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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

25:21

EP017 - LinkedIn Fundamentals for Tech Businesses...

The IT Experts Podcast ·

2020/07/20

In this IT Experts Podcast, I talked about the tried and tested model that we use to generate quality leads for our IT & Tech Clients. We help you to connect with people who need your services. Why use LinkedIn? Simply put, LinkedIn is where professionals go to level up and connect in business. Basically, it helps you generates high quality and qualified leads. Hence, if you were to focus on only one channel for your company’s lead generation, it should be LinkedIn. This is the best

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30:58

EP016 - Copywriting Principles for Tech Businesses...

The IT Experts Podcast ·

2020/07/06

In this episode, I talk with Fisayo Olusegun, Creative Content Creator of Anointed Words and we will be talking about “Copywriting Essentials.” By learning how to make a well-written copywriting is very essential because it drives profitability, earns a Return on Investment (ROI) and achieves your business' goals by convincing your target customer that your product offering will solve their need and offer them value. With that, we will be sharing with you today, some tips and tricks of

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45:36

EP015 - Using Video to Increase Client Acquisition...

The IT Experts Podcast ·

2020/04/13

In this very special edition of the IT Experts Podcast, I talked with John Allard – founder of The Video News Factory Ltd in Milton Keynes. Today, you will learn the importance of using the right video for your Marketing strategy in making your content marketing, website brand building and all other different elements to help you through with your IT and Tech Business. The purpose of this episode is to explain and share with you why videos are important and effective in the whole marketing

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36:41

EP014 - Surviving Major Business Disruption and...

The IT Experts Podcast ·

2020/04/06

In this episode, I talk about “Surviving Major Business Disruption and beyond” As Business owners, we are continually faced with challenges, difficulties and temporary setbacks. They are unavoidable and inevitable. By learning stress management and how respond with a positive attitude to each challenge, will help you grow as a person and continue moving forward. We must be optimistic, this can help with coping with the daily affairs of life and business. I’m going to be sharing

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49:32

EP0013 - How to Build your IT and Tech Brand with...

The IT Experts Podcast ·

2020/03/30

In this episode, I talked with James Burtt, who is an awesome brand performance expert. You will learn what you need to do to get your brand out there, how you standout on a crowded IT marketplace which will ultimately help you generate more leads. The purpose of this episode is to give you a clear understanding on how having and building a solid Brand makes a huge difference and impact into your business. First off, we should know what Brand is? According to James, Your Brand is your

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49:35

EP012 - How to Create a Thriving IT Business without...

The IT Experts Podcast ·

2020/03/23

In this episode, I talked with a very special guest, Mark Matthews CEO, Leader and Visionary owner of ATG-IT in Bromsgrove, UK. Mark has an amazing and inspiring story of how he transformed his business using his inspiration from a crisp packet. He took his IT business from 0 to £2.8m, making him one of the most successful IT/MSP business owners I know. In today’s podcast, you will learn a great deal about the non-technical side of Business. It’s all about leadership, systems, processes

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31:17

EP011 – How to HIRE an IT Apprentice with Kevin Lowe...

The IT Experts Podcast ·

2020/03/16

In this episode, we had a great time talking with Kevin Lowe, he is an absolute expert when it comes to finding and training the right apprentice and making sure that the apprentice offers value back to you and your business from day one. Today, you will learn not just to find the right candidate that fits to your business needs but knowing whether it is the best time for you to hire an apprentice. The purpose of this episode is to help business owners understand the benefits and/or

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36:49

EP010 – Using Data to Scale your Business with AJ...

The IT Experts Podcast ·

2020/02/17

In this episode, I had the privilege to interview AJ Yager of Praxis Metrics Data from Austin, Texas. He will be sharing with us loads of tips on how you can learn, understand and implement Data Analysis that will help your clients grow and succeed their IT and Tech Businesses which will add value to your organization. The purpose of this episode is to help business owners understand how Data works. Why Data is important and how a deeper understanding on how we can analyse it in terms of Data

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38:41

EP009 – Straight talking Contract Management with...

The IT Experts Podcast ·

2020/02/03

Today I talked with Tiffany Kemp – CEO and Founder of Devant Limited. We share some business saving tips and tricks and strategies all around Business Contracts that you need to know that will help your business grow and run smoothly. When talking about Contracts, people generally use this as some sort of weaponry or an Insurance policy. When really it should be treated as a relationship that guides and helps both you and your customers to do the right thing. According to Tiffany, when Business

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29:27

EP008 – IT Recruitment Secrets with Ian Benjamin from...

The IT Experts Podcast ·

2020/01/20

Today I talked with Ian Benjamin from DigitalExecs. He is a digital recruiter and an expert in head-hunting, recruiting and finding the right people in IT and Tech Businesses. In this episode we will help you to not only find, attract and interview the right candidates but also learn the huge impact of getting the right people in your organisation. One of the biggest issues amongst business owners is a matter of whether to recruit contract employees versus getting full time employees. According to

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49:49

EP007 - The Ancient Art of Closing with Matt Elwell...

The IT Experts Podcast ·

2020/01/13

Today I interview a great friend of mine, Matt Elwell – founder of Elite Closing Academy. In this episode you will learn the difference between Selling and Closing, and more importantly how the different elements of this process to help you close more business, convert more sales and help more people. All we did today was talk about the Ancient Art of Closing Sales. Essentially, Sales is an important process but understanding how we close is crucial for any business owner. Matt’s point of view is

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35:27

EP006 - 5 Steps to New Year Success with Ian Luckett

The IT Experts Podcast ·

2019/12/30

In this episode, I will be sharing with you my 5 keys steps to New Year Success process. Last year was a very successfully year at Innovate to Success and I put this down to having a solid plan that I adjusted and measured throughout the year. I always have some kind of plan because it helps me keep out of and also manage unnecessary stress and changes that happen in and around the business. Today, you will learn the 5 key steps to New Year’s success, that I used in 2018 to help achieve my 2019

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35:40

EP005 - 2020 Cyber Security Essentials with Anna Heim...

The IT Experts Podcast ·

2019/12/23

In this episode, I bring Anna Heim, the Head of Cyber Security and Data Protection Consulting at ARES Risk Management to the podcast. . Today, you will learn about the different elements of the current Cyber Landscape, how it is evolving and how you can respond to it. More importantly, what IT companies can do to integrate cyber into their value offerings and how to identify different malicious threats to different companies and how to prevent it. In This show we talked about 2020 Cyber Security

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48:34

EP004 - Are you LinkedIN or LinkedOUT with Sam...

The IT Experts Podcast ·

2019/12/16

In this episode, I interviewed the amazing Sam Rathling – the “Queen” of LinkedIn. And today, you will learn how the online Lead Generation process works and how you can help your message get out there and stand out from the crowd, which ultimately means that you will help more of your customers and clients. After listening to this show you will have the process that you need to generate more leads, more profit and get your brand out. In This show we talked about: The importance of understanding the

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45:56

EP003 – Sales Fundamentals for IT and Tech Businesses...

The IT Experts Podcast ·

2019/12/09

In this episode, I had the privilege to interview Gavin Page of Excelerate360 Ltd. He is an experienced sales and marketing leader, and runs a leading UK outsourced sales and lead generation company. He also works with VCs and Incubators advising start-ups and mid-tier software and technology companies on scaling sales operations. Furthermore, Gavin has a track record in creating new strategic revenue opportunities, developing sales teams into new markets, restructuring sales teams for revenue

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48:11

EP002 - How to Grow Your IT & Tech Business in 10...

The IT Experts Podcast ·

2019/11/25

You will learn how to build your confidence so that you can increase your leads, how to increase your profit margin, and how you can make your business a nicer place to work. In addition to the 5 Step DRIVE for business program that we understand in the previous episode, this week I get to test you out by giving you actions after each step to help you get your very own growth plan together. In the show notes below, I repeat the actions that I talk about after each step in this episode, we have also

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30:16

EP001 - 25 Key Strategies You Need to Know to Scale...

The IT Experts Podcast ·

2019/11/18

We have been in the space of helping IT and Tech business owners increase their sales, profit, and productivity over the last few years and as you may or may not know, I am a systems and processes guy. The Model that we use at Innovate to Success is called the DRIVE for business model. This model has delivered many clients amazing results over the past three years, and I want to share the fundamental building blocks with you today in this podcast. In this episode, I go deep into the individual

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07:53

EP000 - Welcome to the IT Experts Growth Academy...

The IT Experts Podcast ·

2019/11/16

Helping IT and Tech businesses owners increase sales, profit, and productivity has always been our goal at the Innovate to Success IT Experts Growth Academy. And I am very excited to officially launch the podcast. We had been in the podcasting space for a few years now and has always been getting very good feedback on how much our podcast has helped business owners take their businesses to the next level. So, now we have a show exclusively for IT and Tech businesses. In this launch episode, I share

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