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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

56:34

Copy The $800 Podcast Launch Plan That Debuted Her...

Cubicle to CEO ·

2022/08/01

Thinking about launching a podcast show? You’ll want to take notes on today’s case study. My friend Dana Snyder is joining me to walk us through her creative launch plan that debuted podcast, Missions to Movements, at the #29 spot on the marketing podcast charts - all on a scrappy $800 budget. Dana is the founder of Positive Equation, a company transforming nonprofits’ online donor experiences with innovative digital marketing solutions. Dana has worked with brands like American Idol, Sports

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38:05

Retiring My Main Offer & How I Made $132,635 in Q2...

Cubicle to CEO ·

2022/07/25

In this episode, I share my Q2 2022 income report and look at how I made $132,635 in my business over the last 90 days. This covers all of the financial activity, revenue, expenses, and profit that my business made over the course of April, May, and June 2022. If you have been in our community for a while, then you know we have been sharing income reports since 2019 - almost 4 years - in an effort to increase financial transparency and literacy for online businesses. Make sure you go back and check

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52:07

Trouble Niching Down? How To Serve Two Audiences, But...

Cubicle to CEO ·

2022/07/18

After 3 years, I’ve decided to permanently close the enrollment doors to my 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry) on August 5th. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this final month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including

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50:39

Scaling 1:1 Services From $6K to $10K+ Months...

Cubicle to CEO ·

2022/07/11

After 3 years, I’ve decided to retire my signature 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry)! We’re hosting one last launch at the end of July, before closing enrollment for good. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this month to celebrate a few of our Cubicle to CEO students who recently

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44:03

What Is Borrowed Traffic? How To Get In Front Of...

Cubicle to CEO ·

2022/07/04

I’m in the interview seat today in this replay of my conversation on the Kajabi Edge Podcast. I take you through the full evolution of my business over the last 4.5 years, from my start as a freelance social media manager to building a marketing agency to then pivoting to digital courses and programs and now a media company. We get into advice, finances, and so many other chapters of my journey I’ve never told in a podcast format before. In this episode, you’ll also get to borrow one of my best

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39:32

Upsell Your Clients - Increasing A Monthly Retainer...

Cubicle to CEO ·

2022/06/27

Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.It’s always easier (and usually more profitable) to upsell an existing client than to acquire a new one. Yet, most marketing strategies focus on how to get new clients, rather than nurturing relationships with your existing clients. Today’s case study shows how coach Tiffany Coyle, founder of Virtual Career

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58:24

8X Your Website Traffic Without Ads - Six Figure SEO...

Cubicle to CEO ·

2022/06/20

How do you send a steady stream of new people to your website who are actively searching for the content you write about or the products and services you sell? Today’s case study answers that question. Elise Armitage is a good friend of mine and the creator of What The Fab, a travel and lifestyle blog founded in 2012 helping women find fabulous in the everyday. Elise shares with us how she used SEO - short for search engine optimization - to 8x her website traffic from 20,000 monthly pageviews to

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40:43

Her “Instagram Billboard” Generates All Her Leads -...

Cubicle to CEO ·

2022/06/13

Ashley is a brand designer and photographer who spent the past decade in the agency world crafting big brands for big businesses and Fortune 100 companies like Toyota. She recently left her career and the corporate world behind to help small businesses build big brands, too.Her passion is helping people live theirs. And she believes that anyone with a dream or passion for something should have a real chance at it. But what they may not realize is that they're going to need more than a logo to do it

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58:15

Creating a 5 Hour Work Week While Growing From 3 to...

Cubicle to CEO ·

2022/06/06

This week’s guest is a business strategist and friend I absolutely adore. Hannah Murphy used to work 7 days a week as a pinterest + blog agency owner, fighting through the online noise of all the ways she should spend her time, only to find her to-do list was ever growing while her revenue stalled. Hannah realized creating a productive schedule wasn't about doing more tasks quickly, but rather doing the right tasks effectively, and less overall. Today’s case study reveals how Hannah gradually

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19:45

5 Key Shifts To Take The Suck Out Of Sales Calls...

Cubicle to CEO ·

2022/05/30

In today’s installment of the $10K month series, we are going to talk about 5 key shifts that you can implement TODAY to take the suck out of sales calls. So if you are someone who always dreads getting on a sales call (also known as a discovery call), this is going to be for you! If you are a freelancer, coach, or service provider in specific, who relies on sales calls to turn leads into paying clients, these 5 shifts will massively increase your sales conversion rate. This means you will be able

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59:52

Increasing Program Enrollment by Over 200%: What...

Cubicle to CEO ·

2022/05/23

Interested in sponsoring this show or trying podcast ads for your business? Go to zen.ai/ellen and fill out the contact information so Zencastr can help you bring your business story to life.Sign up for a 2-week free trial with Norby: https://ellenyin.com/norbyThis week’s case study reveals how Girls Who Code increased enrollment in their programs by more than 200% during a global pandemic, a jump from 1600 to 5,000 students enrolled that brought their total students served to over 500,000. We’re

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43:13

Starting Over: Scaling A New Business From $0 to $60K...

Cubicle to CEO ·

2022/05/16

Nicknamed the “creator to the creators”, Diane Armitage is the powerhouse behind many well-known million and billion-dollar brands like Bob Proctor, Jay Abraham, and the creators of Chicken Soup for the Soul.Despite an impressive thirty years as an entrepreneur with several successful businesses she ran behind the scenes already under her belt, Diane was still scared to put her face out there and start her own personal brand. After joining our mentorship program, Cubicle to CEO, Diane finally took

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15:14

Include This 1 Easy Thing In Your Next Podcast Pitch...

Cubicle to CEO ·

2022/05/09

Download our Perfect Podcast Pitch Template: https://ellenyin.com/perfectpodcastpitchhttps://www.instagram.com/cubicletoceo/Redeem your free 30 day trial to Pretty Simple, the #1 leads tracking app built by solopreneuers, FOR solopreneurs: https://ellenyin.com/prettysimpleDownload the transcript for this episode at https://www.ellenyin.com/blog/include-this-1-easy-thing-in-your-next-podcast-pitchWe have received hundreds, if not THOUSANDS of podcast pitches over the years we have been podcasting,

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54:27

How This Neurodivergent Artist Increased Her Income...

Cubicle to CEO ·

2022/05/02

Join our next Paid To Create Challenge: https://ellenyin.com/paidtocreateToday’s case study features artist Linda Yi, founder of Panda Cub Stories. Linda became her own patron and went from making $250/month on Patreon to reaching her first $10K month with Panda Cub Diner - an online course she first created inside our 3 day Paid To Create Challenge that teaches Chinese food lovers how to LOVE making healthy and authentic Sichuan food at home. If you, like Linda, also sell a service or product that

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22:06

The 3 Metrics You Need To Track To Reach Your Income...

Cubicle to CEO ·

2022/04/25

In today’s installment of the ‘Make $10K Month’ podcast series, we are going to be discussing why not knowing your numbers is actually costing you your chance at realistically achieving the income goals that you set. So what most service providers, coaches, and freelancers do when they set a new monthly revenue goal for themselves is they simply choose a number arbitrarily - whether its $10K, more, or less - and then they just go about their marketing as they always have, hoping and praying that

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51:01

Get Invited To Speak On Top Stages + Shows With This...

Cubicle to CEO ·

2022/04/18

Imagine getting INBOUND invitations to speak on the biggest stages and shows in your industry. Natasha Samuel, Instagram video strategist and host of the Shine Online Podcast, has personally experienced this over ten times now, so of course I had to bring her on the show to walk us through how she makes it happen. In our conversation, Natasha reveals how she used Instagram to create her own virtual stage - even we she had a small audience - that attracted the attention of industry leaders and

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42:42

How I Made $120,716 Dollars In 90 Days + BIG...

Cubicle to CEO ·

2022/04/11

Want to learn how to build and pre-sell your first online course in just 3 DAYS? Find out more and join our next Paid to Create Challenge at https://www.ellenyin.com/paidtocreate We are back with our first income report of 2022! Quarter 1 just wrapped, and I am actually recording this episode live on Instagram, @cubicletoceo. If you’re not already following us there make sure to go over and click the follow button. We post all kinds of informational and inspirational content on that account, so if

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12:24

Ruby Lee Quit Her Job And Made $100K in 100 Days:...

Cubicle to CEO ·

2022/04/04

If you had to start a brand new business and make $100K in 100 days, how would you do it? Today’s guest answers that question from real-life experience. Ruby Lee is a strategic business coach who chose her small side hustle over her six figure salary when her employer issued her a surprise ultimatum at work one day. In this episode, Ruby walks us through those first 100 days as a full-time entrepreneur and her unexpected path to making $100,000 during that time - including the offers, the numbers,

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12:24

Why Content Pillars Aren't Landing You Paying Clients...

Cubicle to CEO ·

2022/03/28

In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday. If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. In today’s episode, let’s talk about why your content isn’t

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40:54

Financial Transparency Among Women - [REPLAY] Of My...

Cubicle to CEO ·

2022/03/21

This week I am sharing a special replay of my episode on the Online Business Show with my friend Tyler McCall, titled “Financial Transparency Among Women.” You all have heard why I feel strongly about this practice and improving your financial literacy through my quarterly income reports I record for our own show, but Tyler gave me the opportunity to go more in-depth on this topic when he interviewed me for his podcast. Some of the thought-provoking questions we discussed include why high profit

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415 results

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