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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

41:53

Priscilla and Steve August Do Not Block the Exit...

Ponderings from the Perch ·

2020/01/10

Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August are no strangers to the “stunning discomfort of entrepreneurship.” In this episode, Steve recounts the early experiences in scaling and exiting the digital qualitative research platform Revelation. Along his journey, which includes multiple successful exits, he witnessed a continuity between entrepreneurs. This observation led him to found Disconnect | Reconnect to help those entrepreneurs reframe and move

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29:35

Priscilla and Adam Warner on Insights Marketing and...

Ponderings from the Perch ·

2020/01/03

As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have

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19:47

2019 Holiday Spectacular! Spectacular!

Ponderings from the Perch ·

2019/12/20

Hark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular! In this episode, Momma Bird Priscilla McKinney and the Peeps take a sleigh ride through the magical world of Christmas and holiday music. Play along with a top 20 trivia musical game show, identify decontextualized holiday music snippets, learn some weird trivia behind some of your favorite classics, and hear everyone’s favorite and least favorite

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24:02

Priscilla Goes Back to Bangkok

Ponderings from the Perch ·

2019/12/13

IIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Director of Marketing at GreenBook gets the ball rolling in this special episode, sharing information about GreenBook’s events and initiatives, which include the GreenBook Directory, the GRIT Report, and the GreenBook Global Event Series. Little Bird Marketing President Priscilla McKinney, in addition to

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12:45

Priscilla Gives a Shoutout to the Mentors

Ponderings from the Perch ·

2019/12/06

In this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include: Brett Baker of TrustPoint Christine Kane of Uplevel You Kristin Luck of ScaleHouse Listen to the episode to

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15:04

Priscilla and Emma Are On Their Best Behavior

Ponderings from the Perch ·

2019/11/22

Join in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaking event is a global learning experience focused on behavioral insights and technology. This episode of Ponderings from the Perch features a selection of micro-interviews from these special guests: Ryan Baum, CEO at Wolvereye Luke Cahill, Managing Principal at Real Insight Julia Durgee, Artist and

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33:28

Priscilla and Jill Bishop - Cultural Anthropologists...

Ponderings from the Perch ·

2019/11/15

In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity and Language Consultant with Chipotle Mexican Grill, where, among other things, the

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22:13

Priscilla is Down with CRC (Yeah You Know Me!)

Ponderings from the Perch ·

2019/11/08

A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world. At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting an

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18:52

Priscilla's Top Three Technology Tools

Ponderings from the Perch ·

2019/11/01

Running a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanized looms and subsequently the internet, things have changed. In this episode, Momma Bird Priscilla McKinney dishes on the top 3 technological advancements that allow her to continue being a chill individual, whilst juggling a host of businesses and employees (not literal employee juggling, btw.) Those three

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23:17

Priscilla and Pals Recap Insights Marketing Day Denver

Ponderings from the Perch ·

2019/10/25

For those who attended Insights Marketing Day in Denver, this podcast serves as a keepsake of the lessons learned and the good times shared. May we remember forever! For those who couldn’t make it, this podcast will allow you to share in the magic vicariously. Oh, and for those about to rock…we salute you! Listen in as special guests Jamin Brazil, host of Happy Market Research Podcast, and Brian Peterson, Digital Marketing Director at EMI Research Solutions hit the floor at Insights Marketing Day,

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31:45

Priscilla and Adam Jolley Do Not Pounce

Ponderings from the Perch ·

2019/10/18

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common. Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last one

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3:30

Priscilla's Top 3 Tips for a Successful Conference...

Ponderings from the Perch ·

2019/10/11

Fresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episode! Can we be real for a second? Conference fatigue is a real thing, and it’s a beast. Momma Bird’s three easy tips can help you maximize your learning, connection-making, and enjoyment at any conference you’re planning to attend. Woot! Did you miss Insights Marketing Day in Denver? No worries! You can get

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48:54

Priscilla and Baillie Buchanan Fight the Good Fight

Ponderings from the Perch ·

2019/10/04

Goodness, according to Emerson, is where the roots of wisdom are planted. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Baillie Buchanan, cofounder and CRO of Research for Good. Research for Good has a disruptive business model. They specialize in market research sample and fieldwork solutions, but their unique mission provides charitable donations for each response, in addition to compensating the respondents. For the past few years, that charity has been

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42:04

Priscilla and Xenia Muntean Make A Plan With Planable

Ponderings from the Perch ·

2019/09/20

In this episode of Ponderings from the Perch, Priscilla McKinney and Xenia Muntean discuss the best ways to develop micro and macro content, how content management is handled for B2B models compared to B2C, and how people in the content management world seemed to be lacking the perfect tool to handle social media in a modern way. That's until Xenia came along with Planable, a program that made social media content management more efficient, allowing workflow and scheduling to overlap perfectly.

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44:19

Priscilla and Jackie Rousseau-Anderson Climb Every...

Ponderings from the Perch ·

2019/09/13

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth. Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck. Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and specialization in

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43:23

Priscilla and Jeffrey Hayzlett Dance on iTunes' Grave

Ponderings from the Perch ·

2019/09/06

At any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 gig capacity blue ipod minis and shouted, “But my music!” Recently, however, when Apple casually mentioned that they were killing the service (in name, at least), it was sort of met with a worldwide “Ok, whatever.” In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney met with Jeffrey

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31:07

Priscilla and Bob Ferro Have a Very Particular Set of...

Ponderings from the Perch ·

2019/08/30

For the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Ferro is the Managing Director at Trusted Talent, which specializes in executive recruiting for market research and insights professionals. They talk about retention of innovative employees, how the MR industry is being impacted by the gig economy, and the importance of urgency in the hiring process - across

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36:25

Priscilla and Shelly Bouren Dunk On 'Em!

Ponderings from the Perch ·

2019/08/23

She shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer

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39:28

Priscilla Discusses Contagious Content with Engagious...

Ponderings from the Perch ·

2019/08/16

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith. David Paull also has a podcast, called Engagious, where he has

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42:35

Priscilla and Wendy Yellen Talk About Transformation

Ponderings from the Perch ·

2019/08/09

Life is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks with Wendy Yellen, who believes the best solution for managing our lives isn’t a band-aid, rather a deep understanding of our brain through the power of Eidetics. Eidetic Image Therapy is defined as a system of psychotherapy. The method of Eidetic therapy techniques and exercises have been successful in

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425 results

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