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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:53:28

Ep 164: Online Sales Professionals vs. Amateurs

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/09

Market Proof Marketing · Online Sales Professionals vs Amateurs Kevin Oakley, Andrew Peek, and Jen Barkan discuss why first impressions matter for all team members and the differences they see between online sales industry amateurs and professionals. Plus why Kevin will never build another pool ever again. Story Time (02:53) Jen shouldn’t have to ask you to wash your face, but here we are. Plus Jen shares the story of an online sales team member complaining about not being taken seriously by

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01:06:48

Ep 160: Do You Have The Grit, Or Will You Quit?

Market Proof Marketing: Home Builder Marketing Insights ·

2021/08/05

Market Proof Marketing · Do You Have The Grit, Or Will You Quit? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss why spoken objections are better than unspoken objections. They talk about the mental fatigue being seen in the online sales and marketing world and when times get tough will people have the grit to hold on or will they jump ship? Story Time (1:08) Jackie’s son has started baby swim classes and the teacher shares that if you show panic on your face when you’re going under the

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00:55:15

Ep 159: Rethinking Short-Form Videos

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/29

Market Proof Marketing · Rethinking Short Form Videos Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form videos technically are and where they could and should be used. Additionally, they touch on the steps that people should take after creating content because no one should create something amazing and then go “now what do I do with this?” Story Time (0:49) Samantha has joined the Do You Convert and also just

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01:30:23

Ep 158: Influencer Marketing Conversations with Anya...

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/22

Market Proof Marketing · Influencer Marketing Conversations with Anya Chrisanthon Kevin Oakley and Andrew Peek are joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influencer marketing. Additionally, Andrew Peek, Jackie Lipinski, and Becca Thomas talk about the changing landscape of social media platforms and how their shift to preferring videos will influence home building marketers and the content that will need to be created. Story Time (1:51) Jackie officially has a

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00:44:27

Ep 157: Time To Hit The Advertising Reset Button

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/15

Market Proof Marketing · Ep 157: Time To Hit The Advertising Reset Button Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the lies builders are telling themselves about the market conditions and why now might be a good time to undo what you did when market conditions were in your favor. Story Time (1:40) Julie recently went on vacation to Alaska and where the national parks and restaurants were still using Covid as an excuse when in actuality the issues were clearly staffing Andrew

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00:55:34

Ep 156: Running So Hot with Jen Barkan

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/08

Market Proof Marketing · Ep 156: Running So Hot with Jen Barkan Kevin Oakley, Andrew Peek, and Jen Barkan bring you a very special episode! They recorded the podcast LIVE on Facebook to discuss the FAQs of the Market Proof Awards program, what website lead “quality” really means now, & more! Story Time Jen visited her son at work and witnessed him overcoming buyer objections and solving buyer’s problems. Andrew discovers that some people never leave their neighborhood and don’t even know what

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00:51:46

Ep 155: Is Frictionless Virtual Homebuying Attainable?

Market Proof Marketing: Home Builder Marketing Insights ·

2021/07/01

Market Proof Marketing · Is Frictionless Virtual Homebuying Attainable? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the difficulties of trying to buy a home online and whether it may ever be attainable after Kevin once again attempts to purchase a new home online. Also in this episode, they talk about a city that has decided to ban a home builder from renting any of their homes, google’s recent announcement to push back blocking third-party cookies, google’s new image extensions, and

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01:03:49

Ep 154: Stretching Your Creative Content Muscles

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/24

Market Proof Marketing · Stretching Your Creative Content Muscles Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more! Story Time (1:30) Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes

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01:32:14

Ep 153: Rebranding a Home Builder with Roka Music

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/17

Market Proof Marketing · Rebranding a Home Builder with Roka Music Kevin Oakley is joined by Roka Music, the Chief Brand and Marketing Officer at StoryBuilt, to talk about the evolution and thought process behind rebranding her home builder. Andrew Peek, Jackie Lipinski, and Becca Thomas talk about how many leads are too many leads for a move-in-ready home, creating a budget that factors in innovation, and the recently wrapped up Market Proof Academy. Story Time (1:51) Jackie tells the story of

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01:02:22

Ep 152: Milestone Driven Community Launches

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/10

Market Proof Marketing · Milestone Driven Community Launches Kevin Oakley,Andrew Peek, andJen Barkanexplain why new community launches must be flexible and planned off of construction milestones and not launched around preset calendar dates alone. They discuss if builders should enact their escalation clauses as well as they give some examples of what other builders are doing. Story Time(3:39) Jen has started the 75 Hard Challenge at her daughter’s request and also her husband has become an

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00:36:48

Ep 151.5: The New 2021 Online Sales Benchmarks for Q1

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/08

Market Proof Marketing · 2021 Online Sales Benchmarks: New Year, New Metrics, Solid Results For this special episode of Market Proof Marketing, Kevin Oakley discusses the metrics behind the data that created the 2021 Online Sales Benchmarks infographic for Q1 of 2021 and why we made a conscious effort to only included data we could verify. Listen to the podcast version of Mike Lyon and Jen Barkan‘s Facebook live via the link above or check out the full recorded video here. Kevin Oakley also shares

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00:47:45

Ep 151: Content Calendar Conversations

Market Proof Marketing: Home Builder Marketing Insights ·

2021/06/03

Market Proof Marketing · Content Calendar Conversations Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss content calendars for homebuilders and why there isn’t a one-size-fits-all solution. Kevin also recounts his latest secret shop of a home builder who recently fired their entire online sales team and replaced them with chatbots, it was predictably terrible. Story Time (4:05) Jackie shares why she’s proud of the marketers lately who are utilizing this unique time to go full steam ahead on

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00:37:54

Ep 150: The Dangers of Shadow Interest Lists

Market Proof Marketing: Home Builder Marketing Insights ·

2021/05/27

Market Proof Marketing · The Dangers of Shadow Interest Lists Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the dangerous practice of shadow interest lists being created by onsite sales team members, how they lead to poor customer experiences, and why you should nip them in the bud. They also discuss the need for marketers to take a step outside of the box this year and try taking risks (at least 20% of the time) when it comes to marketing your brand. Story Time (1:11) Julie talks about

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01:30:47

Ep 149: Build-to-Rent Q&A with Noel Christopher

Market Proof Marketing: Home Builder Marketing Insights ·

2021/05/20

Market Proof Marketing · Build-to-Rent Q&A with Noel Christopher Noel Christopher, Senior Vice President of Portfolio Services at Renters Warehouse, joins us to discuss why the build-for-rent phenomenon is likely going to change the home building industry forever. Also in this episode, Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the hesitancy being seen in potential home buyers due to them not understanding how to purchase a home from builders. Story Time (1:53) Jackie shares the

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01:06:57

Ep 148: Buyer Experience Tools with Kody Smith

Market Proof Marketing: Home Builder Marketing Insights ·

2021/05/13

Market Proof Marketing · Ep 148: Buyer Experience Tools with Kody Smith Kody Smith, President of NoviHome, joins us to discuss how to help keep the communication with buyers as transparent as possible. Plus, Kevin, Andrew, and Becca discuss Kevin’s recent attempt at making a homesite reservation on a home builder’s website and why the experience was less than perfect. Story Time (2:10) Becca shares her story of how she had been told that finding a daycare near her home would be easy and now they

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01:40:46

Ep 147: The Market Proof Awards & CallRail Updates...

Market Proof Marketing: Home Builder Marketing Insights ·

2021/05/05

Market Proof Marketing · The Market Proof Awards & CallRail Updates with Madelyn Wing Kevin Oakley, Andrew Peek, and Jackie Lipinski have some exciting news! Do You Convert is launching the Market Proof Awards, a data-driven awards program to recognize marketing & online sales excellence in the home building industry! Then Jen Barkan and Kevin Oakley talk with Madelyn Wing from CallRail, about how they listen to home builders and their

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00:53:20

Ep 146: Reducing Chaos For “Buy Online”

Market Proof Marketing: Home Builder Marketing Insights ·

2021/04/29

Market Proof Marketing · Ep 146: Reducing Chaos For “Buy Online” Kevin Oakley, Andrew Peek, and Jackie Lipinski shake up the podcast with an impromptu clash-of-the-titans debate, as Jackie and Andrew give their options on who should be responsible for creating visual content elements: in-house teams vs external resources. And Kevin has had it with a builder who is claiming they’ve solved the “Buy Online” problem when in fact, they seem to be creating more chaos for their company and their

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01:13:46

Ep 145: Priority Lists for Online Sales

Market Proof Marketing: Home Builder Marketing Insights ·

2021/04/23

Market Proof Marketing · The Rules Are Changing Kevin Oakley, Andrew Peek, Julie Jarnagin, Mike Lyon, and Jen Barkan are in the house to bring you a very special episode to discuss the ever-changing ecosystem that is online sales and marketing for home builders in 2021. They talk about how OSC’s should handle priority lists, how being nimble and flexible is the key to moving forward in an ever-changing market, and how some home buyers are taking the term Online Sales “Counselors” very literally

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00:57:15

Ep 144: 2022 Market Predictions and Beyond

Market Proof Marketing: Home Builder Marketing Insights ·

2021/04/15

Market Proof Marketing · 2022 Market Predictions and Beyond Kevin Oakley, Andrew Peek, and Jackie Askews talk about what they think the not too distant future could look like for new home builders and buyers alike, why the market might shift in favor of more home rentals, and how the lack of land in the future will pave the way for more creative home product offerings. Story Time (1:00) Jackie Askews shares with the team that after seven months of building a new construction home, her township has

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01:40:41

Ep 143: Zillow’s New Construction Consumer Housing...

Market Proof Marketing: Home Builder Marketing Insights ·

2021/04/07

Market Proof Marketing · Zillow’s New Construction Consumer Housing Trends Report with Brett Steele Kevin Oakley, Andrew Peek, and Jackie Lipinski talk with Brett Steele, the Sr. Sales Manager of New Construction at Zillow Group, about Zillow’s New Construction Consumer Housing Trends Report of 2020. They review the fascinating data behind people’s purchasing habits compared to previous years, they touch on the future of technology and how it can apply when purchasing a new home, and they discuss

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