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PODCAST

Artist Academy

Andrea Ehrhardt

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it"s completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

arts visual arts

All Episodes

45:48

164. Murals and Wall Decals with Marilena Madio

Artist Academy ·

2021/07/05

This week’s episode features Toronto based muralist Marilena Madio of Wall Wear. Marilena struck my fancy when I saw her promoting her new wall decals because I thought, “Wow! That’s an idea that I might want to try out.” I asked her on to talk primarily about her new product but ended up being blown away by all of her mural knowledge. This is another inspiring story of someone who has built up their art biz to a point where she is making great money, supporting her family, and absolutely

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36:19

163. 5 Tips to Paint Murals Faster

Artist Academy ·

2021/06/28

I’m making this episode because I constantly get questions about how to paint quickly. Artists see me creating a mural in a day or 2 and think, “Why can’t I do that?” Let’s unravel it. But first… I can’t start this episode about giving you tips to paint faster without first stating that speed comes with experience. Where you are right now in your mural journey is exactly where you need to be and most of the time just putting in more hours will give you the speed you’re looking for. But

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32:44

162. Creating the Perfect Paint Hive Tutorial

Artist Academy ·

2021/06/24

This week’s BONUS episode features the founders of the Paint Hive: Regina, Gina, and Monica. The Paint Hive is a website that houses classes from a variety of artists who aim to inspire and encourage creativity, offer the motivation to start a new business, or simply expand your skills. We chat a bit about murals but this is kind of veered off from this summer’s mural theme which is why I’m delivering it as a bonus episode for you! We mostly dive into what creating a great tutorial consists

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71:43

161. A Lifetime of Murals with Jeff Raum

Artist Academy ·

2021/06/21

This week’s episode features California based muralist Jeff Raum. This might be one of my favorite episodes because Jeff has a lifetime of experience in the arts industries and he so willingly shares it all. We talk a lot about what can go wrong in the mural process whether it’s non-payment, miscommunication, customers using our designs but hiring other artists to complete them, etc. For every 10 customers there’s 1 that isn’t happy for some reason or another and that’s just life. We chat

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44:55

160. Murals & Faux Finishing for the 1% with Bryan King

Artist Academy ·

2021/06/14

This week’s episode features Virginia based muralist and faux finisher Bryan King. I put out a call for recommendations in a couple Facebook groups looking for nominations of lifetime muralists to interview for you this summer and Bryan’s name was brought up over and over. Artists wanted to hear from him and after checking out his photo gallery I could see why. This is another example of someone who takes pride in what they do and doesn’t rush. I have a tendency to try and move on to the

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58:16

159. Rolling with the Mural Industry with Linda &...

Artist Academy ·

2021/06/07

This week’s episode features not 1 but 2 seasoned muralists: Linda & Roberto. This duo has worked together for many years on many different projects throughout their lifetime mural career. They’ve been doing this mural thing so long that while they were explaining projects and the year they painted them I was thinking, “Oh wow, I was a toddler when they completed that job.” We chat about what it’s like being an artist for hire and riding the wave of the industry. Busy and not busy… From

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30:22

158. Logo Training

Artist Academy ·

2021/05/31

This episode is all about painting logos! You might be thinking,”Wait a minute… I thought we were on the whole mural subject this month?” But I want to point out that murals and logos go hand in hand more often than you’d think which is why this is the perfect ending to all of the mural talk we’ve been having! All the time I’ll get a customer who hires me for a logo then says, “Hey, let’s do a mural on the other wall” or they will ask me to incorporate lettering on top of a mural or beside

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44:13

157. Pricing Murals with Corrado Mallia

Artist Academy ·

2021/05/24

This week’s episode features Toronto based muralist Corrado Mallia. I was so excited for this interview mostly because I was really curious how Canadians do this whole mural thing. I don’t want to ruin the surprise but it’s all very similar to the United States. Like I’ve mentioned before, I just like talking to other muralists because it’s like a bonding thing getting to hear that we all have the same hurdles to jump over like weather, supplies, sketching, and payments. The majority of our

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49:15

156. Growing a Mural Biz with Tony Stafki

Artist Academy ·

2021/05/17

This week’s episode features Minnesota based muralist Tony Stafki. Tony has been in the mural game for 14 years and this interview is a look into how he grew his art business from the start. We talk about some crazy mural stories involving painting on carpet walls and another painting up 100 feet. It’s really fun for me to talk to these muralists because even though we all do it slightly differently, we all actually do it way more of the same way. It’s funny how similar we go about bidding

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46:17

155. Mural Stories with Pietro Palladini

Artist Academy ·

2021/05/10

This week’s episode features a lifelong muralist and one of my friends Pietro Palladini. I had the privilege of working with Pietro in the early parts of my career and along with his enthusiasm and friendly character, Pietro set the example for what a great muralist is. Now in his 70’s, Pietro has spent his life practicing his craft out of joy and painting all over the world. He has had many interesting gigs from painting on big movie sets to repelling off of buildings to paint giant

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66:25

154. 20+ Years of Murals with Annie Margarita

Artist Academy ·

2021/05/03

This week’s episode features Oregon based muralist of 20+ years Annie Margarita. I could talk about murals all day with Annie! She’s been around the block (the world) a time or two painting murals, faux finishing, sculpting, and interior decorating. Annie does it all! She has built her business up to charging $100+ per hour while working a few days a week and a few hours per day. She doesn’t overdo it and still makes a great living with her art! We chat about painting for amusement parks

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25:12

153. Excitement Sells!

Artist Academy ·

2021/04/26

People underestimate the power of excitement within persuasion. Grow your audience and sell to more customers simply by showing how much you LOVE what you do! Listen to hear how I make sales using genuine excitement regularly. www.ArtistAcademy.co

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34:40

152. Painting with Emotion with Anissa Perry

Artist Academy ·

2021/04/19

This week’s episode features an expressive painter based just a hop, skip, and a jump away from me outside of Kansas City, Anissa Perry. Her Facebook page Niss & That has grown to over 20k loyal fans who are all excited about her work along with a membership group and all the things. One thing I’ve noticed about Anissa’s following is that they are invested in her art and give so many positive praises letting her know they are rooting for her in the comments. This was another interview

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48:36

151. Starting an Art Business

Artist Academy ·

2021/04/12

I was recently interviewed by Paulina with the Gente Increible Podcast and she was kind enough to let me share it with you. Paulina is from Mexico and being asked questions by someone in a completely different country made me realize that no matter where you are typically the same art rules apply. We talk about how to build an art business, tips on getting started, the whole bit. This is also a bit of an introduction to how I got started in the art business which I thought would be really

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48:17

150. 3 Steps to a Boss Mentality

Artist Academy ·

2021/04/05

So you want to be your own boss, huh? You’ve tuned in to this episode because working for yourself sounds like way more fun than listening to someone else tell you what to do. What does it take? What does “be your own boss” actually mean? Listen to hear the 3 mental milestones you need to overcome ASAP in order to establish a BOSS mentality.

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36:32

149. Painting with Confidence with Corinne Yancone

Artist Academy ·

2021/03/29

This week’s episode features New York based artist and educator Corrine Yancone. I’m so excited because after we recorded this Corinne and I agreed to put the first 3 modules of her painting course inside of the Artist Academy Advanced! I’m so excited for my members to get to learn from her this week and if you’re not in the Academy then just listen up as she describes her course and how to enroll for yourself. We chat about live painting and what it takes to show up confidently to

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24:24

148. Creating Killer Instagram Captions

Artist Academy ·

2021/03/22

Today we have another solo episode all about everyone's favorite subject: Instagram. I focus specifically on writing with confidence, the benefits of letting your customer get to know you, and creating captions that people can't help but comment on! www.ArtistAcademy.co

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58:11

147. Mural Magic with Pamela Kellough

Artist Academy ·

2021/03/15

This week’s episode features Ohio based muralist Pamela Kellough. I had no idea what to expect when meeting Pamela and in our first few words I was just flooded with warmth from this woman. She is a joy and possesses so much mural knowledge from her 20+ years of experience. Yep, Pamela is 65 and still hanging out up on lifts and doing all the things required to paint murals. We chat about pricing and if money is a motivator for you (it is for me) then this will be a really motivating

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52:19

146. Art Money Mindset

Artist Academy ·

2021/03/08

Are you blocking yourself from making money? I want you to make the mental shift to go from, “How can I make money this month?” to, “What can I do now that will set me up for a great career in the future?” I want to openly talk about this subject despite this voice in my head saying, “You’re bragging,” and be the motivation for you to achieve any level income you desire. www.ArtistAcademy.co

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49:30

145. Creative Cartooning with Ryan McCulloch

Artist Academy ·

2021/03/01

This week’s episode features California based illustrator and cartoonist Ryan McCulloch. Ryan is the VP of art and design at Mutasia which is a series of award-winning books, music, animation and stuffed animals about an island where everyone is a mix of 2 or more different animals. Example: Pugapillar. How fun is that?! Ryan is so fun, creative and willing to share all of his knowledge about cartoon making and what it’s like working with a team. Imagine having a handful of different

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