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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

18:26

#1 Most Valuable Asset in Your Business

optYOUmize ·

2024/04/06

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25:35

10 Elements of an Epic Content Marketing Strategy

optYOUmize ·

2024/04/05

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Content marketing has become the most important marketing strategy, especially in the digital space. It allows businesses to generate a following and distribute their message effectively. The key to successful content marketing is creating valuable, relevant, and consistent content that resonates with the target

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25:07

7 Life Changing Impacts of Experiencing Positive...

optYOUmize ·

2024/04/04

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Experiencing positive emotions has quantifiable benefits that enhance mental and physical health, resilience, social connections, productivity, decision-making, and psychological growth. Positive emotions improve mental health by decreasing mood disorders, reducing stress, and mitigating symptoms of depression

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22:16

20 Positive Emotions We Feel and Why It’s Important...

optYOUmize ·

2024/04/04

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtubewant more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram discusses the importance of recognizing and experiencing positive emotions. He explains that everything we do is in pursuit of feeling a certain way or experiencing certain emotions. He highlights 20 positive emotions that we can all experience, including joy, gratitude,

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26:02

20 Positive Emotions We Feel and Why It's Important...

optYOUmize ·

2024/04/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram discusses the importance of recognizing and experiencing positive emotions. He explains that everything we do is in pursuit of feeling a certain way or experiencing certain emotions. He highlights 20 positive emotions that we can all experience, including joy, gratitude,

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2:25

Ways To Grow Revenue Without Getting More Customers

optYOUmize ·

2024/04/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram discusses two ways to grow revenue without getting more customers. He emphasizes the importance of revenue for a business's survival and success. The three main ways to generate more revenue are getting more customers, increasing customer spend, and getting customers to

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2:54

2 Ways To Grow Revenue Without Getting More Customers

optYOUmize ·

2024/04/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram discusses two ways to grow revenue without getting more customers. He emphasizes the importance of revenue for a business's survival and success. The three main ways to generate more revenue are getting more customers, increasing customer spend, and getting customers to buy

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27:23

How To Generate Topics for Content Marketing on...

optYOUmize ·

2024/04/01

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram discusses the importance and value of content marketing. He emphasizes that content marketing is not about immediate monetization but rather about creating and consistently sharing valuable content. Brett highlights the challenges of content marketing, including the need for

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25:35

The Email Marketing Dilemma - Is It Worth the Struggle?

optYOUmize ·

2024/03/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Email marketing has become more difficult and time-consuming, with challenges such as getting emails delivered and the risk of account suspension. However, it still holds profit potential when done right. The key is to diversify email lists among different providers and follow technical rules. Building a quality

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25:53

How To Optimize Your Business Operations for Maximum...

optYOUmize ·

2024/03/28

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this conversation, Brett Ingram discusses the importance of optimizing business operations for maximum profit. He emphasizes that profit is essential for the sustainability and growth of a business. While increasing sales and revenue is often the focus, reducing expenses is equally important. Brett introduces a simple method to optimize business operations, which involves identifying tasks and operations,

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26:38

Business and Life Lessons from NCAA March Madness...

optYOUmize ·

2024/03/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this conversation, Brett Ingram shares business and life lessons from the NCAA March Madness basketball tournament. He highlights the excitement and competitiveness of the tournament and emphasizes the parallels between the games and real-life situations. The key takeaways include the importance of hard work over talent, the impact of key moments on winning and losing, the significance of making the most

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27:29

Back of Napkin Market Research for Starting a Business

optYOUmize ·

2024/03/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this conversation, Brett Ingram discusses the importance of market research for starting a business. He explains that market research helps determine the viability of a business idea by analyzing the target market, competition, and potential customers. Brett shares his personal experience with market research and highlights the need to understand the competitive landscape and customer preferences. He

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25:25

Want To Start a Business? Answer These 6 Questions To...

optYOUmize ·

2024/03/25

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Starting a business requires more than just ambition and a dream. It is important to think through the idea and have a solid foundation. By asking the right questions and getting clarity on the product or service, the problem it solves, the target customers, uniqueness compared to competitors, scalability, and ultimate goals, entrepreneurs can increase their chances of success. Takeaways Starting a

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26:44

10 Ways for Entrepreneurs to Take Care of Their Health

optYOUmize ·

2024/03/22

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Entrepreneurs often neglect their health due to long hours, high stress, and constant pressure to succeed. However, taking care of one's health is crucial for optimal performance and success. This conversation explores 10 ways for entrepreneurs to prioritize their health and well-being. The chapters cover topics such as the importance of sleep, regular exercise, healthy eating, stress management, gratitude

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26:54

Where Are The Best Places To Find Freelance Talent?

optYOUmize ·

2024/03/21

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this conversation, Brett Ingram discusses the importance of finding freelance talent for business success. He highlights the benefits of outsourcing to freelancers and the flexibility it offers. Brett also shares his personal experiences and mistakes made when hiring freelancers. He then provides a comprehensive list of popular platforms for finding freelance talent, including Upwork, Fiverr,

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26:07

10 Ways for Entrepreneurs To Grow Their Network

optYOUmize ·

2024/03/20

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this conversation, Brett Ingram discusses the importance of networking for entrepreneurs and provides 10 methods to grow your network. He shares his personal experience with networking and highlights the value of building relationships with other professionals. The methods he suggests include utilizing LinkedIn, attending local networking events, participating in industry conferences and trade shows,

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26:29

8 Productivity Hacks for Busy Entrepreneurs

optYOUmize ·

2024/03/19

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram shares eight productivity hacks for busy entrepreneurs. He emphasizes the importance of productivity and the impact it can have on business success. The hacks include time blocking, the two-minute rule, creating a clear workspace, limiting meetings and interactions, automating

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19:44

Want To Be An Influencer? Here’s How To Do It (and...

optYOUmize ·

2024/03/18

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary This conversation explores the world of influencers and the different paths to becoming one. It discusses the appeal of influencers and the democratization of success and fame through social media. It also delves into the dark side of influencer life, highlighting the struggles and challenges faced by some influencers. The conversation then explores two ways of becoming an influencer: through superficial

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23:45

Want To Be An Influencer? Here's How To Do It (and...

optYOUmize ·

2024/03/18

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary This conversation explores the world of influencers and the different paths to becoming one. It discusses the appeal of influencers and the democratization of success and fame through social media. It also delves into the dark side of influencer life, highlighting the struggles and challenges faced by some influencers. The conversation then explores two ways of becoming an influencer: through superficial

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23:37

What Every Digital Marketer Should Learn From The...

optYOUmize ·

2024/03/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this conversation, Brett Ingram discusses the looming ban on TikTok and the lessons that digital marketers can learn from it. He highlights the controversy surrounding TikTok's Chinese ownership and the concerns about security and data mining. Brett explains the recent legislation to ban TikTok in the United States and the potential impact on digital marketers. He emphasizes the importance of

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