Productizing Your Knowledge, with Mike Giannulis
Our guest today, Mike Giannulis, is a serial entrepreneur who understands, and has depended upon, the value of copy to really grow the business. When I met Mike and we started working together, his main focus was copywriting. But he has built several seven- and eight-figure businesses from scratch. And his the business he runs now, he told me, is currently on track to generate eight figures of revenue per year. It’s called Sanetris, with its products and programs focused on health and wellness. He
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