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PODCAST

Perpetual Traffic

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case

business marketing

All Episodes

49:42

How Nathan Hirsch used partnerships to build a $12...

Perpetual Traffic ·

2023/07/18

In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan's unique hiring process, the organic marketing blueprint that scaled his business from $5k to $12 million, and his experience with business exit. Nathan shares his insights on the importance of minimum viable products, the power of affiliate programs, and the value of building software behind all of his companies. Chapters:00:00:00 Introduction: Insights from a Successful

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24:28

The Most Important Marketing KPI You Are NOT Measuring

Perpetual Traffic ·

2023/07/14

In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) - content volume. They discuss the emerging trend of leveraging AI tools to enhance productivity and the importance of producing a high volume of content for business growth. They also explore various tools like Vidyo.ai and Opus that can help marketers repurpose and distribute content across multiple platforms. Chapters:00:00:00 - Engaging Content: Learn how to scale

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56:05

How to Sell Your Business With Investment Banker Greg...

Perpetual Traffic ·

2023/07/11

In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg's insights on company valuation, the impact of strategic and financial buyers, and leading with confidence provide a comprehensive guide for those navigating the digital marketing landscape. Chapters:00:00:00 - Successful Recovery and Union Challenges: A

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33:08

Shoestring Budget? Google Ads Nuggets to the Rescue

Perpetual Traffic ·

2023/07/07

In this nugget episode of Perpetual Traffic, we dive into the intricacies of Google Ads and Analytics. They underscore the pivotal role of conversion tracking and the need to comprehend your Average Order Value (AOV) for campaign success. They address the challenges of operating on limited budgets and provide actionable strategies for optimization. They highlight the necessity of precise data tracking and caution against over-reliance on phone call leads. Chapters:00:00:00 - Introduction: Google Ads

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41:50

How Lauren Petrullo Got 3,000+ Pinterest Clicks to...

Perpetual Traffic ·

2023/07/04

In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to

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35:25

Your USP: The reMarkable Method to Sell More of Your...

Perpetual Traffic ·

2023/06/30

In this episode of Perpetual Traffic, Ralph and Kasim delve into the critical role of a unique selling proposition (USP) in the realm of digital marketing. They dissect Ralph's decision-making process behind his Remarkable tablet purchase, demonstrating how a deep understanding and resolution of customer pain points can drive product differentiation. Ralph advocates for relentless research and iterative product enhancement, recommending sophisticated tools such as Chat GPT and Amazon reviews for

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44:27

How Jamie Davidson Scaled from $0 to over $100...

Perpetual Traffic ·

2023/06/27

In this episode of Perpetual Traffic, hosts Ralph and Kasim, along with special guest Jamie Davidson, co-founder of AMZ Insiders, dive deep into the intricacies of building a highly successful business on the ever-expanding Amazon platform. With a focus on advanced digital marketing strategies, Jamie shares his remarkable journey and emphasizes the paramount importance of brand ownership and product design in capturing market share. The discussion revolves around cutting-edge techniques for

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32:20

The Great Squeeze Page Hoax: Dead or Alive?

Perpetual Traffic ·

2023/06/23

In this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delve into the nuances of using squeeze pages, highlighting their suitability for offers that require minimal commitment while cautioning against their use for offers that demand deeper thought and evaluation. Kasim emphasizes the significance of establishing a rapport with customers by providing them with

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41:43

5 Big Takeaways From the iOS 17 Apocalypse

Perpetual Traffic ·

2023/06/20

In this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impact they hold for app developers. The dialogue brings to light the delicate equilibrium Apple must sustain between privacy protection and maintaining a functional, developer-friendly app store. A provocative prospect of Apple launching its own ad platform is dissected, with discussion of potential

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40:17

3 Big Takeaways from The Meta Performance Marketing...

Perpetual Traffic ·

2023/06/16

In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. However, they emphasize that this tactic should be seen as just one piece of the puzzle, and CMOs and marketing directors should focus on leveraging it to drive growth and expand their market. Ralph shares a case

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55:46

What’s Working Now with Meta Ads: AI UGC, Big Text,...

Perpetual Traffic ·

2023/06/13

In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored by the introduction of ads and the shifting paradigm of generative AI from an options framework to a focus on providing validated responses. Kobi highlights the game-changing move by Facebook to remove text limitations in ads, advocating for the power of simplicity and authenticity. The experts

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20:46

Facebook Ad Auction Insights: 3 Nuggets to Enhance...

Perpetual Traffic ·

2023/06/09

Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, manual testing serves its purpose initially, but as we transition towards scaling up, it's time to let Facebook's advanced data science and machine learning take the reins. Navigating through Facebook's ad

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47:03

How AI & AI-Powered Ads Will Completely Transform...

Perpetual Traffic ·

2023/06/06

In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a

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14:02

2 Things That Are Wasting Your Google Performance Max...

Perpetual Traffic ·

2023/06/02

In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer's click path as an example,

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01:17:15

Top Ways Your PPC Spend is Being Wasted with John Moran

Perpetual Traffic ·

2023/05/30

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while

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31:08

[Case Study]: 628 Personal Injury Law Signed Cases in...

Perpetual Traffic ·

2023/05/26

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They

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53:24

[Case Study]: 628 Personal Injury Law Signed Cases in...

Perpetual Traffic ·

2023/05/23

In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives

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41:02

How We Got a 22% Drop in CPA & a 50% Increase in New...

Perpetual Traffic ·

2023/05/19

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign

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39:32

How Much Should You Spend on Digital Advertising?

Perpetual Traffic ·

2023/05/16

In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different

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46:01

[Part 2] Why YouTube Ads Beats Facebook Ads Every...

Perpetual Traffic ·

2023/05/12

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into leveraging platforms like YouTube and Facebook, as well as retargeting and audience targeting. Valuable insights on scaling marketing results and

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