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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

30:58

How One Manufacturer Creates Raving Fans Using...

Smarter Building Materials Marketing ·

2019/04/01

Does content marketing really work? If you give too much away, won’t your customers just do it themselves instead of working with you? Today, we’re talking with one manufacturer who’s doing content marketing so well he’s actually developed a fan base of customers so loyal, he can recommend competitor’s products and they still come back to buy from him. Listen now to learn the incredible results you can bring in when you deliver truly valuable content to your audience.

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15:58

Why Walmart is Willing to Lose Money for Customer...

Smarter Building Materials Marketing ·

2019/03/25

Manufacturers are always fighting for sales, but the real battleground to win more market share for the longterm is in customer insights. Walmart is investing heavily … and losing money… in order to gain customer insights because they know competing with massive online retailers like Amazon is the only way to win. Listen to hear what Walmart is doing and how building materials manufacturers can take the same approach (without losing money) to gain insights into the channel.

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27:06

Podcasting Strategies for Building Materials

Smarter Building Materials Marketing ·

2019/03/18

In this episode Beth and Zach talk about how building materials companies can use podcasting to reach their audience—both internal and external. We talk to one manufacturer who’s had such success with their employees, they’re launching a public podcast to connect with their audience as well.

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30:12

Marketing Automation: An Introduction for Building...

Smarter Building Materials Marketing ·

2019/03/11

Using marketing automation is one of the most effective ways to increase open rate, click through rate and convert leads to sales. But getting something this labor-intensive up and running can be challenging. Zach and Beth talk you through how to get started, what you need to know, how to avoid common mistakes and more on today’s episode. PLUS, listen to find out about how to get an even deeper dive into marketing automation for building materials manufacturers including proven campaigns and

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24:21

How Home Depot Sees the Future of the Industry

Smarter Building Materials Marketing ·

2019/02/19

Home Depot is successfully targeting and winning some of the biggest pros in the space. Hear from their top sales man how they launched their pro-focused sector, what they see for the building materials industry this year and beyond, and how digital is changing the way they service pros.

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28:18

How To Create An Incredible Customer Experience Using...

Smarter Building Materials Marketing ·

2019/02/11

Beth and Zach sit down with Chris Noone from SiteOne, and he shares how they have created an incredible customer experience that has helped them separate in themselves in the marketplace.

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36:10

Influencer Marketing for Building Materials: How to...

Smarter Building Materials Marketing ·

2019/02/04

The growth of influencer marketing has skyrocketed over the last few years. Twitter actually released a stat saying that 40% of consumers have made a purchase because of an online influencer. The reason for this is trust ... Your audience buys from those they trust. Influencers are seen by many as more trustworthy than brands, because people believe they truly understanding who they really are. This presents some incredible opportunities for building materials companies, but how do work with

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34:09

How to Land Meetings and Win Jobs with Builders

Smarter Building Materials Marketing ·

2019/01/28

Getting builders to replace an existing product with yours can be one of the hardest sales to make. The problem is that most building materials companies don't know how and why builders choose what makes it into their homes. Listen in as we interview Tom Benedict, the VP of Purchasing at Wayne Homes, a top builder in the US with more than 20 years of purchasing experience give insights on what manufacturers need to do to get more meetings and win more sales with top builders in the country.

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21:13

How to Use Digital to Win at The Builder Show

Smarter Building Materials Marketing ·

2019/01/21

Tradeshow season is here, and you’ve been planning for this for months. Get the most foot traffic and the best ROI on your trade show investment by using digital to support your efforts before during and after the show. Listen as Zach and Beth talk about how to use email social and what you need to know about search to get the best results and see the most traffic in your booth.

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24:30

eCommerce Strategies for Building Materials: How to...

Smarter Building Materials Marketing ·

2019/01/14

If you haven't gone down the path of launching eCommerce yet, you've probably considered it. Many building materials companies think that eCommerce won't work for their business because they focus on the commercial market. What they don't know is that there are over 200% more B2B eCommerce transactions than B2C. Even though Amazon turns 25 this year, eCommerce is still continuing to grow and is just in its infancy. Now is the time to launch and/or grow your eCommerce sales, because your

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28:43

2019 Building Materials Marketing Predictions

Smarter Building Materials Marketing ·

2019/01/07

The building materials landscape is changing faster than ever, and this includes how to be effective online. Whether you're trying to grow awareness, drive leads, or close more sales, there is huge opportunity to capitalize on growth in 2019. Zach and Beth share 7 predictions that can help improve your overall marketing and sales efforts. Make sure you don't start your year off behind the competition ... listen to this week's podcast to hear these predictions and how you can apply them to your

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33:16

How to Grow Building Materials Sales Through...

Smarter Building Materials Marketing ·

2018/12/17

Effectively growing a sales team can be challenging, but staying ahead of the shifts in building products, while growing sales year after year is quite a feat. Ben Myers from Kwikset comes on the podcast to share some key strategies he’s learned in his more than 15 years of selling. Learn how he inspires his team, grows sales in his region year over year and how you can implement his proven tactics to grow sales in your own market.

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36:35

How Lowe’s Uses Customer Data to Drive Sales

Smarter Building Materials Marketing ·

2018/12/10

You’ve just gotten in the latest market research on your product category, now what? Or maybe you’d like to start measuring customer engagement and in-store actions, but you’re not sure where to start. Join us as we talk with Doug Jennings, the Vice President of Data, Analytics and Customer Insights at Lowe’s. He gives great advice on not only what to track and measure, but how to look at the data your getting to understand how to best service your customer and grow sales.

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24:05

How One Manufacturer Grew Their Instagram Following...

Smarter Building Materials Marketing ·

2018/12/03

Mandy Sancic wouldn’t say she’s a marketing expert, but she’s still been able to get incredible results on social media by applying a few creative ideas and partnering with the right people (you’ll see what I mean). Listen in to see how she did it, what she’s learned and how you can take some of her hard-learned lessons and apply them to your own profiles.

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24:18

How to Sell Builders: Research Data & Trends

Smarter Building Materials Marketing ·

2018/11/26

We surveyed over 100 residential builders throughout the United States and found some pretty clear results as to what they’re looking for from building materials manufacturers, how they pick new products and what you can do to better target and convert them through your online efforts. This podcast will show you how to sell to builders in a way that speaks directly to their pain points.

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29:21

The Future of Social Media for Building Materials

Smarter Building Materials Marketing ·

2018/11/19

Do you want to know how to use social media to grab the attention of your audience in order to grow sales In this episode Zach and Beth interview Holly Avera who shares her insights on how social media will impact building materials sales, and how you can leverage it to grow awareness and leads. There are 4 big shifts that every company in the building materials industry needs to know. Listen to this episode now to learn more.

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26:00

How to Grow Sales With Dealers & Distributors

Smarter Building Materials Marketing ·

2018/11/12

Successfully targeting dealers and distributors can be a difference maker for your building product sales. But what is the right approach to target this audience, and what systems to you need in place to win. Today’s guest, Jon Vaughan, sheds light on what dealers and distributors in the industry actually want from their vendors. Jon gives us an insider’s look at how building material manufacturers can create lasting relationships with dealers and distributors that make everyone happy.

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18:42

How to Use Chatbots to Grow Building Materials Sales

Smarter Building Materials Marketing ·

2018/11/05

How would you like to have a 24/7 customer service or sales rep that is always ready to interact with your customers right on your website? That’s the benefit of a chatbot. It lets you quickly answer your audience’s questions without increasing your time or resources or manpower. This week, Zach and Beth talk about the benefits of chatbots, why you need one on your site and how easy it is to get started.

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41:57

How to Get in Front of More Building Materials...

Smarter Building Materials Marketing ·

2018/10/29

Getting your building products in front of decision makers is a lot easier when you take the time to understand their broader challenges and demonstrate how your company can bring them real value. On this episode of Smarter Building Materials Marketing, Alex Cadieux shares how his company, Techo-Bloc, has created an enormously successful roadshow that focuses on the contractor, not the product.

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31:15

Video Marketing for Building Materials: The 8...

Smarter Building Materials Marketing ·

2018/10/22

Creating videos for your marketing efforts is something every building material manufacturer should be doing right now. It’s a lot easier to create videos than it once was, making it attainable for everybody regardless of your available equipment or budget. More importantly, videos not only perform well on social media but can also be used to move your audience through the sales funnel. Zach and Beth talk about eight different video types that can be used in the building material space, plus how

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