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Creating buzz for your business

business design

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Sell Is Not A Four Letter Word: How To Make More...

2016/07/12

As creatives, we craft our wares with care. Thoughtful care with each stitch, each brush stroke, each spin of the potter’s wheel. And then there’s that day: the one where you present your wares to the rest of the world on your card table, dressed up and ready for shoppers at your most recent craft show. And then it happens: it’s that crucial moment where we have SELL. If you get the sweats when you hear this four letter word, I have 5 tips to make the sale without feeling icky. Take … The

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Revenue Streams: How Creating a Second Product Line...

2016/07/05

You’re multi-passionate. You’re crafty. You can’t seem to keep your creative brain still. You’re always coming up with brilliant craft ideas for new things to design and make! So you grab the scissors and take out the sewing machine to create something really awesome. But you look in your Etsy shop and you’re confused. Why aren’t you making more Etsy sales? The secret ingredient you’re missing that no one talks about is revealed here Read on as Meredith Erin

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How to Start a Creative Business on the Cheap, Even...

2016/06/28

Have you always wanted to start a business but just don’t have the money for start-up costs and room for inventory? Are you super creative and artsy and make beautiful paintings, drawings, graphic design or are just plain great with words? Are you a stay at home mom or full-time worker who always dreamed of running your own business but just couldn’t find the time? Do you currently run a clothing business that uses your art but are sick of storing all the shirts, making them and shipping them

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9 Powerful Things You Can Do When Business Is Slow

2016/04/05

It’s that time of the year for you when sales have come to a halt. You might be freaking out and thinking that your business is broken. Don’t panic! For most of us, we sell products that are seasonal. Gift products sell best in the fourth quarter with Christmas funding most of our sales. Wedding products do best in the spring and summer. Planner and organizational products are great for the start of the year. That’s just the nature of doing business. You might feel better about

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The 2016 Instagram Algorithm Change and 5 Steps on...

2016/03/16

Have you heard about what Instagram is doing that will dramatically change your Instagram marketing plans? No more flying blind. No more winging it. For most makers, artists and designers I teach and mentor, Instagram is their top choice of marketing to get traffic and sales to their shop. Unfortunately, that’s about to change. Instagram announced on March 15, 2016 that they were going to implement an algorithm that would show the best posts to you first, rather than in chronological order as

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10 Steps to Selling on Etsy and Making a Living with...

2016/03/02

Do you love making things with your hands? Do you have a product idea that you think will do well as a business? Wouldn’t it be really awesome to make a living selling the things you love to make? It’s every maker’s dream! If you’re completely clueless as to where to begin, I’m here to help! While I would normally advocate for you to start by setting up your own shop/domain, sometimes what you really need is the fastest route to setting up shop. Creating your own

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“This doesn’t work for me” is the biggest mistake...

2016/02/16

“This doesn’t work for me.” You probably remember the last time you said that. You’ve tried many tips and tricks for marketing your handmade product but it seems like nothing is working. Feelings of frustration and disappointment creep in. How do other makers, artists and designers make it seem so easy? How are they able to make a full time, stable income with their craft? Aren’t these questions that everyone wants answers to? Good news: I have the answer for you here

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Why Instagram Feature Accounts Don’t Work + What To...

2016/01/27

Who loves Instagram? Raise hand. Instagram is the social media platform of choice for many makers, artists and designers running a small business. It’s a great place to have meaningful, one on one relationships with your customers. And most importantly, it’s proven to bring you sales. I mean, that’s why you keep posting on Instagram, right? You’re convinced it’s helpful for your business. But you’re wanting to grow your following and reach more people. How do you

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How To Find What Makes Your Brand Unique + Why...

2016/01/20

So you’re a handmade business owner. Turning your passion into a business and creating an income from your sales is admirable! But are you feeling stuck? You’re not getting many sales and it feels really hard to turn one time customers into repeat sales. But just like going to the clinic to get some answers for what’s causing that intense migraine, there can be numerous causes for the problem you’re having in your business. Your prices might be wrong. Your photos might be

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2015 Annual Income Report For a Handmade Business

2016/01/01

Do you ever wonder how much money other handmade or creative business owners make? This has always been a socially taboo subject, but I think we’re all a little bit curious, right? Income reports have been trending in the blogging world in the last few years but few handmade businesses are doing it. I created an income report for 2014, where I showed a revenue of $200,914 and with $107,157 profit. It was an amazing year. What you can learn from my successes and failures is educational and you

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Steal This Process: How I Broke My Record With A...

2015/12/22

Have you ever created a promotion or event for your shop only to have it fall flat on its face? I have. Last year on Black Friday, I decided at the last minute (that’s how I roll!) that I should do something for the biggest shopping day of the year. I created a graphic banner to put on the front page of my website. The promotion was 25% off the entire order for the whole day. Then I waited. And waited. For being in the thick of the holiday season, I was disappointed … The post Steal This

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How to deal with emails more efficiently to save time...

2015/12/15

This is the time of the year when you’re probably getting at least a dozen emails that go like this: “When will my order arrive?” “Can I get this custom order on time for Christmas?” “I ordered this yesterday. Why hasn’t it shipped yet?” If any of these look familiar to you, you know that handling your shop’s customer service emails can be frustrating and time consuming. Especially when you might “ruin someone’s Christmas”

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Top Five Ways To Get Your Shop Seen on Etsy with SEO

2015/11/17

When customers are looking for your products, can they find your shop? Are you getting found quickly in Etsy search results? Search Engine Optimization (SEO) can be a confusing topic to maneuver, but it’s so important to get straight for making Etsy sales. Richie Peplin, the co-founder of Marmalead, an Etsy SEO and market research tool, shares with us The Top Five Ways To Get Your Shop Seen On Etsy With SEO! Etsy has grown a lot over the years and became a competitive place. It’s no longer

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10 Exact Steps You Can Take To Boost Black Friday /...

2015/11/03

Are you ready to make the most out of this holiday season? The fourth quarter of every year is the best time for anyone who sells a gift product. But like everything else in running a business, you can’t skip telling people about your products! That’s what marketing is all about. It doesn’t have to be sleazy, salesy or uncomfortable. Black Friday/Cyber Monday weekend is just around the corner. Make use of this in your marketing! You can promote your products this holiday season and

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How To Work With Instagram Influencers To Multiply...

2015/10/28

Are you on Instagram promoting your Etsy or handmade products shop? There are several tried and true methods for quickly growing your Instagram following. Collaborating with Instagram influencers grew my Instagram account to my first 10,000 followers in just a few short months. You can achieve rapid growth too with your Instagram profile! In this 80 minute Blab video, Beth Anne Schwamberger and Sarah Korhnak from the amazing group, Brilliant Business Moms chats with me and Cheri Tracey of Orglamix

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Top three mistakes you might be making with your...

2015/09/22

Are you using Facebook to promote your handmade business? But you’re frustrated because no one’s seeing your posts. Why should you even bother with Facebook anymore? Well, Facebook is one of the top three social media platforms, after Whatsapp and Instgram. Chances are, your customers are on Facebook. You’re just not reaching them. They don’t know how to find you. There can be several reasons why you’re not finding your customers on Facebook. Let’s start with

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Want more sales? Come join me at Creative Live –...

2015/09/15

Leap before you’re ready When I started Creative Hive Co., in 2015 one of my big dream goals for this business was to teach a class on Creative Live. If you’ve never heard of Creative Live before, it’s an amazing resource where you can watch live online workshops – for free – and interact with instructors in real time. I knew Creative Live wouldn’t come knocking on my door. Good things don’t just fall from the sky. So I knew I had to set some things in

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How to respond to “I could make that” in your...

2015/09/01

You’re busting your butt doing a craft show on a hot and humid Saturday. Your booth catches the eyes of two women and they walk over. They look interested! They flip your product over and look for a price tag. Oh uh, sticker shock. They don’t quite notice you standing there in your booth. One of them whispers too loudly to their friend, “I could make this myself” and walks away. Kind of stings, doesn’t it? This is definitely one of those roll-your-eyes moments. Or

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Make consistent sales in your business

2015/08/18

As a maker, you’re wondering how to make more sales. So you go online and search through your favorite handmade marketing and social media blogs. You wade through your Facebook groups, hoping someone will shine the light and give you the end all answer to all of your troubles. You waste time being on Twitter chats and Facebook like trains. Isn’t it so confusing? Whose advice do you follow when every five minutes someone’s saying something new about how to run your business? The

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How to raise your prices

2015/08/11

You need to raise your prices. Have only about a quadrillion people tell you this about your products? Or deep in your heart, you know you’re not getting paid what you’re worth. But you really love making your products. You could spend all day just making, creating and crafting in your workspace. Just because you love doing it doesn’t mean you should undercharge! In your business alone, new supplies need to be bought, marketing needs to be done and most importantly, your time

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