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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

35:49

How to Build Massive Membership Sites with John Meese

Wealthy and Well-Known Podcast ·

2023/03/28

Membership sites are a great way to ensure continuous revenue and build a community. Today we are joined by membership site expert John Meese. John has helped people and brands build six to seven-figure membership sites, one of the most notable being Platform University which he managed to scale to the point of resale. He is also the author of the bestselling book, Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One), and in this episode, he fills us in on

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12:41

Tips For Being a Better Coach

Wealthy and Well-Known Podcast ·

2023/03/24

Today’s episode is for all the coaches out there! Tune in for a series of quick and practical tips on how anyone can elevate their offerings as a coach. In this brief, but informative episode, AJ shares her top takeaways from her conversation with Minal Mehta, CEO and Co-founder of AllTakes, an online platform built specifically for coaches. You’ll hear AJ break down the value of niching down as a coach and how to run an exceptional coaching business, before illustrating the top three ways that

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48:22

How Coaches Can Use Technology to Scale with Minal Mehta

Wealthy and Well-Known Podcast ·

2023/03/21

There’s a big difference between the skills required to be an exceptional coach and the expertise you need to create a thriving business. If you’ve ever felt overwhelmed by the technology side of building a coaching business, then this episode is for you! We sat down with Minal Mehta, CEO and Co-founder of AllTakes, to talk about her journey from employee to coach to entrepreneur, and how she became aware of the demand for an online tool that could serve the needs of coaches. AllTakes is a

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12:58

How An App Helps You Build Community

Wealthy and Well-Known Podcast ·

2023/03/17

Building and nurturing a community is an essential part of building a brand. In this episode, we recap our recent interview with AppIt Ventures CEO, Amanda Moriuchi, and share our most significant takeaways. Our conversation with Amanda was centered around how we can use technology (apps, specifically) to deepen relationships with and within our communities. This recap lists the benefits of having your own app, rather than relying solely on social media, as well as the three things you need to

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48:37

How To Know When You Are Ready For An App with Amanda...

Wealthy and Well-Known Podcast ·

2023/03/14

Having an app allows for a more intimate engagement with your customers, but how do you know whether you’re ready to take that step? Joining us today to break down the process of building, launching, growing, and monetizing an app is the CEO of Appit Ventures, Amanda Moriuchi. In this episode, Amanda shares insights into the growing mobile app trends, the sense of community tech facilitates, and the role of apps in creating intimate bonds amongst customers. We discuss the main revenue streams of

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38:28

15 Legal Strategies for Entrepreneurs to Reduce Taxes

Wealthy and Well-Known Podcast ·

2023/03/10

Much of what we do here at Brand Builders Group and on this podcast is geared toward helping you grow your income, but there is more to being a successful business owner than just that! Today we are reflecting on our recent chat with Henry Yoshida and sharing 15 powerful tax-saving strategies. Our conversation with Henry was packed with amazing insight and useful tactics, and taxes only made up a portion of what he covered, so make sure to go back and listen to that episode if you have not already

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49:21

Alternative Investment Vehicles for Entrepreneurs...

Wealthy and Well-Known Podcast ·

2023/03/07

Today we are very excited to bring you a finance and investment focussed episode of the show, as we welcome the CEO and Co-Founder of Rocket Dollar, Henry Yoshida! Rocket Dollar is a fintech platform aimed at helping investors prepare smartly for retirement by offering private alternative investment options. Henry has been a CFP since he was 22, and spent 10 years at Merrill Lynch before the segue into building his own companies. He is also a licensed realtor, so he knows a thing or two about the

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19:54

Sales Enablement for Beginners

Wealthy and Well-Known Podcast ·

2023/03/03

A healthy relationship between marketing and sales is crucial. But how often does your sales and marketing team truly communicate, collaborate, brainstorm, or provide feedback? And how can you ensure they’re working together in the sales enablement process without getting siloed off from one another? Today on the show, AJ answers these questions and more as she reflects on her conversation with Ben Rigsby on sales enablement and how to run a seamless marketing-to-sales pipeline. Tuning in, you’ll

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53:56

Business Automation: What You Need To Know so You...

Wealthy and Well-Known Podcast ·

2023/02/28

If you’re an entrepreneur or business owner, then you are no doubt aware of the challenges of running a seamless marketing-to-sales pipeline. But what do you do when your lead generation processes aren't resulting in sales, and your customer retention rates are continually dropping, no matter what you try? Joining us today to answer all these questions, and more, is Ben Rigsby, Co-founder and President of SnapShot Interactive, and President of ECOS. Throughout his career, Ben has helped countless

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25:01

Developing a Mindset of Persistence

Wealthy and Well-Known Podcast ·

2023/02/24

As an entrepreneur, on a mission-driven trajectory, only you can make the decision that you will not be stopped. You can’t accept someone else’s rejection as permanent and only you can decide that you are going to make it! We’re back with another special recap edition of the Influential Personal Brand Podcast, where Rory does a debrief, recap, and summary of the most recent interview with Annie F Downs and provides listeners with three big takeaways. Annie dropped some very insightful nuggets in our

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35:52

How to Build a Bestselling Brand in the Christian...

Wealthy and Well-Known Podcast ·

2023/02/21

If you’ve been listening to the podcast for a while now, you’ll know that your hosts from the Vaden Villa are hard-core, Bible-thumping, Jesus freaks, and one of the questions we’ve been wanting to answer is how you build a bestselling brand in the Christian market. Our guest today is a New York Times bestselling author and speaker that speaks all over the country doing sermons and Christian conferences, along with some business gigs every year. She is a teaching pastor at our church and also the

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15:52

You Don't Need A Visual Identity To Build Your...

Wealthy and Well-Known Podcast ·

2023/02/17

Here at the Influential Brand Podcast, we believe that a personal brand is a formalization of what you want to be known for and who you want to be known by. It is not your visual identity. In this episode, we unpack why people incorrectly confuse their visual identities with their personal brands and get hung up on fonts and colors. We reflect on a past episode with Nadine Hanafi from Digital Brand Kit and break down some of the key tips we learned from her about how to create your visual identity

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55:24

Create Your Visual Identity in 30 Days with Nadine...

Wealthy and Well-Known Podcast ·

2023/02/14

Most people assume that having an expensive-looking brand costs a lot of money. As you’ll discover in today’s episode, that isn’t necessarily the case! Since 2013, Nadine Hanafi has helped everyone from Fortune 100 C-suite executives to bestselling authors to startup entrepreneurs share their brand message through inspired visual storytelling. After founding the award-winning design firm, We Are Visual and crafting eye-catching visuals for some of the most viral TED Talks on the internet, Nadine is

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22:09

The Four Non-Negotiables for a Successful Virtual Event

Wealthy and Well-Known Podcast ·

2023/02/10

The COVID-19 pandemic and subsequent lockdowns caused unprecedented disruptions in industries across the world. One of the first sectors to feel the impact was live events. Overnight, companies were being forced to either postpone their events indefinitely or cancel them altogether. In today’s special recap episode, Rory revisits his conversation with Bari Baumgardner, Founder and Chief Strategist at SAGE Event Management, a company that managed to rapidly pivot to virtual live events shortly after

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49:05

Running Profitable Virtual Events With Bari Baumgardner

Wealthy and Well-Known Podcast ·

2023/02/07

When the COVID-19 pandemic struck, the world of live events was decimated, and global lockdowns left the industry scrambling to adapt. At the time SAGE event management was one of the first companies to pivot and offer virtual live events at a large scale. And, after rapidly organizing a massive virtual event for one of their top clients (the legendary Tony Robbins) it quickly led to them becoming a front-runner in the virtual industry. SAGE has also been one of Brand Builders Group's most trusted

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20:34

How to Create an Environment You Thrive In

Wealthy and Well-Known Podcast ·

2023/02/03

We kicked off our conversation with Lori Harder with a simple and powerful reminder: no matter where you are in life, you have a choice! During this episode, we share the highlights of our conversation with the incredibly inspiring guest. You’ll hear an overview of the wisdom Lori shares with us, including taking stock environment and making the necessary changes, tweaking your approach to failure, and remembering that the fundamentals never get old. Listening in, you’ll also get a glimpse of what

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57:41

5 Simple Things You Can Do To Better Build Your...

Wealthy and Well-Known Podcast ·

2023/01/31

How do you make a successful transition from one career, industry, or company to another? Today’s guest is the true epitome of someone who has taken their reputation and all of their success and accomplishments, and turned it into so many different things during the course of their career! Lori Harder has built three seven-figure businesses and recently founded a new product line. She’s the best-selling author of A Tribe Called Bliss and the host of the must-listen Earn Your Happy Podcast, which has

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29:32

Finding Your Purpose in the Power of Service

Wealthy and Well-Known Podcast ·

2023/01/27

The art of motivation can be tricky. And what drives us can change over time as we grow and our priorities shift. In today’s episode, Rory revisits his conversation with Micheal Burt, founder and leading authority on the Prey Drive principle, Supercoach, and author of the new book Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success. Tuning in you’ll hear Rory reflect on his conversation with Burt and how the source of his motivational drive has evolved throughout his life and

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37:56

Activating Your Prey Drive with Micheal Burt

Wealthy and Well-Known Podcast ·

2023/01/24

One of the key factors in whether or not you achieve success is your level of motivational drive. But what makes that drive so powerful in some people while others struggle to access it? Our guest today, Micheal Burt, is an expert in the art of motivation and has spent the better part of his career cultivating his unique approach to what he describes as competitive intelligence. His new book Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success is a comprehensive guide to

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13:34

3 Things To Consider If You Want To Write A Book

Wealthy and Well-Known Podcast ·

2023/01/20

If you have the desire to write a book or have written a book, there’s a good chance that you are hoping to share a message that will help people. And while the first step to writing a successful book is creating a quality product, that is just one component of reaching your intended audience. If you want to reach the people who will benefit most from your message, then you need to have a plan in place. Today on the show, AJ revisits her conversation with Bob Wheatley and unpacks the three key

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