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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

32:35

Episode 218 - Being a Change Superhero with Lucinda...

The Extraordinary Business Book Club ·

2020/05/18

If you're overthinking things and tying yourself in knots, make a cup of tea and have a listen to this. Lucinda Carney is a woman who Gets Stuff Done, and in this conversation she reveals how she does it. It's a great example of how creating content - in this case a book and a podcast - can support whatever business you're in: Lucinda is CEO of a tech company, and both How to be a Change Superhero and the HR Uprising podcast provide the context that helps their customers make the system

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33:05

Episode 217 - The Master Plan with Chris Wilson

The Extraordinary Business Book Club ·

2020/05/11

Just occasionally, you have a conversation that rocks you to your core. One of those conversations that shows you how little you really know of life, how blind you are to your own privilege, and how feeble your excuses are. This is one of those conversations. Chris Wilson was facing life in prison for homicide, with no hope of remission. After an upbringing marked by deprivation, violence, abuse and discrimination, his only resources were strength of character, force of will, and a love of

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32:28

Episode 216 - Step Up Step Back with Elsbeth Johnson

The Extraordinary Business Book Club ·

2020/05/04

'In leadership communication, and indeed in the process of writing a business book, the more and better the quality and time spent on the thinking, the less time and the more effective the actual production of the communication or the book.' Dr Elsbeth Johnson certainly put the time into creating her Step Up, Step Back model - the years of academic research and practical testing in organisations meant that she was able to write the book itself in just a few months. (The book proposal, on the other

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26:02

Episode 215 - Soft Skills Hard Results with Anne Taylor

The Extraordinary Business Book Club ·

2020/04/27

'The more I shared my personal experience... the more vulnerability I showed, the more impact it had when I got feedback from other readers.' It's amazing how often the process of writing a book reflects the principles within it. That was certainly the case for Anne Taylor, who set out to write a book on soft skills for pragmatic, analytical thinkers focusing on practical, analytical tools and discovered that modelling the very soft skills she was writing about - sharing personal stories and

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35:30

Episode 214 - The Human Edge with Greg Orme

The Extraordinary Business Book Club ·

2020/04/20

The opportunities for celebration aren't what they used to be right now ('I treat myself and visit the kitchen every now and then..'), but Greg Orme is still enjoying his 'award-winning author' status after The Human Edge was named Business Book of the Year last month. In this conversation he shares not only his thoughts on our human edge over AI (with a special shout-out for my personal favourite, curiosity) but also his writing process, which is reassuringly and helpfully messy. Plus there's a

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37:43

Episode 213 - Watertight Marketing with Bryony Thomas

The Extraordinary Business Book Club ·

2020/04/13

'Anyone who says writing a book is something you can do in 12 weeks or something is just telling people to write a bad book. ' It took Bryony Thomas four years to write the first edition of Watertight Marketing (although she did also give birth in that time...), but the time and energy she put into nailing the sequencing and expression of her ideas paid off. Not only was the first edition a massive success, it became the foundation of a much bigger business. In this conversation we discuss the

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38:50

Episode 212 - The Monday Revolution with David Mansfield

The Extraordinary Business Book Club ·

2020/04/06

David Mansfield has a library of business books at home. Many of them are very good, many include great concepts and strategies. But he kept finding himself asking: 'How do you apply that to Monday morning?' And so The Monday Revolution was born - a rallying call to rethink your working week and return to 'factory settings'. What really matters? And what's getting in the way of that? In this week's conversation he shares his writing journey, with great tips particularly on how to turn the stories

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50:51

Episode 211 - The Simplicity Principle with Julia...

The Extraordinary Business Book Club ·

2020/03/30

'It was actually like falling in love, if I'm honest.' If you've fallen out of love with writing your book and even with your own ideas, this is just the tonic you need. Julia Hobsbawm lucidly talks through the evolution of The Simplicity Principle, with a behind-the-scenes look at the evolution of the thinking that underpins its six-part structure, and her passion for her topic will reignite your own. Published in a pandemic that was unimaginable when it was written, this book passes the ultimate

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41:20

Episode 210 - The Best Bits: Resilience

The Extraordinary Business Book Club ·

2020/03/23

A slightly unusual Best Bits episode, which is fitting for these unusual times. In the face of uncertainty and anxiety, we're talking about resilience: what it is, what it looks like in our day-to-day life, and how to build it. Very grateful to my guests for their courage, honesty and insights: Jenny Campbell on the dynamic nature of resilience Celia Gaze on bringing herself back from the brink of bankruptcy by sheer creativity Ash Ali on finding 'unfair advantages' in the most unpromising

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31:04

Episode 209 - Resilience and writing with Jenny Campbell

The Extraordinary Business Book Club ·

2020/03/16

What does it mean to be resilient, and how can we become more resilient more often? That is Jenny Campbell's life work, and her findings at The Research Engine are revelatory. For one thing, your level of resilience isn't a fixed personality trait - it's contextual and dynamic. And in the process of writing her book The Resilience Dynamic, Jenny had to draw on everything she'd learned about resilience and apply it to her own journey, overcoming rejection, discouragement and complexity along the way

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30:40

Episode 208 - Writing short books with Hassan Osman

The Extraordinary Business Book Club ·

2020/03/09

'I'd love to write a book, but I have a full-time job and a family, I just don't have time.' If that sounds like you, you need to hear this. Hassan Osman has a demanding full-time job at Cisco and a young family, but he's written eight (EIGHT!!) books so far, including four 'short books for busy managers' and, of course, one called Write Your Book on the Side. He also hosts the Writer on the Side podcast, helping others to do the same. If you have excuses, be prepared to shed them now. And pick up

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18:26

Episode 207 - Treating your writing like a business

The Extraordinary Business Book Club ·

2020/03/02

The dictionary defines ‘business’ as ‘work relating to the production, buying, and selling of goods or services.’ So if you’re writing a book that you’re planning to make available for sale, rather than simply writing a manuscript that’s going to stay in your bottom drawer, you’re in business. And thinking of your writing as a business is a really helpful way of thinking about what you’re doing and how you're doing it, and taking yourself and what you’re doing seriously. Because honestly - if you

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32:52

Episode 206 - Crazy ideas with Celia Gaze

The Extraordinary Business Book Club ·

2020/02/24

When she decided to quit a good job in the NHS to develop a run-down farm, people thought Celia Gaze was crazy. When business was flagging and her response was to put her father's old bow tie on a llama and share the snap on social media, they knew it. Now, with a string of awards and a hugely successful business to her name, those crazy decisions don't seem quite so crazy any more. In this fascinating conversation Celia reveals the highs and lows of her extraordinary journey, and why she wrote

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41:03

Episode 205 - Loonshots with Safi Bahcall

The Extraordinary Business Book Club ·

2020/02/17

What does it take to write the most-recommended business book of the year? Safi Bahcall, author of Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries, talks about learning to write (and rewrite) a business book that matters, and it's pure gold for anyone who has the same ambition. This is straight talking and ruthlessly practical: people don't care about ideas, and people don't care about you, so how do you find a way of communicating your ideas in ways

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18:11

Episode 204 - The One About Fear

The Extraordinary Business Book Club ·

2020/02/10

Writing a book, like doing pretty much anything that matters, involves a quantity of fear. Many people let it stop them, and instead spend their time and attention on the stuff that keeps them feeling safe. But not you, my friend. In this very personal episode I talk about what I've learned about fear when it comes to writing a book (or indeed, as noted, pretty much anything that matters). I also share some of the insights from others I've found most helpful. Warning: may cause discomfort,

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30:37

Episode 203 - Personalization with Rob Baker

The Extraordinary Business Book Club ·

2020/02/03

'If we feel there's some of us, our fingerprints in the work that we do, and we're able to make a difference in the work that we do, and it's aligned to what's important to us, we're more likely to be engaged.' Rob Baker helps companies and individuals with 'job crafting', finding ways of personalizing their work so it 'fits' the individual's strengths and interests more closely. And of course when it came to writing the book about it, he took a route that suited his OWN way of working perfectly:

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34:15

Episode 202 - Unfair Advantages with Ash Ali and...

The Extraordinary Business Book Club ·

2020/01/27

'We followed the lean startup principles of creating a product... we actually did an MVP version of our book... we kept testing our material... And we thought, this is going well.' In this week's conversation, entrepreneurs and start-up strategists Ash Ali and Hasan Kubba reveal how they developed their 'unfair advantage' concept into a best-selling book through iterations and stress-testing, engaging an audience and attracting three publishers along the way. We also talk about 'business smarts' -

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34:05

Episode 201 - Hype Yourself with Lucy Werner

The Extraordinary Business Book Club ·

2020/01/20

If you have excuses, be prepared to shed them now... Lucy Werner's book story is quite simply extraordinary. Having entered the 10-day Business Book Proposal Challenge last January on a whim, she went on to win it. She was pregnant at the time so knew things might be tricky, but she wasn't prepared for the full enormity of what the following year threw at her. Nobody could have been. Despite having every reason not to finish the book, Lucy hit her deadline. And then of course she had to deliver the

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23:44

Episode 200 - The Bicentenary Episode

The Extraordinary Business Book Club ·

2020/01/13

Celebrate with me - The Extraordinary Business Book Club is 200 episodes young! So along with the Best Bits of the last few (absolutely brilliant) conversations, there's some reflection on what that means, and why it matters. The bicentennial best bits are all about curiosity, experimentation, getting feedback, failing and trying again, and feature: Buster Benson on curiosity as a guide to writing a book; Jono Bacon on the open-source philosophy as a rulebook for writing; Helen Winter with the

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19:58

Episode 199 - New Year Special: Goal Setting

The Extraordinary Business Book Club ·

2020/01/06

No matter how many you've seen, there's still something a bit special about a new year: however 2019 panned out for you, 2020 is a blank canvas waiting for you to create something that matters. But how do you translate your big goals and aspirations for the year into the day-to-day actions that will turn them into reality? In this episode I share my personal goal-setting strategy, which I've refined over the last few years and which I use with my clients too to get clarity, balance competing

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