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PODCAST

The Corporate Escapee

Stuck in corporate? You"re not alone. Corporate is broken. Loyalty is dead. Layoffs are coming. And you know it. But here"s the truth most won"t tell you: Building your own thing is easier than finding your next corporate job. I"m Brett Trainor—corporate escapee after 25+ years—and I"ve helped 500+ professionals escape and build $10K-$50K/month solopreneur businesses using their corporate experience. No unicorn startups. No venture capital. Just you, your laptop, and the expertise you already

business entrepreneurship

All Episodes

17:26

60. Is Your Startup Ready to Grow? Find Out with My...

The Corporate Escapee ·

2020/07/21

You’ve heard from B2B founders who have successfully scaled their businesses, but have you taken a look at the fundamentals that allowed them to get to the point of scaling their business? In today’s episode, I’m going to share with you a checklist you can use to make sure startup fundamentals are covered and to verify that activities have been covered. Get ready to find out how you can if your startup is ready to grow. Resource Links: Brett Trainor Website (https://bretttrainor.com/)

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41:30

59. Employee Experience Can Mean the Difference...

The Corporate Escapee ·

2020/07/14

Most startups prioritize customer experience above all else. While that’s something to strive for, it isn’t easily ingrained into your employees. So how do you make sure your employees start valuing your customers more? The answer? By improving employee experience. Today’s subject matter expert, Gil Cohen talks about creating a positive employee experience that translates into a positive customer experience, how values go hand-in-hand with hiring the right people, and how to improve

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38:20

58. How to Grow Your Startup, even in a Recession...

The Corporate Escapee ·

2020/07/07

The travel industry is one of those most affected by the current pandemic we’re on. We anticipate that the recession we’ve entered will likely kill many businesses in this industry. Surprisingly, there is one travel company that’s growing in the midst of all stalemate in travel. But we find that their ability to thrive is based on their use of mindset-driven marketing. Which is why we continue on the theme of buyer enablement in today’s episode. Revenue coach Kristin Zhivago is here with us

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39:48

57. Why LinkedIn is Your Secret Weapon to Scale your...

The Corporate Escapee ·

2020/06/30

With 400 million users, LinkedIn has become the most useful social network for B2B marketers. It's a platform for people to connect with colleagues and learn more about their industry. LinkedIn is an excellent source of traffic that is underutilized by most. One main reason is because of the unfamiliarity with leveraging the opportunities there. In another series featuring subject matter experts, we have LinkedIn expert Anthony Blatner with us as we talk about best practices for targeting

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44:41

56. Utilizing Facial Coding and Emotion to Scale Your...

The Corporate Escapee ·

2020/06/23

Sales is often focused on pushing the product or trying to understand the customer's needs. But there is one aspect that is often overlooked, emotions. Emotions let us know when someone is happy or not. Being able to read your customer’s emotions is a powerful skill that startups should learn. How do you read emotions? Today, we chat with emotions expert Dan Hill, who breaks it down for us. We talk about prospecting the customer experience, customer success, employee engagement, and so much

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42:41

55. When Your Sales Tactics Don't Work, Learn to...

The Corporate Escapee ·

2020/06/16

Founders often push their products by highlighting the features and functions they offer. While it’s best to create a product that solves a problem, the right way to reach and engage your customer requires a different approach altogether. You might be pushing your product or service too much that you’re creating unnecessary friction for your customer. So take a step back because there is an art to modern selling. Why do buyers buy? Today, we chat with David Priemer, a research scientist

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37:22

54. Growing Beyond Your Network With...

The Corporate Escapee ·

2020/06/09

Entrepreneurs are always told that the best way to start a business is to solve a problem. Scaling the business to grow beyond the network you have is a different problem. Relying solely on the people you know won’t get you to your goals. But there is no shortage of successful businesses we can take inspiration from. Today, we have IntelligenceBank CEO, Tessa Court. We talk about how she scaled her business beyond her network, doing it profitably, how she priced her offering, adding

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46:37

53. The Power of Building A Community with Sangram Vajre

The Corporate Escapee ·

2020/06/02

Founders are often faced with the question of how to scale their business to reach that million-dollar mark. Are you still doing your marketing and sales correctly? Is your network working to your benefit? The right question here is what are the tactics needed to be able to build your business to achieve the high levels you want. Today, we pick the brains of a B2B subject matter expert. In this episode, we have a chat with Terminus Co-founder and Chief Evangelist, Sangram Vajre. We talk

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40:10

52. How iZooto Grew to Over $1 Million in Annual...

The Corporate Escapee ·

2020/05/26

Vivek Khandelwal is the co-founder and COO of high growth software company, iZooto. In this episode, we discuss how iZooto was able to gain early momentum and validate their offering. We also discuss the key tactics and strategies as they scaled their business to over $1 million in annual re-occurring revenue in less than 4 years. (By the way, they process over a billion notifications a day.) We also talk pricing, workflows, customer success and many other topics including how to divide

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37:45

51. "Don't Be Sold!" How This Advice to Prospects...

The Corporate Escapee ·

2020/05/19

John Vuong, CEO and Founder of LocalSEOSearch, joins the program to discuss his journey to the 5% Club. John’s sales and marketing background allowed him to gain traction early, but the business really took off when he made the investment in on-boarding and customer success. We discuss how he was able to scale without taking VC money, why his business model focused on reoccurring revenue and cash flow was a priority.

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31:49

50. Lessons Learned: How Huckabuy Scaled Beyond the...

The Corporate Escapee ·

2020/05/12

Huckabuy CEO and founder Geoff Atkinson discusses how he was able to get his business “unstuck” after a very successful launch. He shares what he did, what worked, and most importantly, what he would have done differently. He also alludes to how Huckabuy is growing even during the pandemic. Huckabuy is a fast-growing tech startup based in Park City, Utah. They are a SaaS company that is changing how organizations grow their organic search channel through a technology-forward SEO approach

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3:33

49. All Good Things Come to an End... Here's What's Next

The Corporate Escapee ·

2020/05/05

In today’s short solo episode, I discuss the “big” announcement regarding the podcast (no, it is not going away, but you will have to listen) and what is next. Thank you all for your continued support. We do appreciate it. Until next week, cheers!

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50:34

48. Helping Entrepreneurs Become the Best Version of...

The Corporate Escapee ·

2020/04/21

On this episode, we welcome Gregory Skeete to the program. Gregory helps entrepreneurs and business owners to 'engineer' their best selves and systematically achieve results that are both successful and significant while maintaining their ideal work-life balance and lifestyle. Gregory’s unique background has allowed him to provide a unique and powerful perspective on how entrepreneurs can become the best versions of themselves and not only transform themselves but also their businesses

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48:20

47. How to Grow and Scale a Startup (Even If You...

The Corporate Escapee ·

2020/04/14

On this episode, we welcome Martin Hill to the program. Martin is the CEO, Founder and inventor of The Beebo: a free hand bottle holder designed to enhance the feeding time between you and your baby. On this episode, Martin shares his unbelievable growth journey. It was an amazing combination of ingenuity, timing and a successful pitch on the shark tank. Plus, Martin even announces that his company is for sale at the end of the show. Twitter: @the_beeboInstagram: the_beebo

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45:16

46. How to Achieve 30-50x ROI by Implementing a...

The Corporate Escapee ·

2020/04/08

On this episode, we welcome back Dan Pfister to the program. Dan is the founder of StrategicWinBack.com. He’s also the co-founder of two other businesses where he's helped generate over 50,000 customers, and has worked with brands like Fidelity Investments and people like Tony Robbins. Strategic Win-Back’s sole focus is re-engaging and re-activating lost, forgotten and disengaged clients. To learn more about the exceptional ROI that winning back past clients can generate. Website:

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50:48

45. Going from Class Project to High Growth Services...

The Corporate Escapee ·

2020/03/31

On this episode, I have a conversation with Dr. David Arrington — author, speaker and the Principal and Chief Operating Officer of Arrington Coaching. They fundamentally help executives realize their vision and create sustainable change through 3-dimensional coaching. David shares his journey as a first-time founder and the key lessons he learned. He also shares leadership and culture best practices. Key 1st Time Founder Lessons: “I would argue that it's all pivots….if you're not

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37:54

44. How Performance Marketing Can Solve Your Growth...

The Corporate Escapee ·

2020/03/24

On this episode, I have a conversation with Jack Chen, the CEO and Co-Founder of SWIDIA (a performance marketing partner for high-growth companies and venture-funded startup). Jack worked for 10+ years in the content and influencer space before co-founding SWIDIA. Jack and team are changing the way brands are thinking about growth marketing. They take a four-pronged approach to growth: Strategy, Media Planning, Conversion Centric Creative and Analytics. The results have been incredibly

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46:12

43. (Re)humanize Your Business to Improve Customer...

The Corporate Escapee ·

2020/03/17

On this episode, I have a conversation with Ethan Beute. He’s the Chief Evangelist at BombBomb, an innovative and high growth software company. Ethan is also the Host of the very popular The Customer Experience Podcast, and co-author of Rehumanize Your Business, which is a hands-on guide to adding simple videos into your communication mix in order to build trust, save time, and truly connect with people. On this episode: The powerful psychology behind why video flat out works to grow

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45:09

42. Why Data & Analytics Could Be the Difference...

The Corporate Escapee ·

2020/03/10

On this episode, we welcome Govind Balu, Founder and CEO of QuXigma. Govind has over 3 decades of experience in the data and analytics space. He was the lead data scientist at companies such as Bank of America and Allstate prior to starting his own company. His mission is to make data and analytics accessible to all companies and help them prioritize on value and customer experience. We discuss not only the why but more importantly how companies of any size, but especially startups can and

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11:48

41. Lessons in Growth: The Top 5 Reasons Startups Scale

The Corporate Escapee ·

2020/03/06

This is the second installment of our new weekly series: Lessons in Growth. Each week, Brett will share thoughts and perspective on a single topic. This could be something top of mind, in the news or questions I receive from my customers or audience. Feel free to shoot me a note if there is a topic you want me to cover. In today’s episode, I share my perspective on the top 5 reasons startups successfully scale. I hope you continue to enjoy the new segment. We will still have the longer

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