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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

59:43

88 The Future of CSAs (What the Data Shows) ~ with...

My Digital Farmer Podcast ·

2020/12/30

Are CSAs on the rise? Here to stay? Or on the decline? In this episode, I invite Claire Strader from the CSA Fairshare Coalition, to share recent data from her coalition member survey. We take a look back at 2020, and ask: "Where is CSA going in the future?"

en

37:02

87 Are you Articulating Your Product's RESULTS?

My Digital Farmer Podcast ·

2020/12/23

People don't buy based on your product's features. They buy based on your product's results. In this episode, we talk about the importance of knowing your product's "promised result," and learning how to lead with THAT as you go for the sale.

en

35:24

86 Building Your Promo Plan 2 (The Part People Often...

My Digital Farmer Podcast ·

2020/12/16

Building a promotion plan isn't just figuring out a plan for what you want to SELL. It also should include marketing strategies for getting your prospects and customers to do OTHER things. We talk through what those "other things" are in this training.

en

52:21

85 How I Build My 12 Month Promotional Calendar

My Digital Farmer Podcast ·

2020/12/09

In this episode, I walk you through my process for developing my annual promotional calendar. I walk through the 8 steps we follow every year. You'll learn the questions you need to ask along the way so that you can create your own promo plan that will guide your sales process.

en

47:41

84 The 8 Systems You Need to Build in Your Farm...

My Digital Farmer Podcast ·

2020/12/02

Sales don't "just happen." In great businesses, there are repeatable systems that ensure that certain actions happen over and over again. In this podcast, I share 8 of the most important systems you need to optimize to build happy customers and more profits.

en

38:14

83 Three Must-Have Email Campaigns for Your Farm...

My Digital Farmer Podcast ·

2020/11/25

I've used email a LOT in my farm business. Now I share which of them are the MOST beneficial to your farm in acquiring a customer and turning them into a lifelong buyer. Learn what they are and what goes inside them.

en

48:26

Seven Ways I Use My Facebook Group to Power My CSA

My Digital Farmer Podcast ·

2020/11/11

My private Facebook group is the fuel that is powering my CSA's momentum. Without this platform, our CSA would not be the same. How am I using this tool to add value to my CSA and learn about my members? I share 7 ideas in this episode! Use this as a roadmap to start your own CSA group!

en

42:21

81 SOLD OUT ~ My 2020 CSA Early Renewal Sales Launch...

My Digital Farmer Podcast ·

2020/11/04

My CSA for next season sold out in just 2 weeks using my early bird presale campaign formula. In this episode, I share the big take-aways that led to this awesome result!

en

33:58

80 What Do You Need to Know About Your Customer?...

My Digital Farmer Podcast ·

2020/10/28

I walk through the second part of my two-part series on how to research your customer. If you want to become great at marketing, you MUST make knowing your customer a priority. I share what information matters most. Don't miss this!

en

41:27

79 Part 1 - What Do You Need to Know About Your...

My Digital Farmer Podcast ·

2020/10/21

Here's the secret to becoming great at marketing: know your customer. If you've done the work of asking the right questions, everything will become clear to you. In this episode, I talk you through what you need to find out.

en

53:18

78_CSA Farming Secrets with Cassie Noltnerwyss of...

My Digital Farmer Podcast ·

2020/10/14

Want to learn from a seasoned CSA veteran farmer? Then you'll want to listen to this episode! Cassie shares how she has adopted many digital marketing strategies in her business -- what's worked and what hasn't. It's a goldmine of wisdom!

en

43:30

77 The Best Time to Sell Your Product

My Digital Farmer Podcast ·

2020/10/07

When is the BEST time to sell your CSA? Is there one? My answer is unequivocally yes. As a marketer, you are always trying to get the right product, at the right price, at the right place, at the right time. So how do you figure out when that time is?

en

41:06

76 ~ How to Grease the Wheels for CSA Member Renewal

My Digital Farmer Podcast ·

2020/09/30

Are you doing a sales push to get your CSA members to renew early? If so, did you know there are some things you can be doing NOW to "grease the wheels" to get them in the right mindset to say "yes?" I share what those things are in this episode.

en

55:59

75 How Sarah Judd Used a CSA Early Renewal Campaign...

My Digital Farmer Podcast ·

2020/09/23

In this episode, I interview Farmer Sarah Judd of Meadow Lynn Farms. She shares how she used my early bird sales formula to help her get more of her CSA members to commit to her farm earlier than ever before -- giving her peace of mind over her winter break.

en

54:58

74 Interview with Sharon Mauzy of Skyview Acres ~ How...

My Digital Farmer Podcast ·

2020/09/16

I interview CSA meat farmer Sharon Mauzy! She and I talk through how she found her first group of customers (a BRILLIANT strategy!) and how she took that small group and turned them into a loyal following.

en

12:38

73 Quick Tip ~ A Simple Thing You Can Do To Grease...

My Digital Farmer Podcast ·

2020/09/09

If you're planning to do an early renewal registration period this season before November, then I recommend you make sure you do THIS. A quick tip!

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37:54

72 How to Raise Your Prices with Confidence

My Digital Farmer Podcast ·

2020/09/02

Wish you could raise your product price, but worried about how it will be received? In this podcast, we walk around this predicament in detail, and I share some strategies for how to do it so your customers take it well.

en

26:17

71 Do You Have a Google My Business Listing?

My Digital Farmer Podcast ·

2020/08/26

If you're a local business, one of the top ways customers will find you is through Google. In this episode, we talk about claiming your free "Google My Business" listing, what information to include so you can be found more easily.

en

31:41

70_ If You Start a Wait List, Be Sure to Do THIS

My Digital Farmer Podcast ·

2020/08/19

Are you thinking about creating a wait list for next CSA season already? I used to say, "Don't do it! They don't convert!" But in these COVID times, I now say GO FOR IT -- as long as you do THIS.

en

46:52

69 Seven Ways to Be Seeding Your Marketing Message

My Digital Farmer Podcast ·

2020/08/12

I know you seed your veggies. But are you "seeding" your products? In this episode, I share 7 ways you can use the marketing concept of "seeding" to build brand awareness and turn leads into sales.

en

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