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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:35

S7E02 - I See A Little Silhouetto Of A Brand: How Old...

Under the Influence with Terry O"Reilly ·

2018/01/12

This week, we analyze how old school products survive in the 21stcentury. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doingevenbetterbusiness today. We’ll look at how one company makes money byretiringits products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saveditself bynotgoing digital.From Crayola to Velveeta, it all comes down to smart marketing. Hosted on Acast. See acast.com/privacy for

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27:08

S7E01 - Put It Between Your Knees and Squeeze:...

Under the Influence with Terry O"Reilly ·

2018/01/05

This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threatsand how a popular piece of jewellery was inspired...by doctors.From the Thighmaster to the Pet Rock, we'll break down what makes fadssoabsolutelyirresistible. Hosted on Acast. See acast.com/privacy for more information.

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26:50

S6E26 (Archive) - Ask Terry 2017

Under the Influence with Terry O"Reilly ·

2017/06/29

From the Digital Box Set: This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering the marketing and advertising questions you've sent us thro Hosted on Acast. See acast.com/privacy for more information.

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27:27

S6E25 (Archive) - Bookmarks 2017

Under the Influence with Terry O"Reilly ·

2017/06/22

From the Digital Box Set: This week, it’s our annual Bookmarks episode. The research team at Under the Influence does a lot of reading over the year and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean Hosted on Acast. See acast.com/privacy for more information.

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27:40

S6E24 (Archive) - Cannes Creative Advertising Be...

Under the Influence with Terry O"Reilly ·

2017/06/15

From the Digital Box Set: This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. We’ll analyze the entries and an Hosted on Acast. See acast.com/privacy for more information.

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27:46

S6E23 (Archive) - Now Splinter Free: How Marketing...

Under the Influence with Terry O"Reilly ·

2017/06/08

From the Digital Box Set: This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front pag Hosted on Acast. See acast.com/privacy for more information.

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27:44

S6E22 (Archive) - The Lean Mean Money Machine: How...

Under the Influence with Terry O"Reilly ·

2017/06/01

From the Digital Box Set: This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent uptick in gambling sponsorships affects athletes and what ha Hosted on Acast. See acast.com/privacy for more information.

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27:55

S6E20 (Archive) - The Most Interesting Adman in the...

Under the Influence with Terry O"Reilly ·

2017/05/18

From the Digital Box Set: This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential elect Hosted on Acast. See acast.com/privacy for more information.

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27:09

S6E19 (Archive) - Brand Envy: #CANADA150

Under the Influence with Terry O"Reilly ·

2017/05/11

From the Digital Box Set: This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday in 2017, this year’s brands are all Canadian. We’ll look at what may be the most successful global retailer Canada Hosted on Acast. See acast.com/privacy for more information.

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27:41

S6E18 (Archive) - Grab Your Wallet: When Brands Go...

Under the Influence with Terry O"Reilly ·

2017/05/05

From the Digital Box Set: This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump,” the controversial Super Bowl ad that challenged an immigration policy Hosted on Acast. See acast.com/privacy for more information.

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26:48

S6E16 (Archive) - Guys and Dolls: Gender Marketing,...

Under the Influence with Terry O"Reilly ·

2017/04/20

From the Digital Box Set: This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two Hosted on Acast. See acast.com/privacy for more information.

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27:01

S6E15 (Archive) - Guys and Dolls: Gender Marketing,...

Under the Influence with Terry O"Reilly ·

2017/04/13

From the Digital Box Set: This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items? Marketing differen Hosted on Acast. See acast.com/privacy for more information.

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27:09

S6E14 (Archive) - Selling The Dream: Real Estate...

Under the Influence with Terry O"Reilly ·

2017/04/06

From the Digital Box Set: This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was relucta Hosted on Acast. See acast.com/privacy for more information.

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27:40

S6E13 (Archive) - The Wizarding World of Influencer...

Under the Influence with Terry O"Reilly ·

2017/03/30

From the Digital Box Set: This week, we peek into the emerging world of Influencer Marketing. Today, the most popular social media influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed Hosted on Acast. See acast.com/privacy for more information.

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27:24

S6E11 (Archive) - The Frankenstein Factor: Inventors...

Under the Influence with Terry O"Reilly ·

2017/03/16

From the Digital Box Set: This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. But in most cases, the creators sim Hosted on Acast. See acast.com/privacy for more information.

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27:11

S6E10 (Archive) - The Odd Couple: Unlikely Marketing...

Under the Influence with Terry O"Reilly ·

2017/03/10

From the Digital Box Set: In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, by leveraging each other's strengths, unlikely brands collaborate to achieve much Hosted on Acast. See acast.com/privacy for more information.

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28:00

S6E09 (Archive) - The Elephant In The Room: Humane...

Under the Influence with Terry O"Reilly ·

2017/03/03

From the Digital Box Set: In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each industry is dealing with mounting issues when it comes to the ethical treatment Hosted on Acast. See acast.com/privacy for more information.

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27:46

S6E08 (Archive) - Brands In Cars Getting Coffee:...

Under the Influence with Terry O"Reilly ·

2017/02/24

From the Digital Box Set: This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We'll look at ho Hosted on Acast. See acast.com/privacy for more information.

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27:34

S6E06 (Archive) - Lead Balloons: When Negative Brand...

Under the Influence with Terry O"Reilly ·

2017/02/10

From the Digital Box Set: This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones. Names that suggest the opposite of what the company is offering, or even risk off Hosted on Acast. See acast.com/privacy for more information.

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27:35

S6E05 - Judgment Day: Super Bowl Advertising

Under the Influence with Terry O"Reilly ·

2017/02/03

This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game.We'll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another the next

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389 results

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