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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

3:43

Is This the "Secret" to Social Media Growth?

The Law Firm Marketing Minute ·

2024/11/11

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Unlocking Growth with Social Media CollaborationIn this episode, host Smike reveals a powerful, often-overlooked strategy for expanding your law firm’s reach on social media: collaboration. Learn how teaming up with local businesses, like popular restaurants or other trusted brands, can boost your credibility and introduce your firm to a new audience. Smike breaks down a practical,

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27:34

Don't Judge By the Cover: How Publishing a Book Helps...

The Law Firm Marketing Minute ·

2024/11/08

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Uncovering the Power of Publishing for LawyersIn this episode, attorney and author Joel Ankney reveals how publishing a book can reshape a lawyer’s career. Joel shares his own story, where writing and self-publishing became the ultimate differentiator, boosting his credibility, attracting quality clients, and opening doors to speaking engagements. Whether you’re a lawyer looking to

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1:43

Are Books the New Business Cards for Lawyers?

The Law Firm Marketing Minute ·

2024/11/07

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Using Books as Business Cards: A New Marketing Strategy for LawyersIn this episode, we continue our conversation with attorney and author Joel Ankney as he reveals his innovative approach to networking: using his books as business cards. Joel shares how handing out copies of his book at events and offering them to contacts has opened doors to new referrals, reignited old connections,

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2:16

How a Lawyer Brought In Over 1000 More Billable Hours...

The Law Firm Marketing Minute ·

2024/11/06

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!How Publishing Transformed a Lawyer’s PracticeIn this episode, we continue our conversation with attorney and author Joel Ankney, who shares the surprising ways publishing a book brought over 1,000 additional billable hours to his practice. Joel reveals how his book not only attracted ideal clients but also generated a steady stream of inquiries and high-value projects—all without

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2:00

Books Boost Your Brand and Billables

The Law Firm Marketing Minute ·

2024/11/05

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Power of Publishing for Your Law Firm’s BrandIn this episode, attorney and author Joel Ankney begins revealing how publishing a book can elevate your law firm’s brand, increase your billables, and position you as a trusted authority in your field. Joel shares his personal journey, from the inspiration behind his book to the speaking engagements and client connections it has

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3:07

Write, Publish, Succeed: Self-Publishing Tips for...

The Law Firm Marketing Minute ·

2024/11/04

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Self-Publishing Success for Solo LawyersIn this episode, we sit down with Joel Ankney, attorney and author, to explore the self-publishing journey for solo lawyers. Joel shares practical tips on transforming your legal expertise into a published work—from refining your topic based on client needs to navigating the publishing process with tools like Kindle Direct Publishing. Learn how

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3:28

Does the Election Actually Hurt Your Law Firm's...

The Law Firm Marketing Minute ·

2024/11/01

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Election-Year Myths and Your Law Firm’s Marketing StabilityIn this episode, Eddie dives into the anxieties surrounding election years and their potential impact on your law firm’s business. While media narratives may fuel concerns about market volatility, the data paints a different picture. Eddie debunks common election-year myths and provides insight into how law firms can maintain

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4:21

Best of LFMM: Scary Legal Marketing Mistakes feat...

The Law Firm Marketing Minute ·

2024/10/31

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!These legal marketing mistakes should freak you out!Today, we return to an LFMM original featuring John Hinson! He talks about some of the legal marketing mistakes a lot of law firms make. Just in time for some Halloween fun, let's dive in!👉Here's what you can expect:TricksTreats☝️Schedule a free strategy session! The best way to get started:Get Free Resources and Expert Advice

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2:11

What Scares Me: The Scary Reality of Mental Health...

The Law Firm Marketing Minute ·

2024/10/30

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Scary Reality of Mental Health in the Legal FieldWe’re digging into something truly unsettling: mental health in the legal field. Today, we look at the tough mental health realities lawyers face—stress, burnout, and the pressure of high-stakes cases. With lawyers experiencing mental health challenges at much higher rates than the general population, this episode unpacks why that

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2:06

What Scares Me: Most Lawyers are Given the Wrong...

The Law Firm Marketing Minute ·

2024/10/29

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Debunking ROI Myths: What Lawyers Should Really Focus OnIn this episode, Marketing Director Sarah shares her concerns about the common misconceptions surrounding return on investment (ROI) in the legal industry. Many law firms expect quick results, believing in flashy metrics like clicks and views to measure success. However, Sarah explains that true ROI for legal firms often lies in

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1:34

What Scares Me: How Slow Adaptation Creates Bad...

The Law Firm Marketing Minute ·

2024/10/28

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Dangers of Slow Adaptation: Why Lawyers Need to Embrace Change FasterIn this episode, Megan, our VP, shares her thoughts on one of the biggest challenges facing law firms today: slow adaptation. Lawyers often approach new trends and technologies with caution, but Megan explains why this cautious mindset can actually hold them back. With the legal industry evolving faster than

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3:09

3 King-Sized Candy Bar Tips For Social Media

The Law Firm Marketing Minute ·

2024/10/25

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Trick or Treat: Three King-Sized Tips for Social Media SuccessIn this lighthearted Halloween episode, host Smike shares three “king-sized candy bar” tips for improving your law firm’s social media game. From the importance of consistency to creating relevant content and building strategic partnerships, these are the treats that will take your social media presence to the next level.

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2:58

Can Non-Lawyers Write Great Legal Blogs For Your Firm?

The Law Firm Marketing Minute ·

2024/10/24

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Can Non-Lawyers Be Trusted to Write Legal Blogs That Connect?In this episode, we tackle a common question from attorneys: Can non-lawyers write effective legal blogs for your firm? Host Eddie dives into why law firms don’t need legal jargon or statutes to create blogs that resonate with potential clients. Instead, it's about connecting with your audience, addressing their pain points,

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3:24

The Best Way to Drive Up Success

The Law Firm Marketing Minute ·

2024/10/23

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Unlock the Secret to Law Firm Success: Purpose-Driven MarketingWe explore how purpose is at the core of every successful law firm. Host Smike dives into the importance of understanding what drives you and how that passion translates into more authentic and impactful marketing. Discover how tapping into your true purpose can elevate your content, engage clients, and fuel long-term

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5:21

Farming vs Hunting: The Best Way That Law Firms...

The Law Firm Marketing Minute ·

2024/10/22

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Are You Hunting or Farming? How Law Firms Should Really Handle Their Leadswe dive into the age-old debate of Farming vs. Hunting when it comes to managing leads for law firms. Host John Hinson explains the difference between chasing new leads and nurturing the ones you already have. Learn how law firms can balance these approaches and, more importantly, why focusing on

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2:29

The Best Way To Uplift Your Law Firm's Marketing

The Law Firm Marketing Minute ·

2024/10/21

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Discover the Simple Strategy to Elevate Your Law Firm’s MarketingWe explore how content marketing is the secret ingredient to enhancing your law firm’s existing marketing efforts. Join us as we discuss why content, like blogs, videos, and FAQs, is critical to uplifting your law firm’s website and overall strategy. Whether you already have a website or SEO in place, discover how

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30:19

How AI Helps Small Law Firms Swim with the Big Fish...

The Law Firm Marketing Minute ·

2024/10/18

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Leveling the Playing Field: How AI Empowers Small Law FirmsIn this insightful episode, we talk with John Newton, Head of Technology at Ontro.ai, about how AI is leveling the playing field for small law firms. Discover how AI tools are empowering solo and small firms to compete with bigger competitors by increasing efficiency, improving client outcomes, and unlocking new potential.

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1:40

How AI Is More Important To Lawyers

The Law Firm Marketing Minute ·

2024/10/17

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!How AI is Revolutionizing the Legal Industry with John Newton of Ontro.aiIn this eye-opening episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore how artificial intelligence is transforming the legal profession in ways many lawyers haven't yet realized. From ethical considerations to groundbreaking tools, John shares his expert insights on how AI can be

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1:18

AI Like You've Never Seen It Before

The Law Firm Marketing Minute ·

2024/10/16

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!What can we expect AI to do in the future?In this episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore the exciting world of multi-AI systems. Ever wondered how different AIs can collaborate under a "manager AI" to make complex tasks feel seamless? John shares his insights on how this innovative tech is reshaping industries like law and marketing, making

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1:48

AI is More Advanced Than You Think – Is Your Law Firm...

The Law Firm Marketing Minute ·

2024/10/15

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The AI Advancements the Public Doesn't Know AboutAI technology is lightyears ahead of what’s being publicly discussed, but most law firms are still only scratching the surface of its potential. In this episode, John Newton, head of technology and marketing at Ontro.AI, pulls back the curtain on the advanced AI capabilities that are already reshaping the legal industry. While the

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1,005 results

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