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PODCAST

Adspeak

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

43:24

239 - Is Hard Seltzer Here to Stay?

Adspeak ·

2021/08/16

The alcohol industry has undergone a lot of change over the past few years. From established beer brands that now pull in most of their revenue from hard seltzer sales to the rise of a huge swath of flavored malt beverages and ready-to-drink cocktails (and even NFTs), it's hard to keep up with an industry moving at such a rapid pace. Luckily, we have two industry experts to get you up to speed on everything you need to know about all of these developments. On this episode of "Yeah, That's

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37:26

238 - HBO Max — 14 Months Later

Adspeak ·

2021/08/09

HBO Max debuted on May 27, 2020 as a relatively late entrant in a crowded streaming landscape. However, over it's first 14 months, it has proven itself to be worthy of the $14.99 per month it charges users (or $9.99 for the ad supported tier). This week, we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss all things HBO Max and how it stacks up against the other players in the streaming wars. Hosted on Acast. See acast.com/privacy for more information.

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39:10

237 - What Led to JWT's Discrimination Case?

Adspeak ·

2021/08/02

This week on "Yeah, That's Probably an Ad," we're joined by Adweek's U.K. bureau chief, Stephen Lepitak, to discuss how agency J. Walter Thompson was hit with — and lost — a lawsuit about discriminating against men. Plus, a conversation with Adweek's TV editor, Jason Lynch, about the current state of Olympics viewership. Hosted on Acast. See acast.com/privacy for more information.

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28:38

236 - How to Market Commercial Space Travel

Adspeak ·

2021/07/26

In the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights. Plus, a conversation with Adweek editors Ronan Shields and Lucinda

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43:02

235 - The Art of the Publicity Stunt

Adspeak ·

2021/07/19

In the past two weeks, we’ve seen a handful of brands embracing publicity stunts. There’s mac-and-cheese ice cream from Kraft and Van Leeuwen, and soup-inspired swimsuits from Panera. On this episode of Yeah, That’s Probably an Ad, we’re joined by Peter Mountstevens, chief creative officer at U.K.-based agency Taylor Herring, to chat about the history of the publicity stunt, the art of getting it right, and some of the recent campaigns making headlines. Hosted on Acast. See acast.com/privacy for

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54:19

234 - Mad Men. Furious Women.

Adspeak ·

2021/07/12

In recent days, the conversation around ongoing sexism and harassment in the ad industry has once again been brought to the forefront thanks to Zoe Scaman’s revelatory piece, “Mad Men. Furious Women.” The essay recounts both her own horrific encounters over the course of her career in advertising and similar experiences shared anonymously by other women in the industry. The exposé has since been followed up by an unyielding declaration that promises a reckoning that will not only hold abusers

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38:19

233 - Wrapping up Cannes Lions 2021

Adspeak ·

2021/06/28

After a long (and unusual) week on the virtual Croisette, David Griner and Shannon Miller are joined by AgencySpy editor Kyle O’Brien and ecommerce reporter Emmy Liederman to share our wrap up of Cannes Lions Live. Hosted on Acast. See acast.com/privacy for more information.

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43:43

232 - Everything You Need to Know About Cannes Lions...

Adspeak ·

2021/06/21

This week on Yeah, That’s Probably an Ad, we’re chatting about all things Cannes Lions Live. Co-hosts David Griner and Shannon Miller are joined by Adweek’s European creative editor Brittaney Kiefer to get you up to speed on Cannes festivals of the past, what to expect this year and what work to watch. Hosted on Acast. See acast.com/privacy for more information.

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53:07

231 - 2021’s Award Season Big Winners

Adspeak ·

2021/06/14

It’s advertising award season and we have all the info on this year’s big winners so far. Host David Griner is joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition at shows like D&AD, The One Show, and ADC. Plus, a preview of Adweek’s ‘Adweek at Home’ and ‘Elevate: Experiential and Creativity’ events. Hosted on Acast. See acast.com/privacy for more information.

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46:16

230 - The 100 Most Creative Professionals in the World

Adspeak ·

2021/06/07

Each year at Adweek, we select our Creative 100—a celebration of today's most fascinating and enviable creative professionals across categories like agencies, media, influencers, and many more. However, our editors never honor the same person twice, guaranteeing that each year’s list offers a topical array of names you should know. This week on 'Yeah, That's Probably an Ad,' we're joined by streaming editor Kelsey Sutton, creative editor Shannon Miller, and Europe bureau chief Stephen Lepitak to

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49:48

229 - Do You Know Your Sonic Brands?

Adspeak ·

2021/05/24

Dallas Taylor is on a personal mission: a mission to shatter the notion that people must self-identify as “audiophiles” in order to better understand and appreciate the wonderful world of sound that surrounds them. As a sound designer and creative director at Defacto Sound, Taylor leads high-profile projects on blockbuster movie trailers and advertising campaigns, but since October 2016, he has been producing and hosting the podcast Twenty Thousand Hertz where he explores the world’s most

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34:59

228 - Asian Pacific American Heritage Month

Adspeak ·

2021/05/17

David Griner and Ko Im are joined by Facebook's Global Head of Social Marketing Eric Toda and LAAUNCH.org co-founder Norman Chen to discuss their recently released STAATUS Index - a comprehensive assessment of attitudes and stereotypes towards Asian Americans in the U.S. Hosted on Acast. See acast.com/privacy for more information.

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42:26

227 - Naming the Top 30 CMO's + The Uncertain Future...

Adspeak ·

2021/05/10

David Griner and Ko Im are joined by Commerce Editor Lisa Lacy to chat about the marketing industry’s top 30 CMO's. Plus, a conversation about the uncertain future of Clubhouse with Platforms Reporter Scott Nover. Hosted on Acast. See acast.com/privacy for more information.

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44:36

226 - Adweek's Creator Visionary Awards

Adspeak ·

2021/05/03

As we kick off Adweek's first Social Media Week event since acquiring the event in January, we're honoring our first ever Creator Visionary Award recipients. Leading the list is none other than rapper and producer Travis Scott, who was selected as our Creator Visionary of the Year. Adweek senior editor Shannon Miller sat down with Scott to chat about his creative process and inspiration and shares what she learned on this episode of the podcast. Plus, a conversation with Social Media Week

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34:55

225 - How to Manage Stress in a Creative Industry

Adspeak ·

2021/04/26

On this episode of 'Yeah, That's Probably an Ad' Ko Im is joined by Brooklyn-based LCSW therapist Elle Bernfeld, who specializes in therapy for creative professionals. Elle and Ko discuss the unique stresses of working in a creative industry, building creative confidence, and guide you through a short meditation that you can turn to in moments of stress. Hosted on Acast. See acast.com/privacy for more information.

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27:44

224 - How to Pitch a Covid Vaccine

Adspeak ·

2021/04/16

At prime time on Sunday night, April 18, an hour-long special designed to relieve hesitancy around the Covid-19 vaccine will air on NBC. The special, Roll Up Your Sleeves: Presented by Walgreens has brought in big names, including Barack and Michelle Obama, Shaquille O'Neill, Jennifer Lopez, Dr. Anthony Fauci and more, to get out the critical message. With the help of these and other actors, athletes, musicians, healthcare workers, national political figures and more, the special aims to

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30:58

Bonus - Beyond the Pledge: Unpacking Allyship

Adspeak ·

2021/04/14

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful

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40:34

223 - What's Going on With Cannes? + Media All-Stars...

Adspeak ·

2021/04/12

David Griner and Ko Im are joined by Stephen Lepitak, Erik Oster and Kathryn Lundstrom to discuss the state of Cannes Lions, Adweek's Media All-Stars, and why so many celebrities are getting involved in the spirits category. Hosted on Acast. See acast.com/privacy for more information.

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37:25

Bonus - Beyond The Pledge: Embracing Data Transparency

Adspeak ·

2021/04/07

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful

en

27:04

222 - The State of Sustainability

Adspeak ·

2021/04/05

Host Ko Im is joined by David Kaplan, Heide Palermo, T.L. Stanley and Nick Gardner to discuss the constantly increasing importance of sustainability in brand and performance marketing, and some of the brands that are paving the way. Plus, a conversation about Adweek’s Sustainability Council and Sustainability Stars list. Hosted on Acast. See acast.com/privacy for more information.

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533 results

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