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PODCAST

Winfluence - The Influence Marketing Podcast

There"s a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason"s wealth

business marketing

All Episodes

48:33

Will Brands Boycotting Facebook Make a Difference?

Winfluence - The Influence Marketing Podcast ·

2020/06/30

Brands are boycotting Facebook and other social media platforms to fight against the often passive way the social networks have handled hate speech from users. Though a daunting list of advertisers pulling billions of dollars from ad spend, will it make a difference? New York Times bestselling author Jay Baer visited Digging Deeper this week to offer his thoughts. Learn more about your ad choices. Visit megaphone.fm/adchoices

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51:11

Can you measure creativity?

Winfluence - The Influence Marketing Podcast ·

2020/06/23

Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things. Learn more about your ad choices. Visit

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47:34

We are in the Age of Influence

Winfluence - The Influence Marketing Podcast ·

2020/06/16

Neal Schaffer's fourth book is out now and is called The Age of Influence. He visited with our Jason Falls on Digging Deeper to talk about influencer marketing today, how businesses can embrace it, what the challenges facing the practice are and how COVID-19 affects the marketplace. Add the new Digging Deeper feed to your podcast subscriptions! Learn more about your ad choices. Visit megaphone.fm/adchoices

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48:39

What does making creativity your business advantage...

Winfluence - The Influence Marketing Podcast ·

2020/06/09

The podcast has officially switched over to Digging Deeper - Make Creativity Your Business Advantage. Look for that title where you get your podcast subscriptions and subscribe to ensure you don't miss future episodes. Here's the raw link if that helps: https://diggingdeeper.libsyn.com/rss We'll cross post episodes here for a few weeks, but do update your feed. This week is Christy Hiler, president of Cornett, with a great talk on managing businesses and agencies in the COVID world. Learn more

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49:59

Marketing Tips from a Purpose-Driven Marketer

Winfluence - The Influence Marketing Podcast ·

2020/05/26

Robert Courtney Collins is one of the co-founders of the UNEEK Collection, a clothing line with a purpose. He is also leads a branding and marketing consultancy in Detroit called Robert Courtney and Associates where he shows businesses how he built UNEEK based on a purpose and with creative marketing approaches. Learn more about your ad choices. Visit megaphone.fm/adchoices

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30:29

Marketing Challenges from the Hemp Industry

Winfluence - The Influence Marketing Podcast ·

2020/05/22

James Dawson has a monster challenge. He is the vice-president of marketing for Landrace Bioscience which is a scientific products manufacturer in the hemp industry. Businesses like his can't even get payment processors to accept their business. And then there are marketing challenges. He joined the show to discuss how he approaches them and to dispel many myths about the hemp industry and the products it brings to market. Learn more about your ad choices. Visit megaphone.fm/adchoices

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37:23

The Future of Offline Advertising

Winfluence - The Influence Marketing Podcast ·

2020/05/19

Imagine your CEO or company spokesperson appearing at your next trade show, or even in one of your store locations. Now imagine them also appearing at five trade shows or 125 store locations at once. The future of offline advertising may just be holographs. Learn more about your ad choices. Visit megaphone.fm/adchoices

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44:06

How to be a Conscious Marketer

Winfluence - The Influence Marketing Podcast ·

2020/05/12

Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps brands understand how to better target and position themselves by tuning into their customer's worlds. And what a world that has become, right? Jason Falls talked to Jim about the book and the ways that businesses and brands can become more aware, and thus more connected, to their customers as he visited the show this week. Learn more about your ad

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55:50

Insights on Influence and Content Marketing with Actidad

Winfluence - The Influence Marketing Podcast ·

2020/05/05

Mark Savant knows how to build an online brand. His Actidad community is a powerful beacon among fathers. It's Facebook Group, blog, podcast and social channels have made him an influencer. He also teaches people how to build their own influence with Mark Savant Media, so he and Jason Falls chatted about influence, content marketing, Tik-Tok and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

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46:52

How to Identify Anonymous Website Users

Winfluence - The Influence Marketing Podcast ·

2020/04/28

If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson's new startup GetEmails allows you to do just that. The somewhat controversial approach gets the interrogation from Jason Falls as Robinson visits to explain. Learn more about your ad choices. Visit megaphone.fm/adchoices

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37:53

The Ratings & Review Marketplace for Agencies

Winfluence - The Influence Marketing Podcast ·

2020/04/21

Should agencies, consultants and other B2B service offerings worry about ratings and reviews? Certainly they should. One place that can help -- and which competes with them for search results -- is UpCity. Heidi Sullivan is its senior vice-president for product and marketing. She talks about the benefits of UpCity's marketplace, products and the need for protecting your digital reputation. Learn more about your ad choices. Visit megaphone.fm/adchoices

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52:27

Building a Content Performance Culture

Winfluence - The Influence Marketing Podcast ·

2020/04/14

Does your brand or agency have a content performance culture? It needs one. Christoph Trappe's latest book by that title outlines how to build a culture where content marketing is made, distributed and optimized. He talks to Jason Falls about how brands and agencies can build that culture for content success. Learn more about your ad choices. Visit megaphone.fm/adchoices

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48:20

Managing e-Commerce in a COVID-10 World

Winfluence - The Influence Marketing Podcast ·

2020/04/07

Gavin Jocius knows a thing or two about e-commerce. The former general manager of the art division at CafePress, also known as Canvas on Demand, helped that business through a $35 million acquisition, then doubled its profitability for new owner Circle Graphics. Now founder of a search fund, Jocius joined the podcast to share his thoughts on running e-commerce in a COVID-19 world and more with Jason Falls. Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:39

Danielle-Wiley-Influencer-Agencies

Winfluence - The Influence Marketing Podcast ·

2020/03/27

Danielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer strategy firms in the world, more than a decade ago. She visited with Jason Falls recently to talk about the state of the industry, how younger generations respond to sponsored content and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

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40:32

Joining the Context Marketing Revolution

Winfluence - The Influence Marketing Podcast ·

2020/03/24

Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce's Mathew Sweezey. Today's marketing is not about attention getting or reach and awareness, but about addressing a consumer's need in context. Sweezey joined Jason Falls to discuss the revolution that is context. Learn more about your ad choices. Visit megaphone.fm/adchoices

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32:27

Crowdfunding a Sit-Com? Toni Deckers is Doing It!

Winfluence - The Influence Marketing Podcast ·

2020/03/20

Toni Deckers is trying to build a crowdsourced sit-com. Yep. You read that right. The actress and jazz singer launched an IndieGoGo campaign recently to crowdsource production of a pilot for Polk Fiction. Both Toni and her pilot-writing husband Erik joined me on the podcast to talk about the show, how the idea for it and the fund-raising effort came to life and what could become of it if they're successful. Learn more about your ad choices. Visit megaphone.fm/adchoices

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53:45

Balancing Direct and Retail Channels in an Amazon World

Winfluence - The Influence Marketing Podcast ·

2020/03/17

Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of DEMDACO visits the podcast to talk marketing in a multi-pronged world, the Corona Virus situation for retail channels and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

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27:27

Influencer Profile: Whit Honea

Winfluence - The Influence Marketing Podcast ·

2020/03/13

The creative process is one of life's great mysteries. If you figure it out, it's smooth sailing. Jason Falls catches up with award-winning writer Whit Honea. He is the author of the book The Parent’s Phrase Book and covers the Pixar and Disney animation beat for Fandango’s website. The two talk about Whit's creative process, how he finds ideas, his take on influence marketing, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

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38:04

Everything You Need to Know About Stock Photography

Winfluence - The Influence Marketing Podcast ·

2020/03/10

Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder Christina Hawatmeh visits with Jason Falls to talk about Scop.io, how her site works and is different from others, image licensing issues and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

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18:08

Brand Marketing and Social Issues with Dove...

Winfluence - The Influence Marketing Podcast ·

2020/03/06

Dove Men+Care is one of the few brands in the world that takes a definitive stance on a significant political and social issue. They put money and promotional power behind passing the Family Medical Leave Act. Jordan Lewis, Dove Men+Care brand manager, talks to Jason Falls about the company's position, its thoughts on influencers and marketing success. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

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