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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

50:09

Nine in 2021 - everything you need to know

Mumbrellacast ·

2020/09/17

In this week's Mumbrellacast, the team gives you everything you need to know about Nine's upfronts for 2021, including a chat with chief sales officer, Michael Stephenson. So, how exactly does it new audience targeting partnership with Adobe work? Is it really going to put Nine in competition with Google and Facebook? And, will we see more media companies developing their own defence against the cookies? And, what will content look like in 2021? The team was hoping for a shiny new TV show, but

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66:53

Controversy from Kyle and Domain, plus TV and ads...

Mumbrellacast ·

2020/09/10

It was a week of controversy, and the Mumbrellacast kicks off with the king of FM radio, Kyle Sandilands. After last year's comments about the Virgin Mary, he received a slap on the wrist from ACMA. After comparing their own stories about interacting with Sandilands, the team debates how and why he always manages to slip through. Addressing the second big controversy of the week, the team debates whether the Sydney Morning Herald should have named a junior journalist from Domain who was found to

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59:08

Tom Tilley, Ooh and Nova's musical chairs, plus...

Mumbrellacast ·

2020/09/03

Kicking off the week, Nova CEO Cathy O'Connor announced her upcoming move to Ooh Media, succeeding Brendon Cook, and seeing chief commercial officer Peter Charlton replace her. This game of thrones had some succession planning involved. Find out just how everything fell into place. The team debates Darrell Lea’s take on Cadbury, swapping its famous gorilla for an orangutan and a declaration about going palm oil free. Does the ad make a bold statement or is it just a copy that fell short? Facebook

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65:39

Outbreak at The Masked Singer, killing Captain Risky,...

Mumbrellacast ·

2020/08/27

This week, a COVID-19 outbreak on the set of Ten's The Masked Singer sparked a discussion about whether the entertainment industry should be exempt from lockdown restrictions. Is entertaining Australians constrained at home an essential service? The team debate if it’s worth the risk to keep Australia’s media and arts industry afloat. Elsewhere in TV, Seven and Nine released their financial results to the ASX this week. CEOs James Warburton and Hugh Marks are looking towards green shoots in the

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69:40

Google's fearmongering, PR's university problem, and...

Mumbrellacast ·

2020/08/20

This week, Google took a stand against the ACCC's News Media Bargaining Code, saying the proposed agreement which would see it pay publishers for news content is a threat to consumers' free access to Youtube and Google Search. Free TV's CEO Bridget Fair said Google's open letter is an attempt to use its power to frighten people into supporting the tech giant when she stopped by to talk all things TV. Fair discusses how Free TV is taking the opportunity presented by the pandemic to negotiate changes

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74:09

Ten cuts talent and Coles cuts catalogues, plus DDB's...

Mumbrellacast ·

2020/08/13

In this week's Mumbrellacast, was it the right move for Ten to line up back to back Bachelor franchises? Sold to viewers as the biggest week in TV for the network, Bachelor in Paradise bowed out, The Masked Singer returned and The Bachelor kicked off - all to lower audiences than seen before. Behind the scenes, Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey were all axed by Ten in a move to restructure its news teams. The Mumbrellacast team asks if the cuts were just another phase in Ten's

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89:29

Osher Günsberg on TV production in a pandemic, mental...

Mumbrellacast ·

2020/08/06

How do you make a dating show in a pandemic? Osher Günsberg has the answer on this week's Mumbrellacast. Ten is prepping for a double launch of The Masked Singer and The Bachelor, both of which underwent serious changes in production due to COVID-19. Günsberg describes the upcoming Zoom dates on The Bachelor, and why The Masked Singer set is the safest place in Melbourne. Crikey's Peter Fray also stopped by to chat about the highs and lows of his career in publishing, experimenting with payment

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69:35

Michelle Guthrie, a COVID scare at ABC, and tech...

Mumbrellacast ·

2020/07/30

This week's Mumbrellacast features a chat with ex-ABC boss Michelle Guthrie, in which she discusses her take on the latest round of cuts at Australia's public broadcaster, why she believes the loss of ABC Life is a shame and how a business can balance audience demands with tight budgets. Sticking with the ABC, a COVID-19 scare on the set of News Breakfast this week sent hosts Lisa Millar and Michael Rowland into lockdown. It has been a tumultuous week for TV, but with the previous week's ratings

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49:53

TV ratings under attack, big moves in adland, and the...

Mumbrellacast ·

2020/07/23

This week, TV ratings came under attack... from ransomware. It's particularly bad timing for Seven as it has not yet learned how the finale of Big Brother performed. Slipping through before Nielsen's OzTAM was struck were the finales of Nine's The Voice and Ten's Masterchef. Rolling into the next reality TV race, what are the Mumbrellacast team watching and looking forward to? And will the bad news for magazines ever end? The eight Bauer titles that were paused at the start of the pandemic will

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62:36

Binge's marketing mishap, TikTok kicks the political...

Mumbrellacast ·

2020/07/16

This week, Foxtel's new entertainment streaming service Binge opened a competition for TV fans to write reviews of its content with the opportunity for it to be published across News Corp Australia's titles. In light of the thousands of redundancies made in publishing over the last four months, the competition hasn't been received well. The Mumbrellacast team debates whether this is exploitative of people's time and thoughts, or if journalists are just too sensitive? Triple M's Mike Fitzpatrick

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63:05

Seven's future, big adland departures and Nine parts...

Mumbrellacast ·

2020/07/09

Adland made a lot of noise this week: Ben Shepherd resigned from CHE Proximity, Kieran Moore left WPP AUNZ, and Ad Standards released its list of the most complained about ads of the year so far. Interpublic sold off another Australian agency to its boss with Richard Curtis taking ownership of Futurebrand five months after Ben Lilley bought McCann. Is this the indicator for something bigger to come? Plus, Publicis Groupe admitted 34 jobs were at risk due to the impacts of COVID-19. The team agrees

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52:42

Junkee's Tim Duggan, the Geoffrey Rush verdict and...

Mumbrellacast ·

2020/07/02

This week, Junkee Media's co-founder Tim Duggan joined the Mumbrellacast to chat about the week's news and his new book Cult Status. First up, do you see a golden wattle or a golden COVID? That was the question posed to the marketing industry this week when Australia's new brand was revealed. What is it about logos that attracts so much criticism? Why, as Duggan says, are Australians are our own worst clients? Ad spend for May was down 40.4%. Is the world 'Fukt' like the AFR once (accidentally)

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82:46

ABC cuts, Tik Tok gets serious about marketing and...

Mumbrellacast ·

2020/06/25

It was a sad week for the ABC. Up to 250 job cuts, the loss of ABC Life and the 7:45 news broadcast. Shadow minister for communications, Michelle Rowland, joined the Mumbrellacast and weighed in on the implications these cuts will have on Australia's media landscape and its access to diverse and regional content. Some big moves took place in media agency-land, including Hearts & Science acquiring an agency and a restructure in Carat's strategy team. For Carat, it is one of the biggest moves from

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61:38

The job ad of the year, Bauer's last chapter and the...

Mumbrellacast ·

2020/06/18

This week on the Mumbrellacast: the job ad creating waves throughout the industry. What started as Dr Mumbo diagnosing problematic language in an ad for a “senior executive assistant / office manager / professional governess” at Ultimate Edge Communications, became an industry discussion about discrimination and burnout. Mumbrella's Vivienne Kelly goes behind the scenes on her interview with Aleisha McCall. Over in publishing, the Bauer Media saga is almost coming to a close after it was sold to

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59:29

Has Australia missed its Me Too moment? Plus the...

Mumbrellacast ·

2020/06/11

In this week's Mumbrellacast, the team asks has Australia's media industry missed its Me Too moment? The topic comes about after it was announced NOW Australia, the organisation created by Tracey Spicer to assist victims of workplace sexual harassment and indecent assault, is shutting down. The team looks back on 2018, the promises made and allegations revealed, and analyses what went wrong. The AFL is returning in one of the biggest weeks for Seven this year. The network is promising

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67:37

Sonia Kruger on Big Brother, the week in adland and...

Mumbrellacast ·

2020/06/04

This week, Marc Fennell dropped by the Mumbrellacast to talk about his latest podcasting venture with Audible, Nut Jobs. He describes his adventures in the USA to explore the illegal nut trade, explains Audible's interest in storytelling, and ponders if there really is a podcast for everything? Over in adland, a couple of big leadership changes took place. Wunderman Thompson CEO John Gutteridge announced he was stepping down with Lee Leggett taking over. Gutteridge was the last WPP AUNZ CEO to

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77:04

Journalism's darkest day, does the future of work...

Mumbrellacast ·

2020/05/28

It's been called the darkest day in Australian media - News Corp has closed 100 print titles, with 14 to close permanently and what is speculated to be near 1,000 job losses. The Mumbrellacast team breaks down the social, political and financial implications these closures will have on regional areas and wonders what the future is for the industry. The Hallway CEO, Jules Hall, revealed on Mumbrella earlier this week that his agency will continue working from home indefinitely, sparking a

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64:13

The end of 10 Daily, and Neil Breen on the new 4BC...

Mumbrellacast ·

2020/05/21

Just days after celebrating its second birthday, 10 Daily announced it would be closing at the end of this week. It is another sad piece of news for the industry, but despite an email from Ten boss Beverley McGarvey saying it was part of a wider strategic move from Viacom CBS, the Mumbrellacast team can't help but wonder if the closure is shrouded in COVID-19 revenue struggles. Also in publishing, the latest chapter of the Bauer Media saga is its push for some positive PR, announcing that its

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90:15

Under the hood at Ten, farewell Alan Jones, plus Matt...

Mumbrellacast ·

2020/05/14

In this week's bumper edition of the Mumbrellacast, the team bids farewell to 2GB's breakfast radio king, Alan Jones. From the on-air announcement of his retirement, the cultural and commercial impact he had on radio, and the comments of support from Nine's managing director of radio Tom Malone one question must be answered: did he jump, or was he pushed? Ten's chief content officer Beverley McGarvey and chief sales officer Rod Prosser joined the team to give insight into the goings-on at the

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39:00

Inside WPP AUNZ, programmatic is exposed and Foxtel...

Mumbrellacast ·

2020/05/07

This week saw WPP AUNZ lift the bonnet at its annual general meeting, but don't worry about new CEO Jens Monsees. Despite the fact he stepped into the leadership role just before a global pandemic, he promises Mumbrella's Brittney Rigby he's 'doing fine', even facing a potential $10m loss for the group from H1 CY20. Foxtel hung on to the exclusive rights to HBO's content in Australia. It's a massive win for the pay TV provider, with shows like Succession, Big Little Lies and the upcoming reboot of

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391 results

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