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PODCAST

Streamlined Solopreneur: Automate Your Business, Take Time Off Worry-Free

Joe Casabona, Solopreneur Systems Coach

As a solopreneur, it can feel hard to take time off. I mean REALLY take time off. Not take a vacation where you still respond to email. The problem is that for many solopreneurs running a one-person business, taking time off means the business shuts down. As a result, you’re constantly worrying about it. But what if you had great systems in place to automate your business? That’s exactly what you’ll get with Streamlined Solopreneur. You’ll learn how to turn manual tasks into reliable systems, so

business entrepreneurship

All Episodes

62:55

How to Find the Right Tools for Creators (and Why an...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/04/04

Jack Kitterhing has been in the WordPress space for a while; you can say he deeply subscribes to the ethos that owning your own platform is one of the most important things a creator can do. That a SaaS, like Teachable, won’t be there for you like an owned platform, like WordPress + LearnDash, will. We have a good discussion about the merits of both. Is it really easier to set up a course on Teachable? What are the benefits of your own platform? We’ll get into all of that and more.Top

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62:48

How Niching Down Allows You to Charge More Without...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/03/28

There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow to an agency to make “real” money is another. Tara Claeys bucks all of these trends, and we have a great discussion about it. How she decided to find a niche (and how her podcast helps her establish authority!), and why she doesn’t want to become an agent. In Build Something More, we talk about the

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47:56

Changing the National Conversation About Money...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/03/21

"We need to de-stigmatize lending money to friends and family." It's one of the first things Brian Bristol said to me in today’s episode. See, Brian is the co-founder of Pigeon Loans — a place where anyone can set up a private loan, backed with tracking, interest, and a legally binding agreement. And this ethos is as interesting as the approach they are taking to content: show people that everyone has a story about lending or borrowing money. So today, we talk about the Pigeon Loans content

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65:55

A Winning YouTube Process for Building Trust &...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/03/14

YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a great place to do it. This week, marketing coach Nicole Osborne tells us why she started a YouTube channel, her process for publishing, and how it’s helped her business. In Build Something More, we talk about how marketing and web design changed over the past 20 years.Top Takeaways:Don’t compare

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57:59

Working Through Different YouTube Strategies with...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/03/07

How often should you publish? Should you use affiliate links? DO those 30-day challenges really help? Alastair McDermott and I are both at the relative beginning of our YouTube journeys, and we’re each taking different approaches — hopefully, ones that suit our needs and goals appropriately. Listen in as we talk about what we're doing, how we’re doing it, and of course, why. We’ll also tell you why your phone is the best camera for you and your channel. In Build Something More, we talk

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56:21

Creating Better Online Courses (That You can Charge...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/02/28

Since leaving the classroom in 2016, I've missed one aspect of teaching more than any other: connecting with students in real-time, as I teach the material. And while I love creating evergreen courses, today's guest has a better way to teach online. Wes Kao, a co-founder of both altMBA and Maven, tells us about Cohort-based Courses (CBCs), and I am all in! She'll tell us how CBCs have better completion rates, allow for much less upfront work, and allow you to charge more. If you want to

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29:37

Who is the Pro iPhone for, and Other Creator Tools

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/02/21

One of the core beliefs at Apple is telling a good story; it’s weaved into everything they do — every product, service, and publication. Something you’ll notice with their commercials is that they open by telling you it was shot on iPhone 13 Pro. And in-fact that story they told at the iPhone event in September, about iPhone 13 Pro, was that it’s for movie makers and cinematographers. But who is the iPhone really for? And what other great tools are out there for creators? That’s what we’ll

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60:02

How Influencers Help Sell $5,000 Watches with R.T....

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/02/14

Exactly how important is your marketing funnel? Ask R.T. Custer, who's built a funnel that allows his company, the Vortic Watch Company, to routinely sell out of watches that are priced between $2,500 and $10,000. In this conversation, R.T. tells us all about how he and his business partner came up with the idea to repurpose old pocket watches into all-American-made wristwatches, and how his 200-day email funnel is the key to their success. Part of the secret sauce: getting influencers to

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62:02

Building a Successful Content Empire in a Crowded...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/02/07

Finding time as a busy creator or small business owner can be tough. But what about being a single mom, running a content business, in a competitive space, and making money doing? That's exactly what Christine Pittman does, running her hugely successfully cooking blogs and podcasts. Tune in to get tips about starting, staying consistent, making money, and the important role analytics plays in all of it. Plus, in Build Something More, we talk about what it's like cooking for our kids as

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57:34

Say it Again: Your Business NEEDS to be on TikTok...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/01/31

More and more, we're hearing about why businesses should be on TikTok. As a creator, this can be a new place for you to gain an audience…if you do it right. And today's guest, Alex Rossman, knows a thing or two about TikTok. His agency, Rossman Media, is currently moving many of his B2B clients to the platform with great success. Today, Alex will tell you why you should be there, and how to make the most of being on the platform…from building community to generating more leads. In Build

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63:09

Leveraging YouTube to Build Trust and get Leads with...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/01/24

Word of Mouth has long ruled the lead-generating roost for freelancers and small business owners. But that’s an untenable, unscalable business model. What does work, you wonder? Ask web designer Jess Freeman. 60% of Jess’ leads come from content creation alone; 40% from her blog and YouTube. While many view YouTube as a place for entertainment and influencers where only the most popular channels make money, Jess shows us that’s not true. And she shares some fantastic tips on how you can

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51:06

How to Pitch the Media to Grow Your Audience with...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/01/17

They say one of the best ways to grow your audience is by getting in front of other people’s audiences, and today’s guest is an expert in helping you do that. Brittney Lynn understands how to pitch the media - both established media like publications and TV, and newer media, like podcasts. Today, she gives us some fantastic advice for finding and pitching podcasts, as well as what to think about if we’re going to pitch TV and publications. In Build Something More, we chat about the time I

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58:19

Why You Need to Publish Content to Have an Expertise...

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/01/10

How do you become an authority in your field? What's the key to unlocking rewarding work and more sales with less selling? According to Rochelle Moulton, it's publishing. And Rochelle knows a thing or two. Not only has she been helping people become authorities in their fields since 2007, but her book, The Authority Code, will give you the blueprint — and the right prompts — to help you too. Rochelle and I have a great conversation around niching down, spending your time wisely, and

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34:53

My 2022 Yearly Theme: The Year of Retreat

Streamlined Solopreneur: Automate Your Business, Take... ·

2022/01/03

In 2021, there was a lot of good, but there was also a lot of stress. In fact, there was a lot of everything. Seems like a year or less would do me good. But not really less of everything. I need to do less of something specific — over-commitment. So I’ve come up with The Year of Retreat.Show Notes:CortexMy 2022 Yearly ThemeCreator CrewSponsored by: Nexcess | Ahrefs | TextExpander ★ Support this podcast ★

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12:44

Generosity and the Future: My Favorite Christmas Story

Streamlined Solopreneur: Automate Your Business, Take... ·

2021/12/20

I knew from a young age, I wanted to play the drums. I got my first small kit when I was five and when my friends and I started a band, heavy quotes, I played paint buckets. When I was 15 years old, I knew I needed a real kit. It's the last episode of 2021, and it's a little different: I'm going to share with you my favorite Christmas story. I'll also tell you where the show is heading in 2022. Show NotesRead the Story at Casabona.orgJoin Creator CrewRate: Apple Podcasts | Spotify |

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67:54

Faceoff: Should Speakers be Paid for Virtual Events...

Streamlined Solopreneur: Automate Your Business, Take... ·

2021/12/13

Back in October, I wrote a blog post called, "We Need to Talk About Speakers and Virtual Events." I outlined how I believe speakers should be treated when it comes to virtual events; See I feel like too many virtual event organizers treat speakers as their marketing arm too. Shortly after, my friend Nathan Wrigley reached out. See, he is a virtual event organizer. In fact, I've spoken at his events! We wanted to have a debate of sorts, so we recorded it. It was a truly fantastic

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43:51

How I Ended Up Having My Best Black Friday Sale Ever

Streamlined Solopreneur: Automate Your Business, Take... ·

2021/12/06

This year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promoted it more than I've promoted anything. The result? My best sale ever. So how did I do it, what were the numbers, and what did I learn? Listen to find out. Plus, in Build Something More, I share the actual revenue, and my thoughts on affiliate programs.Top TakeawaysPreparation and messaging were instrumental. I started thinking about the sale

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60:04

How to Leverage the Facebook Algorithm to Grow Your...

Streamlined Solopreneur: Automate Your Business, Take... ·

2021/11/29

Sometimes it feels like Facebook gets a bad wrap. Of course, sometimes it feels like Facebook gets exactly what it deserves…so where should we, as small business owners, fall on how to use Facebook? Today's guests should help. Jono Petrohilos is a personal trainer and online educator who has a $1 Million online course business. He also runs huge Facebook groups, including one specifically for online course creators. Jono is SUPER passionate about FB groups -so much so that he made me

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57:46

How to Properly Niche and Grow Your Membership with...

Streamlined Solopreneur: Automate Your Business, Take... ·

2021/11/22

A few weeks ago, we heard from John Warrillow about why we need to make subscriptions a core part of our businesses. Someone who's done that really well is a marketer and fellow creator Corey Haines. As we recorded this, he was going through the biggest change his membership has seem: consolidation of offerings, niching down, and increasing the price. And it was the best month of the membership to date. Listen on to find why and how he did it. Plus, in what I think is the best Build

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40:43

The 2021 Gift Guides Episode!

Streamlined Solopreneur: Automate Your Business, Take... ·

2021/11/15

It's the 2021 Gift Guides episode! This year I revamped the guides to be clearer, including more tools for people who work from home and podcasters, and offering more options for people looking for the perfect pen. In Build Something More, I talk about the transition from Beaver Builder to Gutenberg - why I did it, and how it went.Show Notes:Gift GuidesWork From Home Video WalkthroughPodcast Guide Video WalkthroughCreator CrewSponsored by: Accessibility Checker by Equalize Digital | Nexcess

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