audio Branding ·

2021/05/26

This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of the audio branding side of things and how you can help make things easier for anyone you know who might have hearing loss.In this interview, we discuss:The possibility of ASMR helping

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29:09

Interview With Audiologist And Parent Coach, Dr....

Audio Branding ·

2021/05/19

This is my interview with Dr. Lilach Saperstein. Lilach is different from most of the guests I have on this podcast. She’s into the science end of sound as an audiologist, specializing in helping parents deal with hearing loss in their children. Our conversation runs the gamut of talking about the science of sound to chatting about how sound affects our everyday life. She is such a wealth of knowledge and I’m sure you’ll learn as much as I did!In this interview, we discuss:The newest lockdown

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25:11

Interview with Sonic Branding Strategist & CEO of...

Audio Branding ·

2021/05/12

This is the second part of my interview with Tom Eymundson. This part dives in deeper to the bigger necessity of having an audio brand. This audio brand is the connective tissue to your customers. Tom really lays out for us how important an audio brand is as we move into this next decade.We discuss:The brands Tom has worked with that really stuck out to himHis big brand collaborations- Koodo, Porter AirlinesThe way that Porter Airlines has used a champagne flute ping in their audio brandingThe piece

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28:12

Interview with Sonic Branding Strategist & CEO of...

Audio Branding ·

2021/05/05

Tom Eymundson is a sonic branding strategist and a partner, CEO and driving force behind the ongoing evolution of Pirate Group Inc. In this first part of our discussion, we break down Tom’s three step process for serving his clients and discuss some of the background that led him to create sonic brands for a wide variety of companies. He’s super knowledgeable and I can’t wait for you to hear his perspective on the importance of having a strategic sonic brand. You can find Pirate at

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05:09

Bringing Fantasy To Life

Audio Branding ·

2021/04/28

Have you ever heard the roar of a dinosaur? If you’ve seen any of the Jurassic Park movies, it’s pretty much impossible to forget the bellowing cry of a Tyrannosaurus rex, but did dinosaurs actually sound like that? No one’s really sure. The two closest living relatives of dinosaurs are birds and crocodiles, and they don’t sound anything alike. Did a Velociraptor sound more like a goose or an alligator? Did it even have a voice at all?While no one’s ever heard a real dinosaur, someone behind the

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25:21

Interview with Voice Coach, Professional Speaker, &...

Audio Branding ·

2021/04/21

This is the second part of my interview with Cynthia Zhai. We continue our conversation about the different ways you can improve your voice along with the technical workings of it.There are a lot of actionable pieces of advice in this interview!We discuss:people who think they sound like a man or vice versaThe physical science behind vocal soundThe work Cynthia does with her male clients to help their vocals sound deeperThe work Cynthia does with her female clients to lighten up their voicesThe use

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