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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

05:21

Positive Vibes Only

Audio Branding ·

2021/06/16

Most of us grew up learning that the human body has five senses: sight, sound, touch, taste and smell. Everything we know about the world around us comes to us through these senses. We see colors and we hear music. We taste whether our coffee has sugar in it and, especially now that we’re heading into summer, we smell the flowers and feel the warm air. But the world isn’t really divided up as neatly into those senses as it might seem. Depending on how you look at it, we might have anywhere from just

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31:08

Interview with Jim Kennelly & Sam Ufret from Lotas...

Audio Branding ·

2021/06/09

This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going in the future.We discuss:Being open to diversity in voicesHow Jim and Sam use their best judgement when casting voice oversBeing aware of who else may benefit from your services and how voice overs can

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31:03

Interview with Jim Kennelly & Sam Ufret from Lotas...

Audio Branding ·

2021/06/02

I’m really excited to be speaking with these two guests - Jim Kennelly and Sam Ufret. Jim is one of the powerhouses behind Lotas Productions and has spent his career looking for the perfect voice for each project he’s been a part of. Sam is in the thick of everything over at Lotas. She has an amazing talent for the production end of things and both she and Jim are fighting every day for diversity in the voice over business. This interview was a wonderful insight into the future of voice overs and I

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30:09

Interview With Audiologist And Parent Coach, Dr....

Audio Branding ·

2021/05/26

This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of the audio branding side of things and how you can help make things easier for anyone you know who might have hearing loss.In this interview, we discuss:The possibility of ASMR helping

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29:09

Interview With Audiologist And Parent Coach, Dr....

Audio Branding ·

2021/05/19

This is my interview with Dr. Lilach Saperstein. Lilach is different from most of the guests I have on this podcast. She’s into the science end of sound as an audiologist, specializing in helping parents deal with hearing loss in their children. Our conversation runs the gamut of talking about the science of sound to chatting about how sound affects our everyday life. She is such a wealth of knowledge and I’m sure you’ll learn as much as I did!In this interview, we discuss:The newest lockdown

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25:11

Interview with Sonic Branding Strategist & CEO of...

Audio Branding ·

2021/05/12

This is the second part of my interview with Tom Eymundson. This part dives in deeper to the bigger necessity of having an audio brand. This audio brand is the connective tissue to your customers. Tom really lays out for us how important an audio brand is as we move into this next decade.We discuss:The brands Tom has worked with that really stuck out to himHis big brand collaborations- Koodo, Porter AirlinesThe way that Porter Airlines has used a champagne flute ping in their audio brandingThe piece

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28:12

Interview with Sonic Branding Strategist & CEO of...

Audio Branding ·

2021/05/05

Tom Eymundson is a sonic branding strategist and a partner, CEO and driving force behind the ongoing evolution of Pirate Group Inc. In this first part of our discussion, we break down Tom’s three step process for serving his clients and discuss some of the background that led him to create sonic brands for a wide variety of companies. He’s super knowledgeable and I can’t wait for you to hear his perspective on the importance of having a strategic sonic brand. You can find Pirate at

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05:09

Bringing Fantasy To Life

Audio Branding ·

2021/04/28

Have you ever heard the roar of a dinosaur? If you’ve seen any of the Jurassic Park movies, it’s pretty much impossible to forget the bellowing cry of a Tyrannosaurus rex, but did dinosaurs actually sound like that? No one’s really sure. The two closest living relatives of dinosaurs are birds and crocodiles, and they don’t sound anything alike. Did a Velociraptor sound more like a goose or an alligator? Did it even have a voice at all?While no one’s ever heard a real dinosaur, someone behind the

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25:21

Interview with Voice Coach, Professional Speaker, &...

Audio Branding ·

2021/04/21

This is the second part of my interview with Cynthia Zhai. We continue our conversation about the different ways you can improve your voice along with the technical workings of it.There are a lot of actionable pieces of advice in this interview!We discuss:people who think they sound like a man or vice versaThe physical science behind vocal soundThe work Cynthia does with her male clients to help their vocals sound deeperThe work Cynthia does with her female clients to lighten up their voicesThe use

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23:12

Interview with Voice Coach, Professional Speaker, &...

Audio Branding ·

2021/04/14

In this interview, I’m speaking with someone who has a real knack for voice - Cynthia Zhai. She’s helped people from over 46 countries around the world improve their voices and speak with impact and conviction. If you’ve been wanting to improve the quality of your voice, this is the interview for you!We discuss:Cynthia’s current living situation during COVIDCynthia’s background in singing and voiceFalling into becoming a voice coachThe development of her work - how do you change your voice?The

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05:19

Sounds of the Times

Audio Branding ·

2021/04/07

Imagine you’re a child and you’re riding in the back seat of a car at night. You watch the trees passing by you through the window, and then you close your eyes so you can feel the vibrations through the seat. All the while the engine softly rumbles all around you, surrounding you like a blanket. Over half of parents surveyed said they’ve used “dream drives,” taking their children on a drive at night just to help them fall asleep. But what if you’re driving an electric vehicle? Would it still have

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18:53

Interview with Hamish Macdonald, Managing Director,...

Audio Branding ·

2021/03/31

This is the second part of my interview with Hamish Macdonald. In our first part, we discussed how he has embraced the audio branding world and what that’s meant for his company, Squeak E Clean Studios. Now, we’re discussing the importance of sound and how it plays out for different companies. Audio branding has become an increasingly sought after part of a company to help with reaching customers. I loved hearing Hamish’s take on this!In this episode, we talked about:What exactly spacial sound work

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21:26

Interview with Hamish Macdonald, Managing Director,...

Audio Branding ·

2021/03/24

In this interview, I talk with the managing director of Squeak E. Clean Studios - Hamish Macdonald. Hamish has done a wide variety of projects in advertising, production and post-production, and manages post and production companies throughout America, Australia, England and Asia. I’m super impressed with the work his company does and having international offices allows him to create audio branding for just about anyone. I was excited to get the chance to talk with him about his take on audio

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05:12

Listening On The Go

Audio Branding ·

2021/03/17

How are you listening to this podcast right now? Maybe you're sitting at your computer or hearing it on a smart speaker, which probably means that you're listening with one app while keeping busy with a few other things. You might also be using a tablet or an MP3 player, which lets you stay on the move while you're hearing the show. But what's really become popular over the past few years is listening on your phone. Just this past month, almost 24 million podcast listeners used their smartphones,

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30:07

Interview with Tal Florentin, Founder & CEO of...

Audio Branding ·

2021/03/10

This is the 2nd part of my interview with Tal Florentin. In the first part of our interview, we discussed the background of Summurai and where businesses are starting to use more audio. In this second part, we switch our conversation to talk about other places where audio is being used so content can be relayed to its intended audience.We discuss:Audio being used to give instructions for things like pre-surgeryUsing different audio for male versus female consumersThe struggle that comes up when

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29:08

Interview with Tal Florentin, Founder & CEO of...

Audio Branding ·

2021/03/03

In this interview, I have the pleasure of speaking with Tal Florentin. He’s in the UX space and has spent the last decade working to enhance UX using audio in the Israeli market. He’s done some monumental things in the UX world, including creating the Israeli UX certification program. After realizing that audio is the future and bound to be bigger than video, he founded Summurai which allows companies to create audio branded channels for a variety of different reasons. You’ll find some great

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05:06

Making The World Go Round

Audio Branding ·

2021/02/24

It’s been just about a year now since the coronavirus pandemic first started, and sometimes it’s felt like the whole world’s closed for business. More and more of us are working from home, and most of our business meetings, not to mention our daily lives, take place over Zoom these days. Life seems to be much more homebound lately, but with new vaccines being approved and the Tokyo Olympics just around the corner, the world’s starting to open again. And one sector that’ll play a pivotal role in it

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22:00

Interview With ASMR Performance Artist And Co-Founder...

Audio Branding ·

2021/02/17

In the second part of my interview with Melinda Lauw, we continue our conversation about ASMR. In the first part, we really had a chance to dive into what ASMR is and what it looks like to create ASMR experiences - both in person and online. Now, we're talking more about the commercial side of ASMR and where ASMR is starting to show up in more mainstream media.We discuss:What it looks like to do this work with advertisersHow Melinda partnered with a hotel and doing events with the hotelCreating

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27:41

Interview With ASMR Performance Artist And Co-Founder...

Audio Branding ·

2021/02/10

In this interview, I'm talking with Melinda Lauw. She’s the cofounder of Whisperlodge - a company working to create in person ASMR experiences. Whisperlodge has toured San Francisco, L.A., and New York and even been featured in a Netflix documentary. ASMR is one of the more recent additions to audio entertainment (it stands for "Autonomous Sensory Meridian Response") and it was fascinating to hear from someone who's been on the forefront of this growing industry. In this first part of our interview,

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04:51

The Power Of Your Voice

Audio Branding ·

2021/02/03

When’s the last time you really listened to your own voice? Maybe you were rehearsing for a presentation, or if you sing, practicing a song. You might’ve heard it while checking your voice mail or watching yourself in a video, and if you’re like most of us, you probably hardly even recognized it. We don’t think about our own voices very often, and when we do, it can seem like we’re just stuck with whatever voices we’re born with. But speaking is a skill, and just like any skill, we can improve and

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324 results

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