x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

24:08

Media Unmade - Chapter 17: The CBS Shock

Unmade: media and marketing analysis ·

2022/02/16

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, we enter the final act of Unmade: The Remaking.By 2017, it seemed that Network Ten was becoming a de facto part of the extended News Corp empire, seven years after Lachlan Murdoch first invested. News Corp’s Foxtel had taken a 15% stake alongside Lachlan’s 9%. Foxtel’s sales house

en

44:34

Media Unmade - Chapter 16: 2Day was Yesterday

Unmade: media and marketing analysis ·

2022/02/09

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter - the last in the book’s second act, we focus on radio. We explore the historic moment when Australia’s radio landscape was upended. In a move that triggered a decade of humiliation for the once-dominant 2DayFM, owner Southern Cross Austereo allowed its top rating Sydney team of

en

36:12

Media Unmade - Chapter 15: A House of the Most...

Unmade: media and marketing analysis ·

2022/02/02

Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s episode we explore the booms and bubbles that consumed Australia’s media industry in the previous decade.We explore the cautionary tale of how Alex Malley, the CEO of accountancy industry body CPA, become Australia’s content marketing poster child by using his organisation’s

en

40:51

Media Unmade - Chapter 14: Magazines are different

Unmade: media and marketing analysis ·

2022/01/26

Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s episode we examine a story of mismanagement, structural change and bad luck. In the space of a decade, Australia went from having the greatest number of magazine readers per capita to one of the most challenged markets in the English speaking world. But it didn’t need to be

en

74:15

Media Unmade - Chapter 13: Predator and Prey

Unmade: media and marketing analysis ·

2022/01/20

Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.We have now reached the half way point of the book’s 26 chapters. And we are at a pivotal point for the TV industry.The chapter opens with the day the now notorious “Jacketgate” video was leaked to Mumbrella.The action then switches to the arrival of Hugh Marks, as the newly appointed

en

57:54

Media Unmade - Chapter 11: Blood, Sweat and Tears;...

Unmade: media and marketing analysis ·

2022/01/06

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.One of the things I was fascinated to learn in researching Media Unmade was the atmosphere in Kim Williams’ big office in News Corp’s Holt Street headquarters the day he told his team he was leaving. He may have earned the opposition of the company’s editors, but his inner circle

en

71:59

Media Unmade - Chapter ten: Elephant in the Room

Unmade: media and marketing analysis ·

2022/01/01

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.Today’s chapter showcases the best and worst of Lachlan Murdoch’s media achievements over the last decade.In radio, he found a great deal of success, buying DMG Radio and turning it into Nova Entertainment. Radio programmer Paul Jackson was recruited from the UK to launch Smooth

en

74:05

Media Unmade - Chapter nine: World Is Fukt

Unmade: media and marketing analysis ·

2021/12/22

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.Today’s chapter tells the story of Fairfax Media at rock bottom.It opens at a deserted Domain, as the company’s new events push gets off to a disastrous start with nobody showing up for Spectrum Now festival. The chapter recalls Fairfax Media at rock bottom in 2012 with the

en

26:16

Streem's Elgar Welch on selling to Cision: 'The...

Unmade: media and marketing analysis ·

2021/12/21

Australian media monitoring company Streem has been bought by the US-based Cision.Founder and CEO Elgar Welch joined Unmade’s Tim Burrowes to discuss how the deal came about, what it will mean for customers and where the company goes from here.The conversation can be heard via the player in this post, or the Unmade podcast can be found on all the major podcasting apps.TranscriptTim Burrowes:Welcome to a bonus edition of The Unmade Podcast. I'm Tim Burrowes. It's been a meteoric rise for media

en

52:22

The Unmade podcast: Andrew Jaspan on his new...

Unmade: media and marketing analysis ·

2021/12/20

Welcome to Unmade.In the latest episode I talk to one of Australia’s most credentialed media executives, Andrew Jaspan, about his newest venture, 360Info.Jaspan’s greatest career achievement to date was founding The Conversation, which has provided an editorial platform for academics globally. However, he departed in 2017 in acrimonious circumstances.During his career, Jaspan has also edited some of the world’s best known news publications including The Age in Australia and The Observer, The

en

70:54

Media Unmade - Chapter eight: The Invaders and the...

Unmade: media and marketing analysis ·

2021/12/16

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.We’re now into the start of Act 2 - The Reckoning.Today’s chapter opens up with a cameo from one of the most misunderstood government ministers of recent years, Labor communications minister Stephen Conroy. Having put many of the digerati offside with his attempts to introduce a

en

47:46

Media Unmade - Chapter seven: Dead Air

Unmade: media and marketing analysis ·

2021/12/09

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In this final chapter of Act 1, we explore the Australian radio industry at the first half of the previous decade. It was a time when Austereo’s two networks, Triple M and the Today network were dominant. Hamish Blake and Andy Lee’s national drivetime show had become a

en

32:24

Unmade podcast: Ten sales boss Rod Prosser on...

Unmade: media and marketing analysis ·

2021/12/06

Welcome to the Unmade podcast.Today’s guest is Rod Prosser, chief sales officer at ViacomCBS, parent company of Network Ten.In today’s conversation, Prosser reflects upon his turbulent decade at Ten, the difference on-demand viewing is making to the linear TV equation, and his bullish prediction for 2022 revenues.And he also reveals that Pluto TV - the ViacomCBS-owned ad supported video streaming service - is just months away from an Australian launch.You can listen to the Unmade podcast via the

en

45:31

Media Unmade - Chapter six: Follow the Money

Unmade: media and marketing analysis ·

2021/12/02

Welcome to the latest edition of the the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.This chapter focuses on the bubbles and the booms of Australian media in the last decade. I explore the rise and fall of group buying; the inflating content marketing bubble; and how the outdoor advertising industry reinvented itself with the help of the MOVE measurement

en

61:18

Media Unmade podcast - Chapter five: Throuple trouble...

Unmade: media and marketing analysis ·

2021/11/26

Welcome to the latest edition of the the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, we look back at the last time the ABC was riding high, as managing director Mark Scott and director of innovation Ian Carroll led the charge into the digital future.The chapter explores how the ABC took a lead over its commercial competitors, and the strategic

en

51:24

Media Unmade podcast - Chapter four: Who Saved...

Unmade: media and marketing analysis ·

2021/11/19

Welcome to Unmade.This podcast instalment continues my narration of the audio version of my book Media Unmade, which you can buy in bookshops and online.If you’d like to listen in the audio app of your choice, you can do so by clicking on the tiny link next to the audio player above. I’ve now managed to submit the podcast to the major audio apps directly, apart from Apple Podcasts which - like many aspects of Apple’s podcasting app - is a byzantine nightmare. But we’ll keep plugging away on that.In

en

58:11

Media Unmade - Chapter Three: Phone Hacking, Paywalls...

Unmade: media and marketing analysis ·

2021/11/12

Here comes the third chapter of the audio version of my book Media Unmade, covering the history of Australian media’s most disruptive decade. It’s published by Hardie Grant. If you’d like to purchase a copy of the text version, you can do so online, and in bookstores.In this chapter, I chronicle News Corp at its lowest ebb, including the Melbourne Storm cheating scandal, former Herald Sun editor Bruce Guthrie’s lawsuit and the News of the World phone hacking scandal.The chapter also covers the

en

36:28

Unmade: Ups and downs of the radio ratings with...

Unmade: media and marketing analysis ·

2021/11/09

With the last-but-one radio ratings of the year released this week, radio commentator Vivienne Kelly joined me to analyse the numbers.Before her time as content director of Radio Today, Vivienne was editor of Mumbrella. She is about to launch her new industry podcast That’s Entertainment with Jake Challenor.Ratings discussion points:* Wendy Harmer and Robbie Buck’s lap of honour for ABC Sydney;* 2GB’s breakfast boost and drivetime problem;* 3AW’s daily dominance of Melbourne;* Fifi, Fev and Nick’s

en

27:11

Unmade podcast: Nine sales boss Michael Stephenson on...

Unmade: media and marketing analysis ·

2021/11/07

In today’s podcast episode of Unmade, I chat to Michael Stephenson, sales boss of Nine.The timing was ahead of this week’s Nine annual general meeting and, coincidentally, just after Stephenson celebrated ten years in charge of what is now the country’s largest media sales operation.The discussion covers the ratings year, the rise of ad-supported streaming, the rival networks’ techstack battles and the move to a national sales operation.During the conversation, Stephenson reveals that from July 1,

en

56:38

Media Unmade - Chapter Two: The New Adventures of...

Unmade: media and marketing analysis ·

2021/11/05

In this edition of the Unmade podcast, we share Chapter Two of the audio version my book Media Unmade.The text version of the book is published by Hardie Grant and is available from bookshops and online.Today’s chapter opens in February 2010 at a party in Sydney thrown by Nova shortly after the arrival of new boss Lachlan Murdoch.The chapter - The New Adventures of Lachlan Murdoch - shares the story of how Murdoch finally became a media owner in his own right after leaving News Corp, through the

en

283 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...