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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:13:02

HLTH 2023 Takeouts: Walgreens’ Ramita Tandon

The MM+M Podcast ·

2023/10/26

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ramita Tandon, chief clinical trials officer at Walgreens, about how the company’s push to offer research opportunities at its pharmacies is panning out, particularly in the diversity of recruiting, and her plans to broaden the number of novel studies offered. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of

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00:19:43

GoodRx’s Akeel Williams on how health equity impacts...

The MM+M Podcast ·

2023/10/26

MM+M’s Headfirst into Health Equity event panelist offers insights into where conversations around health equity go from here.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:29:49

AstraZeneca's Arun Krishna says Tagrisso-based combo...

The MM+M Podcast ·

2023/10/25

Jack O’Brien interviews Arun Krishna, head of the U.S. lung cancer franchise at AstraZeneca, about a Tagrisso-based combo that promises a new treatment option for patients. Lecia Bushak gives an update on the confirmation process for Monica Bertagnolli, President Biden’s pick for a new NIH director. And TikTok’s bed-rotting trend tops our Trends segment, along with items on hazardous energy drinks and how the “Ozempic effect” could impact corporate America. Follow us:

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00:23:56

The 3 C's of equity-centered design for health, a...

The MM+M Podcast ·

2023/10/25

In this podcast, we will dive deep into what these C’s are: Clinical, Commercial, Community.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:23

Special report: A conversation with Tel Aviv-based...

The MM+M Podcast ·

2023/10/20

Along with politics and culture, Tel Aviv-based freelance journalist Larry Luxner reports on orphan disease research for MM+M and Rare Disease Advisor. In this special episode, he tells Marc Iskowitz about how his medical coverage has been affected by the October 7 Hamas terror attack on Israel, as well as the mental trauma sure to haunt victims on both sides of this conflict. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:52:41

VillageMD's marketing chief shares thinking behind...

The MM+M Podcast ·

2023/10/19

VillageMD's Ellen Donahue-Dalton and American College of Surgeons' Brian Edwards discuss recent ad campaigns, and their vision for fixing what ails primary care, with Jack O'Brien. Lecia Bushak discusses a landmark marijuana financing bill advancing in the Senate and what it could mean for that industry. And TikTok's "bone-smashing" trend tops our Trends segment, along with Netflix’s Big Vape docuseries and olympian Mary Lou Retton's recovery from pneumonia.Follow us:

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00:14:45

Redefining the global health-native agency and...

The MM+M Podcast ·

2023/10/19

In this episode, we delve into The Bloc’s unique and newly launched global strategy with their global CEO and president, Jennifer Matthews and chief digital officer, Jay Appel. Explore how their motto 'Be great to do good' guides expansion, the essence of their rebranding, and a sneak peek into their upcoming innovative offerings in the health communications domain. Join us for an insightful discussion shedding light on The Bloc’s mission to carve a distinct niche in the global health communications

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00:16:11

MM+M at HLTH: A Vegas smorgasbord

The MM+M Podcast ·

2023/10/12

MM+M’s Jack O’Brien and Lecia Bushak recap highlights from this week’s HLTH conference. Much like its host city, the event has become a pastiche, ranging from an update on the NIH’s innovation budget, to a debate about whether employers should cover GLP-1 drugs, to cameos by celebs like Howie Mandel and Chelsea Clinton discussing other health-related topics. Music by Sixieme Son. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:40:07

Organon’s Ryan Billings reflects on MM+M Awards

The MM+M Podcast ·

2023/10/04

On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings, head of commercial innovation at Organon, on how the program has evolved with the pharma industry. Lecia Bushak discusses drugmakers’ (reluctant) participation in Medicare drug pricing negotiation. And the rise of influencer marketing tops our Trends segment, along with the controversies involving late baseball great Tim Wakefield’s brain cancer diagnosis and a Tom Hanks deep fake. Music by

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00:46:27

MM+M Podcast 9.27.23: How Anthony Farina solidified...

The MM+M Podcast ·

2023/09/28

Marc Iskowitz interviews CSL comms/brand chief Anthony Farina about solidifying the Aussie biotech’s purpose en route to its ranking as fastest-growing brand. Lecia Bushak reports on a bipartisan bill to fund community health, amid fears of a government shutdown. And Bruce Willis’ dementia tops our Trends segment, along with TikTok’s mouth-tapers and one poker player’s sickening bluff. Follow us: @MMMnewswww.mmm-online.com Music by Sixième Son. Check us out at: mmm-online.comFollow us:YouTube:

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00:32:57

MM+M Podcast 9.21.23: Moderna’s Cronin guides brand...

The MM+M Podcast ·

2023/09/21

Jack O’Brien talks with Kate Cronin, chief brand officer at Moderna, about how she’s mixing education with entertainment as she guides the Cambridge company - best-known for its mRNA-based vaccine technology - beyond COVID. Lecia Bushak has the latest on the debate in Congress over avoiding a government shutdown, and what that means for healthcare. And “Budget Ozempic” tops our Trends segment, along with items on “Parkinson’s on steroids” and legalized magic mushrooms in Oregon. Follow us:

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00:20:29

MM+M Podcast 9.20.23: "The Disposables"

The MM+M Podcast ·

2023/09/20

Larry Dobrow talks with FCB Health New York VP, creative director Justin Kovarsy about "The Disposables." It's the next volley in an ongoing effort by industry coalition Disappearing Doctors to call attention to the mental health crisis raging among healthcare providers in COVID's long wake. For more information, visit DisappearingDoctors.com. If you are struggling and need to talk to someone, call or text the suicide & crisis Lifeline at 988 Check us out at: mmm-online.comFollow us:YouTube:

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00:50:10

MM+M Podcast 9.13.23: GMHC’s Jason Cianciotto says...

The MM+M Podcast ·

2023/09/13

Despite new FDA guidance lifting restrictions specific to gay/bisexual men donating blood, Jason Cianciotto of Gay Men's Health Crisis says public health messaging doesn’t match practice. Jack O’Brien also interviews OUTBio’s Ramsey Johnson on the role biopharma can play in supporting the LGBTQ+ community at work. And Elon Musk-backed Neuralink’s move to human experimentation tops our Trends segment, along with items on Steven Tyler’s vocal chords and TikTok’s free-bleeding trend. Follow us:

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00:44:54

MM+M Podcast 9.7.23: Marketing a GLP-1? Herbalife’s...

The MM+M Podcast ·

2023/09/07

Jack O’Brien interviews Dr. Kent Bradley, chief health and nutrition officer for Herbalife Nutrition, about why patients taking GLP-1 drugs need better education on healthier eating. Lecia Bushak explains how efforts to prevent a government shutdown could affect healthcare. And our “brotox” redux tops the social media segment, along with a Biden health checkup and what Aaron Rodgers had to say about Moderna’s U.S. Open takeover. Follow us: @MMMnewswww.mmm-online.com Music by Sixième Son. Check us

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00:16:38

The evolution of data and audience intelligence in...

The MM+M Podcast ·

2023/09/06

With the help of audience intelligence, life sciences companies can leverage previously unattainable intelligence sources with hyper specificity. The result? Data that unlocks new perspectives, fosters powerful healthcare experiences, and solves for key business challenges.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting

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00:44:37

MM+M Podcast 8.31.23: Has filmmaker Richard Lui made...

The MM+M Podcast ·

2023/08/31

Jack O'Brien interviews Richard Lui, director of Unconditional, for his take on the documentary’s surprisingly strong reception and how it changes the narrative on mental health and caregiving. Lecia Bushak discusses the first 10 drugs selected for Medicare pricing negotiations and what comes next. And TikTok’s effect on cosmetic surgeries headlines our social media segment, along with items on “Pharma Bro” Martin Shkreli’s beef with Elon Musk and rock icon Alice Cooper’s anti-trans remarks. Follow

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00:33:54

MM+M Podcast 8.24.23: Lauren McGuire on why health...

The MM+M Podcast ·

2023/08/24

Jack O’Brien interviews Made Music Studio president Lauren McGuire about the prevalence of sonic branding in healthcare and what goes into scoring sound bites for brands. And the premiere of Netflix’s six-part miniseries Painkiller, about Purdue Pharma’s role in the opioid epidemic, headlines our social media segment, along with items about a Connecticut doctor’s hostage ordeal and masking's quasi return. Follow us: @MMMnewswww.mmm-online.com Music by Sixième Son. Check us out at:

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00:37:17

Transforming Precommercial Resource Constraints Into...

The MM+M Podcast ·

2023/08/24

New products in their precommercial phase must face the realities of resource constraints yet still achieve sales success. Early market synergies leveraging analytics help to optimize preparedness for initial market uptake and utilization of brands. In this discussion we’ll look at some key questions, and the corresponding approaches, that teams regardless of size should be evaluating. BoundlessLife.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:47:09

MM+M Podcast 8.16.23: Joe Conrad's 'manly' creative...

The MM+M Podcast ·

2023/08/16

Jack O’Brien interviews Cactus founder/CEO Joe Conrad about how campaigns like Man Therapy may be starting to change the trajectory of suicide among working-age men. Lecia Bushak reviews the new CSRxP poll results that show a bump in bipartisan support for legislation to curb drug costs. And the controversy over full body scans leads our healthcare social media segment, along with items on RFK Jr. and Vivek Ramaswamy on the campaign trail and TikTok’s “girl dinner” trend. Follow us:

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00:13:12

Meet HCPs at the point of prescribing with GoodRx for...

The MM+M Podcast ·

2023/08/15

Building solutions for better health outcomes.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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679 results

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