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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:45:33

Ep 172: Promoting Active Adult Communities

Market Proof Marketing: Home Builder Marketing Insights ·

2021/10/28

Market Proof Marketing · Promoting Active Adult Communities Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow’s pause on homebuying, Bitcoin as payment for homes, and Facebook’s name change. Story Time (02:10) Sarah shares the importance of content around the new lifestyle for Active Adult Buyers and the volume of

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00:37:39

Ep 171: The $3.18 Tomato

Market Proof Marketing: Home Builder Marketing Insights ·

2021/10/21

Market Proof Marketing · The $3.18 Tomato Andrew Peek, Jackie Lipinski, and Becca Thomas discuss the idea of paying $3.18 for a tomato. Would you pay that much? How about that much for a lead? They discuss the value of a lead and why it's best to take a step back and analyze data with more context. They also share the story of a builder who just had their most successful virtual community launch on record, how google is updating to have a continuous scroll, and Facebook’s new sunglasses. Story

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00:47:03

Ep 170: Perpetual Learning For Professional Development

Market Proof Marketing: Home Builder Marketing Insights ·

2021/10/14

Market Proof Marketing · Perpetual Learning For Professional DevelopmentWow, we’ve got a full house for this episode! Kevin Oakley, Andrew Peek, Jen Barkan, and Mike Lyon join us to discuss a smorgasbord of topics, including professional development, the benefits of being on the front line, upcoming events, awards, the changing rules of texting as a business, how having mentors and mentees benefit your career, and even more! Story Time (01:33) Jen is coming in with nothing but love today

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00:40:39

Ep 169: Should You Be A Pioneer Or A Fast Follower?

Market Proof Marketing: Home Builder Marketing Insights ·

2021/10/07

Market Proof Marketing · Ep 169: Should You Be A Pioneer Or A Fast Follower? Kevin Oakley, Julie Jarnagin, and Sarah Simmerman discuss the benefits of being a marketing pioneer or if it’s better to be a fast follower. Also, they review the internal considerations when rolling out a CRM system, why sooner is better than faster for content marketing, and why you better be working on your 2022 budgets. Story Time (01:54) Julie shares the concept of ‘sooner over faster’ and how it relates to content

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01:05:02

Ep 168: The Future Of Attribution

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/30

Market Proof Marketing · The Future Of Attribution Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss if attribution helps or hurts marketing when it comes to decision making, they review THAT real estate TikTok video that everyone's been sending around, and Mike Lyon announces the Online Sales Leadership Roundtable for the first time on the podcast! Story Time (01:52) Julie receives a crazy high estimate for a simple patio. Andrew discusses if attribution in 2021 either helps or hurts

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00:39:26

Ep 167: The Nationals with Lisa Parrish

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/27

Market Proof Marketing · The Nationals with Lisa Parrish Hello new podcast format! Let us know your thoughts as we experiment with having our guest episodes as stand-alone episodes. Also be sure to check out Kevin's recent "Digging Deeper Into Buy Online with Denise Dersin from Professional Builder" interview and learn more about the upcoming Market Proof Marketing Academy happening on December 1-3, 2021 here >>> www.marketproofacademy.com Kevin Oakley is joined by Lisa Parrish, Chief Creative

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00:50:35

Ep 166: Is The Home Priced Too High Or Do You Need...

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/23

Market Proof Marketing · Is The Home Priced Too High Or Do You Need Better Marketing? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback about why a new home won’t sell is that “the home is just priced too high”. Plus the team reviews why a proper website structure is imperative for marketing strategy and data tracking purposes, Kevin discusses his biggest takeaway from attending Builder 100, and what iOS15 may mean for your email marketing

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01:16:27

Ep 165: How To Do The Most With What We Have

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/16

Market Proof Marketing · How To Do The Most With What We Have with Jeff Rutt and Matthew Baehr Kevin Oakley is joined by Jeff Rutt, CEO of Keystone Custom Homes and the founder of HOPE International, and Matthew Baehr, Executive Director of Homes For HOPE, to discuss how to do the most with what you have when it comes to getting involved with helping others. Plus Andrew Peek, Jackie Lipinski, and Bryce Baker share why visualizing short and long-term goals help keep you accountable for home projects

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00:53:28

Ep 164: Online Sales Professionals vs. Amateurs

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/09

Market Proof Marketing · Online Sales Professionals vs Amateurs Kevin Oakley, Andrew Peek, and Jen Barkan discuss why first impressions matter for all team members and the differences they see between online sales industry amateurs and professionals. Plus why Kevin will never build another pool ever again. Story Time (02:53) Jen shouldn’t have to ask you to wash your face, but here we are. Plus Jen shares the story of an online sales team member complaining about not being taken seriously by

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01:06:48

Ep 160: Do You Have The Grit, Or Will You Quit?

Market Proof Marketing: Home Builder Marketing Insights ·

2021/08/05

Market Proof Marketing · Do You Have The Grit, Or Will You Quit? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss why spoken objections are better than unspoken objections. They talk about the mental fatigue being seen in the online sales and marketing world and when times get tough will people have the grit to hold on or will they jump ship? Story Time (1:08) Jackie’s son has started baby swim classes and the teacher shares that if you show panic on your face when you’re going under the

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00:55:15

Ep 159: Rethinking Short-Form Videos

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/29

Market Proof Marketing · Rethinking Short Form Videos Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form videos technically are and where they could and should be used. Additionally, they touch on the steps that people should take after creating content because no one should create something amazing and then go “now what do I do with this?” Story Time (0:49) Samantha has joined the Do You Convert and also just

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01:30:23

Ep 158: Influencer Marketing Conversations with Anya...

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/22

Market Proof Marketing · Influencer Marketing Conversations with Anya Chrisanthon Kevin Oakley and Andrew Peek are joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influencer marketing. Additionally, Andrew Peek, Jackie Lipinski, and Becca Thomas talk about the changing landscape of social media platforms and how their shift to preferring videos will influence home building marketers and the content that will need to be created. Story Time (1:51) Jackie officially has a

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00:44:27

Ep 157: Time To Hit The Advertising Reset Button

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/15

Market Proof Marketing · Ep 157: Time To Hit The Advertising Reset Button Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the lies builders are telling themselves about the market conditions and why now might be a good time to undo what you did when market conditions were in your favor. Story Time (1:40) Julie recently went on vacation to Alaska and where the national parks and restaurants were still using Covid as an excuse when in actuality the issues were clearly staffing Andrew

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00:55:34

Ep 156: Running So Hot with Jen Barkan

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/08

Market Proof Marketing · Ep 156: Running So Hot with Jen Barkan Kevin Oakley, Andrew Peek, and Jen Barkan bring you a very special episode! They recorded the podcast LIVE on Facebook to discuss the FAQs of the Market Proof Awards program, what website lead “quality” really means now, & more! Story Time Jen visited her son at work and witnessed him overcoming buyer objections and solving buyer’s problems. Andrew discovers that some people never leave their neighborhood and don’t even know what

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00:51:46

Ep 155: Is Frictionless Virtual Homebuying Attainable?

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/01

Market Proof Marketing · Is Frictionless Virtual Homebuying Attainable? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the difficulties of trying to buy a home online and whether it may ever be attainable after Kevin once again attempts to purchase a new home online. Also in this episode, they talk about a city that has decided to ban a home builder from renting any of their homes, google’s recent announcement to push back blocking third-party cookies, google’s new image extensions, and

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01:03:49

Ep 154: Stretching Your Creative Content Muscles

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/24

Market Proof Marketing · Stretching Your Creative Content Muscles Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more! Story Time (1:30) Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes

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01:32:14

Ep 153: Rebranding a Home Builder with Roka Music

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/17

Market Proof Marketing · Rebranding a Home Builder with Roka Music Kevin Oakley is joined by Roka Music, the Chief Brand and Marketing Officer at StoryBuilt, to talk about the evolution and thought process behind rebranding her home builder. Andrew Peek, Jackie Lipinski, and Becca Thomas talk about how many leads are too many leads for a move-in-ready home, creating a budget that factors in innovation, and the recently wrapped up Market Proof Academy. Story Time (1:51) Jackie tells the story of

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01:02:22

Ep 152: Milestone Driven Community Launches

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/10

Market Proof Marketing · Milestone Driven Community Launches Kevin Oakley,Andrew Peek, andJen Barkanexplain why new community launches must be flexible and planned off of construction milestones and not launched around preset calendar dates alone. They discuss if builders should enact their escalation clauses as well as they give some examples of what other builders are doing. Story Time(3:39) Jen has started the 75 Hard Challenge at her daughter’s request and also her husband has become an

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00:36:48

Ep 151.5: The New 2021 Online Sales Benchmarks for Q1

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/08

Market Proof Marketing · 2021 Online Sales Benchmarks: New Year, New Metrics, Solid Results For this special episode of Market Proof Marketing, Kevin Oakley discusses the metrics behind the data that created the 2021 Online Sales Benchmarks infographic for Q1 of 2021 and why we made a conscious effort to only included data we could verify. Listen to the podcast version of Mike Lyon and Jen Barkan‘s Facebook live via the link above or check out the full recorded video here. Kevin Oakley also shares

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00:47:45

Ep 151: Content Calendar Conversations

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/03

Market Proof Marketing · Content Calendar Conversations Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss content calendars for homebuilders and why there isn’t a one-size-fits-all solution. Kevin also recounts his latest secret shop of a home builder who recently fired their entire online sales team and replaced them with chatbots, it was predictably terrible. Story Time (4:05) Jackie shares why she’s proud of the marketers lately who are utilizing this unique time to go full steam ahead on

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