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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:58:26

Gail Tifford (WW) | From Weight Loss to Lifestyle Brand

The CMO Podcast ·

2021/08/04

Gail Tifford is the Chief Brand Officer at WW (formerly Weight Watchers), a scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops, along with personal coaching solutions to help people meet their goals. Before joining WW in 2018, Gail held multiple positions at Unilever and was VP of Strategic Partnerships at MTV Networks/Viacom. In this conversation, Gail talks about how she helped WW transform from a weight loss company into a lifestyle

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00:58:04

Aimee Johnson (Zillow Group) | Helping Consumers...

The CMO Podcast ·

2021/07/28

Aimee Johnson is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter. Aimee Johnson joined Zillow Group in November 2018. Previously, she was at Starbucks for over 14 years—starting as Director of Coffee Strategy and Innovation and working her way up to SVP of Digital Customer Experiences. Among many of her accomplishments at Starbucks, she grew the loyalty program from 2 million to

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00:53:33

Linda Lee (Campbell Soup Company) | Clarity & Focus

The CMO Podcast ·

2021/07/21

Linda Lee is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. This 152-year-old diversified, "Mmm, Mmm Good" food company generates about $8.7 billion in sales. In this conversation, Linda talks about her unique career path. With a degree in chemical engineering, she began as an engineer and went on to hold several marketing positions at companies like General Mills, Mondelēz International and more. Linda talks about how her background as a scientist helped shape her

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00:54:03

Fara Howard (GoDaddy) | Brands Belong With Compelling...

The CMO Podcast ·

2021/07/14

Fara Howard is the Chief Marketing Officer at GoDaddy. GoDaddy is the world’s largest online services platform with 20 million customers, 80 million-plus domain names and about 9,000 employees. Before joining GoDaddy, Fara worked with brands like Amazon, Vans, Dell, Gatorade, and more! In this conversation, Fara gives us a masterclass on the tenets of creating a first-class in-house creative agency, and how brands should play into the content. She also talks about the benefits of external partners

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00:51:59

Michele Ghee (EBONY & JET) | Infusing Your Purpose...

The CMO Podcast ·

2021/07/07

Michele Ghee is the CEO of Ebony and Jet, the iconic and storied Black magazines that were launched by Chicago publisher John H. Johnson about 75 years ago. Over the past 20 years, she has been an executive with The Weather Channel, A&E Television, CNN, BET, and William Morris Endeavor. Michele has been at the helm of Ebony and Jet for a few months now. The new owners of the brand are former NBA player Junior Bridgeman and his family—and they have big plans in store. In this conversation,

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00:48:54

Jed Berger (Footlocker) | The Best Marketing Lies in...

The CMO Podcast ·

2021/06/30

Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio of brands such as Champs, EastBay, SideStep and Kids Foot Locker. In this conversation, Jed talks about what he does not like about marketing these days and why the best approach to marketing lies in storytelling. Jed also talks about how his diverse career path as an entrepreneur trained him to be a

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00:54:49

Corey Maynard (Ooni) | Be a True Believer in the...

The CMO Podcast ·

2021/06/23

Corey Maynard is the CMO of Ooni Pizza Ovens, the fast-growing brand that created the category of portable backyard pizza ovens and has since expanded into other pizza-making tools and equipment. Before joining Ooni in 2020, Corey was the CMO of the popular cooler and drinkware company YETI. In this conversation, Corey discusses what it's like to lead a marketing team for brands that are experiencing growth at an extraordinary rate. He also talks about how marketing has evolved among the wake of

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00:53:05

Dipti Kachru (JPMorgan) | The Universal Truths and...

The CMO Podcast ·

2021/06/16

Dipti Kachru is the Chief Marketing Officer of U.S. Wealth Management at JPMorgan Chase & Co. Dipti was born in India and later moved to the United States. She has been working in financial services since 2008, when she joined Oppenheimer Funds, before moving to JPMorgan Chase & Co. in 2011. In this conversation, Dipti talks about what it is like to have a great marketer for a boss. She also reflects on the challenges that come with being a marketer for financial services and wealth

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00:55:09

John Galloway (Godiva) | This Brand Thing is Serious

The CMO Podcast ·

2021/06/09

John Galloway is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which began a journey to work on brands such as Miller beer, Mountain Dew, Pepsi, and more! In this conversation, John talks about how Godiva is bridging the gap between luxury and accessibility. John also discusses how his mentors have shaped him as a leader and why it is important to have loyalty to the

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00:45:30

Sophie Bambuck (Everlane) | Resilience and Goosebumps

The CMO Podcast ·

2021/06/02

Sophie Bambuck is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs and business practices associated with the company’s products. Sophie is Everlane's first-ever Chief Marketing Officer in the company's 11-year history. Before joining Everlane as their first CMO, Sophie held marketing positions at Nike including the VP of Global Brand Marketing. Along with multiple

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01:03:48

Blueprint for Brand Partnerships with Jon Hall...

The CMO Podcast ·

2021/05/26

On this special episode, Jim welcomes a senior marketer and a creative director to talk about their partnership and their relationship in what he is calling a "blueprint for brands and partnerships." His guests today are Jon Hall, Director of Market Strategy at Whirlpool Corporation, and Atit Shah, Chief Creative Officer at Digitas North America. Jon and Atit worked together when Jon was the Head of Marketing for JennAir, which is Whirlpool's line of luxury appliances. Jon and Atit successfully

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00:54:17

Elizabell Marquez (Dreyer's) | Always a Good Time for...

The CMO Podcast ·

2021/05/19

Elizabell Marquez is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for beloved ice cream brands including Häagen-Dazs, Outshine, Drumstick, Dreyer's, Edy's and more! In this conversation, Elizabell talks about her management style, and why being a leader means being honest with your team. She also talks to Jim about her highly anticipated new ad campaign, why customer

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00:53:36

Suzi Watford (WSJ) | Decision Makers

The CMO Podcast ·

2021/05/12

Suzi Watford is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for the fast-growing Live Journalism conferences and events business, WSJ partnerships and the global loyalty proposition WSJ+. In this conversation, Suzi and Jim discuss the new vision for WSJ and how they are effectively evolving the brand to digital. She also discusses how they are attracting new

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00:57:22

Rupen Desai (DOLE) | Bringing Sunshine to All

The CMO Podcast ·

2021/05/05

Rupen Desai is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks. In this conversation, Rupen shares his career philosophy and his unique way of measuring his career by moments of oxygen. Rupen and Jim also discuss the importance of trust currency and how short-term profits won't matter if your purpose is not aligned with long-term thinking. Support our sponsor

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00:54:44

Telisa Yancy (AmFam) | Bringing Your Whole Self to...

The CMO Podcast ·

2021/04/28

Telisa Yancy is the Chief Operating Officer of American Family Insurance (AmFam). In July, she will be overseeing their direct-to-consumer businesses. She has been with AmFam for 12 years and previously served as their CMO. American Family is a diversified casualty/property insurance company with 13,200 employees. In this conversation, Telisa talks to Jim about what makes AmFam different than any other insurance company in their category. Telisa also shares her thoughts on why marketers succeed

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00:49:59

Elizabeth Preis (Anthropologie) | Building Trust &...

The CMO Podcast ·

2021/04/21

Elizabeth Preis is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially tough for retailers, but Elizabeth and her team made strides to build up their online presence. But that's not all she changed during COVID-19, and in this episode, she shares everything else that has changed. Elizabeth and Jim discuss how she is leading her team remotely, and creating a playbook to

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00:49:38

Raja Rajamannar (Mastercard) | Quantum Marketing

The CMO Podcast ·

2021/04/14

Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard—and once more to talk about how his organization and team handled the early days of the COVID-19 pandemic. On today's episode, Raja talks about his new book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," which takes a look into the future of marketing and what

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00:59:49

Kory Marchisotto (e.l.f) | Wake The e.l.f. Up

The CMO Podcast ·

2021/04/07

Kory Marchisotto is the Chief Marketing Officer for e.l.f. Beauty and President at Keys Soulcare. Founded in 2004, e.l.f. (short for EyesLipsFace) is a brand Gen Z loves—which is no accident. The company's annual revenue is roughly $300 million, and at the time of this recording, its stock price was at a 52-week high. Before joining e.l.f. Beauty, Kory worked for skincare and beauty brands like bareMinerals and Shiseido. In this conversation, Kory talks about how e.l.f. is succeeding by

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01:00:50

Karen Walker (INTEL) | The New Intel

The CMO Podcast ·

2021/03/31

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular computers including, Lenovo, HP, Dell, Apple, and many more. This conversation was recorded the day after Intel launched their brand new advertising campaign with Justin Long who was known as the Mac guy in the very popular Mac Vs PC commercials from the early 2000s. Karen also talks about why she was

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00:52:24

Andrea Zaretsky (E*TRADE) | Investing In Brand...

The CMO Podcast ·

2021/03/24

Andrea Zaretsky is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much more. Andrea was on the marketing teams of companies like American Express, Toys "R" Us and Sephora before joining E*TRADE. She joined E*Trade in September of 2019, and during her time there, she led her team through the early months of the COVID-19 pandemic. Later in 2020, E*TRADE was acquired by

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410 results

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