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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:38:44

Madalyn Sklar Talks Twitter Tools and Benefits

Social PR Secrets by Lisa Buyer ·

2020/03/24

What’s the purpose of Twitter if not to get news updates? For Madalyn Sklar, Twitter is all about creating connections with people in real-time. During this episode of the Social PR Secrets Podcast, Lisa Buyer spoke with Twitter expert and influencer Madalyn Sklar to get her advice on the uses and benefits of a platform like Twitter for a brand or personal account. If anyone can share the pros to Twitter it’s Madalyn. The social expert has worked in digital marketing for 22 years and

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00:23:00

Merry Morud and Kevin Watterson Talk Planning Social...

Social PR Secrets by Lisa Buyer ·

2020/03/20

Today’s society endures unexplainable and chaotic incidents more often than ever. What’s a brand’s social media page supposed to look like in a time of crisis? Merry Morud and Kevin Watterson give their tips for planning and executing social media during a crisis. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Aimclear senior creative strategist Merry Morud and social director Kevin Watterson on their advice for managing a brand’s social media

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00:23:00

Merry Morud and Kevin Watterson Talk Planning Social...

Social PR Secrets by Lisa Buyer ·

2020/03/20

Today’s society endures unexplainable and chaotic incidents more often than ever. What’s a brand’s social media page supposed to look like in a time of crisis? Merry Morud and Kevin Watterson give their tips for planning and executing social media during a crisis. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Aimclear senior creative strategist Merry Morud and social director Kevin Watterson on their advice for managing a brand’s social media

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00:54:04

Dennis Yu’s Secrets to Social Media Advertising

Social PR Secrets by Lisa Buyer ·

2020/03/17

What can you do with a dollar a day? Tune in to hear about Dennis Yu’s strategy for successful social media advertising and why spending a dollar a day might be in your best interest. Lisa Buyer sits down with the CEO of Blitzmetrics, Dennis Yu. In this episode, Dennis shares his social advertising tips and tricks, such as the dollar a day strategy and one-minute video technique. Become a Facebook ad expert by tuning in and mastering Dennis’s advice. Facebook is the most

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00:54:04

Dennis Yu’s Secrets to Social Media Advertising

Social PR Secrets by Lisa Buyer ·

2020/03/17

What can you do with a dollar a day? Tune in to hear about Dennis Yu’s strategy for successful social media advertising and why spending a dollar a day might be in your best interest. Lisa Buyer sits down with the CEO of Blitzmetrics, Dennis Yu. In this episode, Dennis shares his social advertising tips and tricks, such as the dollar a day strategy and one-minute video technique. Become a Facebook ad expert by tuning in and mastering Dennis’s advice. Facebook is the most sophisticated

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00:37:53

Annie Au and Paige Held on Staying Sane with Yoga

Social PR Secrets by Lisa Buyer ·

2020/03/13

How do you clear your mind after a long hard work week? Annie and Paige suggest using yoga and meditation to clear your mind and boost productivity. Lisa Buyer and co-host Cathy Hackl sat down with yoga experts Annie Au and Paige Held to talk about staying sane with yoga and how it relates to social media and business. Annie is the founder and a trainer at Annie Au Yoga. Paige is a mom, as well as the founder and owner of Yoga Joint, which has multiple yoga studios in South Florida. In this episode,

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00:37:53

Annie Au and Paige Held on Staying Sane with Yoga

Social PR Secrets by Lisa Buyer ·

2020/03/13

How do you clear your mind after a long hard work week? Annie and Paige suggest using yoga and meditation to clear your mind and boost productivity. Lisa Buyer and co-host Cathy Hackl sat down with yoga experts Annie Au and Paige Held to talk about staying sane with yoga and how it relates to social media and business. Annie is the founder and a trainer at Annie Au Yoga. Paige is a mom, as well as the founder and owner of Yoga Joint, which has multiple yoga studios in South

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00:35:36

Alice Chase on Lifestyle Blogging

Social PR Secrets by Lisa Buyer ·

2020/03/10

Why is it important to be choosy about brand affiliations as a blogger? The woman behind popular family lifestyle blog Thrill of the Chases, Alice Chase puts it simply, “You can't ever buy back your character.” In this 2017 episode of the Social PR Secrets Podcast, Chase sits down with Lisa Buyer and VR/AR expert Cathy Hackl to discuss how she went from working in the corporate sphere to working as a full-time blogger. In addition to her long hours spent blogging, the mother of

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00:35:36

Alice Chase on Lifestyle Blogging

Social PR Secrets by Lisa Buyer ·

2020/03/10

Why is it important to be choosy about brand affiliations as a blogger? The woman behind popular family lifestyle blog Thrill of the Chases, Alice Chase puts it simply, “You can't ever buy back your character.” In this 2017 episode of the Social PR Secrets Podcast, Chase sits down with Lisa Buyer and VR/AR expert Cathy Hackl to discuss how she went from working in the corporate sphere to working as a full-time blogger. In addition to her long hours spent blogging, the mother of three

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00:22:53

Adam Singer's Insights on Analytics

Social PR Secrets by Lisa Buyer ·

2020/03/06

Why is it important for PR professionals to have access to all their clients’ online data? According to Adam Singer, without analytics, you can’t know what’s working, how to improve or report your success! In this episode of the Social PR Secrets Podcast, Lisa Buyer chats with social media marketing and data savant Adam Singer to get his advice on analytics. If you’re going to take analytics advice from anyone, Adam would be at the top of the list. Adam started using data in

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00:22:53

Adam Singer's Insights on Analytics

Social PR Secrets by Lisa Buyer ·

2020/03/06

Why is it important for PR professionals to have access to all their clients’ online data? According to Adam Singer, without analytics, you can’t know what’s working, how to improve or report your success! In this episode of the Social PR Secrets Podcast, Lisa Buyer chats with social media marketing and data savant Adam Singer to get his advice on analytics. If you’re going to take analytics advice from anyone, Adam would be at the top of the list. Adam started using data in

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00:14:14

Cathy Hackl’s Guide to Live-Streaming

Social PR Secrets by Lisa Buyer ·

2020/03/03

In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with futurist, speaker and author Cathy Hackl to get her advice on live streaming. Cathy has been live streaming since its inception: If anyone was an expert on the topic in 2016, it was her. In this episode from the vault, Cathy and Lisa talk about why it's crucial for social media managers to experiment with video, the evolution of live streaming and the first Periscope community summit. Then, Cathy

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00:14:14

Cathy Hackl’s Guide to Live-Streaming

Social PR Secrets by Lisa Buyer ·

2020/03/03

In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with futurist, speaker and author Cathy Hackl to get her advice on live streaming. Cathy has been live streaming since its inception: If anyone was an expert on the topic in 2016, it was her. In this episode from the vault, Cathy and Lisa talk about why it's crucial for social media managers to experiment with video, the evolution of live streaming and the first Periscope community summit. Then, Cathy reveals her tricks of the

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00:27:50

Aliza Licht’s PR Tricks and Tips

Social PR Secrets by Lisa Buyer ·

2020/02/25

Do you want to thrive in the social media world? Tune in to learn Aliza Licht’s expert advice on how to be a social media rockstar. Lisa Buyer sat down with girlboss Aliza Licht on all things PR and social media. During the time of this interview, Aliza was working with Alice + Olivia and shared her secret tips and tricks for successful business branding. Currently, she is an author, creative brand marketer, digital strategist, and founder and president of Leave Your Mark LLC. Aliza Licht was

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00:27:50

Aliza Licht’s PR Tricks and Tips

Social PR Secrets by Lisa Buyer ·

2020/02/25

Do you want to thrive in the social media world? Tune in to learn Aliza Licht’s expert advice on how to be a social media rockstar. Lisa Buyer sat down with girlboss Aliza Licht on all things PR and social media. During the time of this interview, Aliza was working with Alice + Olivia and shared her secret tips and tricks for successful business branding. Currently, she is an author, creative brand marketer, digital strategist, and founder and president of Leave Your Mark

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00:36:32

Jen Lopez Community Management Style Guide

Social PR Secrets by Lisa Buyer ·

2020/02/21

How does a brand consistently engage with current and potential customers? For Jen Lopez community management is the answer to securing an online audience. On this episode of the Social PR Secrets Podcast, Liza Buyer spoke with friend and former director of community at Moz Jen Lopez about proper social media etiquette and how to handle different situations online while remaining positive and keeping a positive image. Lopez’s Linkedin includes very positive reviews of her work

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00:36:32

Jen Lopez Community Management Style Guide

Social PR Secrets by Lisa Buyer ·

2020/02/21

How does a brand consistently engage with current and potential customers? For Jen Lopez community management is the answer to securing an online audience. On this episode of the Social PR Secrets Podcast, Liza Buyer spoke with friend and former director of community at Moz Jen Lopez about proper social media etiquette and how to handle different situations online while remaining positive and keeping a positive image. Lopez’s Linkedin includes very positive reviews of her work ethic

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00:13:43

Alex Houg and Dennis Yu’s Advice for Facebook Marketing

Social PR Secrets by Lisa Buyer ·

2020/02/18

Why is it crucial for your paid and organic content to be tied together? According to Alex Houg, if you amplify your content to the right audience, it will lead to even more organic reach and engagement. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with digital marketing experts Alex Houg and Dennis Yu to get their advice on Facebook marketing. These guys know what they’re talking about. Dennis started Facebook marketing as soon as it became an option in 2007, while

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00:13:43

Alex Houg and Dennis Yu’s Advice for Facebook Marketing

Social PR Secrets by Lisa Buyer ·

2020/02/18

Why is it crucial for your paid and organic content to be tied together? According to Alex Houg, if you amplify your content to the right audience, it will lead to even more organic reach and engagement. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with digital marketing experts Alex Houg and Dennis Yu to get their advice on Facebook marketing. These guys know what they’re talking about. Dennis started Facebook marketing as soon as it became an option

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00:14:40

Buffer’s Nicole Miller's Guide to Twitter for Businesses

Social PR Secrets by Lisa Buyer ·

2020/02/14

What’s the most important thing to remember in managing a social media community? Nicole Miller says it all comes back to being able to listen to your audience and giving them what they need. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with engagement expert Nicole Miller to get her advice for community management. If you want to know how to best engage with your audience, Nicole is the guide you need. Nicole is the Community Champion and Team Engagement Manager at

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343 results

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