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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

54:10

Week 10 of the COVID-19 Pandemic lock down

Webcology ·

2020/05/21

Kristine Schachinger sat in this week for Dave who is taking a local staycation. We had another wide ranging conversation covering everything from the Google May Core Update to Twitter’s suggested new policy allowing posters to select who can see or comment on Tweets.We also talked about the DoorDash - Pizza Arbitrage article that appeared in the economics blog The Margins. A pizza shop owner discovered the delivery service DoorDash had hijacked his pizzeria’s Google My Business listing and was

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56:38

Google Core Update And Pinterest Ranking

Webcology ·

2020/05/14

Google's John Mueller responded to a tweet asking why Pinterest ranks so well in Google search when the Pinterest pages have little to no textual content on the pages. John Mueller from Google said "sometimes images, even with minimal textual content, can be exactly what people are looking for. Not always, and sometimes we get it wrong, but it's certainly an option." It is hard to analyze a site like this because it covers news and there are many many spikes in traffic. Some spikes

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54:28

LinkedIn's Dropped Pages And Google Core Update

Webcology ·

2020/05/07

LinkedIn's www.linkedin.com pages dropped out of the Google search results for about 10 hours. But when it came back, it all came back really quickly. The SEO community is asking how did Google reprocess everything so quickly and how did LinkedIn return in Google search so quickly. The easiest way to explain it was that IF (we do not know what LinkedIn did for sure) LinkedIn went into Google Search Console and accidentally requested a removal of the www domain in Google Search, then that

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54:23

Google Meet Free For All

Webcology ·

2020/04/30

Google Meet, the company’s premium video conferencing product, is now free for anyone who wants to use it. Previously known as ‘Google Hangouts Meet,’ the tool has only been available to G Suite customers until now. Last month, the premium version of Meet was made free to existing G Suite users. People could join a Meet call without paying for the product, but the call still had to be started by someone with a paid G Suite account. That’s changing so everyone can start calls on Meet without having

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54:08

SERP analysis And Googles Big News

Webcology ·

2020/04/23

SERP analysis is an essential step in the process of content optimization to outrank the competition on Google. SERP (Search Engine Result Page) analysis is part of keyword research and helps you understand if the query that you identified is relevant for your business goals. More importantly by analyzing how results are organized, we can understand how Google is interpreting a specific query. Google announced some big news - Google Shopping is now free. That means you can add your products for free

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54:19

AI and Daniel Faggella

Webcology ·

2020/04/16

Jim and Dave welcome Daniel Faggella, the Head of research and CEO of Emerj Artificial Intelligence Research. Called upon by the United Nations, World Bank, INTERPOL, and many global enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.He also hosts the AI in Business Podcast where he interviews top AI and machine learning executives, investors, and researchers from globally renowned organizations.He talks about

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52:57

Consumer Behavior During Covid-19

Webcology ·

2020/04/10

There is no denying that the global COVID-19 pandemic has, and will continue to have, an incredibly profound impact on life as we know it. In the wake of cascading national lockdowns, people worldwide are depending on digital mediums more than ever to stay connected, communicate critical information, and continue to do business. Today we’re sharing a collection of revelatory, deeply compelling data that tells the tale of what search looks like right now. We’ve uncovered fascinating insights by

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55:04

SpecialAnnouncement And Google Featured Snippets

Webcology ·

2020/04/02

Brian Freiesleben shared a screenshot of a featured snippet showing up not in the first position of the Google Search results page but lower down on the page. Back in the old days, I thought featured snippets can show in multiple locations but we could be wrong. Maybe since the new deduplication change, it stopped. Google search will adopt the SpecialAnnouncement structured data type, the company announced Tuesday. Although support is still in development, Google has published guidelines for using

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51:49

Google Ad Results and More Covid-19

Webcology ·

2020/03/27

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don't have all the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance as a result of this worldwide pandemic. We’ve seen that global events often impact PPC performance, and COVID-19 is no exception. As businesses change their operations, people stay in their homes more, and the world reacts to a pandemic

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58:45

Google Support Delayed And COVID-19 Related Policies

Webcology ·

2020/03/19

Google support is one of the biggest issues people have been worried about since the beginning of COVID-19. Google has been posting notices in the Google Ads and Google My Business (as well as other products) help areas that phone and other support areas may be slow or unavailable. Google said this is "in light of COVID-19" challenges. We should all be patient with each other during these times.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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54:41

Google Ads Business Operations And Rand Fishkin

Webcology ·

2020/03/12

Google announced, "In March 2020, Google will introduce a new Business Operations verification program." Basically, if you are asked to verify your business and you do not within 30-days, Google Ads may place restrictions on advertiser's ads serving. It says "Advertisers may be asked to provide information about their business operations as part of a new verification program. This includes, but is not limited to, their business model, services offered by the advertiser, and their

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56:07

Tulsi Gabbard Looses To Google

Webcology ·

2020/03/05

Tulsi Gabbard lost a lawsuit she filed against Google when U.S. District Court Judge Stephen Wilson ruled Gabbard had no valid claim that Google violated the 1st Amendment because Google is a private company, not a governmental agency. Gabbard’s campaign was trying to argue Google should be considered a “state actor”, the equivalent of a government or government department and thus subject to the free speech protections guaranteed in the First Amendment.“Google is not now, nor (to the Court’s

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59:11

Search Console And EAT with Bill Slawski and David Harry

Webcology ·

2020/02/27

Search Console is being upgraded by Google thus giving users the ability to download complete sets of data from reports. Previously, the Search Console only allowed users to download specific table views. In addition to exporting more and better data, Search Console reports will be easier to read once they’re downloaded. This change is being made in response to requests from Search Console users and is available to take advantage of immediately.Support this podcast at —

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60:30

Deceitful Link Building Practices And Google Ads intros

Webcology ·

2020/02/20

Google webmaster trends analyst John Mueller is planning to investigate a particular link building practice and is seeking assistance from SEOs. Aleyda Solis started a thread on Twitter bringing attention to a deceitful form of link building that has been popping up. The tactic involves an individual claiming to own an image used in an article and demanding credit in the form of a backlink. Solis explains how this happened to her, and that the image in question couldn’t possibly belong to the person

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54:19

Google Partners Program And SEMPO

Webcology ·

2020/02/13

Google Partners program is launching later this year, which may require current partner companies to make several changes. For companies to maintain their Google Partner status, they will have to meet a new set of requirements that go into effect in June 2020. Google is sending emails to partner companies to help them determine whether they’ll maintain partner status as per the new requirements. The Digital Analytics Association announced that they have absorbed the Search Engine Marketing

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57:35

Social Media Sites in 2020 And Facebook Goes To Court

Webcology ·

2020/02/06

Social Media Sites in 2020 And Facebook Goes To Court. Today on Webcology Jim is joined by Michelle Stinson Ross, Director of Marketing at Apogee Results. Michelle is a recognized authority on the search and social media both within the industry and in the greater business world. Besides being a fairly frequent guest on this show, listeners might have read her columns at Forbes, Search Engine Journal, The SEMPost, and Marketingland. She is a regular speaker at events like the Digital Summit Series,

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54:49

WordPress 5.4 And Privacy Concerns

Webcology ·

2020/01/30

WordPress 5.4 And Privacy Concerns today on Webcology. Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. Vice reports that the data in question is highly sensitive and was supposed to remain confidential. Documents obtained by Vice reveal how the Avast antivirus program collects data from people who have the software installed on their computers.Support this podcast at —

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54:06

Using Hidden Text And Featured Snippets

Webcology ·

2020/01/23

Jim Lehrer is one of the last of the great American Journalists, dead at age 85. Founder of what became PBS Newshour. Featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first. Read more about how Google's Featured Snippets work. Google's John Mueller said on Reddit "A site is not going to outrank your site just because of hidden text." He also added, "Inversely, just having hidden text on a page won't get the

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57:21

The Look Of Paid And Organic Search Results And 2020...

Webcology ·

2020/01/16

The Look Of Paid And Organic Search Results And 2020 Core Update. Google is rolling out an updated look for paid and organic search results on desktop, bringing it more in line with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Google’s search ads on the desktop now have a bolded “Ad” label in black text. Google says the label is more prominent, but early

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53:57

iOS Bing Search app and SEO requirements

Webcology ·

2020/01/09

SEO requirements at Google: Master’s degree or PhD in computer science, engineering, statistics, mathematics or a related discipline. On top of that, a Search Analyst for Google must also have multiple years of experience in SEO, project management, coding, and data analysis. Intent Research vs. Keyword Research, Intent and not being a pigeon. John Mueller and Fredric Dubut both mentioned Intent research this week, John in a Webmaster Hangout and Fredric in a January 3rd video at SELand. Microsoft’s

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