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75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Most Important Question

Important, Not Important

You already know things are broken. You read the news, you listen to the analysis, you"ve got the outrage. What you don"t have is a plan. The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking "what can I do?" and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public

science

All Episodes

17:07

Newsletter #278: The deal with monkeypox

The Most Important Question ·

2022/06/03

This week: SEC climate risk reporting gets closer to reality What's the Paxlovid rebound? How to make strawberries last weeks longer What the hell is monkeypox? Mastercard wants to give you variable interest rates in exchange for your face Get more: Ge...

en

18:49

Newsletter #277: Why EV batteries are suddenly SO...

The Most Important Question ·

2022/05/27

This week: Lithium is expensive AF because it's in wildly short supply Paxlovid and Long COVID, a thing? Global breadbaskets are getting hotter and/or wetter and/or laced with explosives Fuck guns Healthcare info privacy is not a thing, apparently Get ...

en

55:30

Black Moms Matter, Redux

The Most Important Question ·

2022/05/16

A woman’s right to choose is under renewed attack in America and the federal protection it has benefited from for so long, however tenuous, is closer than ever to going away. It's vitally important we understand the underlying systems behind any singul...

en

21:25

Newsletter #276: Who gets Long COVID?

The Most Important Question ·

2022/05/13

This week: Water in the West Who will get Long COVID? The baby formula shortage, explained Drug overdoses and gaslighting Data privacy improvements Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got feedback...

en

20:19

Newsletter #275: How Hot is it in India?

The Most Important Question ·

2022/05/06

This week: India's heat continues When a surge is not a surge Antibiotics (still) in meat Abortion Email cybersecurity is...lacking Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got feedback? Email us at qu...

en

77:27

Internal Activism

The Most Important Question ·

2022/05/03

If you give a shit, well, you’ve probably had at least a few moments where the enormity of what’s in front of us has challenged your mental health in some way. I can’t imagine there are many folks listening to this show who’ve never felt the heaviness ...

en

18:50

Newsletter #274: Is Wind Power Unprofitable?

The Most Important Question ·

2022/04/29

This week: Wind isn't profitable Kids vaccines on the hold up The kitchen sink answer to food waste, it's metaphors galore today Menthol cigarettes are all smoked out America's new AI chief Get more: Get more news, analysis, and Action Steps at newslet...

en

14:54

Newsletter #273: Where Batteries Come From

The Most Important Question ·

2022/04/22

This week: Should we mine the ocean? Mask mandates are over, what else? Split up the FDA Alzheimer's trials are very white Ronan Farrow comes for Pegasus spyware Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.co...

en

13:45

Newsletter #272: Is carbon removal real?

The Most Important Question ·

2022/04/15

This week: Carbon removal: Hope is not a plan. A bajillion dollars might be! COVID and diabetes is the new Bennifer Walmart's regenerative farming pledge is about dirt PFAS in food wrappers, not delicious How hospitals get cyberattacked, but why Get mo...

en

9:12

A Very Big Deal

The Most Important Question ·

2022/04/14

TLDR: INI/Membership is here. Today we’re launching the first way for INI readers and listeners to come together, to go deeper, and to unlock a place where you can gain wisdom and organize to make concrete progress towards a cleaner, more equitable wor...

en

66:31

Peer Pressure Works

The Most Important Question ·

2022/04/04

Over the past few years, more and more voters have cited “action on climate” as a reason for voting the way they do. From Data for Progress, in October: Over two-thirds of voters (68 percent), agree that the U.S. should lead the world in addressing cli...

en

20:24

Newsletter #271: What is the climate gap?

The Most Important Question ·

2022/04/01

This week: The climate tech gap, explained Free COVID tests, over (for some) The future of freshwater Millions of nurses, lost Facebook, unregulated, still Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got ...

en

12:15

Newsletter #270: Did you hear about ecstasy?

The Most Important Question ·

2022/03/25

This week: The SEC's new climate rule, summarized J&J's COVID shot, redeemed? How to protect food workers in the climate age PTSD and ecstasy Russia's lack of cyber warfare, hypothesized Get more: Get more news, analysis, and Action Steps at newsletter...

en

56:45

3 Billion Shots, Part Deux

The Most Important Question ·

2022/03/21

A little while ago, I had a conversation with Dr. Madhukar Pai about vaccine equity. In it, I tried to understand why and how developed countries were spending billions on COVID vaccine boosters, but so relatively little in low-income countries. Not to...

en

12:24

Newsletter #269: The ESG Bubble

The Most Important Question ·

2022/03/18

This week: ESG's crumbling COVID on the rise, funding vanishes California's breadbasket at risk Gene therapy pricing Your biometric data for sale, part 73 Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got f...

en

53:18

Fresh Banana Leaves

The Most Important Question ·

2022/03/14

There’s no word for “conservation” in many Indigenous languages. Some come close, but mean something more like “taking care of” or “looking after.” And that’s probably because the very idea of conservation, to “prevention the wasteful use of a resource...

en

15:57

Newsletter #268: This is the transition in real time

The Most Important Question ·

2022/03/11

This week: Putin's oil, rejected The lives we write off What "sustainable" really means, or, nothing Lead pipes, still Microsoft's new cancer bot Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got feedback? ...

en

63:36

Abhishek vs Terminator

The Most Important Question ·

2022/03/08

There’s these metaphors that sum up a lot of what we’re trying to do here, what needs to be done on planet Earth, from climate change to COVID to AI ethics, which is something you definitely need to know and care about before it's too late, there are l...

en

13:04

Newsletter #267: What's in the IPCC plan

The Most Important Question ·

2022/03/04

This week: The IPCC report, by the numbers Biden's new COVID plan Wheat (prices) on the rise Mental health apps need to meditate on some randomized control trials Pegasus: Not a horse! This time Get more: Get more news, analysis, and Action Steps at ne...

en

60:01

The Cure of a Lifetime

The Most Important Question ·

2022/02/28

Jafar Tabebordbar was in his early 30’s, living and working as an accountant in Shiraz, Iran, when he became a father. It was 1986, nearly a decade after the 1979 revolution, and Jafar’s muscles were already beginning to whither. As his sons grew, and ...

en

602 results

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