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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

35:08

Getting the Most Out of LinkedIn with John C. Morley

PR 360 ·

2021/01/06

In This Episode…We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create!Show Notes·[00:45] Are you a coffee or tea drinker?·[03:16] Do you think a lot of these social media companies are losing their uniqueness? ·[04:34] Do you think people are using LinkedIn to its full advantage? ·[06:23] Pet peeves on LinkedIn ·[07:33] LinkedIn emoji tip·[10:38] Podcast Promoters annoy

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33:00

Creating a Memorable Virtual Event with Carla Fitzgerald

PR 360 ·

2020/12/29

In This Episode…We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives.Show Notes·[00:57 ] Are you a coffee or tea drinker? ·[01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros?·[05:03] Do you think VR should become part of the virtual events? ·[06:57] How can PR pros and event planners make virtual events better in 2021? ·[10:19] What are some

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23:48

Finding Your Hook with Terry Rich

PR 360 ·

2020/12/23

In This Episode…We talk with Terry Rich about his success in the PR industry, how he got his start, finding the hook, and how to have an open body when conducting an interview.Show Notes·[00:44] Are you a coffee or tea drinker?·[00:51] Do you like the new Diet Coke’s, or the old fashioned ones?·[01:09] What was your most memorable PR campaigns?·[09:07] How do you find the hook?·[12:03] What do most PR pros overlook when finding their hook? ·[14:32] What tactics have you seen work for your own

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16:13

Amplifying Voices that Need to Be Heard with...

PR 360 ·

2020/12/16

In This Episode…We talk with digitalundivided’s Christina Brown. She is the director of content at digitalundivided and we discuss branding, successful comm campaigns, and content creation.Show Notes·[00:43] Are you a coffee or tea drinker? ·[00:54] Do you have any favorites?·[01:08] Can you explain a bit about what digitalundivided is all about?·[01:55] Is a inclusive way of getting people’s awareness about people’s voices? ·[02:06] What do you see as the growing trends in branding for

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16:44

Discussing the Future of Mobile Communications with...

PR 360 ·

2020/12/09

In This Episode…We talk with Kent Lundgren about the mobile industry, how they are paving the way for better 5G, messaging to customers, and how they kept the competitors at bay.Show Notes·[00:44] Are you a coffee or tea drinker? ·[00:58] Can you explain a little about what Pivotal is about?·[02:06] So Pivotal is mostly about telecoms?·[02:15] How is Pivotal helping businesses with making 5G accessible?·[03:05] How do you message to companies working in the telecoms industry about how you do

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39:17

What the Game Industry Looks Like with Kitecaster’s...

PR 360 ·

2020/12/02

In This Episode…We talk with Kitecaster’s Ed Zitron. This week we take a closer look at the gaming industry. Where it’s going, what messaging mishaps have happened, and how to be a better PR person in the gaming industry.Show Notes·[00:40] Are you a coffee or tea drinker? ·[01:10] It seems the gaming was doing better during COVID-19, where do you think the gaming industry is going? ·[05:55] Another example of COVID-19 related delays is Cyberpunk 2077 ·[07:55] How do PR pros redirect a negative

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26:49

Getting to the Point in Your Press Release with...

PR 360 ·

2020/11/25

In This Episode…We talk with GRC’s Vice President UK Kevin Taylor about how to write a press release in the UK. How writing is the most important skill in PR and how the US and UK working together is the best for both countries.Show Notes·[01:10] Are you a coffee or tea drinker? ·[01:53] How does the tech startup in the UK differ from the US?·[03:39] US PR pros need to talk less about the company more about the product?·[04:55] In your many years in PR how has storytelling changed? ·[07:42] What do

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19:05

Putting Trust Back into Automated Voice, Text, and...

PR 360 ·

2020/11/18

In This Episode…We talk with iconectiv’s Marketing & Business Intelligence Leader Tara Condon about automated voice, text, and chatbots. We discuss why automation is not the problem. How PR pros can communicate that better and more.Show Notes·[01:06] Are you a coffee or tea drinker? ·[01:14] What’s your favorite coffee? ·[02:29] Can you explain a little about iconectiv? ·[03:02] How do you gain trust in automated phone calls or text? ·[04:48] How can tech business and government rebuild the

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33:28

Keeping up with the changes in PR with Global Results...

PR 360 ·

2020/11/11

In This Episode…We talk with GRC’s Managing Director Lora Wilson about the state of PR. We discuss how PR pros and brands can navigate 2020 and what is important for PR pros to know and communicate with brands.Show Notes·[00:51] Are you a coffee or tea drinker? ·[01:47] What do you think is the current state of the PR industry? ·[03:29] What are the exciting parts of the PR industry? ·[05:19] So, PR is just being fast-paced and being “PR?” ·[05:33] What has been the most profound change in

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24:54

Automating and Bringing the Message to Your Employees...

PR 360 ·

2020/11/04

In This Episode…We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more!Show Notes·[01:11] Are you a coffee or tea drinker? ·[01:37] Can you explain a little bit about Tonkean?·[02:59] How does Tonkean work with getting things done for PR pros?·[06:27] What have been some good or effective PR

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20:09

Using the Right Content for Your Content Ads with...

PR 360 ·

2020/10/28

In This Episode…We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going. Show Notes·[00:54] Are you a coffee or tea drinker? ·[01:20] Can you tell our listeners about inPowered?·[02:26] Are you an “all-in-one” business for advertising?·[02:51] What does differential inPowered from your competitors? ·[03:56] So, inPowered can give PR pros the right data, as

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22:23

Protecting Your Place of Business with Verkada’s...

PR 360 ·

2020/10/21

In This Episode…We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more!Show Notes[00:52] Are you a coffee or tea drinker? [01:35] Can you explain Verkada to our audience? [02:47] How have you messaged your product to a business that they need security in these times? [04:24] Does touchless entry mean using your phone or biometrics to

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28:12

Disrupting the Fintech industry with Global Results...

PR 360 ·

2020/10/14

In This Episode…This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.Show Notes[00:51] Are you a coffee or tea drinker? [01:39] Can you give a brief explanation about Fintech?[03:01] How has the messaging differed from B2B to B2C for Fintech?[06:29] B2B

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26:13

The Year of the Pivot with Zendesk’s Paige Young

PR 360 ·

2020/10/07

In This Episode…We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020.Show Notes●[00:46] Are you a coffee or tea drinker? ●[01:22] Can you explain what Zendesk is all about?●[02:32] What is your main differentiator when it comes to your competition?●[05:13] How has Zendesk made it easier for PR pros to communicate with customers? ●[07:05] Are you seeing instant

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18:35

Transparency, Mondays, and Digital Workflows with...

PR 360 ·

2020/09/30

In This Episode…We discuss why monday.com is named after Monday, what has changed in comm plans since 2020, why education collateral is crucial, and how PR pros can use Transparency in their comm plan in 2021.Show Notes●[00:33] Are you a coffee or tea drinker? ●[01:00] Can you explain a little bit about Monday.com?●[02:42] Has digital workflow programs exploded this year and what messaging has helped make them popular in 2020?●[03:59] What is the key differentiator that makes you number one

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25:26

Getting a Better SEO Rank with INK from Aspen’s CEO...

PR 360 ·

2020/09/23

In This Episode…We talk about with Aspen’s CEO Michael Umansky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers. Show Notes●[00:45] Are you a coffee or tea drinker? ●[00:58] Do you have any preferences? ●[01:57] Tell our listeners a little about Aspen and INK? ●[03:57] Does this use AI or machine learning and is it similar to

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22:19

How to Craft the Right Messaging for Cybersecurity...

PR 360 ·

2020/09/16

In This Episode…We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for. Show Notes●[01:00] Are you a coffee or tea drinker?●[01:10] Any favorite ones (coffee)?●[01:25] What are your most interesting stories in the cybersecurity industry?●[02:54] You mentioned “black hats,” are

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25:06

Understanding and Using Big Data to Craft Better...

PR 360 ·

2020/09/09

In This Episode…We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well. Show Notes●[00:39] Are you a coffee or tea drinker?●[01:13] How has big data changed PR and marketing?●[03:58] Has there been better data for PR and marketing pros to using?●[05:47] Big data has become more complex since 2019?●[07:18] Has the pandemic made PR pros better at

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16:30

Freelancing is the Future with Toptal’s Simon Sproule

PR 360 ·

2020/09/02

In This Episode…We talk with Toptal’s Simon Sproule about the freelancing industry. We discuss the future of the freelancing industry, how the pandemic has changed work, if people should go into freelancing, and more! Show Notes●[00:40] Are you a coffee or tea drinker? ●[01:09] Can you explain Toptal to our audience?●[02:09] How do change people’s mindset about freelancing sites? ●[03:17] Is your key difference is getting the top talent and trials? ●[04:03] What is the best communication initiative

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31:19

The Changing Media Newsroom with Global Results...

PR 360 ·

2020/08/26

In This Episode…We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists. Show Notes●[00:43] Are you a coffee or tea drinker? ●[02:08] What does the journalism industry look like in 2020?●[03:23] Could the shrinking newsroom be attributed to the public distrust towards journalists?●[06:36] Has independent journalists also helped with the shrinking of the newsroom? ●[08:00] What are

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