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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

29:02

#136: Calculating Your 2021 Referral Explosion

Roadmap to Referrals ·

2021/01/19

I've done a "calculate your referral explosion" episode before. But this year is different... we're looking at a few more factors to help you decide the number of referrals you might receive this year versus what you should be receiving. Whether you do 'back of the envelope' type math or download our referral explosion worksheet so you can easily follow along... you need to go through this formula so you are prepared for the year you're willing to work for. All resources and the downloadable

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23:02

#135: This Number Matters Most for More Referrals

Roadmap to Referrals ·

2021/01/12

If I asked you which number matters most if you want to receive more referrals this year, do you know what it is? Would you say the number of referrals received in 2020? Or the total number of referrals you've ever received? Would you guess the number of new clients you need this year? What if it isn't any of these metrics. What if another number matters most so you can receive more referrals this year? And what if that "number" is only half the story? In this episode, we dive into what this

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34:08

#134: Biz Lessons Learned from the Craziest Year

Roadmap to Referrals ·

2021/01/05

I know, I know... you're seeing a lot of "lessons learned from 2020" posts, articles and episodes right now. It seems everybody has a take on 2020. And guess what? So should you. It's important to look back on the year and determine the lessons you need to learn from it and move forward with. Here are 4 of mine. Resources from this episode can be found on the show notes page at www.staceybrownrandall.com/134.

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11:14

#133: The Future Always Belongs to Finishers

Roadmap to Referrals ·

2020/12/29

Jon Acuff, author or Finish, sums up perfectly what the Goal Finishers Club is all about when he said, "The future belongs to finishers." Those who finish their goals own the future because they are moving forward, making progress step-by-step and making the future they want a reality. In this episode we continue our conversation with a few business owners who embody this finishing mantra. All resources for this episode can be found on the show notes page at www.staceybrownrandall.com/133.

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15:16

#132: Goal Crushers in Action

Roadmap to Referrals ·

2020/12/22

Are you still holding out on going through the Reverse Goal Setting process? If you've downloaded the workbook, then you know it's not just a page or two you go through. There's a little bit more involved. It requires you to think, ponder, consider options and write things down. It's critically necessary for your business. Yes, and I'll prove it to you. In this episode you'll hear from business owners who went through the Reverse Goal Setting process for the first time in 2017, 2018 and 2019 and

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29:15

#131: Your Goals Finishing Strategy

Roadmap to Referrals ·

2020/12/15

We made it - the final step - step 3 - in the Reverse Goal Setting process. Step 1 was Reflection. Step 2 was the 5 - 3- 1. And now Step 3 is the Finishing Strategy. Oh yes, the home stretch and where we look at the important parts so we set our goals up for success. Setting goals is the easy part. Finishing them is the hard part. This finishing strategy will make your life throughout next year so much better. You can find the resources mentioned in this episode on the show notes page at

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31:12

#130: Special Q&A on Goals

Roadmap to Referrals ·

2020/12/08

We are taking a quick pause just before step 3 of the Reverse Goal Setting process so I can answer your questions about goals and the Reverse Goal Setting process. We dive into the importance of the "why" within the 5 vision, why I don't teach a SMART goal framework and more! You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/130.

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15:04

#129: Setting Your One Year Plan

Roadmap to Referrals ·

2020/12/01

Now that we have our 5 year vision defined and our 3 year milestones calculated... it's time to set your one year plan. Which - spoiler alert - becomes your 2021 goals! We reversed right into our goals for next year in a way where they matter... which is where we're headed, where we want to be in 5 years. All resources for this episode can be found on the show notes page at www.staceybrownrandall.com/129.

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20:43

#128: Calculating Your 3 Year Milestones

Roadmap to Referrals ·

2020/11/24

We are moving right along with our Reverse Goal Setting process as we dig in to calculating our 3 year milestones. Your 3 year milestones must be the "halfway" point of where you need to be to be on pace to make your 5 year vision a reality. It's our markers to make sure we are heading in the right direction. I'll show you how to determine your milestones in this episode. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/128.

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24:16

#127: Defining Your 5 Year Vision

Roadmap to Referrals ·

2020/11/17

As we move into step two of the Reverse Goal Setting process, the 5 - 3 - 1, we move from a business and goals reflection on 2020 to casting our vision for the future we want... 5 years out. It's time to define your 5 year vision and determine the real why behind it. You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/127.

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25:49

#126: Two Ways to Reflect

Roadmap to Referrals ·

2020/11/10

Whether you can't wait for this year to end or want to hold on to it for a bit longer... it's time to start turning our attention to the future. And not just next year... but a few years to come. It's all part of my Reverse Goal Setting process which we are diving into on the podcast. Over the next handful of episodes we will tackle all three steps within the Reverse Goal Setting process. And up first is step one which is all about reflecting on 2020. I know, I know... it might be painful for you

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26:13

#125: Your Referral Strategy: A Layered Approach

Roadmap to Referrals ·

2020/11/03

The best way to approach your referral strategy is from a layered approach. And there are 6 layers for you to consider. You might not need all 6 but you need to know them. This episode breaks down all 6 layers so you know where to start and which layers you need. To download the Referral Strategy Layered Approach PDF, visit the show notes page at www.staceybrownrandall.com/125.

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27:37

#124: Deep Dive into Referrals: Professional Services

Roadmap to Referrals ·

2020/10/27

Our deep dive into referrals by industry wraps up (for now) with this episode and we tackle questions from an attorney regarding confidentiality and a consultant wanting to build a niche based on referrals plus one place people fail to look when starting to grow their new business (and its where referrals can be found!). You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/124.

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24:13

#123: Deep Dive into Referrals: Financial

Roadmap to Referrals ·

2020/10/20

The series continues and this week we are deep diving into the questions financial advisors/planners, wealth managers, insurance agents, and bankers ask when they get serious about generating referrals. And by serious, I mean they start doing the work and then specific questions pop up. We're tackling those questions. You can find the resources and links mentioned in the episode on the shownotes page at www.staceybrownrandall.com/123.

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31:36

#122: Deep Dive into Referrals - Real Estate Part 2

Roadmap to Referrals ·

2020/10/13

Our deep dive into referrals by specific industries continues and we move from the "selling of real estate" to the "home of real estate". This week we dive into a question that architects, interior designers, decorators, and others are dealing with COVID continues. The question is how to get new referrals from clients during a time when people have drastically reduced or transformed their socializing routines for an industry reliant on local networking/connections to make "organic" referrals

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27:02

#121: Deep Dive into Referrals - Real Estate

Roadmap to Referrals ·

2020/10/06

For this 4-part series we are starting on the podcast, I am answering common questions I receive about referrals that are specific to different industries. These aren't the general questions I receive - like how do I get started, how does it work to receive referrals without asking, how to be consistent, how to track, etc. But specific questions that pop up once someone has decided to get serious about generating referrals without asking. I've broken down the industries so I can cover specific

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16:53

#120: Q&A Show: Burning Questions from our Listeners

Roadmap to Referrals ·

2020/09/29

On today's episode I am answering a question from a member of our community who wanted to know why he didn't convert one referral into a client - when he was referred 17 potential clients at one time. My answer may surprise you. You can find the details behind the question plus all resources I mention on the show notes page at www.staceybrownrandall.com/120.

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21:15

#119: Making it Easy to Gather Testimonials

Roadmap to Referrals ·

2020/09/22

Having testimonials is paramount in building social proof and what our clients typically look for when deciding to hire us, or validate their decision in hiring us. So you need to have testimonials from your clients and an easy way to gather them continually, as you need them. This episode gives you 3 tips to make it easy to gather testimonials. You can find all the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/119.

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17:29

#118: Removing "Stranger Danger" with Referrals

Roadmap to Referrals ·

2020/09/15

We all know what "stranger danger" is from our childhood. But listen to this story and two powerful keys as to why someone would hire you, buy from you when you are a stranger to them... all because they are referred. This episode is meant to be inspirational... to motivate you to go after the referrals you deserve. You can find all resources mentioned in today's episode on the show notes page at www.staceybrownrandall.com/118.

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18:14

#117: Working While Schooling... Helping You Survive

Roadmap to Referrals ·

2020/09/08

Maybe your "working while schooling" is just getting started or maybe you've been doing it for a few weeks. It's hard (as you know what), challenging and stressful. So in this episode, I share 3 specific productivity tips to help you during this time. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/117.

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