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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

26:51

EP028 - How to Use Personal Branding to Become an...

The IT Experts Podcast ·

2020/12/21

Helga shares the importance of a leader's impact and influencing skills and that if you don't have INFLUENCE, then you can't LEAD. We talked about the difference between corporate and personal branding, the power of PERSONAL BRAND, and how useful it is for you as an IT/MSP business leader. We also discussed how being self-aware you are of your own personal brand can help you in your business. Helga also talked about the three purposes that a good brand serve. They are: 1

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21:19

EP027 - Yearly Planning Process Podcast with Ian Luckett

The IT Experts Podcast ·

2020/12/07

Most IT and MSP business owners find the topic of business performance less than exciting, BUT, if you want to take your business to YOUR next level, you need to take this bull by the horns and you'll soon realise the power of this exercise and how important and interesting this can be. We run this exercise in our IT Experts Mastermind and I encourage members to do the same every 3 months. It really makes you think about what has happened and also get ready for the next period.

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19:04

EP026 - 7 Steps to Avoid Shiny Ball Syndrome & Stay...

The IT Experts Podcast ·

2020/11/23

Shiny Ball Syndrome happens when you lose focus on the tasks that matter because you find something else more exciting and interesting, you get distracted and fall off your plan. Next thing you know, you've abandoned your original plan altogether and are back to square one. So, today we will talk about 7 important tips and tricks that would help you ensure that you don't fall victim to the 'Shiny Ball Syndrome' and simply get more of what matters done! Step 1: Set up a Plan - Make sure it

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27:31

EP025 - Supercharging Your SEO with David Johnson and...

The IT Experts Podcast ·

2020/11/09

Many IT, MSP and Tech businesses don't pay much attention to their website's SEO, especially when they're generating clients offline and through referrals. However, Dave shares with us how supercharging your SEO can help you take your business to the next level, beat your competitors and stand out in a crowded market place. Dave also shares with us how important it is that businesses keep up with the ever-changing search engine algorithms. These are sometimes seen as a dark art and that’s

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18:05

EP024 - The Importance of Finding Your Company Values...

The IT Experts Podcast ·

2020/10/26

Today, I share with you the steps that I take with my clients to help them understand, create and share their own company values with their teams. Once you have identified your own values, then it will help you to create and build your own company culture and this will also help build employee engagement and performance. In addition to this, it also helps your prospects and clients identify what type of organisation. Probably the most powerful part of identifying your values is that you can

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28:59

EP023 - Email Fundamentals Get Opened, Clicked and...

The IT Experts Podcast ·

2020/10/12

In this episode of the IT Experts Podcast, we talk to Yusuf McNulty, who is an absolute Email Warrior and we lovingly know him as Mac. He is a former Teacher turned Copywriter. In today's show, we talk about the Fundamentals of Email Marketing, which is exciting because as we all know, emails lead to leads. So, the purpose of the show, the reason that we've put this together today is to help the IT, MSP and Tech community when it comes to nurturing leads, nurturing your prospects, even

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24:53

EP022 – How a Peer Support Group Can Help You Scale...

The IT Experts Podcast ·

2020/09/28

So, what is a peer support group and how does it work? Business Owners' peer groups have been around for many, many years. I first heard of them while I was reading Napoleon Hill's book Think and Grow Rich. It's basically where business owners come together, build trust, build rapport, and share with each other the challenges and successes in their businesses. This powerful combination of connection and knowledge helps them to grow their businesses and to make business not such a lonely

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28:45

EP021 - Why Marketing is Only About Value and Leads...

The IT Experts Podcast ·

2020/09/14

Terry emphasises that your website is and should be at the center of your marketing efforts. If your website isn't fit for purpose, no matter how much you spend on ads, Google, social media -- they all go to waste. We also discussed how in this day and age marketing is no longer one job. Marketing is now all about being a good writer, good designer, having lots of social media skills, SEO, email, Pay Per Click video, HTML, event, etc. Terry also talked about the only two reasons why

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23:38

EP020 - Understanding IT Business Growth Strategies...

The IT Experts Podcast ·

2020/08/31

You will learn, how do business strategies work in the tech space? What are its key elements? and also, if it is really as much HARD work as most would believe? (Nope!) Get your notepad ready for this episode that's full of useful tips and tricks that you can easily follow and use in your IT and Tech business. But before anything else, let me just remind you that your people are the main engine of your organisation. No matter how good your business strategy is, if you're people

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26:01

EP019 - How to Build a High Performing Remote...

The IT Experts Podcast ·

2020/08/04

In this episode of the IT Experts Podcast, I share with you a few secrets on How to Build a High Performing Remote Technical Team. This will help you to increase their productivity and employee engagement and when you master all this, you will ultimately see an increase in your profitability. It has been a few difficult months in business since the Covid-19 pandemic hit, and most businesses have had to adapt to the new normal very quickly, which for most involves social distancing and

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23:15

EP018 - Time Management Tips for Tech Business with...

The IT Experts Podcast ·

2020/07/27

These days, everybody seems to be busy which is great, but the real question you should be asking is are you busy taking your business to the next level? Or are you being consumed by working too much IN the technical side of your business? That being said, It is very important that you have a good grasp of key revenue-generating activities in your business right now, as this will give you the best chance of surviving any difficult times that lay ahead. One thing that all successful

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25:21

EP017 - LinkedIn Fundamentals for Tech Businesses...

The IT Experts Podcast ·

2020/07/20

In this IT Experts Podcast, I talked about the tried and tested model that we use to generate quality leads for our IT & Tech Clients. We help you to connect with people who need your services. Why use LinkedIn? Simply put, LinkedIn is where professionals go to level up and connect in business. Basically, it helps you generates high quality and qualified leads. Hence, if you were to focus on only one channel for your company’s lead generation, it should be LinkedIn. This is the best

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30:58

EP016 - Copywriting Principles for Tech Businesses...

The IT Experts Podcast ·

2020/07/06

In this episode, I talk with Fisayo Olusegun, Creative Content Creator of Anointed Words and we will be talking about “Copywriting Essentials.” By learning how to make a well-written copywriting is very essential because it drives profitability, earns a Return on Investment (ROI) and achieves your business' goals by convincing your target customer that your product offering will solve their need and offer them value. With that, we will be sharing with you today, some tips and tricks of

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45:36

EP015 - Using Video to Increase Client Acquisition...

The IT Experts Podcast ·

2020/04/13

In this very special edition of the IT Experts Podcast, I talked with John Allard – founder of The Video News Factory Ltd in Milton Keynes. Today, you will learn the importance of using the right video for your Marketing strategy in making your content marketing, website brand building and all other different elements to help you through with your IT and Tech Business. The purpose of this episode is to explain and share with you why videos are important and effective in the whole marketing

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36:41

EP014 - Surviving Major Business Disruption and...

The IT Experts Podcast ·

2020/04/06

In this episode, I talk about “Surviving Major Business Disruption and beyond” As Business owners, we are continually faced with challenges, difficulties and temporary setbacks. They are unavoidable and inevitable. By learning stress management and how respond with a positive attitude to each challenge, will help you grow as a person and continue moving forward. We must be optimistic, this can help with coping with the daily affairs of life and business. I’m going to be sharing

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49:32

EP0013 - How to Build your IT and Tech Brand with...

The IT Experts Podcast ·

2020/03/30

In this episode, I talked with James Burtt, who is an awesome brand performance expert. You will learn what you need to do to get your brand out there, how you standout on a crowded IT marketplace which will ultimately help you generate more leads. The purpose of this episode is to give you a clear understanding on how having and building a solid Brand makes a huge difference and impact into your business. First off, we should know what Brand is? According to James, Your Brand is your

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49:35

EP012 - How to Create a Thriving IT Business without...

The IT Experts Podcast ·

2020/03/23

In this episode, I talked with a very special guest, Mark Matthews CEO, Leader and Visionary owner of ATG-IT in Bromsgrove, UK. Mark has an amazing and inspiring story of how he transformed his business using his inspiration from a crisp packet. He took his IT business from 0 to £2.8m, making him one of the most successful IT/MSP business owners I know. In today’s podcast, you will learn a great deal about the non-technical side of Business. It’s all about leadership, systems, processes

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31:17

EP011 – How to HIRE an IT Apprentice with Kevin Lowe...

The IT Experts Podcast ·

2020/03/16

In this episode, we had a great time talking with Kevin Lowe, he is an absolute expert when it comes to finding and training the right apprentice and making sure that the apprentice offers value back to you and your business from day one. Today, you will learn not just to find the right candidate that fits to your business needs but knowing whether it is the best time for you to hire an apprentice. The purpose of this episode is to help business owners understand the benefits and/or

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36:49

EP010 – Using Data to Scale your Business with AJ...

The IT Experts Podcast ·

2020/02/17

In this episode, I had the privilege to interview AJ Yager of Praxis Metrics Data from Austin, Texas. He will be sharing with us loads of tips on how you can learn, understand and implement Data Analysis that will help your clients grow and succeed their IT and Tech Businesses which will add value to your organization. The purpose of this episode is to help business owners understand how Data works. Why Data is important and how a deeper understanding on how we can analyse it in terms of Data

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38:41

EP009 – Straight talking Contract Management with...

The IT Experts Podcast ·

2020/02/03

Today I talked with Tiffany Kemp – CEO and Founder of Devant Limited. We share some business saving tips and tricks and strategies all around Business Contracts that you need to know that will help your business grow and run smoothly. When talking about Contracts, people generally use this as some sort of weaponry or an Insurance policy. When really it should be treated as a relationship that guides and helps both you and your customers to do the right thing. According to Tiffany, when Business

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289 results

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