x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim

business marketing

All Episodes

39:41

#039: In Defense of Excel

The Analytics Power Hour ·

2016/06/21

As Dr. Phil says, "Never put more into a relationship than you can afford to lose." Not sure what that has to do with Excel but it sounds vaguely wise, which is the whole point. Tim and Michael try to be your relationship coach for Microsoft Excel. Despised by data scientists, but used by everyone else, where are the boundaries and who has what it takes to enforce them. Join us in an exploration of our digital analytics love/hate affair with that most ubiquitous of analytics tools. (Cell) references

en

43:45

#038: To Outsource or Not Outsource -- That Is the...

The Analytics Power Hour ·

2016/06/07

To outsource or not to outsource -- that is the question: Whether 'tis more efficient to tap The skills and talents of those who bill by the hour, Or to bring resources inside as full-time staff, And, by doing so, manage them. To contract, to outsource -- No more -- and by outsource to say we get Our insights and our implementation work Managed by others -- 'tis a scenario Devoutly to be wished. To contract, to outsource -- To outsource, perchance to analyze. Aye, there's the rub. Besides ignoring

en

48:35

#037: Growing Your Career without Changing Companies

The Analytics Power Hour ·

2016/05/24

If you're like most analysts, you've probably changed jobs since the last episode of this podcast hit your earbuds two weeks ago. Or, if you haven't actually changed jobs, then you've at least been hounded by recruiters who wish you would. No matter how you look at it, digital analysts have lots of opportunities to bounce between companies at a frequent pace, and many analysts do just that. On this episode, we talk with Dylan Lewis, who has been doing digital analytics at Intuit since before there

en

51:46

#036: Attribution Revisited with Jim Novo

The Analytics Power Hour ·

2016/05/10

Back by popular demand: attribution! This time, we brought in anadult on the subject: Jim Novo of The Drilling Down Project. A lot of questions get tackled in this episode: Should "gut feel" ever trump "the data?" Which is a better analogy for attribution: PV=nRT or the distillation of bourbon? Will this podcast *ever* have flawless audio quality? These questions and more definitively answered. All in under 52 minutes.

en

47:34

#035: Is Data Science the Future of Web Analytics?

The Analytics Power Hour ·

2016/04/26

Are you a data scientist? Have you pondered whether you're really a growth hacker? Well...get over yourself! Picking up on a debate that started onstage at eMetrics, Michael, Jim, and Tim discuss whether a fundamental shift in the role (and requisite skills) of the web analyst are changing. You know, getting more "science-y" (if "science" is "more technical and more maths"). all in 2,852 seconds (each second of which can be pulled into R and used to build a predictive model showing the expected ROI

en

44:08

#034: Live from eMetrics...it's the Digital Analytics...

The Analytics Power Hour ·

2016/04/12

I know what you're thinking: they're world-class podcasters when they hide behind editing tools and autotune, but can they do it LIVE? This special recording from the final keynote spot at eMetrics has the three amigos of insight taking questions from Twitter and a live audience. There was bourbon, Jim Sterne, and a disagreement over the future of the industry - all in under 45 minutes. So, turn up the volume (seriously...because the sound levels were low and we did the best we could with a

en

39:39

#033: Winning with Analytics

The Analytics Power Hour ·

2016/03/29

You know what it's time we do? It's time we make analytics great again. How can we do that? With three guys who know about winning. Maybe not winning with real estate. Or with steaks. But winning with analytics. Are these three guys winners? Well, for the sake of 40 minutes of audio, let's say they are. And then we'll let you, the people, decide. Gratuitous pop culture references in this episode include: DJ Khaled, Larry David (on SNL), and Louis CK.

en

42:38

#032: Questions and Answers with Tom Miller

The Analytics Power Hour ·

2016/03/15

What is life but a series of questions? Does that question even make any sense? We'll never know, as this wasn't a question that got asked on this episode. Instead, Tom Miller, co-host of the Measured Direction podcast, joined us to give us a taste of the format of his show: user-submitted analytics questions asked and answered on the fly. What do you do when you lose a room of executives 15 minutes into your presentation? What does the future hold for digital analytics? Will we ever be able to

en

52:19

#031: Personalization: The OTHER Faustian Bargain

The Analytics Power Hour ·

2016/03/01

We've got the technology. We've got the behavioral data. We've got the content (or at least tell ourselves we do). We're all set to develop personalized experiences that knock consumers socks off and leave them begging us to take their money. Is it really that simple? If it is, why aren't more companies realizing the dream of 1-to-1 marketing? Matt Gershoff joins us to discuss how the pieces of the personalization puzzle often don't quite fall into place like we wish they would. Matt's also written

en

46:43

#030: 2016 Predictions for Digital Analytics

The Analytics Power Hour ·

2016/02/16

As an analyst, it's never a good idea to make predictions without data. With that said, for our first predictions episode, we've chosen to make some big and small predictions for the digital analytics space for the remainder of 2016 -- using only experience and intuition! Join us in Episode 30 as we rely solely on intuition to predict the next 9 months of a multi-billion dollar industry - all in under 45 minutes. Note: Due to the lag between recording and release, our prediction during the episode

en

51:55

#029: (Reflections on) The History of Digital...

The Analytics Power Hour ·

2016/02/02

Philosopher, poet, and essayist George Santayana wrote, "Those who cannot remember the past are condemned to repeat it." We thought we'd have him on to reflect about the history of digital analytics...but he died in 1952. Ambrose Bierce wrote The Devil's Dictionary, which we think is brilliant, so we thought we would have him on...but he died in 1842! Lucky for us, we landed the best of both worlds with very-much-alive philosopher, poet, essayist, DAA founder and chairman, and eMetrics founder Jim

en

44:16

#028 Attribution!

The Analytics Power Hour ·

2016/01/19

Attribution is like a box of chocolates. It can be really expensive, or it can be really cheap. It requires making a lot of decisions as to how you actually want to consume it. It may leave you feeling ill! Join the guys for a 45-minute walk across the attribution landscape. And back. And back again. Because mama always said you shouldn't stop at the last click.

en

58:50

#027: Digital Transformation with Gary Angel

The Analytics Power Hour ·

2016/01/05

What better time to ask Big Questions about analytics than the start of a new year? In this episode, Gary Angel from EY joins us to talk just a little bit about his new book, and to talk a lot about digital transformation: what it means, what's holding large enterprises back, where digital analysts fit in the effort... and a whole-whole lot of thoughts and ideas that aren't nearly as lofty and nebulous as the first part of this description sounds! This is our longest show to date. It's a power hour

en

44:41

#026: The Power Hour Year in Review

The Analytics Power Hour ·

2015/12/22

One year of shows. It was our initial Big Hairy Audacious Goal, and we did it. We hoped you had as much fun this year listening as we did recording, and we'd like to take a chance to reflect. Did we hit our initial KPIs (because of course we had them)? Did we have a favorite show? Is there something we'd like to do next year? Tune in and end 2015 by listening to a podcast about a podcast. We think our navels look awesome. Come gaze with us!

en

45:29

#025: A/B Testing with Kelly Wortham from EY

The Analytics Power Hour ·

2015/12/08

We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour. People, places, and things mentioned in this episode include: Taguchi vs. Full

en

45:51

#024: Women in Digital Analytics with Krista Seiden

The Analytics Power Hour ·

2015/11/24

Have you noticed that neither Michael, Jim, nor Tim are women? They did! But that didn't stop them from taking on the subject of women in digital analytics (with diversions into the subjects of women and scotch, and women in professional poker). Joining them for this episode (because they may be a little misguided at times, but they're not absolute morons) was Krista Seiden from Google. Krista is a notable woman in analytics...but that is the LAST way she ever wants to be described. Luckily, she

en

46:52

#023: A European View of Analytics with Matthias Bettag

The Analytics Power Hour ·

2015/11/10

From a sophisticated analysis of the names and timestamps of many of our commenters, we discovered something that surprised us: digital analytics is a profession that is practiced outside of North America! This fact blew our minds, but ,curious analytics types that we are, we set to work finding someone with whom we could chat about digital analytics in Europe...and found Matthias Bettag. Join us for 47 minutes (that's 47 minutes in metric) discussing the subject. People, places, and things

en

50:07

#022: Wearables, Measurement, and Monetization, Oh...

The Analytics Power Hour ·

2015/10/27

It's hard enough keeping up with the times when digital analytics is exclusively Desktop/Mobile/Tablet devices. Now, what if we had to work with data that came from everything? Join us this episode where we lean heavily on the wisdom and experience of Intel's David McBride, and talk about the Internet of Things, Measurement, and perhaps Millennials - all for the low low price of 50 minutes of your time. People, places, and things reference in this episode include: Kickstarter wearables

en

37:53

#021: Analytics in Sports with Ben Gaines

The Analytics Power Hour ·

2015/10/13

In this episode, we've simulated a lobby bar at the end of Adobe Summit, with Ben Gaines dropping by and everyone temporarily tapped out on talk of eVars, s.Props, derived metrics, and classifications for a bit. The result? A conversation that quickly turns to an adjacent passion of many digital analysts: sports analytics. Baseball, basketball, football, e-sports, the CFL, and even a fairly obscure game played on ice with a stick. Surprisingly, the discussion loops back to the parallels of sports

en

38:13

#020: Can Data Curtail Culture and Creativity? A...

The Analytics Power Hour ·

2015/09/29

Sometimes...well...MOST times...a lobby bar conversation starts on one topic and ends up somewhere entirely different. In this episode, our intrepid trio initially tackles the relationship between data and corporate creativity, and then veers off into a discussion of corporate culture and what that means for the modern digital analyst (a discussion that doth not apply to the medieval digital analyst!). To illustrate their own creativity, they show how a Power Hour can clock in at 38 minutes and 10

en

299 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...