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PODCAST

The Bootstrapped Founder

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.

business entrepreneurship

All Episodes

66:45

[Bonus] Sahil Lavingia — Gumroad’s Pricing Disaster

The Bootstrapped Founder ·

2022/12/20

Yesterday, the creator economy learned that Gumroad, a platform where creators have been building their businesses by selling their services and products, increased their prices significantly. That caused a lot of backlash in the community, with people threatening to switch to other platforms and criticizing how the price hike was communicated. It’s been an intense topic of community discussion.Today, I am talking to Sahil, the CEO of Gumroad, about what prompted this change, what happened

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14:20

173: Build a Defensible Indie Business

The Bootstrapped Founder ·

2022/12/16

When it comes to selling a small indie business, defensibility is a key factor that potential buyers will consider. A unique moat, or competitive advantage, lets your business stands out from the competition and is seen as a valuable acquisition. Many small founders sell their businesses because they want to get rid of them, and that attracts bargain hunters. It’s easy to negotiate a founder down when they feel pressure to sell a business that’s not very stable or profitable in the first

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56:25

172: Andrew Gazdecki — Building a Sellable Business

The Bootstrapped Founder ·

2022/12/14

Today, I am talking to Andrew Gazdecki, a pillar of the founder community and himself founder of the acquisition platform formerly known as MicroAcquire — but we’ll learn more about that on the show. Besides organizing millions of dollars worth of acquisitions every month, Andrew is a true teacher. His content on building software businesses is spectacularly useful. And fortunately, he will share a lot of it with us today.00:00:00 Introduction00:00:54 Founder and personality00:04:19

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12:56

171: Avoid Vanity Metrics

The Bootstrapped Founder ·

2022/12/09

We've been taught to believe that creators are only truly successful when they reach the top echelon of their platform, with millions of followers and likes. But this is a false notion that doesn't accurately reflect what success looks like for creators — or what “success” is about in the first place.The truth is that success for creators comes in many different forms, and it usually doesn’t depend on reaching the top of the platform. There are many creators who have found success by

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56:35

170: Rosie Sherry — Building Profitable Communities

The Bootstrapped Founder ·

2022/12/07

I am talking to Rosie Sherry, proprietor of Rosieland and community empowerment expert. She runs her own communities, monetizing a few of them, and has been managing the IndieHackers community in the past. Rosie is an expert all things community and education. And that's precisely what we'll talk about today.This episode is sponsored by MicroAcquire. Here's the blog post for this episode.You can also watch this episode as a video on YouTube.

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17:44

169: Paying the Bills While Building Your First Indie...

The Bootstrapped Founder ·

2022/12/02

There is a huge difference between building a product, a business, and a company. It's a progression from one to the other, usually involving making significant changes in your life. Requirements change, and so does our lifestyle to make our dreams possible.Ideally, we have a master plan on how to get there.But in reality, we have to pay bills, take care of our family, and deal with the often unexpected hardships of life.And while everyone's situation is unique, many entrepreneurs have

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58:58

168: Jakob Greenfeld — Writing Your Way to Clarity

The Bootstrapped Founder ·

2022/11/30

Today, I am talking to Jakob Greenfeld. I’ve been reading Jakobs blog posts for years now, and they’re as spicy as they’re thoughtful. There’s not a single post on there that feels unfinished. That’s quite impressive. Well, I think we’ll figure out why that is during our conversation. We’ll also chat about how to unlock critical thinking by writing and what it means to give yourself permission to do things your way.Here’s Jakob Greenfeld.This episode is sponsored by MicroAcquire. Here's the

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17:32

167: Find Business Ideas on Social Media

The Bootstrapped Founder ·

2022/11/25

In my conversation with Daniel Vassallo this week, I learned that Daniel uses social media —Twitter in particular— to find inspiration for his own work as a teacher and content creator. Intentionally doomscrolling Twitter to come up with writing prompts and business ideas? Why not!If we consider this a strategic effort, not just wasting our time on social media, let's develop a few frameworks that lead to more tangible results.Today, I want to talk about finding ideas, problems, and points

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61:43

166: Daniel Vassallo — Building a Portfolio of Small...

The Bootstrapped Founder ·

2022/11/23

Today, I am talking to Daniel Vassallo, writer, founder, and person with very strong opinions. He is building a portfolio of small bets in public, on Twitter. I will talk to him about the importance of making money in diversified ways, how to structure your life around being a founder, and how to figure out which business ideas might actually work. Here is Daniel Vassallo.What is the lifetime value of a subscription business? 1:12Different kinds of software fit different pricing models

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14:29

165: Why You Shouldn’t Sell Your Business

The Bootstrapped Founder ·

2022/11/18

I was talking to Damon Chen, who built Testimonial.to to $400.000 in ARR this week, and at one point, he mentioned that he isn’t looking into selling his business just yet. Maybe even never.That got me thinking.While we all want to build sellable businesses, is there such a thing as selling too early? How can we determine when that phase ends and when it’s time to get acquired? Should we even do that, ever?Let’s look into why we might want to hold on to our business even when acquirers come

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60:59

164: Damon Chen — Building a $400k/year SaaS

The Bootstrapped Founder ·

2022/11/16

Today, I am talking to Damon Chen, the founder behind Testimonial.to, a social proof tool that has recently reached $400.000 in annual recurring revenue. Now that’s extremely impressive, particularly considering that Damon got it there all by himself.So, let’s just ask him how this family man accomplished such growth while living in one of the most expensive places you could build a business in. Here’s Damon Chen.LonelyDev is a community that I built to solve my own problem. 1:01Lonely Dev

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13:53

163: When Should You Go from Side-Project to Full-Time?

The Bootstrapped Founder ·

2022/11/11

Earlier this week, I talked to Michele Hansen of Geocodio on The Bootstrapped Founder Podcast. Michele co-founded the business with her husband and ran it as a side project for several years. Now, that's a long time to wait before you commit full-time to a project. We also learned during our conversation that there are many ways of determining when the right time is to make that leap: for me, it was reaching a specific revenue figure, and for Michele, it was something else entirely.So let's

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66:32

162: Michele Hansen — Moving from Side Project to...

The Bootstrapped Founder ·

2022/11/09

I am talking to Michele Hansen, the co-founder of Geocodio, an indie SaaS business in the world of mapping and geolocation. I've been a fan of her work, both as a founder and as an active member of the Indie Hacker community for years now. I followed her journey with the business just as much as her foray into writing her first book, Deploy Empathy. Michelle really gets the founder community, and she's a respected teacher of all things customer development.In this episode, we chat about

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12:19

161: Calm Business Misconceptions

The Bootstrapped Founder ·

2022/11/04

In a world where everyone talks about disruption and hustling, the concept of a calm business can seem out of place or even naive. How can you compete with people who spend 80 hours a week working in their businesses —publicly boasting about their so-called "grindset"— when you treat your fledgling business as a side project that you only work on in the evenings?For many entrepreneurs, calmness is a pipe dream—a nice fantasy but impossible to accomplish.As you can probably imagine, I beg to

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18:40

160: Operating a Calm SaaS Business

The Bootstrapped Founder ·

2022/10/28

For most founders, running a business is juggling hot coals while riding on a unicycle. It's a stressful occupation, requiring constant vigilance, and offers barely any downtime to recover or relax.But it doesn't have to be that way.- Operating a Calm SaaS Business- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash courseThis episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.

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15:48

159: Pricing for Calm SaaS Businesses

The Bootstrapped Founder ·

2022/10/21

One of the biggest points of confusion for any software business is pricing. It often takes months, if not years, to find a working way to charge your customers, and even then, you'll need to adjust it over time. Pricing is never done, and often, it doesn't work.But fortunately, there are a few foundational choices you can make to keep your pricing efforts calm and manageable.Today, we'll look at what dimensions to price along, what kinds of subscriptions to offer, and which pricing models

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12:54

158: Product Development for Calm SaaS Businesses

The Bootstrapped Founder ·

2022/10/14

Building a software product is both incredibly simple and excruciatingly complicated. You can build a new mind-blowingly helpful feature within hours, sometimes even minutes. But if you make the wrong technology choices, you might be rewarded with several months of additional work a few years later.Let's talk about building a product that can carry your SaaS business to success calmly and intentionally.- Product Development for Calm SaaS Businesses- Find your Following, my Twitter course —

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12:16

157: Solution Exploration for Calm SaaS Businesses

The Bootstrapped Founder ·

2022/10/07

When you're building an audience-centric and community-first business, you're delaying finding your business idea and building your product for as long as possible. First, you look into your market, validate the existence of a budget, and zero in on a critical problem to which people need a solution.And even now, we're not talking about the product yet.But we will talk about solving the problem. And there's a difference.- Solution Exploration for Calm SaaS Businesses- Find your Following,

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13:09

156: The Toxicity of Growth Hacks

The Bootstrapped Founder ·

2022/09/30

- The Toxicity of Growth Hacks- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash courseThis episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.

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25:51

155: Problem Discovery for Calm SaaS Businesses

The Bootstrapped Founder ·

2022/09/23

- Problem Discovery for Calm SaaS Businesses- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash courseThis episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.

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