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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

25:26

8/18/21: Hits and Misses with Marketing Dive's Peter...

Wharton Marketing Matters ·

2021/08/19

Peter Adams, the Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing Hits & Misses of the Week including Beyoncé and Jay-Z are the new faces of LVMH-owned Tiffany & Co.; Ludacris and Jif Peanut Butter collaborate and drop new rap single; and Alcoholic Mountain Dew coming in 2022! Hosted on Acast. See acast.com/privacy for more information.

en

27:34

Head of Sports Marketing, PepsiCo

Wharton Marketing Matters ·

2021/08/19

Justin Toman, Head of Sports Marketing for Pepsi, joins Marketing Matters to talk about their Marketing Strategy - Partnerships, Initiatives & Campaigns! Hosted on Acast. See acast.com/privacy for more information.

en

25:59

8/4/21: Hits and Misses with Professor of Marketing,...

Wharton Marketing Matters ·

2021/08/06

Professor of Marketing, David Reibstein, of The Wharton School joins Marketing Matters to talk Marketing Hits & Misses of the week including Walmart modifying their face mask policy and Simone Biles’s unprecedented Olympics. Hosted on Acast. See acast.com/privacy for more information.

en

27:01

Head of Marketing, Abercrombie & Fitch

Wharton Marketing Matters ·

2021/08/06

Carey Collins Krug, Head of Marketing at Abercrombie & Fitch, joins Marketing Matters to talk about their rebranding efforts and the importance of culture and embracing inclusion. Hosted on Acast. See acast.com/privacy for more information.

en

28:09

Retail Dive's Cara Salpini on Reebok's History

Wharton Marketing Matters ·

2021/08/01

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about her in-depth recap of Reebok's history and competition with Nike, and a smattering of the Olympics! Hosted on Acast. See acast.com/privacy for more information.

en

24:51

Chief Marketing Officer, StockX

Wharton Marketing Matters ·

2021/08/01

Deena Bahri, Chief Marketing Officer at StockX, joins Marketing Matters to talk about the Marketing Strategy that fueled their international growth! Hosted on Acast. See acast.com/privacy for more information.

en

27:16

Executive Director, Philadelphia Fashion Incubator

Wharton Marketing Matters ·

2021/07/23

Elissa Bloom, Executive Director at The Philadelphia Fashion Incubator, joins Marketing Matters to talk about turning emerging Fashion Designers into successful Entrepreneurs! Hosted on Acast. See acast.com/privacy for more information.

en

25:43

7/21/21: Hits and Misses with Retail Dive's Cara Salpini

Wharton Marketing Matters ·

2021/07/23

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are throwing 'business showers' for their new companies! Hosted on Acast. See acast.com/privacy for more information.

en

24:56

Joseph Turow, University of Pennsylvania...

Wharton Marketing Matters ·

2021/07/21

Joseph Turow, University of Pennsylvania Communication Professor, joins Marketing Matters to talk about the rise of voice recognition and how voice recognition technology could be used to learn things about us. Hosted on Acast. See acast.com/privacy for more information.

en

28:03

7/14/21: Hits and Misses with Adweek's Robert Klara

Wharton Marketing Matters ·

2021/07/21

Robert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kanye West's Yeezy label! Hosted on Acast. See acast.com/privacy for more information.

en

29:30

6/30/21: Hits and Misses/Wharton's Katy Milkman

Wharton Marketing Matters ·

2021/07/02

Katy Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week, the science behind vaccine incentives, and her new book "How To Change". Hosted on Acast. See acast.com/privacy for more information.

en

23:29

Senior Director of Marketing, Cultural Engagement at...

Wharton Marketing Matters ·

2021/07/02

Elizabeth Campbell, Senior Director of Marketing at McDonalds, joins Marketing Matters to talk about cultural engagement at McDonalds including plans for Pride Month! Hosted on Acast. See acast.com/privacy for more information.

en

26:31

6/16/21: Hits and Misses/Sucharita Kodali, Retail...

Wharton Marketing Matters ·

2021/06/18

Sucharita Kodali, Retail Analyst at Forrester, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News including Amazon's mental health kiosk, "“AmaZen". Hosted on Acast. See acast.com/privacy for more information.

en

26:29

Executive VP & Chief Marketing Officer, NBA's Atlanta...

Wharton Marketing Matters ·

2021/06/18

Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team! Hosted on Acast. See acast.com/privacy for more information.

en

27:19

6/9/21: Hits and Misses/Wharton's Cait Lamberton

Wharton Marketing Matters ·

2021/06/14

Cait Lamberton, Marketing Professor at The Wharton School, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Hosted on Acast. See acast.com/privacy for more information.

en

25:40

Chief Marketing Officer, OKCupid

Wharton Marketing Matters ·

2021/06/14

Melissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating, sex and the pandemic! Hosted on Acast. See acast.com/privacy for more information.

en

25:56

Shamin Abas, President, Shamin Abas Communications,...

Wharton Marketing Matters ·

2021/05/27

Shamin Abas, President and CEO at Shamin Abas Communications, joins Marketing Matters to discuss the luxury experience and the "High Net Worth" customer. Hosted on Acast. See acast.com/privacy for more information.

en

27:03

5/26/21: Hits and Misses/Lehigh's Ludovica Cesareo

Wharton Marketing Matters ·

2021/05/27

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Hosted on Acast. See acast.com/privacy for more information.

en

26:16

Katelyn Watson, Chief Marketing Officer, Nurx Inc

Wharton Marketing Matters ·

2021/05/20

Is the future of healthcare at home? Katelyn Watson, Chief Marketing Officer at Nurx, joins Marketing Matters to discuss! Hosted on Acast. See acast.com/privacy for more information.

en

26:44

5/19/21: Hits & Misses/Retail Dive's Daphne Howland

Wharton Marketing Matters ·

2021/05/20

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.Stories include: Coca-Cola builds on sparkling water momentum with first Aha campaign J.Crew hires Supreme’s former creative director to ‘disrupt’ its men’s fashion Hosted on Acast. See acast.com/privacy for more information.

en

298 results

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