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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

29:19

Calling Myself A Design Consultant Grew My Business -...

Resourceful Designer: Strategies for running a... ·

2018/04/19

What's in a title? Since the inception of the design industry we designers have struggled with what title to give ourselves. I started my career calling myself a Graphic Artist. Later I changed to Graphic Designer and stuck with it until just recently when I took on the title of Design Consultant. Even though the bulk of my work these days is web design I’ve never called myself a Web Designer unless I paired it with Graphic Designer. As in, I'm a Graphic/Web Designer. In my experience, the title

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24:28

Crafting Your Elevator Pitch - RD116

Resourceful Designer: Strategies for running a... ·

2018/04/12

Do you have an elevator pitch? Imagine running into an old high school classmate at the airport. Someone you haven’t talked to in years. After exchanging some pleasantries, you realise they would be a perfect design client for you. They ask you what you do for a living, and as you start thinking of the best way to pitch your services to them, their flight is called, and you’ve lost your chance. That’s where having an elevator pitch could have helped you. What is an elevator pitch? An elevator pitch

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41:34

Stop Treating Design As A Commodity - RD115

Resourceful Designer: Strategies for running a... ·

2018/04/06

Design should not be a commodity. I recently saw a conversation in a Facebook group discussing price lists on design websites. The consensus was that including fixed or package prices on your site diminishes the value of your services as a designer. This got me thinking. Are designers who include price lists positioning themselves as a commodity? What is a commodity? Let me share three definitions of a commodity that I found online. A commodity is a physical substance, which is interchangeable with

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29:52

Observations From New Entrepreneurs - RD114

Resourceful Designer: Strategies for running a... ·

2018/03/30

What I learned by talking to new entrepreneurs I had the honour of presenting a "Branding Your Business" seminar to a group of new entrepreneurs this week. It was one of six in a recurring seminar series put on by my municipality's Business Enterprise Centre. They decided this time around that adding a "graphics" related seminar would be valuable to new business owners and they asked if I would be interested in presenting. The seminar I presented was advertised with the title “Graphic Design Basics”

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51:46

Design Discounts: Pros, Cons and Alternatives - RD113

Resourceful Designer: Strategies for running a... ·

2018/03/23

Should you offer design discounts to your clients? Let me start off by saying I'm not a fan of offering discounts for design services. And by the looks of it, I'm not alone. In preparing for episode 113 of the Resourceful Designer podcast, I read a lot of articles about the pros and cons of offering design discounts, and almost all of them said it was a bad idea. The main reason is that offering a discount lessens the perceived value of you, your services and the overall brand you are building for

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43:55

How I Found International Design Clients - RD112

Resourceful Designer: Strategies for running a... ·

2018/03/16

Taking your design business international. There are many ways to attract international design clients. You can travel the world and talk to people about your business. You can invest in an international marketing campaign. You can become an SEO wizard and draw clients from around the world to you. Or, you can do what I did and give something away for free. My first international client, without even trying. If you listen to the Resourceful Designer podcast, you may have heard me mention bits and

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44:50

How Good Impressions Can Help Your Design Business -...

Resourceful Designer: Strategies for running a... ·

2018/03/09

What makes up good impressions? The impressions you leave on your clients determine their willingness to work with you in the future. When good impressions outweigh bad impressions, clients will want to do business with you again. So how do you ensure you are making good impressions while dealing with your clients? Let me tell you a story About a year ago something happened to our washing machine. Every time we tried to do a load of clothes the washer would start up and then stop. Lights on the

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34:41

Value-Based Pricing: How To Do It Right! - RD110

Resourceful Designer: Strategies for running a... ·

2018/03/02

What Is Value-Based Pricing? Value-based pricing is a way to not only get paid for your time and expenses but a way to get paid for the value of the services and products you provide to your clients. Value-Based Pricing = Time + Expenses + Value. With hourly pricing and project-based pricing, you are compensated only for your time and expenses. This way is ok for newer designers just starting out. But once you’ve established yourself and start to build a reputation as a skilled designer, you

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30:40

7 Tips For Building Design Client Loyalty - RD109

Resourceful Designer: Strategies for running a... ·

2018/02/22

How much thought do you give client loyalty? When it comes to your business, everything you do and everything you don’t do tells your clients how they should feel about you and your business. Being a great designer isn’t enough to garner client loyalty. There are plenty of great designers out there. So why should someone choose you over any of them? It’s even more difficult in today's market with all the inexpensive crowdsourced or contest oriented design options available to clients these days. Not

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21:15

5 Things To Consider Before You Become a Freelance...

Resourceful Designer: Strategies for running a... ·

2018/02/15

Are you looking to become a freelance designer? At one point or another, every designer wonders what it would be like to become a freelance designer. Maybe you’re a student dreaming of tackling the world after graduation. Perhaps you’re an in-house designer tired of working 9-5 designing similar things for the same company year after year. Maybe you work for a design agency as part of a larger team of experienced designers, and you feel like you are not being used to your full potential. Regardless

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19:35

Landing New Clients, It's All About The Follow-Up -...

Resourceful Designer: Strategies for running a... ·

2018/02/08

If you want more design clients you need to follow-up. It requires many hats to run a successful home-based design business. Beyond being a designer, you need to wear the hat of a bookkeeper, a receptionist, a marketer, a salesperson and many more. Often it's the salesperson hat that scares people away, but it's one of the most important ones you will have to wear. To have a successful design business, you need to be a competent salesperson. You don’t have to be great. You don't even have to be that

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23:34

Making Progress Every Day Equals Business Success -...

Resourceful Designer: Strategies for running a... ·

2018/02/02

Make a little progress every day to reach the next level. Building a successful design business isn’t easy. It takes skill, it takes time, and it takes effort, a lot of effort. Think of your design business’s success as a journey. One where you strive every day to make progress towards that next level of success. Every business starts off new, with all the potential in the world. To grow your business, you need to have a destination in mind of what next level you want to reach. Then you get to work

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44:16

Coping With Isolation When Working From Home - RD105

Resourceful Designer: Strategies for running a... ·

2018/01/26

Do you worry about isolation while working from home? Isolation is one of the major concerns when running a home-based design business. Spending day after day, week after week having minimal contact with other people can take its toll on some people. That's why working from home is not for everyone. When asked about working from home most people will give one of two responses. I wish I could do that. Be my own boss, work my own hours with nobody looking over your shoulder. I don't think I could do

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34:31

Why Your To-Do List May Be Failing - RD104

Resourceful Designer: Strategies for running a... ·

2018/01/19

Are you failing on your To-Do list? One of the biggest mistakes people make on To-Do lists is mixing projects with tasks. A To-Do list should only contain tasks, items that require you to do only one thing to complete them. Projects, on the other hand, should be on a completely separate list. By separating the tasks from the projects, you make it much easier to organize, and your To-Do list will seem much less daunting. I talked about To-Do Lists, Tasks and Projects in episode 66 of the podcast

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24:34

5 Overlooked Opportunities To Grow Your Design...

Resourceful Designer: Strategies for running a... ·

2018/01/11

Are you looking for opportunities to grow your business? [sc name="pod_ad"]It's a given, you want your design business to succeed. To accomplish that, you need to find opportunities to grow. Some of those opportunities take time and money and are well worth the effort. But some opportunities to grow are so small and simple that they are often overlooked. On this episode of the podcast, I share five such opportunities you can implement today to help grow your design business. Be sure to listen to the

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38:29

Retaining Your Existing Design Clients - RD102

Resourceful Designer: Strategies for running a... ·

2018/01/04

How do you retain your design clients? As a designer, you know how much work goes into acquiring new design clients. However, you also need to put some effort into retaining your existing design clients, or they may be taken away from you. The design industry is not like the retail market where people walk into a store, browse around and then decide if they want to make a purchase. Nor are we like other service businesses such as plumbers or auto mechanics. In those businesses, their clients call

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36:15

The 3Cs To A Successful Design Business - RD101

Resourceful Designer: Strategies for running a... ·

2017/12/22

Do you have the 3Cs required to run a successful design business? There’s a lot more to running a successful design business than just being a good designer. In fact, being a good designer may be the least important thing for your design business. Don't get me wrong. If you're a bad designer chances are your business won't succeed. However, I know many great designers who don’t have what it takes to run a successful design business either. There’s nothing wrong with working for an employer

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46:44

What Being A Graphic Designer Means To Me - RD100

Resourceful Designer: Strategies for running a... ·

2017/12/14

Celebrating 100 episodes of Resourceful Designer. [sc name="pod_ad"]To celebrate this 100 episodes milestone, I want to do something a bit different and share with you what being a graphic designer means to me. Please listen to the episode to get the full story. But before I do that, I want to take a quick moment to thank everyone who has helped Resourceful Designer become what it is. Wayne Henderson for his great podcast intro clips. Justin for the amazing job he does editing my shows. And of

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31:28

Offering The World To A Shop Local Mentality - RD099

Resourceful Designer: Strategies for running a... ·

2017/12/07

Does your community promote "Shop Local"? A "Shop Local" campaign is quite common in smaller communities. Especially those near large metropolitan areas. The purpose of these campaigns is to encourage people to support local businesses by shopping in their hometown. The city of Cornwall Ontario where I’m from is 1 hour from Ottawa Ontario, Canada’s capital, and 1 hour from Montreal Quebec, one of the largest cities in North America. With both of these metropolises so close, Cornwall is constantly

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32:50

Evaluating Your Design Business's Touchpoints - RD098

Resourceful Designer: Strategies for running a... ·

2017/11/30

How good are your Touchpoints? You know the saying you’re only as strong as your weakest link? When it comes to the success of your design business, you’re only As Strong As Your Weakest Touchpoint. What is a touchpoint? Touchpoints happen every time someone interacts directly with your brand. Touchpoints are the pivotal gateways when a potential client decides whether they want to take the next step towards working with you or to back away and look elsewhere. It doesn't matter how good a designer

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377 results

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