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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:50:06

[STEP BY STEP] Managing Complexity

Future Commerce ·

2022/11/03

Because open source is so flexible, it can be such a powerful tool. But how do you manage the complexities of all that is possible and steer clear of overbuilding? How do you stay focused with all that is available? Listen in as Founder and CEO at Alumio, Caspar Hardholt, explains how to manage these risks and build your open source stack successfully.Feature CreepSoftware providers work with more educated business owners/operators today than in years past, and multiple software needs add to the

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00:53:15

[STEP BY STEP] The "B-Word"

Future Commerce ·

2022/11/02

We all hate the B-Word (budgeting). How do you set yourself up for success when you enter into a project using open source? How do you make sure you have guardrails going into this so that you can actually have a plan and don't get yourself into trouble? Can software buying be less scary? Stephen Stark, Founder, and CEO at ITG Commerce explains how you can make these decisions less scary. Listen in and find out!Wedding PlanningSelecting software is important, but selecting the strategy by which you

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00:49:01

[Step by Step] It Takes a Community

Future Commerce ·

2022/11/01

When should I use open source software and how do I build on top of it to create the unique and differentiating elements of my business where I am right now? How can open source create community and lead to a wider array of solutions? Sander Mangel, eCommerce Solutions Architect at Shopware, joins this episode to explain the necessity of community in open source. Listen Now!A Bigger Beneficial PieDoing eCommerce has become tremendously complex and that requires not just developers but specialists,

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00:52:00

[Step by Step] The Open Source Business

Future Commerce ·

2022/10/31

Open Source isn’t dead, actually it’s never been more alive. We’re in the ninth season of Step by Step and this season, we’re exploring the question, “is open source still viable for the modern business?” We think the answer is yes, but getting to the solution requires the business operator to do a cost benefit analysis, manage complexity and budget, and choose the correct software to set their team up for success.In this first episode, Ben Marks, Director of Global Market Development at Shopware

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00:53:02

Dirtbag Mode

Future Commerce ·

2022/10/28

We’ve been through Brian Goes Bougie together, but can we handle Phillip Goes Dirtbag? Also the guys talk about brands they are loving right now, hot takes on Mr Beast and a bit of a musing on the Age of Contentment.

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00:39:03

The Emotional and Spiritual Burden of Expense Management

Future Commerce ·

2022/10/14

What if the way we think about expense management and reimbursements could be reinvented? What does that look like? Listen in to learn how Divvy is changing the way business is done and making life easier for teams like yours. An Easier WayDivvy provides software to make the details of expense management easier with tools for keeping track of everything that passes through accounts, budget locks to prevent overcharging, and even cash-back rewardsBecause accountants have feelings, too, and giving

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00:50:51

The Shift From Growth to Profitability

Future Commerce ·

2022/10/07

What’s the biggest addiction in eCommerce and how in the world can it be solved? It’s discounting and couponing! Fondue has a solution that has been shown to increase revenue, boost profits, and create win/wins for brands and consumers. Oren Charnoff, Founder of Fondue, and Roy Rubin, Founder of Magento and Investor join the podcast this week. Listen Now!

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00:38:38

"A Larger Boat in Choppy Waters" (Pattern Acquires...

Future Commerce ·

2022/09/27

Pattern Brands has just announced that they’re acquiring Onsen Towels.What was it like to see the market go from 20,000 using Shopify as a platform to now 2 million? Well, Nick Ling can tell you. What is it like to help founders become millionaires? He can tell you that, too.Phillip takes some time with Nick Ling to talk about Pattern’s Acquisition of Onsen, how they build trust with founders, and why they hold strong views loosely as they build differently.Time and Trust“Good brands aren't built

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00:36:00

The Quiet Builders

Future Commerce ·

2022/09/23

eCommerce is in need of a deconstructionist movement. Brands should question the norms of their behaviors and their beliefs of “best practices,” but we don’t always take time to reflect.In this episode, Phillip and Brian explore the nature of deconstructionism, why eCommerce is due for a deconstructionist movement, the quiet builders in our space, and the influence of artists in our space. Listen now!Building the FutureAn eCommerce deconstructionist movement is needed where we question our norms and

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00:49:41

Is Private Equity Sexy Now? feat. Magdalena Kala

Future Commerce ·

2022/09/20

Mags joins Phillip and Brian to discuss the role of Web3 and the blockchain as we enter into the new wave of commerce. Does Web3 open up a new world of possibilities for brands to interact with and meet the needs of their customers? How can brands and investors partner with celebrities to solve problems? Listen now! Mindful Web3A successful approach to Web3, from a brand perspective, is asking questions like "Why would we do this? Why should we care? Why should our customers care? And what can we

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01:01:44

Funereal Commerce

Future Commerce ·

2022/09/09

“Death eventually comes for us all, why not buy your casket direct and save a bunch of dough?” Today we dive into the digital transformation that has taken place in death care, and how funeral home websites have become marketplaces unto themselves. PLUS: a Veleb gets canceled for “digital blackface.” Listen now! Caskets, but in Millennial PinkA large portion of the funeral homes in the United States are owned by private equity rollups that consolidated infrastructure and operations through the 90’s

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01:04:29

[VISIONS] Episode 5: The Role of Commerce in Society

Future Commerce ·

2022/09/05

Show Notes“Being a retailer of a brand, there are a number of different pressures that I think they have to address, but in doing so, it will only make them stronger companies. It'll only make consumers want to shop with them more.” - Miya KnightsWhen it comes to sustainability, are consumers really adhering to their convictions or are convenience and practicality leading to incongruent behavior there?“Retailers are going to have to be a lot more transparent and a lot more in the same way that

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00:41:44

[Step by Step] What Exactly Is the Value in Headless...

Future Commerce ·

2022/09/02

Welcome to the LAST episode of Step by Step Season 8! We’re wrapping up the series with Tyson Graham, and will be covering the nuts and bolts of what makes headless interesting. Listen now!Headless Needs a Real HeadWhat you want is optionality, but there is another level that isn’t just a first-party option in your eCommerce tech stack. there is an entire level we haven't thought about as an option.“People don’t buy protocols, they buy products.” – PhillipThere are some advantages of headless in a

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00:47:52

[Step by Step] How Do I Move From a Project Mindset...

Future Commerce ·

2022/09/01

For our 4th episode of Step by Step Season 8, we’re covering how you can take your brand from having an eCommerce project mindset to a program mindset. Jon Reily from bounteous is here to chat about the difficult parts of shifting mindsets, how we're rewriting the rules, and more! Tune in now!A North Star or a South Star?Currently, a lot of brands are struggling with how to move from having an eCommerce project mindset to a program mindset. The most difficult part is that brands need to break the

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00:57:49

[Step by Step] What Is the Role of Data in Improving...

Future Commerce ·

2022/08/31

Want to get more from this season of Step by Step? Download our free accompanying guide. Personalizing Your Data ToolsAll the uncertainty around the economy, inflation, and interest rates is affecting decision making and freezing the market.“Redeploy budgets and focus on getting more out of the existing database of customers you have. Ensure that their journeys support what they're trying to accomplish as consumers and how they want to engage with your brand.” – Brian WalkerWe’ve been talking about

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00:40:18

[Step by Step] How Do I Choose the Right Technology...

Future Commerce ·

2022/08/30

Want to get more from this season of Step by Step? Download our free accompanying guide.A Blendification of BrandsState and local governments have continued to rely on sales tax as it is one of the three pillars that governments rely on for income.Retail invoices have a lot of key components because SKU, price, and tax all have to be correct. Recently, Michael is witnessing more retailers demanding more and more precision.Believe it or not, over the last 30 years, the sales tax base has actually

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00:43:54

[Step by Step] How Can I Make the Business Case for...

Future Commerce ·

2022/08/29

Welcome to Season 8 of Step by Step. This season we’re partnering with fabric to discuss how brands can stand out from the crowd by investing in an experiential design. Tune in every day this week to hear from experts on how to unlock your eCommerce growth. Listen now!Is experience worth investing in?Ryan Bartley is the Founder of Fabric, a leading modular and headless enterprise commerce platform helping brands and retailers innovate and scale.Experience is not only your digital experiences and

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00:44:39

“A Level of Omnichannel That’s Never Talked About”...

Future Commerce ·

2022/08/26

Joining the show today is Karin Dillie, coming to talk about Recurate’s newest report, all things resale, from Gen Z to Boomers, omnichannel, and more! Tune in now! Reclaiming ResaleRecurate started as a way for brands to reclaim resaleRecurate has recently released a new piece of research called the Recurate Resale Report, they wanted to dig in and find the data on what is happening in resale“What we wanted to do was dig in a bit more into primary data and really understand the motivations and

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00:39:05

Web3 Provides a Mechanism for Loyalty

Future Commerce ·

2022/08/24

In this episode, we dive into some of the best moments of the last year and a half of Future Commerce as it pertains to Web3. Tune in now!Giving Consumers Control Over Their Identity “Like everything else with new technology, the technology's awesome, but until you find creative people to use it in really interesting ways, it doesn't do a whole lot.” – Michael JaniakMags is someone who is thinking about the future of the startup ecosystem. She’s passionate about why and how people spend their time,

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01:00:07

“The Algorithm Made Him Do It” (Vibes Over Data )

Future Commerce ·

2022/08/19

Vibe Shift, Say What?Brian is live from Etail East, covering what’s going on, how it went, and how far conference season has come since last year.We’re not talking about data anymore… we’re talking about vibes. We talk about them in The Senses, but the vibe shift is different for everything.“The funniest thing about this idea of vibe shift is that everyone is having a really hard time defining what it is and where we're going.” – BrianIn the wise words of Brian Lange, “you can’t have a vibe if

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