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PODCAST

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is

business marketing

All Episodes

30:26

How to survive the first 12 months of a beauty...

eCommerce MasterPlan ·

2021/04/05

Jessica Bellinger is the founder of online cosmetic brand Jessica & Color. Founded in December 2019, now 12m in they’re at $37,000 sales with growth accelerating.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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34:46

eCommerce Insurance - what protection should you...

eCommerce MasterPlan ·

2021/03/29

Megan Bingham-Walker is the co-founder and CEO at Anansi an eCommerce insurance specialist. We're talking about what insurance you should consider having as an eCommerce business, and why! The most interesting chat I've ever had about insurance - and listening could REALLY pay off for you!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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37:18

Expanding your DTC business to wholesale and into new...

eCommerce MasterPlan ·

2021/03/22

Dan Erdman is the Owner and Founder at Uther Supply, the industry leader in high fashion golf towels and balls. Founded in 2016 they now are doing over $1m a year. We discuss how he took his eCommerce-only products into Dick's Sporting Goods and other top Golf retailers, his team expansion, AND making the shift from towels-only into golf balls as well.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights -

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37:31

How to quit your job and in 12 months grow your...

eCommerce MasterPlan ·

2021/03/15

Daniel McClen is the founder at Solace Jewellery. Founded in 2015 Solace specialises in hypoallergenic jewellery, and they now on track for £250k in sales this year, which is more than triple last year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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32:02

How to adapt your payments to increase sales with...

eCommerce MasterPlan ·

2021/03/08

Jason Butcher is a specialist at the forefront of fintech he’s a key advisor to multiple businesses focused on aspects of payment solutions and emerging currencies. His core role as the CEO at Coinpayments, an integrated payment gateway for cryptocurrenices. Who better to update us on the latest payments opportunities?It’s been over 4 years since we’ve had an episode about payments – getting money off your customers. So today we’re writing that wrong… and giving you an update on just what the latest

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36:17

Search Intent - essential for SEO success? With...

eCommerce MasterPlan ·

2021/03/01

Kev Wiles is the Group SEO Manager at Halfords, a UK bricks and clicks retailer specialising in motoring and cycling. Founded in 1892 in 2019 they had revenue over £1.1bn with profits of nearly £60m.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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32:48

Why team structure was crucial Magento brand Melvin &...

eCommerce MasterPlan ·

2021/02/22

Nicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012. The site now sells 80,000 shoes a year and annual sales are over €7m. He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step.Get all the links and resources we mention & join our

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37:23

The Top Facebook Ad Strategies for eCommerce in 2021...

eCommerce MasterPlan ·

2021/02/15

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2m in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and have analysed the advertising they’ve been running to put together a guide to best practices – and that’s what I’m chatting with Antoine about today.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights -

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41:12

"The Age of Influence" bestselling author Neal Schaffer

eCommerce MasterPlan ·

2021/02/08

Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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37:22

Luke Carthy launches Afro Drops on WooCommerce....

eCommerce MasterPlan ·

2021/02/01

Luke Carthy is a well known eCommerce CRO and SEO specialist, AND now the founder of Afro Drops. We're chatting about how he got to live, why he's not creating his own products, why he chose to launch with WooCommerce, and what he has planned for the first 6 months. We'll be catching up with Luke again in episode 330 to see how things are going and what he's doing to grow the business in the first 12 months.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the

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34:47

What is your top tip for growing an eCommerce...

eCommerce MasterPlan ·

2021/01/28

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce

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42:34

How to Double your Sales Every Year with Purelei's...

eCommerce MasterPlan ·

2021/01/25

John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaii and founded in 2017 that now an 8 figure brand who aim to double in size every year. In this episode we discuss just what it takes to double each year, what it means for the team, for mindset, for every area of the business. Lots of great advice in here for growing fast.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis:

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45:32

How to get from $500k to $1m annual sales with Lucy...

eCommerce MasterPlan ·

2021/01/21

Lucy Bloomfield. Back in 2017 Lucy was busy growing her own eCommerce business to over 10,000 customers in just 18 months (hear about that back in episode 253). Today she focuses on helping {other} retailers replicate her success. Lucy is a regular guest on the show because she always brings such great insight. In the past we’ve covered ethical, sustainable eCommerce and Customer Personas and in this episode we’re getting into just how you make the shift from 500k to 1m in annual sales. HEALTH

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33:31

Exponential growth driven by a commitment to...

eCommerce MasterPlan ·

2021/01/18

Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales. They are commited to building a sustainable business, and sustainable products by embracing the circular economy. Doing this has led to exponential growth in the business. listen to find out how they've acheived all that!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party

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32:43

How you can grow your business by adding your...

eCommerce MasterPlan ·

2021/01/14

Kristi Diemoz is the Senior Manager Go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform. In this episode, she's going to be discussing with Chloe why using a marketplace like eBay can be a great way to grow sales, reduce risk, and sell internationally. Plus the different strategies brands are using to successfully get sales from the eBay customer base.Get all the links and resources we mention at

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39:29

Facebook Ads + Story + Focus = sales increase of...

eCommerce MasterPlan ·

2021/01/11

Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 Garage 79 is up 1,071% Boutique Heidi up 4,601% year on year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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43:15

What is the most important thing we learnt in...

eCommerce MasterPlan ·

2021/01/07

Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of

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45:05

Growing Profits 4x by shifting from a selling to a...

eCommerce MasterPlan ·

2021/01/04

Travis Zigler is the SeeEO at Eye Love, a US DTC retailer of eye health products, who give a portion of profits to ending preventable blindness. Founded in 2015, now in 2020 are on track for over $4m in sales. We discuss how he's developed his business through a lazer focus on content marketing that's enabled him to cut the time he spends working AND increase profits drastically. We discuss a whole host of things - this one is a tip packed episode. Including some great Amazon PPC insights too.Get

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32:37

Influencer marketing, Pinterest Ads, and Lead Gen...

eCommerce MasterPlan ·

2020/12/28

We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been!In this episode Simon updates us on his lead generation skincare quiz, using Pinterest Ads to drive sign ups, and his forays into Influencer Marketing. We also talk about lessons learnt and what he's going to be focusing on in 2021.Get all the links and resources we mention at eCommerceMasterPlan.comHear our first 3 interviews with

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29:23

Want to grow fast? You need to understand your...

eCommerce MasterPlan ·

2020/12/21

Ric Rodriguez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering in-house SEO”. Vashi is an ethical fine-jewellery service that puts its customers at the heart of the design and making process – especially when it comes to custom engagement rings. They were founded in 2007 and are busy disrupting the jewellery industry – including going from a digital team of 5 to 40 in recent months! We talk team, SEO, customer journey and more.Get all the links and resources we

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609 results

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